Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts

Courtney Elmer | PodLaunchHQ.com
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Named the best podcast on podcasting, this isn’t another “share great content and stay consistent” show doling out generic podcasting advice. We’re breaking down 15,000+ hours of study into what today's top hosts do differently to create bingeworthy podcasts that convert. Hosted by Forbes and Rolling Stone–featured podcasting psychology expert, Webby Awards judge, and PodLaunch® founder Courtney Elmer, you’ll get the podcasting tools and strategies other shows won’t dare to share (backed by 70+ Top 100 podcast launches). Expect unfiltered coaching, behind-the-scenes breakdowns, and “why didn’t anyone tell me this sooner?!” podcasting advice to help you master growing a podcast your future listeners can’t stop bingeing (and buying from). When you’re ready to break out of less-than-200-download-per-episode jail and stop settling for downloads that don’t reflect your effort... Or if you want a podcast launch strategy that positions you as the authority in your category and drives revenue... Welcome to the podcast that’s about to change the game for you. Hit follow and let’s dive in.  ... Popular Guests Include: Adam Adams, Alex Sanfilippo, Dave Jackson, Ellie Puckett, James Cridland, James Wedmore, Jeremy Enns, John Lee Dumas, Jordan Harbinger, Kevin Chemidlin, Seth Silvers, Tom Rossi, and many more.  Popular Episode Topics Include: Podcast Messaging, Podcasting Psychology, Podcast Marketing, Creating Bingeworthy Podcast Content, Listener Engagement Strategies, Podcasting Mistakes to Avoid, Podcasting Tools, Podcasting Trends, Growing a Podcast, How to Monetize Your Podcast, Podcast Listener Conversion, Video Podcasting, Ranking Your Podcast in the Top 100, How to Start a Podcast, Podcast Launch Strategy

  1. 2D AGO

    How to Know If Video Podcasting Is Worth It for Your Show | Alban Brooke, Buzzsprout

    Everyone is talking about video podcasting right now. Almost nobody is talking about what it takes to do it well without turning your audio show into a full-blown production. Alban Brooke, Head of Marketing at Buzzsprout, shares the one question podcasters should ask before adding video, why most hosts spend too much on gear too fast, and the reason audio-first podcasting still has a major advantage despite all the industry hype around video. If you’ve been wondering whether adding video is worth it (or just another way for podcasters to burn out chasing growth), hit play and let’s dive in. … 2:16 – The One Question Podcasters Must Ask Before Starting Video  4:58 – How to Start Video Podcasting Without Overspending on Gear 8:42 – The Guest Setup Mistake That Makes Video Podcasts Hard to Watch  10:50 – The Video Editing Habit That Hurts Your Credibility 15:51 – The Reason Audio-First Podcasting Still Has an Advantage … Episode Links: Meet Alban Brooke: Buzzsprout.com Listen to Buzzcast  Get a $20 Buzzsprout credit with this link thanks to Alban and the Buzzsprout team. Book a call with our partner, Resonate Recordings to get podcast production off your plate. … Other Episodes You’ll Love:  Apple Video Podcasts Are Here. Should You Actually Care? … Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

    20 min

  2. 3D AGO

    Apple Video Podcasts Are Here. Should You Care? | Alban Brooke, Buzzsprout

    Apple Video Podcasts are here, Amazon is following suit, and every podcaster is asking the same question: “Am I missing out if I’m not on video?” But the answer is a lot more nuanced than the internet makes it out to be. Alban Brooke, Head of Marketing at Buzzsprout, breaks down the massive difference between how Apple, Spotify, and YouTube handle video distribution, the upsides (and downsides) of relying too heavily on algorithm-driven discovery, and what audio-first hosts need to understand before jumping into video podcasting just because everyone else is doing it. If you’ve been wondering whether video podcasting is the future (or distracting you from building a show listeners would follow with or without video), hit play and let’s dive in. … 2:06 – Why Podcasters Are Suddenly Rethinking Video Podcasting 5:58 – The Massive Difference Between YouTube Discovery and Apple Video Podcast Delivery 9:47 – The Video Podcasting Problem Nobody Warns You About 11:46 – The Short-Term Opportunity Most Podcasters Are Missing on Apple 16:13 – The Hard Truth About Video Podcasting and Audience Growth … Episode Links: Meet Alban Brooke: Buzzsprout.com Listen to Buzzcast  Get a $20 Buzzsprout credit with this link thanks to Alban and the Buzzsprout team. Book a call with our partner, Resonate Recordings to get podcast production off your plate. See where your podcast ranks in search with Ausha’s SEO tool (free trial)  … Other Episodes You’ll Love:  How to Know If Video Podcasting Is Worth It for Your Show … Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

    20 min

  3. MAY 13

    Podcasting Trends to Watch: Could Spotify’s New Discovery Tool Get You More Listeners?

