The SEO Mindset Podcast

Sarah & Tazmin
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The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms. The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry. Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career. Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.

  1. [Part 2] Being a Decent Earthling: Inclusion & Representation in SEO with Laura Iancu

    4d ago

    [Part 2] Being a Decent Earthling: Inclusion & Representation in SEO with Laura Iancu

    Want to know how you can do your bit to become a more inclusive marketeer? Of course you do, because the world is a better place when we show up as allies for one another. This episode is part 2 of Sarah's brilliant conversation with Laura Iancu: founder of Searchpedia, SEO Gal at Octopus Energy, and proud member of both Women in Tech SEO and Neurodivergents in SEO. If you haven't caught part 1 yet, you'll find the link in the resources below 👇 In part 1, Sarah and Laura explored why inclusivity matters so much, sharing their own personal experiences and perspectives along the way. Part 2 gets practical - get actionable strategies you can start using right now to be a better ally in your marketing career. And make sure you stick around to the end, we wrap up by asking Laura for her best ever piece of career advice, a brilliant person to follow in the industry, and her key takeaway from the conversation. About Laura: Laura Iancu is the founder of Searchpedia, the SEO Gal at Octopus Energy, and a proud member of Women in Tech SEO & NDs in SEO. She refers to herself as a search activist, meaning she doesn’t just talk about making search better, fairer, and more useful, she walks the walk. She’s also a mentor, something she genuinely loves, helping others find their confidence, voice, and place in the industry. Born in Romania and shaped by life across the UK, China and Europe, Laura brings an international lens to sustainability, search, accessibility, and inclusive communication. Where to find Laura: Laura's Website @wildlensa on Instagram Laura Iancu on LinkedIn About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episode Roxana Stingu LinkedInWomen in Tech SEO | Global CommunityBeing a Decent Earthling: Inclusion and Representation in SEO with Laura Iancu [Part 1] - The SEO Mindset Copyright 2026 Sarah & Tazmin Mentioned in this episode: Previsible helps brands grow Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today. Check out Previsible Support the podcast today! For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there? Give us a one off donation

    32 min
  2. [Part 1] Being a Decent Earthling: Inclusion and Representation in SEO with Laura Iancu

    May 21

    [Part 1] Being a Decent Earthling: Inclusion and Representation in SEO with Laura Iancu

    Nearly 40% of discrimination cases are never reported. Employee claims of discrimination hit a record high in 2024 (the highest level in nine years of tracking) - and that's just what gets reported. 45% of workers aren't even aware their company has an anti-discrimination policy. Let some of those numbers sink in... This week on the podcast I am joined by Laura Iancu, founder of Searchpedia, the SEO Gal at Octopus Energy, and a proud member of Women in Tech SEO & NDs in SEO. She refers to herself as a search activist, meaning she doesn’t just talk about making search better, fairer, and more useful, she walks the walk. We talk about why representation and inclusion matters both online and in the workplace. She shares what frustrates her most, the impact it has in the workplace and how community plays an important role. She also shares practical tips for people who feel excluded and how we can all be better allies. As this is such a big topic, I have decided to do a part one and part two. This is part one of the conversation, where me and Laura have a heart to heart and put some worlds to right. We discuss so many different topics including, the problem with “default user" design, whether its lack of awareness or money constraints that get in the way, being aware of how our own background and experiences can give us biases, how exclusion shows up in the workplace and so much more. About Laura Where to find Laura Laura Iancu on LinkedIn About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Mentioned in this episode Previsible helps brands grow Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today. 🔗 Check out Previsible Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website. 🔗 Contact Tazmin Resources used for episode Women in Tech SEO | Global CommunityRoxana Stingu LinkedInStatistics on Workplace Discrimination (2026 Guide) - Meditopia for WorkRecord high reached for workplace discrimination, harassment and retaliation claimsWorkplace Discrimination Insights | Employment Law Blog Copyright 2026 Sarah & Tazmin Mentioned in this episode: Previsible helps brands grow Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today. Check out Previsible Support the podcast today! For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there? Give us a one off donation

