The Story Effect

PeopleForward Network
PeopleForward Network
  • 5.0 (14)
  • Management
  • Updated Biweekly

The Story Effect, hosted by Danielle Krischik, shares raw, vulnerable stories from leaders and experts that inspire hope, spark ideas, and motivate you to embrace your own journey and transform your life.

  1. 4h ago

    #46 This Is How You Connect With Anyone: A masterclass on authenticity with Mastercard's Randall Tucker

    Randall Tucker, Chief Community and Belonging Officer at Mastercard, has been welcomed into palace conversations in Europe and restaurant kitchens at 2 a.m., and he'll tell you the exact same thing gets him through both doors. It isn't polish. It's the willingness to show up as exactly who you are. From a dirt road in rural southern Virginia to a global career leading belonging and inclusion work at Marriott, Starwood, and now nearly a decade at Mastercard, Randall has spent his life proving that authenticity is what actually connects people. He joins Danielle (an old friend and former Starwood collaborator) for a conversation that moves from imposter syndrome to ancestors and lands somewhere unexpectedly emotional. It builds toward one of the most quietly emotional answers we've ever gotten to our closing question. Stay for it.   Additional Resources: Connect with Randall Tucker on LinkedIn: https://www.linkedin.com/in/randall-m-tucker-0a93905/ The Story Effect: http://thestoryeffect.com/ Connect with Danielle on LinkedIn: https://www.linkedin.com/in/daniellekrischik Follow The Story Effect on Instagram: http://instagram.com/storyeffectpodcast Learn about Knight Agency: http://knightagency.com/ Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Why authenticity isn't the soft option, it's a strategic advantage that "activates something in other people" long after you leave the room, because people are always watching The counterintuitive truth about belonging: the small stuff is the big stuff (did you say hello, did you wave someone into the circle?) We over-architect a solution that starts with basic human decency How to take brutal feedback as a gift Why saying yes to the opportunity that scares you is how a kid who'd never been on a plane ended up circling the globe The difference between a tribe that heals and a tribe that harms and the one question to ask about your own

  2. Aug 4

    #45 AI Can Write Your Copy. Here's Why You Shouldn't Let It: Communications strategist Dan Roth on the human touch that actually sells

    Your team is nervous. AI is coming for the copy, the campaigns, the creative. And here's the uncomfortable part: it can do a lot of it. Dan Roth's argument is sharper than "the robots can't." It's that the copy AI hands you is the copy that makes you sound like everyone else. Dan has spent his career in the trenches of communications, from local TV spots to direct-response advertising, to internal comms at Ford and Slate Auto. Now a fractional communications strategist and podcast host, he joins Danielle for a fast, funny, occasionally furious conversation that every leader watching AI reshape their org needs to hear. Equal parts gut check and permission slip. If someone on your team is quietly panicking about AI, send them this one.   Additional Resources: Connect with Dan on LinkedIn: https://www.linkedin.com/in/rothdan/ Listen to Dan's Podcast on Spotify: https://open.spotify.com/show/6VSKnp7OEKXKRfrTgmKeI3 The Story Effect: http://thestoryeffect.com/ Connect with Danielle on LinkedIn: https://www.linkedin.com/in/daniellekrischik Follow The Story Effect on Instagram: http://instagram.com/storyeffectpodcast Learn about Knight Agency: http://knightagency.com/   Key Takeaways: Why AI is a trend-following machine and why standing out requires the exact opposite The double standard that should stop every leader cold: you'd never let AI near your financials, so why hand it the message your entire company is judged by? How to separate the deliverable from the goal and why the request a client hands you is almost never the real problem to solve Why the stories that build trust come from the ground up, not a corporate mandate to "share this on your socials" The neuroscience of being forgotten: 70% of a fact-based town hall is gone from your people's brains within 24 hours, and what to do instead What "nobody cares about the science" really means for anyone still selling features when they should be selling the benefit

  3. Jul 21

    #44 The Stories You'll Wish You'd Captured: Roy and Yvette of LifeBook Memoirs on legacy, memory, and why context is everything

    Somewhere in your family there's a story only one person still remembers. When they're gone, it's gone, and no amount of Googling brings it back. Danielle knows this one firsthand. That ache is what Roy and Yvette built a business around. As founders of Lifebook Memoirs, they've captured personal and corporate legacies across more than 40 countries, 20,000+ books and counting. Additional Resources: Connect with Yvette and Roy: Follow Yvette on LinkedIn: https://www.linkedin.com/in/yvette-conn-5825b1140/ Follow Roy on LinkedIn: https://www.linkedin.com/in/roy-moëd-lifebook-memoirs/ Visit their website: https://www.lifebookmemoirs.com/ Instagram: https://www.instagram.com/lifebook_memoirs/ Facebook: https://www.facebook.com/LifeBookMemoirs YouTube: https://www.youtube.com/user/LifeBookUK Connect with Danielle: The Story Effect: http://thestoryeffect.com/ LinkedIn: https://www.linkedin.com/in/daniellekrischik Instagram: http://instagram.com/storyeffectpodcast Knight Agency: http://knightagency.com/ Connect with PeopleForward Network: Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/ Learn more about PeopleForward Network: https://peopleforwardnetwork.com/

