The Fractional CFO Show with Adam Cooper

Adam Cooper
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Every small business owner needs financial advice  to help scale and grow. Each week successful Operators join fractional CFO Adam Cooper, to share their experiences, tips and tricks to help improve your business cash flows, profits and help reach your financial goals.  If you are an entrepreneur looking to take control of your business finances, this is the podcast for you.

  1. From Sales Chaos to Sales Clarity

    3D AGO

    From Sales Chaos to Sales Clarity

    The Fractional CFO Show with Adam Cooper

    39 min
  2. From Accountant to CEO. The Future is Fractional

    AUG 27

    From Accountant to CEO. The Future is Fractional

    This week, I sat down with @Kat Wellum-Kent, Founder & CEO of @The Fractionals Group who left Practice to launch her business with just one client and a plan. Some of my favourite takeaways from our conversation were: ✅ Recruiting “on the curve” vs hiring ahead of the work ✅ Building something that’s more than just you as a solo operator ✅ Making use of EOS and managing her own utilisation as a founder ✅ Why not every startup needs a full-time CFO, and how to spot when they do ✅ And growing a team without losing sight of what made the work fun in the first place Kat’s honest about the challenges as well as the opportunities that she faced and is still facing, and I think anyone building a business, or just trying to shift towards having a more entrepreneurial mindset in business, will get something from this.

    48 min
  3. Delay Kills Deals! Legal Lessons for Business Owners Thinking of Selling

    AUG 5

    Delay Kills Deals! Legal Lessons for Business Owners Thinking of Selling

    This week, I caught up with Paul Bevington, Partner & General Counsel at EMW Law LLP | B Corp. He's been helping clients buy and sell companies since joining the firm back in the 90s and has seen just about everything when it comes to business sales. Some of my favourite moments from the chat: ✅ Why sellers underestimate just how long (and emotional) the legal process really is; ✅ What “buyer verification” actually means and why it can feel like Groundhog Day; ✅ Why shareholder alignment is essential before you go to market; ✅ The legal housekeeping you’ll wish you’d done earlier; ✅ And how a 40-year old cricket book can teach you a thing or two about leadership!

    28 min
  4. Moving marketing from a cost to a profit centre

    JUL 17

    Moving marketing from a cost to a profit centre

    This week, I sat down with Stephen Knight, Founder and CEO of Pimento, to unpack how business can turn marketing from a cost into a profit driver. Some of my favourite takeaways from our conversation: ✅ The #1 mistake SMEs make when hiring marketing help, and how to avoid it. ✅ Why cutting brand spend in a downturn is often a strategic mistake. ✅ How to find the right marketing partner in a sea of thousands of agencies. ✅ How PE-backed businesses can still build brand equity without losing performance focus. ✅ And, what happened when a FTSE30 firm spent just 17p per customer per year on marketing.

    37 min
  5. Hiring Your First 5 People Without Regret

    JUN 25

    Hiring Your First 5 People Without Regret

    This week, I sat down with the brilliant @Sarah Lamontagne, Founder of @Montagne Motion Consulting, to dive into what really matters when founders make those all-important first hires. Sarah’s seen it all, from prisons to AI scaleups, and brings some refreshing honesty, and tonnes of experience to bear hiring, culture, and building the foundations for a people-first business. Some personal highlights from our conversation:  ✅ Why founders waste time (and budget) trying to DIY their early hires.  ✅ The real cost of a 5-stage interview process (and why it needs to die).  ✅ How finance and HR should actually collaborate (hint: start with muffins). ✅ What culture really is, and why Slack emojis don’t count. ✅ Why every founder needs to think about succession planning before they think they’re ready.

    43 min
  6. Building a Charity with a CEO’s Mindset

    JUN 3

    Building a Charity with a CEO’s Mindset

    This week, I sat down with Peter Charalambides, CEO of The Upper Room and former Property CEO, for a powerful conversation on how to run a charity with a business mindest. Some of my favourite moments from our chat include: ✅ What Peter learned from starting-up a business and how that shapes his charity leadership today.  ✅ Why charities must diversify income streams and the impact of local community. ✅ Financial lessons from the business world on cash flow, benchmarking salaries, and tech that Peter took to the third sector. ✅ How Peter uses mindfulness (and a beard net) to help out with The Upper Room’s meal service. ✅ And his call to action for younger donors, and those who can help reach them. If you're leading a purpose-driven business or want to hear what financial leadership looks like in the charity sector, this one’s for you. Big thanks to Peter for being generous with his story, and for the Doctor Who name drop too 👀

    35 min
  7. Making Metrics Matter - KPIs for Small Businesses

    MAY 14

    Making Metrics Matter - KPIs for Small Businesses

    In this week’s episode, I sat down with Dan DeGolier, CEO of Ascent CFO Solutions, to dig into the world of metrics, and how small businesses can start to think about this subject. Some of the highlights from our conversation included: ✅ Why “cash is king” still matters – regardless of your growth stage. ✅ The biggest mistake small businesses make with dashboards – think noise vs. insight! ✅ How to make KPIs work best across teams – tip: link them to bonus schemes. ✅ The difference between tracking leads... and tracking the right ones. ✅ Power BI vs Excel – when to upgrade and when to keep it simple. If you’ve ever looked at a spreadsheet and didn’t know where to start, then this one’s for you. Business Book Bonus: Traction: Get a Grip on Your Business: https://amzn.eu/d/8Mlexvz Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant:https://amzn.eu/d/hOKTFT7

    32 min
  8. The Value Gap - Do or do not. There is no try.

    APR 23

    The Value Gap - Do or do not. There is no try.

    This week, I had the pleasure of sitting down with Mark Jenkins, CEO of The Gap, a platform to help accountants, CFOs, and advisors turn their expertise into scalable value-driven services. Some of my personal highlights from the conversation include: ✅ Why clients struggle to see your worth. ✅ The sweet spot between “art and science” when selling services. ✅ The importance of systemising delivery with repeatable frameworks. ✅ Tools to turn advisory chats into valuable and commercial outcomes. ✅ And why “efficiency ≠ profit”—unless you reinvest that time intentionally. This one's packed with insights for anyone selling services, especially if you’ve ever found yourself thinking, “I know I added value... but did I explain it well enough?” Business Book Bonus Section: The Grapes of Wrath: https://amzn.eu/d/4SCeJHp What Got You Here Won't Get You There: https://amzn.eu/d/3n48q3K

    39 min
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Every small business owner needs financial advice  to help scale and grow. Each week successful Operators join fractional CFO Adam Cooper, to share their experiences, tips and tricks to help improve your business cash flows, profits and help reach your financial goals.  If you are an entrepreneur looking to take control of your business finances, this is the podcast for you.

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