Lana Mahmood is the visionary founder of Prana by Lana, a holistic brand rooted in ancestral wisdom, sustainability, and the healing power of nature. Inspired by her immersive travels and deep studies of indigenous cultures across the Amazon Rainforest, the Middle East, Africa, the US Virgin Islands, and beyond, Lana created a line of pure, plant-based skincare, teas, candles, and wellness products that honor Mother Earth and her people. Lana utilizes intuition and intention as guides on her remarkable journey. Her search leads her to remote villages and traditional healers who still rely on ancient methods—cold-pressed oils, wild-harvested herbs, and zero-waste practices. Through Prana by Lana, she shares these sacred gifts, offering products made without synthetic chemicals, preservatives, or even organic pesticides—just pure, unaltered plant medicine. But Lana’s mission extends beyond skincare. She is a fierce advocate for sustainability, cultural preservation, and environmental justice. From zero-waste packaging to a refill and recycling program, every aspect of her brand reflects a deep reverence for the planet and its people. She works directly with indigenous communities, ensuring fair partnerships and helping protect their lands from exploitation. In this episode, Lana shares her story, the importance of wild-harvested ingredients, and how conscious consumerism can be a powerful force for healing along with some of her amazing adventures. website - www.pranabylana.com insta- @pranabylana -available wherever you listen to podcasts-
