Reside Platform Podcast

Reside Platform
  • 5.0 (6)
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Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management,  and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business. 

  1. The First 90 Days: What Team Leaders MUST Do to Win

    3D AGO

    The First 90 Days: What Team Leaders MUST Do to Win

    Lauren and Brooke break down exactly what team leaders should focus on in their first 90 days—whether launching a new team or resetting an existing one. They discuss why most leaders fail not because of bad strategy, but because of poor adoption, and how to build trust, clarity, and accountability without micromanaging. From setting clear standards to engineering early wins, this conversation reveals the leadership moves that separate teams that thrive from teams that struggle. If you're stepping into leadership or looking to tighten your team's execution, this episode is your roadmap. Chapters: (00:00:00) - The First 90 Days: Why Leadership Clarity Beats Strategy(00:01:44) - Setting Expectations and Building Trust Without Burnout(00:03:15) - Why Teams Form Beliefs About You Before Results Show Up(00:04:23) - Clarity Over Control: What Winning Actually Looks Like(00:06:18) - The "Be Liked" Trap: Why Flexibility Breaks Trust(00:09:14) - Normalizing Discomfort: How Growth Actually Happens(00:10:52) - Days 31-60: Engineering Early Wins That Compound(00:13:02) - Resetting Culture: It's Never Too Late to Start(00:15:12) - Final Takeaway: Clarity, Consistency, and CareLinks and Resources: Reside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    17 min
  2. The Secret to Selling Houses in a Down Market with Rick and Brittany Turley

    FEB 2

    The Secret to Selling Houses in a Down Market with Rick and Brittany Turley

    Rick and Brittany Turley share how they built a successful father-daughter real estate team in Las Vegas through market cycles, from the 2008 crash to today's shifting landscape. Rick reveals his strategic geographic expansion into rural Nevada mining towns where minerals are driving economic growth and cheap Zillow leads cost just $50 per zip code. Brittany breaks down her exact follow-up system of 21+ touchpoints that helps her close 25+ deals per year while being a mom and team leader. They discuss time blocking, the impact of AI on Vegas hospitality workers, high-end market trends with billionaires fleeing California, and why following up is the single most important skill realtors need to master in 2026. Chapters: (00:00:00) - Introduction and the Turley Team Background (00:01:11) - How Brittany Started Working with Her Dad in 2014 (00:03:42) - Surviving the 2008 Real Estate Crash in Vegas (00:06:18) - What It Takes to Be a Successful Realtor Today (00:08:13) - Mike Tyson Just Bought a House in Seven Hills (00:09:47) - AI is Taking Over 75% of Vegas Strip Jobs by 2035 (00:12:03) - The Geographic Expansion Strategy Into Rural Nevada (00:15:23) - Finding Cheap Zillow Leads in Mining Towns (00:18:05) - Brittany's Top Advice: Time Blocking and Follow Up (00:21:07) - Rick's Financial Philosophy on Team Growth Links and Resources: Send Vegas referrals to: administration@theturleyteam.comCall the Turley Team: (702) 637-0640

    23 min
  3. The Fast Food Cycle That's Sabotaging Your Success with Shannon Cheplak

