Torch Talk

Lindsey Chupp

Torch Talk is the podcast for bold local leaders. Each week, we sit down with entrepreneurs, experts, and change makers to talk strategy, leadership, marketing, and what it really takes to grow a business today. Honest insights. No fluff. Real stories.

  1. 4일 전

    The AI Balancing Act

    In this episode of Torch Talk, Lindsey Chupp sits down with Mike Myers, Marketing Director at EcoSeal Home Solutions, to talk about marketing strategy, video storytelling, AI, and what it takes to help service businesses stand out in a crowded market. Drawing from his experience as a videographer, agency owner, and now in-house marketing leader, Mike shares how his perspective on marketing has evolved over the years. The conversation explores why great marketing starts with strategy, how authentic storytelling builds trust, and why businesses need to think beyond simply creating content. Mike also offers an honest perspective on AI's growing role in marketing, discussing where it creates efficiency, where it falls short, and why human creativity and strong customer experiences will continue to matter. In this episode, you’ll hear about: • Why strategy should come before content creation • How video fits into a modern marketing plan • The opportunities and challenges of AI in marketing • Why company culture should be part of your marketing • How customer experience impacts business growth • The importance of building systems that support marketing • What service businesses can do to stand out • Lessons from transitioning from entrepreneur to in-house marketer This episode offers a practical look at modern marketing, especially for business owners and marketers looking to balance creativity, technology, and strategy while building brands that connect with customers

  2. 9월 8일

    Developing the Next Generation

    In this episode of Torch Talk, Lindsey Chupp sits down with Jeremy Miller, President of Rosedale Bible College, to talk about leadership, developing the next generation, and staying true to your mission while navigating growth. Jeremy shares his journey from pastoring a local church to leading Rosedale Bible College, along with the lessons he's learned about organizational leadership, culture, and investing in young leaders. The conversation explores why transformation matters more than information, how organizations can grow without losing their identity, and what today's emerging generation is really searching for. Jeremy also discusses the challenges and opportunities facing higher education, the intersection of faith and business, and why leaders must continue to grow if they want their organizations to thrive. In this episode, you’ll hear about: • Why the mission should guide every leadership decision • How to grow without losing your identity • What today's young leaders are looking for • The importance of investing in the next generation • How faith and business intersect in everyday leadership • Why leaders must continue to evolve as organizations grow • Building cultures that encourage transformation, not just information • Practical ways leaders can invest in their teams This episode offers a thoughtful look at leadership, organizational growth, and developing people, especially for business owners, educators, and leaders committed to building organizations that make a lasting impact.

  3. 8월 25일

    Opportunities Are Everywhere

    In this episode of Torch Talk, Lindsey Chupp sits down with Thomas Cooper, entrepreneur and owner of Cooper Digital and Professional Carpet Systems, to talk about building businesses, creating brand awareness, and finding opportunities in unexpected places. Thomas shares his journey from launching a carpet cleaning business as a teenager to owning a pizza shop, growing multiple companies, and building one of the region's leading digital billboard networks. Along the way, he offers practical insights into entrepreneurship, leadership, marketing, and what it takes to scale a business over time. The conversation explores the role branding plays in business growth, why consistency matters more than quick wins, and how digital billboards are changing the way companies connect with customers. In this episode, you’ll hear about: • How Thomas built multiple businesses from the ground up • Why strong teams are critical to growth • The role branding plays in long-term success • How digital billboards differ from traditional advertising • What makes billboard campaigns more effective • Why consistency beats short-term marketing tactics • How technology is changing the billboard industry • Lessons learned from years of entrepreneurship This episode offers a practical look at business growth, marketing, and leadership, especially for entrepreneurs looking to build stronger brands, develop great teams, and create lasting momentum.

  4. 8월 4일

    Maximize Your Ad Spend

    In this episode of Torch Talk, Lindsey Chupp sits down with Jordan Ray, Digital and Local Sales Manager at WKYC and TEGNA Media, to unpack the rapidly changing world of advertising, streaming television, and data-driven marketing. As media consumption becomes more fragmented, Jordan explains how businesses can navigate the growing number of platforms, target the right audiences, and make smarter marketing investments. From streaming TV and attribution tracking to branding and lead generation, the conversation offers a practical look at how modern marketing strategies are evolving. Jordan also shares insights into how businesses should think about balancing short-term lead generation with long-term brand building, and why understanding your customer journey is more important than ever. In this episode, you’ll hear about: • How streaming television has changed the advertising landscape • The difference between building brand and driving leads • Why audience targeting matters more than ever • How businesses can use data to make smarter marketing decisions • The role attribution plays in measuring campaign success • How AI is helping marketers analyze and optimize performance • Why marketing works best when multiple channels work together • What business owners should consider before investing in advertising This episode offers a practical look at modern marketing strategy, especially for business owners trying to understand where to invest, how to measure success, and how to build a brand that lasts.

소개

Torch Talk is the podcast for bold local leaders. Each week, we sit down with entrepreneurs, experts, and change makers to talk strategy, leadership, marketing, and what it really takes to grow a business today. Honest insights. No fluff. Real stories.

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