The Resonance Factor

MPN
MPN

The Resonance Factor is a podcast hosted by Innovid's Meg Coyle exploring what makes brands, ideas and stories break through in an increasingly noisy world. From advertising and media to culture, technology, AI, creativity and consumer behavior, Meg sits down with the marketers, media leaders, creators and communicators shaping what’s next. Together, they unpack the trends changing how people discover, experience and engage with brands, as well as what it really takes to earn attention, create relevance and make an idea resonate.

Episodes

  1. 2h ago

    With Infinite Choice, How Do You Help People Find What Matters?

    In the first ever episode of The Resonance Factor, host Meg Coyle sits down with Jen Berg of Xumo to unpack how marketers can break through the noise in an era of endless choice. From streaming and FAST channels to social media and AI-powered discovery, consumers have more ways than ever to find content and more reasons to feel overwhelmed. Jen shares her perspective on why discovery is becoming just as important as content, how advertisers can balance reach with relevance, and why a premium ad experience needs to complement premium content. They also dive into the tension between short-term performance and long-term brand value, the risks of over-targeting, and what marketers may still be getting wrong about attention.

  • 1 Episode

About

The Resonance Factor is a podcast hosted by Innovid's Meg Coyle exploring what makes brands, ideas and stories break through in an increasingly noisy world. From advertising and media to culture, technology, AI, creativity and consumer behavior, Meg sits down with the marketers, media leaders, creators and communicators shaping what’s next. Together, they unpack the trends changing how people discover, experience and engage with brands, as well as what it really takes to earn attention, create relevance and make an idea resonate.

Information

  • Channel
    MPN
  • Creator
    The Mediaocean Podcast Network
  • Years Active
    2026
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © 2026 The Mediaocean Podcast Network
  • Show Website
    The Resonance Factor

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