    JAN 21

    The Fast Food Cycle That's Sabotaging Your Success with Shannon Cheplak

    Suneet sits down with Shannon Cheplak, elite fitness coach and nutrition expert who specializes in transforming real estate professionals. Shannon breaks down why 99% of her clients are from the real estate and mortgage industry, revealing the unique health challenges agents face—from skipping breakfast to run to showings, eating fast food between appointments, and falling into the "all-in or nothing" mentality that sabotages success. She shares her proven 3-day-per-week strength training system, the game-changing protein formula (0.8-1 gram per pound of bodyweight), and why meal prep is the single most important factor for results. Shannon also tackles common fitness myths, explains why women won't "accidentally get jacked," discusses the critical importance of fiber for longevity, and reveals how improving your health directly correlates to increased income. Whether you're a new agent struggling with structure or a top producer looking to optimize performance, Shannon delivers actionable strategies to build sustainable habits that will transform both your body and your business. This episode proves that taking care of your health isn't just about looking good—it's about making more money, having better relationships, and building the energy to dominate your market. Chapters: (00:00:00) - Introduction: Meet Shannon Cheplak, Elite Fitness Coach(00:01:00) - The $12K Challenge: Motivation Meets Money(00:02:30) - Why 99% of Shannon's Clients Are Realtors(00:05:00) - The All-In or Nothing Trap That Kills Your Progress(00:07:15) - How Real Estate Ruins Your Health (And What to Do About It)(00:11:00) - The 3-Day Workout System for Busy Professionals(00:15:00) - Protein: The Non-Negotiable Macro You're Missing(00:21:00) - Why Women Won't Accidentally Get Jacked(00:25:00) - Steps, Fiber, and Longevity: The Overlooked Essentials(00:31:00) - Progressive Overload: How to Actually Get Results(00:35:00) - The #1 Game-Changer: Meal Prep StrategyLinks and Resources: WebsiteReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    38 min
  4. The Agent Who Quit Selling 100 Homes to Build Something Better with Brandi Fugate

    JAN 14

    The Agent Who Quit Selling 100 Homes to Build Something Better with Brandi Fugate

    Brandi Fugate built Private Label Real Estate by doing the impossible—she walked away from selling 100 homes a year to become a full-time broker and team leader. In this episode, Brandi shares her journey from mortgage lending to real estate, how she scaled her indie brokerage by 370% in one year through relentless recruiting, and the systems that allow her to be home by 3 PM every day while her team projects 500 transactions for 2026. She reveals her playbook for working online leads (especially realtor.com and Zillow), why LP MAMA is superior to quick ALM calls, how she onboards new agents in just five days with "Hello Week," and why spoiling agents with white-glove support is her competitive advantage. Brandi also opens up about caring for her 97-year-old grandmother with dementia and how building a business that supports life—not consumes it—became her mission. If you're a producing agent wondering how to scale without burning out, or a broker looking for a recruiting and systems blueprint, this episode is pure gold. Chapters: (00:00:00) - Why Most Agents Can't Scale Past 100 Deals—And What Brandi Did Instead(00:02:48) - From Mortgage Lending to Real Estate Success(00:05:42) - Opening Private Label Real Estate(00:09:47) - Working Online Leads: Realtor.com and Zillow Strategy(00:12:23) - The Decision to Exit Production for Family(00:15:18) - Recruiting 370% Growth: The Numbers Behind the Scale(00:19:12) - Culture First: What Brandi Looks for in Agents(00:22:47) - Hello Week: Five-Day Agent Onboarding System(00:27:38) - LP MAMA vs. ALM: Why Longer Calls Win(00:32:18) - Building a White Glove Admin Team with VAs(00:37:22) - Pod System and Future Leadership Development(00:40:15) - Final Advice: Keep Recruiting and Implement FastLinks and Resources: WebsiteBrandi Fugate on LinkedInReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    42 min
  5. (Replay Ep. 98) Easy Deals Are Dead: The Hard Skills That Drive Today's Real Estate Success with Mie Yamashita

    JAN 9

    (Replay Ep. 98) Easy Deals Are Dead: The Hard Skills That Drive Today's Real Estate Success with Mie Yamashita

