Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts

Courtney Elmer | PodLaunchHQ.com
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Named the best podcast on podcasting, this isn’t another “share great content and stay consistent” podcast. We’re breaking down 15,000+ hours of study into what today's top hosts are doing to create bingeworthy podcasts that convert. Hosted by Forbes and Rolling Stone–featured podcasting psychology expert, Webby Awards judge, and PodLaunch® founder Courtney Elmer, you’ll get the podcasting tools and strategies other shows won’t dare to share (backed by 70+ Top 100 podcast launches). Expect unfiltered coaching, behind-the-scenes breakdowns, and “why didn’t anyone tell me this sooner?!” podcasting advice to help you master growing a podcast your future listeners can’t stop bingeing (and buying from). So if you’re ready to break out of less-than-200-download-per-episode jail and stop settling for downloads that don’t reflect your effort... Or you want a podcast launch strategy that positions you as an authority in your category and drives revenue... Welcome to the podcast that’s about to change the game for you. Hit follow and let’s dive in.    ... Popular Guests Include: Adam Adams, Alex Sanfilippo, Dave Jackson, Ellie Puckett, Gay Hendricks, Grant Baldwin, Hal Elrod, James Cridland, James Wedmore, Jeremy Enns, John Lee Dumas, Jordan Harbinger, Kevin Chemidlin, Seth Silvers, Stacy Tuschl, Tom Rossi, and more.  Popular Episode Topics: How to Start a Podcast, Podcast Launch Strategy, Growing a Podcast, Podcasting Psychology, Podcast Messaging, Creating Bingeworthy Podcast Content, Listener Engagement Strategies, Ranking Your Podcast in the Top 100,  Podcasting for Business Growth, Podcasting Tools, Podcasting Trends, Podcasting Mistakes, Monetize Your Podcast, Podcast Listener Conversion, Podcasting Advice, Video Podcasting, Podcast Marketing

  1. 5D AGO

    Best Time to Release Podcast Episodes? What Most Podcasting Advice Gets Wrong

    85% of podcast hosts are publishing on the most crowded day of the week, which makes it harder for their show to get seen when a new episode drops. I’m breaking down two truths and a lie about when to release your episodes, why consistency isn’t the key to growing a podcast, and why publishing episodes doesn’t mean people will find them. You’ll also learn the simple way to choose a release day that gives your show a better chance of being seen. If you want to give your podcast a real shot at getting found, hit play and let’s dive in. ... 1:02 – What Most Podcasting Advice Gets Wrong About Episode Timing 3:05 – Where to Get Podcasting Advice That Isn’t Generic 10:07 – Why Consistency Builds Trust (But Won’t Grow Your Podcast) 12:30 – Why Publishing Episodes Doesn’t Mean People Will Find Them 14:50 – How to Choose the Best Release Day in Your Category 16:13 – One Simple Way to Improve Your Podcast’s Visibility This Week ... Episode Links: Try Ausha for FreeIf you want a real, unfiltered look at how I’m approaching my next moves in podcasting, join me on Substack... Got Podcasting Questions? Send them to me here. Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so that it gets found 24/7. Apply for a spot on the show to get live podcasting help for your show. ... Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it. Follow Courtney for more podcasting insights:  LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

    20 min

  2. APR 8

    Where to Put CTAs in Your Episodes (So Listeners Actually Click, Sign Up, and Buy)