    30 min
  3. How Bias in the Industry Leads to Imposter Syndrome with Lydia Fox

    May 14

    How Bias in the Industry Leads to Imposter Syndrome with Lydia Fox

    Are you aware of your own biases? You judge someone who picks mayo over ketchup on their chips. You look on in disbelief when people add milk to their coffee, because everyone knows the only way to drink it is black. Joking aside, this week we're talking about the biases that exist in the SEO industry. I'm joined by Lydia Fox, Head of SEO at Serpify, who specialises in off-page strategies for YMYL clients, helping brands build authority, trust, and sustainable search growth. Lydia speaks openly about the times her opinion hasn't been asked for or respected, and the judgement she's faced simply for focusing on off-page SEO. We get into how that kind of bias can feed imposter syndrome, the personal toll it takes, and the strategies she's developed for dealing with it and refusing to be put in a box. About Lydia Lydia Fox is the Head of SEO at Serpify focused on offpage strategies for YMYL clients that helps brands build authority, trust, and sustainable search growth. She focuses on strategies that drive conversions, not just traffic, using EEAT-led link building, digital PR, and long-term brand development to create real commercial impact. Lydia takes a brand-first approach to SEO, helping businesses position themselves as credible, recognisable, and trustworthy in both Google’s eyes and their customers’. Where to find Lydia Lydia Fox on LinkedIn Lydia's Website About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episode Summer of SEO - Free SEO Course for Ecommerce StoresFreddie Chatt on LinkedIn Copyright 2026 Sarah & Tazmin Mentioned in this episode: Previsible helps brands grow Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today. 🔗 Check out Previsible Support the podcast today! For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. We'd be forever grateful. 🔗 Support the podcast today! Mentioned in this episode: Support the podcast today! For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there? Give us a one off donation Previsible helps brands grow Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today. Check out Previsible

    46 min
  4. The Efficiency Paradox: Why Al Doesn’t Make your Life Easier [LIVE podcast]

    May 7

    The Efficiency Paradox: Why Al Doesn’t Make your Life Easier [LIVE podcast]

    AI was supposed to save us time. So why do so many of us feel more overwhelmed than ever? We use AI to answer questions, speed up workflows, and handle the tasks we find dull or time-consuming. Is it actually increasing our efficiency, or just quietly reshaping our ability to think, connect, and build skills. This week, we have such a treat for you. Last week was brightonSEO, and we teamed up with our buddy Jack and the Search With Candour podcast to do our usual LIVE podcast the night before the conference kicked off. The beauty of a LIVE podcast is that the conversation was recorded, meaning if you couldn’t attend you don’t miss out, this episode features the full live conversation plus the Q&A session with the audience, so you get the complete experience from wherever you're listening. 🔗 Check out Search with Candour podcast. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Copyright 2026 Sarah & Tazmin Shoutout to SISTRIX our Gold Sponsor for the event SISTRIX has supported us from the very beginning, from our very first LIVE podcast. SISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook. With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and easily perform research across Tiktok, Instagram and YouTube. 🔗 Find out more about SISTRIX. Shoutout to Majestic our Silver Sponsor for the event Launched in 2004, Majestic is a pioneer in surveying and and mapping the world wide web. This internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, and Competitor Analysis. As link data is also a component of search engine ranking, understanding the link profile of your own, as well as competitor websites can empower rational study of Search Engine positioning. 🔗 Find out more about Majestic. Mentioned in this episode Previsible helps brands grow Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today. 🔗 Check out Previsible Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website. 🔗 Contact Tazmin Mentioned in this episode: Previsible helps brands grow Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today. Check out Previsible Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin

    1h 28m
  5. Using Community to Build Trust (and Ignoring the Algorithms) with Erin Simmons