    Nick McLean and Mie Yamashita dive deep into the critical importance of role play and skill development for real estate agents in today's challenging market. With Gary Keller's recent declaration that "easy deals are dead," Nick and Mie break down why mastering sales conversations through consistent role play is no longer optional—it's essential for survival. Drawing from their experience running Script Inferno, a weekly role play session for agents across North America, they share proven techniques for conducting effective role play sessions, both one-on-one and in groups. They explore the psychology behind skill development, comparing it to GPS navigation and flight training, and reveal why even top producers who've sold thousands of homes need to continuously sharpen their skills. The conversation covers everything from overcoming the discomfort of role play to creating a culture where feedback drives growth, emphasizing that conversion competency—not just memorizing scripts—is what separates high-performing agents from the rest. Whether you're a new agent or a seasoned team leader, this episode provides actionable strategies to build the hard skills required to close deals in today's competitive real estate landscape.  Chapters: (00:00:00) - Introduction: Why No One Is Above Sharpening Their Sword(00:01:00) - Easy Deals Are Dead: Gary Keller's Message and What It Means(00:03:00) - The Benefits of Role Play: Beyond Just Phone Scripts(00:06:00) - How to Run Effective Group Role Play Sessions(00:09:00) - Role Play Games: The Snake, Head-to-Head Battles, and Hot Potato(00:12:00) - Leading by Example: Facilitating vs. Performing(00:15:00) - Using Real-Time Opportunities for Organic Role Play(00:18:00) - The GPS Analogy: Learning Scripts to Build Conversion Competency(00:21:00) - Phases of Flight: Role Playing Every Stage of the Transaction(00:24:00) - Giving Feedback Without Crushing Confidence(00:27:00) - Building Resiliency Through Uncomfortable Practice(00:30:00) - The Art of Learning: Why End Moves Matter More Than Openings(00:33:00) - Sales as a Language: The 400-Hour Rule to Become GoodLinks and Resources: Reside PlatformReside Platform WebsiteMie on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    38 min
  6. Why Your Team Is Failing (And It's Not What You Think) with Tracey Hernly

    JAN 2

    Why Your Team Is Failing (And It's Not What You Think) with Tracey Hernly

    Brooke sits down with Tracy Hernly, a powerhouse realtor, team leader, broker owner, title company owner, and race car driver who leads the #1 team by units sold in the Greater Lansing area. Tracy shares her incredible journey from mortgage processing to opening her own brokerage during COVID, revealing the hard-won lessons about leadership, team building, and maintaining work-life balance while scaling multiple businesses. She opens up about her early leadership struggles, including high turnover rates and a "rough" bedside manner that she had to transform to build a thriving culture. Tracy discusses how she leveraged her racing background to carve out a unique niche in rural real estate, why clarity is kindness in leadership, and how implementing core values and mission statements changed everything for her team. She also shares practical advice on community involvement, client events, organic team growth, and why she's focusing on recruiting and refining systems in 2026. This episode is packed with real talk about the messy middle of business growth, the importance of knowing your "why," and how to build a sustainable business that doesn't sacrifice your family or personal passions. Chapters: (00:00:00) - Opening: Tracy's Journey from Mortgage Processing to Real Estate Success(00:02:00) - Making the Leap: Leaving a Steady Paycheck for Real Estate(00:04:00) - Building the #1 Team by Units Sold in Greater Lansing(00:06:00) - The First Hire: Why Tracy Needed an Assistant to Scale(00:09:00) - Leadership Growing Pains: Learning to Manage People and Expectations(00:13:00) - Clarity is Kindness: Transforming Leadership Through Accountability(00:17:00) - Building Culture Through Core Values and Mission Statements(00:20:00) - Community Involvement: Racing Events, Cookies with Santa, and Local Leadership(00:25:00) - The Racing Realtor: How Tracy Found Her Niche in Rural Real Estate(00:30:00) - Looking Ahead: 2026 Goals, Recruiting Focus, and Work-Life BalanceLinks and Resources: WebsiteTracey Hernly on LinkedInReside PlatformThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    34 min
  7. (Replay Ep. 59) Why Most Agents Are Getting Lead Follow-Up Dead Wrong with Tristan Ahumada

    12/24/2025

    (Replay Ep. 59) Why Most Agents Are Getting Lead Follow-Up Dead Wrong with Tristan Ahumada

