“The value is created in the friction, in the engagement between humans and AI—the pushing back by the humans, the pushing back by the machines.” –Ross Dawson About Ross Dawson Ross Dawson is a futurist, keynote speaker, strategy advisor, author, and host of Amplifying Cognition podcast. He is Chairman of the Advanced Human Technologies group of companies and Founder of Humans + AI startup Informivity. He has delivered keynote speeches and strategy workshops in 33 countries and is the bestselling author of 5 books, most recently Thriving on Overload. Website: rossdawson.com LinkedIn Profile: Ross Dawson What you will learn The dangers of aiming for a frictionless experience between humans and AI Why meaningful engagement—rather than passive approval—between humans and AI is crucial for cognitive augmentation How human judgment and reasoning differ, and where AI excels versus where humans add irreplaceable value The four key pitfalls of the traditional ‘human in the loop’ approach to decision-making with AI Why too much delegation to AI can erode human vigilance, judgment, and accountability The importance of adversarial, not just assistive, collaboration with AI for complex, high-stakes tasks How ‘living strategy’—AI-augmented, continuously updated organizational strategy—addresses the limitations of static strategic planning The role of AI in surfacing diverse perspectives, supporting dialogue, and enabling truly adaptive decision-making Episode Resources Transcript Ross Dawson: I love speaking to the wonderful guests I have on my podcast. I always learn an enormous amount, but in this episode, I’ll share a little bit of an update for myself and delve into a few interesting things I’ve been seeing and doing lately, including some of the most interesting research papers I’ve seen on humans plus AI lately, looking at human in the loop and the ways in which we should be thinking about that, and AI and strategy. So, just a quick scan of what’s going on in humans plus AI. I’ve been traveling quite a bit, doing a lot of keynotes as much as possible on humans plus AI, and the resonance around the theme is really rising very rapidly. In fact, somebody recently mentioned that humans plus AI was a cliché, or just overworn at the moment. Since I first started using the phrase three and a half years ago, I think it’s wonderful that now it is gaining a lot of currency. People are talking about it, framing that. Yes, some phrases outlive their usefulness, but I think I’ll stick with humans plus AI for the foreseeable future. The research papers I’ve been looking at are focused on essentially cognitive augmentation and erosion, and that’s this critical domain where it’s not really clear around whether, or in which circumstances, our cognition erodes, and what it is we can do to make it augmenting. One of the excellent papers is titled Cognitive Agency Surrender: Defending Epistemic Sovereignty via Scaffolded AI Friction. It’s a bit dense, but it has some great research and analysis in it. The key finding, which it begins with, is that in human-computer interface research literature over the last while, we saw that last year, 2025, there was a big, big rise in this idea of driving human sovereignty in how it is we interact with computers. However, since last year to the first part of this year, we’ve in fact seen that fall dramatically, where the human sovereignty paradigm is reducing dramatically, and we are seeing this big rise in what is called the frictionless paradigm, saying: how do we get as little friction as possible between humans and AI? There are a number of really important points made in the paper, and really, the starting point is saying that we should stop treating frictionless AI as the goal. If we start to be frictionless, that is starting to essentially take the human out of the loop. The nature of humans is that we need to engage, we need to think, so we need to start building devil’s advocate agents into the systems and to aim for this thing where we start to have both this high degree of engagement with the AI, but also high friction. That friction is where we are trying to, essentially, the more complex one rising, having more and more friction, and in lower frictions, it’s just more so. Label tasks, but where we’re not just showing the reasoning, giving people the ability to think through tasks and how they think about that, but to be able to challenge, actively challenge people as they are thinking through things. More broadly, ensuring that the way in which we are designing systems is not emphasizing this frictionless, seamless flow between humans and AI, because that is where the value is created: in the friction, in the engagement between the humans and AI, the pushing back by the humans, the pushing back by the machines, to be able to drive us and move us forward. Some really interesting research here, which was very much echoed in another very interesting paper called A Task-Driven Human-AI Collaboration: When to Automate, When to Collaborate, When to Challenge. This idea is essentially saying that the default mode for complex, high-stakes work should be adversarial, not assistive. This is, again, obviously, looking at what types of tasks or what types of situations we’re in as to adjust how the machine works, but when we are working in the complex world, we need to be pushing back around the way people’s thinking. It becomes easier, and we’re not looking for the path of least resistance. We’re looking for ones where we’re adversarial. In fact, you can really see that there is no middle, what’s called this. There is no AI zone, which is in the middle, where essentially the intermediate tasks are ones where, in fact, involving AI can, or involving AI to human decision, involving human and AI decision, is not necessarily the best path. And so, what we need to focus on is the ends of the spectrum, where it becomes a truly collaborative task, or it is purely AI or purely human. This actually goes very neatly and smoothly into the work which I’ve been doing around human in the loop. People have been talking human in the loop all the time; it’s a very common framing. But what I’ve come to realize, and in fact, my research has borne this out, is that in the vast majority of cases when people say human in the loop, what they actually mean is that the human gives a stamp of approval at the end. An AI makes the decision, then the human says yes or no, or overrides it. That means that they are accountable, whoever the human is at the end. But there are a number of fundamental problems with this structure, four in particular. One is that people tend to defer to the AI. AI is usually right, and so, essentially, more and more, you are deferring to the machine. A number of studies have borne out this figure of a 93% approval rate in human approval on an AI or automated system, so very high levels of approval. This starts to become, “Well, by default, I’m going to accept this,” which tails to the second point, which is the decay of vigilance. Essentially, over time, you are paying less and less attention. It is easier and easier for the human to essentially pay attention and say, “It was probably right. It seems to be good.” My mind is wandering, and I’m not necessarily going to be taking the full attention, which my accountability should point to. This goes on to the next point, where this role of putting the human at the end of a decision actively erodes their judgment. In one of the frameworks which I shared a little while ago, there was the decision between reasoning and judgment. Reasoning, going through multiple steps, is something which actually AI can do. It’s looking at the different logic, looking at the steps, looking at the relationships, and being able to make a sequence of logic leaps to be able to get to a point. Judgment is the human part. That is the context, that is the thinking, that is the richness, that is the values, that is the ethics, that is what we bring to bear through the full extent of our human experience. So that is exactly what the human in the loop is: the human applying their judgment to something the AI has done. But if that is all the human does, provide a judgment at the endpoint, it actively erodes their judgment because they aren’t seeing all of the richness of the reasoning which went through to be able to create that decision. They are potentially being stuck in one single point and taken away from the richness of the context and the experience, which gives them that ability to be judgment. So, sticking a person in that human in the loop basically erodes their judgment and makes them less valuable over time, and essentially, obviously, is setting us up for a world where that human eventually gets taken out. The fourth problem is simply that this model cannot scale, where we are going to have more and more decisions. We need more and more accountability in systems, and just sticking people at the end of the human in the loop means that that’s going to limit how well we can build decisions that have an impact and have value. So these are some fundamental challenges. I guess this relates to some upcoming work, or some work which I have been spending a lot of time on, and which I’ll be releasing pretty soon now, whi