The Strategy Session

Camper Bull

Join seasoned entrepreneur and fractional CMO Camper Bull as he pulls back the curtain on building successful businesses in both digital and physical spaces. With over two decades of experience scaling companies to multi-million dollar valuations, Camper delivers actionable insights on marketing, business growth, and entrepreneurial success. Each episode of Strategy Session combines real-world case studies with proven frameworks that you can implement immediately. Drawing from his extensive experience as a fractional Chief Marketing Officer, Camper breaks down complex business challenges into clear, actionable strategies. Whether you're launching your first venture or scaling an established business, you'll gain valuable insights on: Modern marketing tactics that drive real results Building and scaling profitable business models Navigating the intersection of online and physical business spaces Revenue optimization and growth strategies Common pitfalls to avoid as you scale your company Decision-making frameworks for entrepreneurs No theory - just battle-tested strategies from someone who's been in the trenches. Listen in as Camper shares the unfiltered truth about what it takes to build and scale successful businesses in today's competitive landscape. New episodes drop weekly. Subscribe now to join the conversation with one of business's most experienced operators and marketing minds

  1. 2D AGO

    Frugal or Foolish? The Truth About Buying Cheap Tech | with Camper Bull

    Frugal or Foolish? The Truth About Buying Cheap Tech | with Camper Bull Buying cheap feels responsible—until it starts costing you time, focus, and revenue. In this episode of The Strategy Session, Camper Bull breaks down why "budget-friendly" decisions often trap entrepreneurs in cycles of friction, replacement, and lost momentum. This isn't about luxury or brand loyalty. It's about understanding how reliability compounds—and why professional-grade investments quietly outperform "savings" over time. From technology and production gear to everyday business tools, this conversation reframes what it really means to invest wisely as a business owner. What You'll Learn: ✔ Why cheap tools create hidden costs most entrepreneurs overlook ✔ How constant breakdowns quietly drain revenue and focus ✔ The difference between being frugal and sabotaging growth ✔ Why professional gear pays for itself over time ✔ How reliability protects momentum and execution Every hour spent fixing broken tools is an hour taken away from growth. The real question isn't whether you can afford better equipment—it's whether you can afford the distraction of unreliable systems. What's one "cheap" decision that ended up costing you more in the long run? Let's Connect: LinkedIn: https://www.linkedin.com/in/camper-bull/ YouTube: https://www.youtube.com/@CamperBull X: https://x.com/CamperBull Website: https://venturedgained.com/

    10 min
  2. 3D AGO

    The Kodak Trap: Why Great Companies Fail (And How to Avoid It) | with Camper Bull

    The Kodak Trap: Why Great Companies Fail (And How to Avoid It) | with Camper Bull The difference between companies that survive and those that disappear is rarely innovation. It's the willingness to destroy what's working before it stops working. Kodak invented the digital camera and still collapsed. Fujifilm faced the same industry collapse and survived by pivoting early, leveraging what they already knew, and refusing to protect yesterday's wins at the expense of tomorrow's relevance. This episode explores why the most dangerous moment for a business is often when it's succeeding — and how leaders who build strategic optionality create stability when markets inevitably shift. What You'll Learn ✔ Why protecting current success can quietly destroy long-term viability ✔ The real lesson behind Kodak vs. Fujifilm — and why innovation wasn't the issue ✔ How to identify transferable knowledge inside your business ✔ Why small experiments in adjacent markets create resilience ✔ How diversification becomes an insurance policy during disruption The companies that endure aren't the ones with the best products today. They're the ones willing to test, pivot, and even cannibalize their own success before the market forces them to. What knowledge does your business already have that could thrive in a completely different industry? Let's Connect: LinkedIn: https://www.linkedin.com/in/camper-bull/ YouTube: https://www.youtube.com/@CamperBull X: https://x.com/CamperBull Website: https://venturedgained.com/

    8 min
  3. JAN 27

    Business Simplicity Framework: Scale a Business Faster by Eliminating Complexity | with Camper Bull