    In this holiday replay, Suneet sits down with Tristan Ahumada, founder of Lab Coat Agents and best-selling author, to discuss the seismic shifts happening in real estate and how leaders can turn uncertainty into opportunity. Tristan shares his proven frameworks for leading through change, including his mission-vision-values approach that's helped thousands of agents clarify their message and attract ideal clients. He reveals the exact "PS Love" phone script that converts online leads at industry-leading rates, explains why buyer broker agreements are actually an opportunity (not a threat), and breaks down the three R's every team leader must master: Recruiting, Retention, and ROI. From his content creation strategies that reach millions to his relationship-first approach to past clients, Tristan provides a masterclass in building a sustainable real estate business that doesn't rely on chasing. Whether you're navigating the NAR settlement, struggling with lead conversion, or building a team culture that retains top talent, this episode delivers actionable strategies you can implement immediately. Chapters: (00:00:00) - Introduction: How Lab Coat Agents Changed Suneet's Career(00:03:00) - Leading 165,000 Agents Through Industry Chaos(00:06:52) - NAR Settlement Reality Check: What's Actually Changing(00:12:47) - The Buyer Broker Agreement Opportunity Everyone's Missing(00:18:32) - Mission, Vision, Values: Your Roadmap Through Uncertainty(00:26:18) - The Three R's: Recruiting, Retention, and ROI for Team Leaders(00:35:45) - Why KW's Culture Beats Their Technology (And What You Can Learn)(00:40:52) - The "PS Love" Phone Script That Converts Online Leads(00:50:12) - ISA Strategy Shift: When to Use Overseas vs. Local Agents(00:53:07) - Content Creation Strategy: YouTube First, Then Repurpose EverythingLinks and Resources: WebsiteTristan Ahumada on LinkedInReside PlatformThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    1h 2m
  8. Inside a Multimillion-Dollar Real Estate HQ Built in 6 Years with Lauren Callaway

    12/17/2025

    Inside a Multimillion-Dollar Real Estate HQ Built in 6 Years with Lauren Callaway

    Suneet sits down with Lauren Callaway, CEO and founder of pH Realty Team, pH Design Firm, and multiple other ventures in Texarkana, Texas. Lauren shares her incredible journey from interior designer to real estate powerhouse, having grown from one business to ten in just six years. She reveals how she built a multimillion-dollar headquarters complete with podcast rooms, a gym, and a warehouse—all while raising two kids and maintaining work-life balance. Lauren discusses the systems and tools that keep her businesses running smoothly, including Follow Up Boss and CSU, and explains how each company feeds leads to the others. She also dives into her investment strategy, cost segregation benefits, and her ambitious goal to buy or build her first multifamily property in 2026. Throughout the conversation, Lauren emphasizes the importance of getting out of your own way and believing you can achieve greatness, offering practical advice for agents, team leaders, and entrepreneurs looking to build ancillary businesses. Chapters: (00:00:00) - Meet Lauren Callaway: The Texarkana Powerhouse Behind 10 Thriving Businesses(00:01:00) - Lauren's New Multimillion Dollar Headquarters Tour(00:03:00) - Building the pH Ecosystem: From Design to Real Estate(00:06:00) - How Ancillary Businesses Feed Each Other(00:08:00) - Systems and CRM: Running 10 Companies with Follow Up Boss(00:11:00) - The Warehouse Office: Business in Front, Party in Back(00:13:00) - Tools and Tech Stack Across Multiple Companies(00:16:00) - Work-Life Balance: Setting Boundaries as a CEO and Mom(00:18:00) - How Design Background Influences Luxury Real Estate(00:21:00) - Being Rooted in Texarkana: Community and Growth(00:23:00) - Investment Strategy and Tax Benefits Through Real Estate(00:25:00) - What's Next: Multifamily Goals and Lending Company(00:27:00) - Get Out of Your Own Way: Lauren's Advice for SuccessLinks and Resources: WebsiteLauren Callaway on LinkedInReside PlatformThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    30 min
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5
out of 5
6 Ratings

About

Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management,  and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business. 

Information

  • Creator
    Reside Platform
  • Years Active
    2023 - 2026
  • Episodes
    146
  • Rating
    Explicit
  • Copyright
    © 2026 Reside Platform Podcast
  • Show Website
    Reside Platform Podcast

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