The SEO Mindset Podcast

Sarah & Tazmin

The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms. The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry. Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career. Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.

  1. Feeling battered and exhausted - is now time for a career shift?

    12H AGO

    Feeling battered and exhausted - is now time for a career shift?

    Last year was tough and many are questioning if now is a good time for a career shift? Shifting career paths isn’t just a practical decision, it’s an emotional one. In this episode, we explore how to navigate redundancy, exhaustion, or misalignment with honesty and steadiness, before making any big moves. We’ll share how to pause, reflect on what you actually want your life to feel like, and take practical, grounded steps towards a more aligned next chapter. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episode Redesigning Your SEO Career | Whiteboard Friday | Tazmin SulemanImproving Your Financial Literacy Priti Rathi GuptaTaking Your First Step To Financial Freedom Copyright 2026 Sarah & Tazmin Mentioned in this episode: Support the podcast today! For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one-off tip or a monthly donation. You can also sign up to our newsletter. It’s a fab resource that Tazmin puts together. Stay up to date with the latest from the podcast, and get more advice and tips straight into your inbox. Captivate Tips/Memberships Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin

    45 min
  2. What is analytical thinking (and why its an important professional skill)?

    FEB 5

    What is analytical thinking (and why its an important professional skill)?

    What is analytical thinking and why is it important in the workplace? According to a survey (link in resources) 69% of employers said analytical thinking is a top skill. We discuss what analytical thinking actually is, how it relates to SEO and make sure to stick around to the end as we also discuss practical strategies to improve this skill (whilst also looking after your mental health and wellbeing). About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episode Job Skills for 2026: A Comprehensive Guide for Career Development Copyright 2026 Sarah & Tazmin Mentioned in this episode: Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Support the podcast today! For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there? Captivate Tips/Memberships

    45 min
  3. How to Effectively Set Goals when Life Gets in the Way

    JAN 29

    How to Effectively Set Goals when Life Gets in the Way

    How do you effectively set goals when life gets in the way? Even the best plans can fall apart when life gets busy, messy, or exhausting. In this episode, Tazmin shares how to adapt your goals when your energy dips, build a “bare minimum” version of your plan, and keep moving forward without abandoning yourself. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Sign up to be a guest on the podcast here. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Copyright 2026 Sarah & Tazmin Mentioned in this episode: Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin Support the podcast today! Enjoy and like listening to the podcast, then why not support us? For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. You can also follow us on social media, we’re on LinkedIn and Instagram, just search The SEO Mindset podcast. Connect, let us know how we're doing, and get more advice and practical tips. Captivate Tips/Memberships

    41 min
  4. Choosing the Right Goal (Not Just a Good One)

    JAN 22

    Choosing the Right Goal (Not Just a Good One)

    How do you choose the right goal, and not just a good one? In this bonus episode, Tazmin reflects on one of the most overlooked reasons people struggle to feel successful.... By choosing goals that look good on paper but don’t feel right in real life. She shares two simple questions to help you choose goals that truly support the person you are and the one you are becoming. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Sign up to be a guest on the podcast here. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Copyright 2026 Sarah & Tazmin

    50 min
  5. Causes and Fixes for Poor Focus with Steven Wilson-Beales

    JAN 15

    Causes and Fixes for Poor Focus with Steven Wilson-Beales

    What are the common causes for a lack of or poor focus, and can it be fixed? This is the very topic we explore with guest, Steven Wilson-Beales. We cover what having focus means, his own experiences, and practical strategies you can implement to improve. About Steven: Steve brings over 20 years of experience managing digital content teams across music, entertainment, education, and publishing. Currently Co-Chair of the Journalism Advisory Board for the Association of Publishers, he helps brands and publishers refine their editorial strategies and adapt to the evolving zero-click search landscape. His career began in music journalism, writing for a national student website before joining Universal Music to review chart releases and interview bands. After launching a consultancy business supporting the Association of Colleges in the Further Education sector, he returned to music as Head of Internet at Ministry of Sound. He went on to lead the Entertainment desk at MSN UK before joining Global as Head of Editorial in 2014. Outside of his content leadership roles, he writes and produces electronic music under the alias Zylinderkopf. Where to find Steven: Steven's Website Steven Wilson-Beales on LinkedIn About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe to the podcast and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Resources used for episode Leadership in SEOHarry Clarkson Bennett LinkedInBeers and SEO with Barry and Steve Copyright 2026 Sarah & Tazmin Mentioned in this episode: Support the podcast...

    49 min
  6. Is It Worth Setting Goals in 2026?

    JAN 8

    Is It Worth Setting Goals in 2026?

    Is goal setting still worth doing? In a world where tech roles, skills, and even entire industries are changing faster than ever, is there any point? In this episode, Tazmin and Sarah have an honest conversation about why goals can feel outdated or exhausting, why so many people get the “ick” about them, and how to think about goals in a more flexible, human way. They also share their own goals for 2026 and a couple of simple actions you can take without adding more pressure. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Resources used for episode The 12 Week Year Copyright 2026 Sarah & Tazmin Mentioned in this episode: Support the podcast today! Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast. Captivate Tips/Memberships Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin

    40 min
  7. Self Care During Christmas and the Holiday Season

    12/18/2025

    Self Care During Christmas and the Holiday Season

    In this light, uplifting episode, Sarah and Tazmin explore why the holiday season often drains our energy, and how small shifts in mindset can bring the joy back plus easy ways to slow the stress and refill yourself during December. Perfect for anyone who wants a calmer, more enjoyable holiday season without the overwhelm. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe to the podcast: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Resources used for episode Reclaim The Holiday Magic GuideSetting Yourself Up For Success [2025] Copyright 2026 Sarah & Tazmin Mentioned in this episode: Support the podcast today! Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast. Captivate Tips/Memberships Free Consultation Call with Tazmin Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website: Contact Tazmin

    38 min
  8. What are the 6 human needs SEO's need for career growth?

    12/11/2025

    What are the 6 human needs SEO's need for career growth?

    What are the six human needs and how do they shape the behaviours, motivation, and growth of ambitious SEOs? In this episode, Tazmin breaks down how these often show up in your role and how understanding these needs can unlock career growth. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development. Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry. Get in touch We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode. Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an email Check out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook. Working on international websites and campaigns can be exciting and rewarding but it can also be challenging, frustrating and sometimes a little lonely. The International Search Summit is an event dedicated to all-things international search and will bring together digital marketers from over 30 countries to learn, share and connect in beautiful Barcelona. The 3-track, 30 speaker agenda covers a whole host of topics across international SEO, content and paid search and is the perfect event for anyone working for global brands or clients. It’s happening on Thursday 17th November 2022 and listeners of this podcast can save 15% on all tickets with the code SEOMINDSET. Here's the link to the website to find out more and book your place:Search Summit Barcelona Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime. Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Resources used for episode What is Inner Chatter and How it Can Improve Self-Belief?6 Human Needs - Tony Robbins Copyright 2026 Sarah & Tazmin

    44 min

About

The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms. The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry. Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career. Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.