    Business Simplicity Framework: Scale a Business Faster by Eliminating Complexity | with Camper Bull Simplicity is brutally difficult — and that's exactly why it separates dominant businesses from struggling ones. Most entrepreneurs believe complexity signals value: more features, more options, more customization. In reality, complexity quietly erodes scale. It slows decisions, confuses customers, exhausts teams, and turns founders into permanent bottlenecks. Businesses don't become unsellable because they lack sophistication — they become unsellable because only one person can run them. In this episode of The Strategy Session, Camper Bull explores why simplicity isn't about doing less work — it's about doing more thinking. Through real-world examples ranging from Apple's one-button obsession to analog systems outperforming advanced software, this conversation reframes how leaders should design products, processes, and customer experiences that actually scale. What You'll Learn ✔ Why simplicity is harder than complexity — and why it creates market dominance ✔ How excess features and options silently destroy clarity and momentum ✔ Why complexity traps founders as operational bottlenecks ✔ How the 80/20 principle applies to product design and customer experience ✔ Why businesses can charge more for elegance, ease, and clarity Simplicity isn't minimalism for its own sake. It's strategic restraint — removing everything that doesn't serve the outcome. What in your business could be stripped down to what truly matters? Let's Connect LinkedIn: https://www.linkedin.com/in/camper-bull/ YouTube: https://www.youtube.com/@CamperBull X: https://x.com/CamperBull Website: https://venturedgained.com/

    9 min
  4. JAN 23

    How to Spot a Dying Market Before It's Too Late | with Camper Bull

    How to Spot a Dying Market Before It's Too Late | with Camper Bull Most businesses don't fail because leaders stop trying. They fail because leaders keep optimizing a model that no longer fits the market. In this episode of The Strategy Session, Camper Bull explores why the most valuable move in business is recognizing when it's time to pivot — not refine. Through historical examples, modern market shifts, and real-world experience, this conversation reframes constraints as strategic signals rather than setbacks. If your industry feels crowded, growth feels forced, or progress requires more effort for diminishing returns, this episode challenges you to reconsider whether improvement is enough — or whether reinvention is required. What You'll Learn: ✔ Why optimization can accelerate decline in changing markets ✔ How to recognize when your business has entered its "winter" ✔ The difference between refining what exists and executing a true pivot ✔ How transferable skills and core processes unlock new opportunities ✔ Why building non-replicable assets creates long-term resilience The strongest businesses aren't built by working harder inside shrinking models. They're built by leaders who know when to change direction before the market makes the decision for them. What skills, systems, or assets do you already have that could thrive in an entirely different industry? Let's Connect: LinkedIn: https://www.linkedin.com/in/camper-bull/ YouTube: https://www.youtube.com/@CamperBull X: https://x.com/CamperBull Website: https://venturedgained.com/

    10 min
  5. JAN 20

    Business Agility: Build a Company That Can Change Direction Fast | with Camper Bull

    Business Agility: Build a Company That Can Change Direction Fast | with Camper Bull Rigid plans don't collapse overnight. They quietly become outdated while the market keeps moving. In this episode of The Strategy Session, we explore why adaptability has become one of the most valuable strategic advantages in modern business. The companies that survive disruption aren't the ones with perfect plans — they're the ones built to pivot when reality changes. What worked at launch can become misaligned months later. Leaders who fail to adapt often don't realize it until the gap between strategy and reality is too wide to close. What You'll Learn ✔ Why the half-life of business strategies is shrinking ✔ How pivot capability increases resilience during market disruption ✔ The systems and roles that enable fast adaptation ✔ Why flexibility consistently outperforms rigid execution ✔ How to build organizations designed to evolve, not stall Markets are shifting faster. Feedback arrives instantly. Customers expect to be reached, engaged, and spoken to differently than ever before. The real question isn't whether change is coming — it's whether your business is built to respond. Where have you pivoted successfully in the past? And where might you need more flexibility going forward?   Let's Connect LinkedIn: https://www.linkedin.com/in/camper-bull/ YouTube: https://www.youtube.com/@CamperBull X: https://x.com/CamperBull Website: https://venturedgained.com/