    Most podcasters are using CTAs in their episodes and still getting zero clicks, signups, or sales. It’s not because CTAs don’t work. It’s because they’re placed at the wrong time, in the wrong spot, and said in a way listeners ignore.  So if you’re wondering where CTAs belong (and where they KILL listener engagement), how to time them so listeners don’t get ad fatigue, and what to say so they feel like part of the content and not a random commercial for Better Help, this episode will help you fix it.  If you’re ready for listeners to (finally) start taking action, hit play and let’s dive in. … 4:30 – Where CTAs Actually Belong in Your Episode (And Where They Kill Engagement)  7:05 – How Many CTAs to Include Without Causing Ad Fatigue  10:20 – The 4 Types of CTAs and When to Use Each One 14:10 – How to Structure a CTA So People Actually Click, Sign Up, and Buy  21:10 – How to Know What’s Working (and What’s Not) in Your Podcast CTAs … Recommended Ad Framework: [introduce problem][bigger problem it creates][what they've done to fix][why it hasn't worked][what they need to do instead][your solution][CTA]… Other Episodes You’ll Love:  Are Sponsorships Worth the Effort for Small Shows?Steal My High-Converting Episode Framework... Got Podcasting Questions? Send them to me here. Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so that it gets found 24/7. Apply for a spot on the show to get live podcasting help for your show. ... Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it. Follow Courtney for more podcasting insights:  LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

    24 min

  3. APR 2

    Where AI Wastes More Time Than It Saves in Your Podcast (3 Questions to Ask) | Joe Casabona

    Most podcasters think AI speeds things up, when really it creates more work through rewriting, tweaking, and fixing some more. Podcast systems expert Joe Casabona is here to show you where AI slows your workflow, where automation does the job better, and how to stop using the wrong tool for the right task. You’ll find out the one sign you’ve become too reliant on AI and how it’s making you 9% dumber (according to the WSJ). And you’ll also learn the 3-question test to know if the AI tool you’re using is actually helping or just adding more work. If you want to get your time back and create better episodes without unnecessary work on your plate, hit play and let’s dive in. 1:30 – Where AI Actually Costs You More Time Than It Saves 8:20 – One Warning Sign That Tells You If You’ve Become Too Reliant on AI 12:30 – How AI Turns Simple Tasks Into More Work in 3 Ways 16:25 – Why AI Is the Wrong Tool for Tasks Automation Should Handle 24:01 – The 3 Questions That Tell You Where AI Is Worth Using (or Not) Episode Links: Meet Joe Casabona: Website | LinkedInListen to Joe’s Podcast: Streamlined SolopreneurRead Joe’s Blog: The 3 Question Test for Using AI EffectivelySave 12 Hours a week with Joe's Podcast Automation PlannersOther Episodes You’ll Love:  Is AI Making Your Podcast Easier to Skip?→ This episode was recorded on the Deity VO-7U Got Podcasting Questions? Send them to me here. Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so that it gets found 24/7. Apply for a spot on the show to get live podcasting help for your show. ... Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it. Follow Courtney for more podcasting insights:  LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

    26 min

  4. APR 1

    Is AI Making Your Podcast Easier to Skip? | Joe Casabona

    What if the very thing you’re using to make your podcast better is the reason people are skipping it? Sure, AI has changed how we work. But without realizing it, most creators are using it in a way that hurts their podcast’s credibility.  Podcast systems expert Joe Casabona is back to break down what listeners pick up on when you use AI in your podcast content, why "sounding more polished" doesn’t always lead to better engagement or listener action, and exactly where to draw the line so AI supports your message instead of weakening it. If you want listeners to trust what they hear and take action on your episodes, hit play and let’s dive in. ... 2:11 – The Real Risk of Assuming That AI Makes Your Podcast Better  9:53 – What Listeners Pick Up On When Your Thinking Is Outsourced  13:21 – The Difference Between Using AI to Refine vs Replace Your Ideas  15:13 – What Listeners Actually Connect With That AI Can’t Recreate  18:59 – Where to Draw the Line So AI Doesn’t Hurt How Listeners Respond to Your Podcast ... Episode Links: Meet Joe Casabona: Website | LinkedInListen to Joe’s Podcast: Streamlined SolopreneurRead Joe’s Blog: When to Bring in AI (and When Not To)Save 12 Hours a week with Joe's Podcast Automation Planners... Other Episodes You’ll Love:  Where AI Wastes More Time Than It Saves in Your Podcast (3 Questions to Ask)Got Podcasting Questions? Send them to me here. Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so that it gets found 24/7. Apply for a spot on the show to get live podcasting help for your show. ... Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it. Follow Courtney for more podcasting insights:  LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

