The Value Gap - Do or do not. There is no try.

This week, I had the pleasure of sitting down with Mark Jenkins, CEO of The Gap, a platform to help accountants, CFOs, and advisors turn their expertise into scalable value-driven services.

Some of my personal highlights from the conversation include:

✅ Why clients struggle to see your worth.

✅ The sweet spot between “art and science” when selling services.

✅ The importance of systemising delivery with repeatable frameworks.

✅ Tools to turn advisory chats into valuable and commercial outcomes.

✅ And why “efficiency ≠ profit”—unless you reinvest that time intentionally.

This one's packed with insights for anyone selling services, especially if you’ve ever found yourself thinking, “I know I added value... but did I explain it well enough?”

Business Book Bonus Section:

The Grapes of Wrath: https://amzn.eu/d/4SCeJHp

What Got You Here Won't Get You There: https://amzn.eu/d/3n48q3K