    9 min
  6. JAN 13

    Count Your Wins: Building Momentum in Business | with Camper Bull

    Count Your Wins: Building Momentum in Business | with Camper Bull The most successful entrepreneurs don't have fewer problems. They have better focus. In this episode of The Strategy Session, Camper explores why constant problem-scanning drains momentum and how deliberately recognizing progress rewires your mindset, improves decision-making, and restores strategic clarity. If you've been chasing the horizon and feeling like you are never quite getting where you want to go, this conversation offers a powerful reframe that can immediately change how you lead, build, and grow. What You'll Learn ✔ Why problem-focused thinking creates stress loops that impair strategic decisions ✔ How recognizing progress strengthens resilience and leadership clarity ✔ Why looking back is essential for sustaining long-term momentum ✔ How small 1 percent improvements compound into massive business growth ✔ A practical exercise to measure real progress and refocus for the next quarter Momentum doesn't only come from pushing harder. Sometimes it comes from realizing how far you've already come. When you acknowledge what's working, you stop operating from scarcity and start building from strength. What progress have you been overlooking in your business lately? Let's Connect LinkedIn: https://www.linkedin.com/in/camper-bull/ YouTube: https://www.youtube.com/@CamperBull X: https://x.com/CamperBull Website: https://venturedgained.com/

    7 min
  7. JAN 11

    Sunk Cost Fallacy in Business: When to Pivot (Not Persist) | with Camper Bull

    *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:1cdc9342-3a93-4438-814e-3611df359a97-1" data-testid= "conversation-turn-4" data-scroll-anchor="false" data-turn= "assistant"> Sunk Cost Fallacy in Business: When to Pivot (Not Persist) | with Camper Bull *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "887dd4d6-63cb-4165-a8c9-caf31402660e" data-testid= "conversation-turn-6" data-scroll-anchor="true" data-turn= "assistant"> The money you have already spent is gone. The real risk is what you spend next trying to justify the past. In this episode of The Strategy Session, Camper Bull unpacks one of the most damaging forces in business decision-making: the sunk cost fallacy. Entrepreneurs often believe persistence is the solution. In reality, persistence driven by past investment instead of future opportunity quietly compounds failure. When leaders make decisions based on what they have already spent rather than what the market is signaling now, businesses drift into avoidable decline. This episode challenges you to examine whether you are optimizing for future outcomes or defending outdated decisions. What You'll Learn ✔ What the sunk cost fallacy really is and why it is so difficult to escape ✔ How past investments distort strategic judgment and delay necessary pivots ✔ Why reusing old strategies and content can signal avoidance rather than efficiency ✔ The difference between honoring experience and clinging to depreciated assets ✔ How emotionally unattached competitors outperform founders defending the past ✔ A clearer way to decide when to persist and when to redirect Letting go is not failure. It is strategic clarity. Every dollar spent trying to validate a rejected strategy is a dollar unavailable for what could actually move the business forward. Where in your business are you protecting past investments instead of future opportunity? Let's Connect LinkedIn: https://www.linkedin.com/in/camper-bull/ YouTube: https://www.youtube.com/@CamperBull X: https://x.com/CamperBull Website: https://venturedgained.com/

    7 min

About

Join seasoned entrepreneur and fractional CMO Camper Bull as he pulls back the curtain on building successful businesses in both digital and physical spaces. With over two decades of experience scaling companies to multi-million dollar valuations, Camper delivers actionable insights on marketing, business growth, and entrepreneurial success. Each episode of Strategy Session combines real-world case studies with proven frameworks that you can implement immediately. Drawing from his extensive experience as a fractional Chief Marketing Officer, Camper breaks down complex business challenges into clear, actionable strategies. Whether you're launching your first venture or scaling an established business, you'll gain valuable insights on: Modern marketing tactics that drive real results Building and scaling profitable business models Navigating the intersection of online and physical business spaces Revenue optimization and growth strategies Common pitfalls to avoid as you scale your company Decision-making frameworks for entrepreneurs No theory - just battle-tested strategies from someone who's been in the trenches. Listen in as Camper shares the unfiltered truth about what it takes to build and scale successful businesses in today's competitive landscape. New episodes drop weekly. Subscribe now to join the conversation with one of business's most experienced operators and marketing minds