    21 min

  5. MAR 25

    Why Listeners Love Your Podcast But Aren’t Becoming Clients

    What makes the difference between a podcast that’s interesting to listen to and one that actually moves listeners to act?  Find out the three psychology-backed communication patterns that help listeners see you as the expert they should trust and follow, and make your message impossible for the right listeners to ignore. So if you want your podcast to do more than entertain (and start becoming the show people turn to for answers), hit play and let’s dive in. 0:30 – Why Listeners Enjoy Your Podcast but Still Don’t Take Action 2:41 – The Assumptions Your Audience Is Bringing Into Every Episode 4:44 – 3 Ways to Get Listeners to Stop Nodding and Start Taking Your Advice 9:19 – How to Help Listeners See What’s Been Holding Them Back 13:12 – How to Make Your Message More Persuasive Without “Selling” Episode Links:  Sleight of Mouth book by Robert DiltsBrandon Lucero’s Podcast: New Generation EntrepreneurJames Wedmore’s Podcast: Mind Your BusinessOther Episodes You’ll Enjoy:  3 Ways to Hook Your Listener Before They Hit PlayThe Real Reason Your Podcast Isn’t Converting→ This episode was recorded on the Deity VO-7U Got Podcasting Questions? Send them to me here. Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so that it gets found 24/7. Apply for a spot on the show to get live podcasting help for your show. ... Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it. Follow Courtney for more podcasting insights:  LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

    18 min

  6. MAR 18

    How Podcast Listeners Decide If Your Show Is Worth Listening To (Before They Hit Play)

    Find out why some podcasts get chosen while others get overlooked, even when your content is great. In this episode, you’ll learn the four signs that tell you if listeners are scrolling past your podcast, the signal listeners use to decide whether your show is worth their time, and why that signal needs to show up in the five places listeners encounter your podcast before they ever hit play. If you want to understand how listeners decide whether your podcast is worth listening to (and what to fix if yours isn’t getting chosen), hit play and let’s dive in. 0:52 – How to Tell If Listeners Are Choosing Other Podcasts Over Yours 3:36 – Why “Just Keep Publishing” Isn’t Fixing Your Podcast Growth 4:16 – The Core Differentiator That Makes Listeners Choose Your Show 9:04 – The Five Content Gatekeepers That Decide Whether Listeners Hit Play 13:59 – The Moment Listeners Decide “This Podcast Gets Me” Other Episodes You’ll Love:  How to Diagnose Exactly Where Your Podcast Is Losing Listeners→ This episode was recorded on the Deity VO-7U Got Podcasting Questions? Send them to me here. Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so that it gets found 24/7. Apply for a spot on the show to get live podcasting help for your show. ... Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it. Follow Courtney for more podcasting insights:  LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

    24 min

  7. MAR 12

    4 Podcast Mistakes That Kill Word-of-Mouth Podcast Growth | Arielle Nissenblatt

    Most podcasters say their content is valuable. But if no one is sharing your episodes, recommending your show, or mentioning it in their communities, the problem usually isn’t the quality of your content. It’s how (and where) you’re asking people to engage with it. Arielle Nissenblatt (Podcast Hall of Fame inductee and founder of EarBuds) is back to break down the small but common mistakes that make a show harder to share. We talk about the number one mistake podcasters make with their email newsletters that trains people to ignore them, why most podcast pitches to newsletters and curators get deleted, and how building just a handful of real partnerships in your niche can grow your show faster than posting clips and promoting every episode on social media. So if you know your show is valuable but it’s still not getting shared like it should, hit play and let’s dive in. 2:12 – Why “New Episode Out Now” Emails Don’t Grow Your Podcast 3:18 – How to Pitch Podcast Newsletters and Curators the Right Way 9:02 – The Partnership Strategy That Grows Podcasts Faster Than Promotion 13:11 – Where to Pitch Your Podcast for Apple and Spotify Features 17:15 – The Offline Marketing Idea That Can Bring New Listeners to Your Show Episode Links: Meet Arielle Nissenblatt: Website | LinkedInSubscribe to the EarBuds Newsletter: EarBuds.audioCurate a list or pitch your podcast:  EarBuds.audio/curateOther Episodes You’ll Love:  Why People Find Your Podcast But Don’t Hit Follow→ This episode was recorded on the Deity VO-7U Got Podcasting Questions? Send them to me here. Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so that it gets found 24/7. Apply for a spot on the show to get live podcasting help for your show. ... Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it. Follow Courtney for more podcasting insights:  LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

