The Selling Edge

Futuri Media
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The Selling Edge: Close Bigger Deals Faster is your go-to show for mastering complex, high-stakes sales. We cover what sellers really need: spending less time in CRMs and more time with clients, pitching smarter with data that sells, ramping new reps quickly, and winning deals in categories you’ve never touched before. If you want strategies that build confidence, sharpen your story, and help you win new business faster — this podcast is for you.

Episodes

  1. FEB 11

    It's the Partnerships, Not the Paperwork

    In this episode of The Selling Edge, host Kathy Eagle is joined by Julie Monafo, General Manager of Summit Media Richmond, to explore why strong relationships—not processes or paperwork—are still the true driver of long-term sales success. Drawing on more than 35 years in radio and media, Julie shares how to build rapport quickly, earn trust through follow-through, and adapt your communication style to different decision makers. From picking up the phone instead of hiding behind email to using transparency and speed as competitive advantages, this conversation is a masterclass in moving from vendor to valued partner. If you want clients to remember how you made them feel—and keep coming back because of it—this episode delivers practical, timeless insight you can apply immediately.

    24 min

  2. JAN 14

    Clarity is the New Credibility

    In this episode of The Selling Edge, host Dan Prudhomme sits down with Kinney O’Connor, sales and marketing specialist at Sinclair, to unpack why clarity—not complexity—is what truly builds credibility with today’s buyers. Drawing from his background in financial services, digital advertising, and broadcast media, Kinney explains how over-preparing, over-explaining, and relying on jargon can actually erode trust and slow decisions. You’ll learn how to simplify complex ideas, ask better discovery questions, tell stronger stories, and show up with confidence, calm, and focus in every client conversation. If you want to look smarter in front of customers, close deals faster, and become a trusted advisor instead of a walking data dump, this episode will reshape how you sell.

    22 min

  3. 12/10/2025

    The Sellers Who Use AI Are the Ones Who Win

    In this episode of The Selling Edge, host Trish Craig sits down with Theresa “TK” Timm, Executive Vice President of Sales for Midwest Family, who is leading one of the most ambitious AI-driven transformations in local media. TK shares how her teams are using AI to open more doors, craft smarter outreach, deliver research in seconds, build spec spots on the spot, and now even produce full streaming video concepts in under 30 minutes. The result? Faster proposals, more confident sellers, and clients who can finally see what’s possible. If you want a front-row look at how AI is reshaping modern selling, and why the sellers who embrace it are the ones who win, this conversation is packed with real examples, practical insights, and a powerful vision for the future.

    27 min

  4. 11/12/2025

    The Discipline of New Business

    In this episode of The Selling Edge, host Kathy Eagle sits down with veteran sales leader Allen Willis, whose 47-year career in radio and media has made him a master of the new business game. From phone book cold calls to AI-powered insights, Allen shares how prospecting has evolved, and why discipline, curiosity, and consistency still win the day. He reveals how he keeps his sales funnel full no matter the market, why blocking time for new business is non-negotiable, and how to turn insights and ideas into lasting partnerships. A must-listen for anyone serious about building a pipeline that never runs dry.

    29 min

  5. 10/08/2025

    Do What You Do Best, and Leave the Rest

    In this episode of The Selling Edge, host Dan Prudhomme talks with sales pro Mike McEvilly from FOX 13 (KSTU) about how to spend less time building pitch decks and more time selling. Mike shares how he broke free from time-consuming tasks, uses smart templates, and leverages tools like TopLine to walk into meetings more confident and prepared. If you’re looking for practical ways to delegate, streamline your process, and win more deals, this conversation is packed with insights you can put to work right away.

    26 min

  6. 09/10/2025

    The Future of Sales Productivity: Spend Time Selling, Not Clicking

    In this episode of The Selling Edge, host Gene Vidler sits down with Trey Schmaltz of Cumulus Media to explore how AI is transforming the sales process in competitive markets. Trey shares real-world examples of how his team is using AI to cut research time, turn cold calls into warm conversations, boost account manager confidence, and deliver campaigns that resonate with clients. From saving hours of prep to uncovering unexpected growth opportunities, this conversation shows why the future of sales belongs to sellers who spend less time clicking and more time selling.

    24 min
  • 6 Episodes

About

The Selling Edge: Close Bigger Deals Faster is your go-to show for mastering complex, high-stakes sales. We cover what sellers really need: spending less time in CRMs and more time with clients, pitching smarter with data that sells, ramping new reps quickly, and winning deals in categories you’ve never touched before. If you want strategies that build confidence, sharpen your story, and help you win new business faster — this podcast is for you.

Information

  • Creator
    Futuri Media
  • Years Active
    2025 - 2026
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © Futuri Media
  • Show Website
    The Selling Edge