    Apr 23

    Using Community to Build Trust (and Ignoring the Algorithms) with Erin Simmons

    What if every piece of content you've pushed out to "stay visible" has actually been quietly costing you, not in reach, but in trust? In yourself, and in the people you're trying to reach. There's a pressure most creators know intimately but rarely name out loud: the pull to make content that performs rather than content that actually sounds like you. This episode explores this very topic and asks what it's really costing us. Erin Simmons joins the show to explore the hidden erosion that happens when we optimise ourselves out of our own voice, and why community (not better strategy) might be the most powerful way back. About Erin Erin is Managing Director at the Women in Tech SEO community—focused on maintaining safe, inclusive, and helpful spaces. With 15+ years in marketing and analytics, they now focus on better understanding people and connecting them to the relationships and resources that support them most. Where to find Erin @erinsimmonsfreelance on Instagram Erin Simmons on LinkedIn Erin's Website About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Resources used for episode Himee Senanayake LinkedInAreej AbuAli LinkedIn Check out all episodes Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Copyright 2026 Sarah & Tazmin Mentioned in this episode: Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Support the podcast today! Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast. Give us a one off donation

    46 min
  6. #BeTheChange for Your Wellbeing this Stress Awareness Month

    Apr 16

    #BeTheChange for Your Wellbeing this Stress Awareness Month

    April is Stress Awareness Month and this episode challenges the idea that stress is something we simply have to put up with. Stress Awareness Month is led by the Stress Management Society and exists to help people understand stress better, talk about it more openly, and manage it in ways that genuinely support their wellbeing. This year's theme is #BeTheChange, a powerful call to personal agency, action, and transformation, rooted in the principles of Self-Efficacy, Neuroplasticity, and Relational Connection. Because change doesn't happen by accident. It happens when we take ownership through small, consistent actions, shifting the way we think, and building real, meaningful connections. Do that, and you don't just cope with stress. You completely transform how you experience it. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. 🔗 Check out all podcast episodes 🔗 Grab your ticket to the LIVE podcast Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episode The Stress Management Society - From Distress to De-StressStress Awareness Month Information Pack Copyright 2026 Sarah & Tazmin Mentioned in this episode: Support the podcast today! Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast. Give us a one off donation Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin

    45 min
  7. Hustle vs Alignment: Chasing Success That Looks Right But Feels Wrong

    Apr 9

    Hustle vs Alignment: Chasing Success That Looks Right But Feels Wrong

    We’ve been sold the idea that hustle leads to success, but what if it’s leading you in the wrong direction? In this episode, we explore the difference between hustle and alignment, and why so many high achievers are building lives that look right but feel wrong. Plus, a simple 3-step audit to help you realign your version of success. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. 🔗 Check out all episodes Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episode How Constant Pressure and Demands Impact our Personal and Work Life with Fleur Peacock - The SEO MindsetDeeper Dive Into BurnoutThe Success Alignment Audit — Tazmin SulemanThe Success Trap Copyright 2026 Sarah & Tazmin

    44 min
  8. Feel Guilting Saying No? Here's What You Can Do!

    Apr 2

    Feel Guilting Saying No? Here's What You Can Do!

    Do you feel guilty saying no? If you're used to being a people pleaser and saying yes all the time, it's hard saying no and putting in boundaries. We're revisiting an episode from the archives about why people pleasing is holding us back. Before getting into the episode, Sarah (who is all too familiar with people pleasing) shares practical steps we can do when we get that guilty feeling, and are on the cusp of taking away a healthy boundary. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Check out all podcast episodes. Donate and support the podcast: Give us a one off donation Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Copyright 2026 Sarah & Tazmin

    36 min
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About

The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms. The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry. Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career. Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.

Information

  • Creator
    Sarah & Tazmin
  • Years Active
    2022 - 2026
  • Episodes
    117
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Sarah & Tazmin
  • Show Website
    The SEO Mindset Podcast