    Spotify has rolled out AI-curated playlists that claim to match listeners with shows like yours. Sounds like a win for podcast discovery... but is it? In this podcasting trends episode, I test podcasting tools like this one and give you the unfiltered breakdown of whether they’ll help you grow your show or not. You’ll see whether AI-curated playlists are here to stay and how Spotify decides who get recommended. If you want to know whether Spotify’s AI-curated playlists are worth your time (or just marketed that way), hit play and let’s dive in. … 1:05 – What Spotify’s New AI Playlist Feature Is (and What It Changes About Podcast Discovery) 4:25 – How Spotify Decides Which Podcasts to Recommend (and What It Looks For) 8:05 – The 3 Title Mistakes That Get Your Episodes Ignored in Search 12:35 – Why Niche Podcasts Get Picked First (and How to Position Yours) 17:10 – What to Do Right Now to Get Your Podcast Recommended … Episode Links: Get your editing off your plate so you can focus on growing your podcast: Book a call with Resonate Recordings See where your podcast ranks in search with Ausha’s SEO tool (free trial)  … Other Episodes You’ll Love:  Podcasting Trends to Watch: Apple’s Video Update Explained (And Why It Won’t Grow Your Podcast) 5 Episode Title Mistakes That Make Your Show Easy to Skip … Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

    13 min

  4. MAY 6

    How to Get More Listeners From Your Existing Episodes Using Podcast SEO | Philip Pape

    You’ve heard of Podcast SEO. You’ve probably even tried using AI to “optimize” your podcast. But if your show still isn’t showing up for the right keywords when listeners for search your topic, you don’t need more episodes or more downloads to get found. You need to know how to get Apple and Spotify to match you with the right people. That’s why I invited Philip Pape, host of Wits & Weights, to break down how he’s using Podcast SEO to bring more listeners to his show without recording anything new (and ranking top 5 in search because of it). If you want to turn your back catalog into a steady stream of new listeners, hit play and let’s dive in. … 1:02 – How to Make Your Podcast Show Up When Listeners Search for Your Topic 4:20 – Where to Find the Keywords Your Podcast Is Already Ranking For 8:10 – How to Get More Listeners Without Recording Anything New 12:20 – Use AI to Find Your Best Performing Episodes in Minutes (and What to Optimize First) 12:20 – The 3 Places to Put Keywords So Your Podcast Shows Up Top 5 in Search … Episode Links: Meet Philip Pape: Website | YouTube Listen to Philip’s Podcast: Wits & Weights Get a free trial with Ausha and see where your podcast ranks in search.  Sign up for my Podcast SEO Mastery course (Get $50 Off with Code TOP100) Book a Call for Done-for-You Podcast SEO with our partner, Resonate Recordings … Other Episodes You’ll Love:  Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered 3 Podcast SEO Strategies That Increased My Downloads 41% 3 Signs Your Podcast SEO Strategy Is Working … Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

    22 min

  5. APR 29

    Watch Me Decode Your Podcast's Analytics in Real Time

    We all know downloads aren’t the best metric for growing a podcast. And yet we still log into our hosting platform, check our downloads, and use that number to decide if our show is working (or worth continuing). That’s one of the biggest podcasting mistakes you can make, and the only way to fix it is to start tracking the 4 metrics that show if you’re actually reaching new listeners, keeping them listening, and turning them into leads. (I guarantee you’re not tracking these, and #4 will make you wonder why you didn’t look at this sooner). If you’re ready to finally know which numbers matter in growing a podcast (and which ones don’t), hit play and let’s dive in. … 1:02 – Why Downloads Are Lying to You About Your Podcast Growth 5:20 – The 4 Metrics That (Really) Tell You If Your Podcast Is Growing 9:40 – How to Track New Listeners (and Know If You’re Reaching Fresh People) 13:10 – The Engagement Benchmark That Tells You If Listeners Are Actually Staying 16:45 – The One Metric Most Podcasters Aren’t Tracking (and How It Ties to Revenue) 19:05 – What Happens When You Track the Right Metrics for 90 Days … Episode Links: Get your editing off your plate so you can focus on growing your podcast: Book a call with Resonate RecordingsSee where your podcast ranks in search with Ausha’s SEO tool (free trial) Find your unique listener count with PodAnalyst… Other Episodes You’ll Love:  The Truth About Podcast Episode Length (and Why Most Get It Wrong)… Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

    23 min

  6. APR 23

    5 Underused Podcasting Strategies That Get Listeners to Click, Follow, and Buy | Vance Morris

    If people are listening to your podcast, but not clicking your links, joining your list, or buying your stuff, your listener journey is probably missing a few key steps. Vance Morris spent years behind the scenes at The Walt Disney Company learning how to engineer user behavior, and he’s about to show you how to apply the same audience psychology principles to guide listener action inside your podcast. If you’re ready to fix the gaps in your listener journey so more people follow your show, become fans, and buy from you, hit play and let’s dive in. … 2:10 – Audit Your Listener Journey So You’re Not Blocking Listens, Signups, or Sales 9:05 – Train Your Listeners to Click by Building Interaction Into Your Podcast 12:18 – Use Open Loops and Cliffhangers to Hold Attention Through Your Episode 16:40 – The Biggest Reason Why Giving CTAs Feels Awkward 23:11 – Use Deadlines to Increase Follow-Through Without Sounding Pushy … Episode Links: Meet Vance Morris: Website | LinkedInListen to Vance’s Podcast: Systematic Magic … Other Episodes You’ll Love:  The Disney Playbook Behind Podcasts Listeners Actually Follow and Come Back To… Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