  4. Jul 7

    #43 How To Speak Up And Know When To Walk Away: With Stephen "Shed" Shedletzky

    There's a difference between sacrifice and torture. Sacrifice is doing something for a known period of time and for a clear end in mind. Without either, sacrifice becomes torture." That's the quote that made Stephen "Shed" Shedletzky quit his miserable corporate job and start the career he actually wanted—which led to 10 years on Simon Sinek's team, a book on speak-up cultures, and a worldview that will make you rethink every "I'll just stick it out" you've ever told yourself. In this conversation, Shed and Danielle dig into why the trusted circle of people who don't clap for everything you do is the antidote to narcissism, why "I want you to speak up... so long as you agree with me" is the most toxic phrase in corporate America, and the story of his grandfather—a Holocaust survivor who walked home at night for two months that gave him the courage to demand more from his own life. This is the episode you send to a friend who's stuck. Don't sit on it. Connect with Shed: https://www.linkedin.com/in/stephenshedletzky/ https://www.shedinspires.com/ https://shedinspires.substack.com/ https://www.instagram.com/shedinspires/ https://www.youtube.com/@ShedInspires Connect with Danielle: The Story Effect http://thestoryeffect.com/ Linkedin https://www.linkedin.com/in/daniellekrischik Instagram http://instagram.com/storyeffectpodcast Learn about Knight Agency http://knightagency.com/ Connect with People Forward Network: Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network

  5. Jun 23

    #42 This Is Why You're Exhausted: The truth about holding in anger with executive coach and author, Karen Thrall

    If you've ever clenched your jaw in a meeting, said "sounds good!" while screaming inside, and then come home only to bite your spouse's head off, this episode is for you. Karen Thrall, executive coach and author of Lose Your Sht At Work*, has spent her career coaching leaders through their tempers, their silence, and everything in between. She joins Danielle for a conversation that gets personal fast (Danielle confesses, Karen confesses, you'll probably confess to yourself by the end). You'll learn why your anger is almost never about the thing in front of you, how to find your "first one," the difference between placating and enabling (and why both cost you confidence), and Karen's idea that every leader needs to steal: forget the recognition program, write your people fan mail. This is the rare conversation that makes you feel more capable by the end. Don't skip it. Additional Resources: Connect with Karen: Follow Karen on LinkedIn: https://www.linkedin.com/in/karenthrallinc/ Visit Karen's website: https://www.karenthrall.com/ Connect with Danielle: The Story Effect: http://thestoryeffect.com/ Linkedin: https://www.linkedin.com/in/daniellekrischik Instagram: http://instagram.com/storyeffectpodcast Learn about Knight Agency: http://knightagency.com/ Connect with People Forward Network: Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network

  6. Jun 9

    #41 You Don't Need A Crisis To Need A Coach: Executive coach and author Matt Dickerson on what high performers are missing

    High performers have a formula. Outwork. Out-execute. Don't unravel what's working. Danielle lived this for years, until the formula stopped working at the next level. Enter Matt Dickerson. Founder of Coaching for Clarity, ICF-certified executive coach, and author of a book born out of his own imposter syndrome. In this conversation, Matt explains what coaching actually is (hint: it's not mentorship, it's not therapy, and it's definitely not someone telling you what to do), why 100% of his clients have imposter syndrome, and the moment he discovered his real core value and almost fell out of his chair. You'll leave with two daily practices that every leader needs and a much bigger view of what's possible for you. Additional Resources: Connect with Matt: Follow Matt on LinkedIn: https://www.linkedin.com/in/matt-dickerson- Check out Coaching For Clarity: valued/https://coachingforclarityllc.com/our-team/matt-dickerson/   Connect with Danielle: The Story Effect: http://thestoryeffect.com/ Linkedin: https://www.linkedin.com/in/daniellekrischik Instagram: http://instagram.com/storyeffectpodcast Learn about Knight Agency: http://knightagency.com/   Connect with People Forward Network: Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network

  7. May 26

    #40 Storytelling Isn't Trending, It's Taking Over: Hear it from the Chief Storytelling Officer himself, Rob D. Willis

    The WSJ and NYT are talking about it. It's all over LinkedIn and social media. Storytelling seems to be trending more than ever. Danielle wanted a global gut check, so she connected with Rob D. Willis, a coach, trainer and storytelling advisor to have a real conversation about storytelling and why leaders and businesses should care more than ever. Rob is a storytelling social media influencer (Danielle's words, not his) with a fast-growing following and content that breaks down the winning formulas behind stories, presentation skills and strategy. Take notes on this one.   Additional Resources: Connect with Rob: Download Rob's free resources: https://subscribepage.io/robdwillis Follow Rob on LinkedIn: https://www.linkedin.com/in/robdwillis/ Connect with Danielle and The Story Effect: Visit The Story Effect's website: http://thestoryeffect.com/ Follow Danielle on LinkedIn: https://www.linkedin.com/in/daniellekrischik Follow The Story Effect on Instagram: http://instagram.com/storyeffectpodcast Learn about Knight Agency: http://knightagency.com/ Connect with People Forward Network: Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/ Learn more about PeopleForward Network: https://peopleforwardnetwork.com/

  8. May 12

    #39 What Happens When You Surrender: Deep Life Lessons from Author, CEO and Former NFL Player, Joe Terry

    High performers have a lot in common. We go hard. We fight for control. And sometimes, we're brutal to ourselves (and others.) Leading with love can sound too soft. But Joe Terry has proven it might be the secret to unlocking the next level of your life. Joe's stories from making it to the NFL to leading Culture Partners, co-authoring his first book, Surrender to Lead, and competing in Ironman World Championships serve as proof that you can achieve your biggest goals without letting your ego control you. Additional Resources: Connect with Joe: https://www.linkedin.com/in/joe-terry/[culturepartners.com](http://culturepartners.com/)   Connect with Danielle: The Story Effect: http://thestoryeffect.com/ Linkedin: https://www.linkedin.com/in/daniellekrischik Instagram: http://instagram.com/storyeffectpodcast Learn about Knight Agency: http://knightagency.com/   Connect with People Forward Network: Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network

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The Story Effect, hosted by Danielle Krischik, shares raw, vulnerable stories from leaders and experts that inspire hope, spark ideas, and motivate you to embrace your own journey and transform your life.

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