    21 min

  8. MAR 11

    Why People Find Your Podcast But Don’t Hit Follow | Arielle Nissenblatt

    Most podcasters think getting new listeners is about promotion: more clips, more posts, more ads. But if people find your show and don't hit follow, your downloads won’t change and “more promotion” won't fix it. In this episode, Arielle Nissenblatt is here to unpack why not every podcast automatically earns an audience and what actually makes someone decide a show is worth following in the first place. As a Podcast Hall of Fame inductee and founder of the EarBuds Podcast Collective, Arielle shares what your own listener behavior reveals about why people click, follow, and come back week after week, and how you can use these same insights to help more listeners find and follow your show. So if you’re publishing every week but your audience still isn’t growing, hit play and let’s dive in. 1:02 – Why Some Podcasts Earn an Audience (and Others Never Do) 5:34 –  Promotion Alone Won’t Grow Your Podcast 7:11 – What Actually Makes a Podcast Worth Recommending 12:30 – The Surprising Role Word-of-Mouth Still Plays in Growing a Podcast 20:07 – Why People Don’t Always Listen the First Time They See Your Podcast Episode Links: Meet Arielle Nissenblatt: Website | LinkedInSubscribe to the EarBuds Newsletter: EarBuds.audioCurate a list or pitch your podcast:  EarBuds.audio/curateOther Episodes You’ll Love:  4 Podcast Mistakes That Kill Word-of-Mouth Growth → This episode was recorded on the Deity VO-7U Got Podcasting Questions? Send them to me here. Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends. Podcast Health Score™ See exactly where your show is losing listeners. Podcast SEO Mastery Optimize your show so that it gets found 24/7. Apply for a spot on the show to get live podcasting help for your show. ... Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it. Follow Courtney for more podcasting insights:  LinkedIn | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

    23 min
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About

Named the best podcast on podcasting, this isn’t another “share great content and stay consistent” podcast. We’re breaking down 15,000+ hours of study into what today's top hosts are doing to create bingeworthy podcasts that convert. Hosted by Forbes and Rolling Stone–featured podcasting psychology expert, Webby Awards judge, and PodLaunch® founder Courtney Elmer, you’ll get the podcasting tools and strategies other shows won’t dare to share (backed by 70+ Top 100 podcast launches). Expect unfiltered coaching, behind-the-scenes breakdowns, and “why didn’t anyone tell me this sooner?!” podcasting advice to help you master growing a podcast your future listeners can’t stop bingeing (and buying from). So if you’re ready to break out of less-than-200-download-per-episode jail and stop settling for downloads that don’t reflect your effort... Or you want a podcast launch strategy that positions you as an authority in your category and drives revenue... Welcome to the podcast that’s about to change the game for you. Hit follow and let’s dive in.    ... Popular Guests Include: Adam Adams, Alex Sanfilippo, Dave Jackson, Ellie Puckett, Gay Hendricks, Grant Baldwin, Hal Elrod, James Cridland, James Wedmore, Jeremy Enns, John Lee Dumas, Jordan Harbinger, Kevin Chemidlin, Seth Silvers, Stacy Tuschl, Tom Rossi, and more.  Popular Episode Topics: How to Start a Podcast, Podcast Launch Strategy, Growing a Podcast, Podcasting Psychology, Podcast Messaging, Creating Bingeworthy Podcast Content, Listener Engagement Strategies, Ranking Your Podcast in the Top 100,  Podcasting for Business Growth, Podcasting Tools, Podcasting Trends, Podcasting Mistakes, Monetize Your Podcast, Podcast Listener Conversion, Podcasting Advice, Video Podcasting, Podcast Marketing

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