    21 min

  7. APR 22

    The Disney Playbook Behind Podcasts Listeners Can’t Stop Coming Back To | Vance Morris

    What makes Walt Disney World the one place most people can’t wait to go back to? It’s not the rides, the characters, or the fireworks. It’s how every moment is engineered to guide exactly what Disney wants you to do next.  Vance Morris spent years behind the scenes as a Disney exec learning exactly how they do it, and he’s going to show you the Disney “magic” that’ll help you keep listeners engaged in between episodes, what to say and do in the first 30 seconds so they don’t drop off, and how to guide someone to hit follow and come back for more.  If you want your podcast to be the something listeners act on and not just listen to, hit play and let’s dive in. … 1:07 – The “Line-ertainment” Principle Disney Uses to Keep People Engaged While Waiting in Line for Hours 6:49 – The Emotional Triggers Disney Builds In to Get People to Take the Next Step 8:11 – The Common Podcasting Mistake That Makes Listeners Drop in the First 30 Seconds 13:03 – Why Your “Podcast Voice” Could Be Contributing to Your Listener Drop-off Rates 15:11 – How to Increase Listener Engagement Between Episode Drops So They Come Back Again and Again … Episode Links: Meet Vance Morris: Website | LinkedInListen to Vance’s Podcast: Systematic Magic … Other Episodes You’ll Love:  5 Underused Podcasting Strategies That Get Listeners to Click, Follow, and Buy… Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

    18 min

  8. APR 15

    Best Time to Release Podcast Episodes? What Most Podcasting Advice Gets Wrong

    85% of podcast hosts are publishing on the most crowded day of the week, which makes it harder for their show to get seen when a new episode drops. I’m breaking down two truths and a lie about when to release your episodes, why consistency isn’t the key to growing a podcast, and why publishing episodes doesn’t mean people will find them. You’ll also learn the simple way to choose a release day that gives your show a better chance of being seen. If you want to give your podcast a real shot at getting found, hit play and let’s dive in. ... 1:02 – What Most Podcasting Advice Gets Wrong About Episode Timing 3:05 – Where to Get Podcasting Advice That Isn’t Generic 10:07 – Why Consistency Builds Trust (But Won’t Grow Your Podcast) 12:30 – Why Publishing Episodes Doesn’t Mean People Will Find Them 14:50 – How to Choose the Best Release Day in Your Category 16:13 – One Simple Way to Improve Your Podcast’s Visibility This Week ... Episode Links: See Where Your Podcast Ranks in Search with Ausha (Free Trial)... Other Episodes You'll Love:  The Truth About Podcast Episode Length (And Why Most Get It Wrong)... Got Podcasting Questions? Send them to me here. Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so it can get found 24/7. Apply for a spot on the show to get live podcasting help from me. Want more podcasting advice? See what I’m testing on Substack Get reviews for your show with PodLottery ... Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it. Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

    20 min
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About

Named the best podcast on podcasting, this isn’t another “share great content and stay consistent” show doling out generic podcasting advice. We’re breaking down 15,000+ hours of study into what today's top hosts do differently to create bingeworthy podcasts that convert. Hosted by Forbes and Rolling Stone–featured podcasting psychology expert, Webby Awards judge, and PodLaunch® founder Courtney Elmer, you’ll get the podcasting tools and strategies other shows won’t dare to share (backed by 70+ Top 100 podcast launches). Expect unfiltered coaching, behind-the-scenes breakdowns, and “why didn’t anyone tell me this sooner?!” podcasting advice to help you master growing a podcast your future listeners can’t stop bingeing (and buying from). When you’re ready to break out of less-than-200-download-per-episode jail and stop settling for downloads that don’t reflect your effort... Or if you want a podcast launch strategy that positions you as the authority in your category and drives revenue... Welcome to the podcast that’s about to change the game for you. Hit follow and let’s dive in.  ... Popular Guests Include: Adam Adams, Alex Sanfilippo, Dave Jackson, Ellie Puckett, James Cridland, James Wedmore, Jeremy Enns, John Lee Dumas, Jordan Harbinger, Kevin Chemidlin, Seth Silvers, Tom Rossi, and many more.  Popular Episode Topics Include: Podcast Messaging, Podcasting Psychology, Podcast Marketing, Creating Bingeworthy Podcast Content, Listener Engagement Strategies, Podcasting Mistakes to Avoid, Podcasting Tools, Podcasting Trends, Growing a Podcast, How to Monetize Your Podcast, Podcast Listener Conversion, Video Podcasting, Ranking Your Podcast in the Top 100, How to Start a Podcast, Podcast Launch Strategy

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