The RevOps Review Cognism
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- Business
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Interviewing leading revenue operators - reviewing the ever changing landscape of GTM operations to keep your revenue engine on track.
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The RevOps Review - With Jeff Ignacio and Jacki Leahy - Building A RevOps Team & GTM Tech Stack
Our host Jeff Ignacio sits down with Jacki Leahy, Founder of Activate the Magic. They discussed her journey into RevOps, Jacki’s love of breaking and fixing things, and how she learned to operationalise processes. They also delved into how to construct and scale a team and build a GTM tech stack vs what she could unlock with capability.
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The RevOps Review - With Jeff Ignacio and Rob Jones - Tracking The Right Metrics & Understanding Your ICP
Our host Jeff Ignacio sits down with Rob Jones, Creative Lead at RevPartners. They discuss how to define your core personas, ICP and product market fit. They also look into how RevOps as a service can add value and the crucial metrics you need to track for your marketing function, including the importance of dark social. Finally, they cover why your CRM should be a product, not a project.
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The RevOps Review with Jeff Ignacio and Matthew Volm - Key Insights And Trends In The RevOps Community
Our host Jeff Ignacio sits down with Matthew Volm, CEO of The RevOps Co-Op community. They discussed the upcoming trends within the RevOps space, including the shift in attention towards the post-sales side of operations and customer success. They also covered how AI will speed up processes and efficiency, especially when implementing new tools. Finally, they look at what resources revenue operators are looking for and how they can work better and faster rather than reinventing the wheel.
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The RevOps Review with Jeff Ignacio and Cody Kimball - Functional Intelligence and Retroactive Insights
Our host Jeff Ignacio sits down with Cody Kimball, Senior Director or Revenue Operations and Analytics at Entrata. They discussed how to improve operational efficiency and automate intelligence and the need to be strategic and intentional with decisions. They also spoke about the cost of bad and stale data and the difference between a single source of truth vs systems of record. Finally, they looked at restrictive insights and guiding GTM strategy with data.
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The RevOps Review with Jeff Ignacio and Timothy Hughes - Breaking Down Silos And Aligning The Funnel
Our host Jeff Ignacio sits down with Timothy Hughes, author of ‘Smarketing’ and CEO of DLA Ignite, to discuss collaboration and alignment. They cover the sales and handoff process, how to measure success and ratios. They also discuss the power of social media, the dark funnel and leading indicators.
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The RevOps Review with Jeff Ignacio and Chris Fezza - Metrics, Data Architecture and Growth Rates
Our host Jeff Ignacio sits down with Chris Fezza, CEO of Operatus. They discuss the metrics that matter, the importance of establishing a robust data structure and the impact of AI in RevOps. They also talk about how to be more strategic with your decisions, the quote to cash process and how to prioritise your budget.