Torch Talk

Lindsey Chupp

Torch Talk is the podcast for bold local leaders. Each week, we sit down with entrepreneurs, experts, and change makers to talk strategy, leadership, marketing, and what it really takes to grow a business today. Honest insights. No fluff. Real stories.

  1. 5 ngày trước

    The New Rules of SEO

    In this episode of Torch Talk, Lindsey Chupp breaks down what’s changing in search engine optimization and what businesses actually need to pay attention to moving into 2026. As AI continues to reshape how people search, Lindsey explains why relying on Google alone is no longer enough and how businesses need to think about visibility across multiple platforms. The conversation walks through what SEO really is, how to measure whether it’s working, and why long-term strategy matters more than quick wins. Lindsey also highlights common mistakes that hold businesses back from getting real results. In this episode, you’ll hear about: • What SEO actually is and how it works • How AI is impacting search and changing the landscape • Why local SEO should align with where you actually do business • What metrics matter: traffic, conversions, and click-through rates • Why SEO is a long-term strategy, not a quick fix • The role of content, user experience, and Google reviews • Common mistakes like keyword stuffing and poor website performance This episode offers a practical look at SEO today, especially for business owners trying to understand a changing digital landscape and build strategies that actually drive growth.

    12 phút

  2. 23 thg 6

    Building with Integrity

    In this episode of Torch Talk, Lindsey Chupp sits down with Mike Eberly, President of Weaver Commercial Contractors, to talk about leadership, growth, and what it takes to run a successful commercial construction company. Mike shares his journey from working on a dairy farm to stepping into the president role and why that brings a unique perspective shaped by hands-on experience and years of working his way through the company. The conversation highlights the realities of managing long-term projects, building strong teams, and leading with accountability while navigating steady business growth. In this episode, you’ll hear about: • How Mike worked his way from entry-level roles to president • What Weaver Commercial Contractors specializes in • Why transparency and honesty matter in construction projects • How to lead teams through growth and increasing demand • The importance of owning both failures and successes as a leader • Lessons from leadership books like Extreme Ownership and Rocket Fuel • What healthy growth looks like in a growing company This episode offers a practical look at leadership and business growth, especially for those managing teams, scaling operations, and trying to lead well in the middle of it.

    27 phút

  3. 16 thg 6

    Rethinking Social Media Strategy

    In this episode of Torch Talk, Lindsey Chupp sits down with Julia Kooser to break down what’s actually changing in social media and what businesses need to be paying attention to moving into 2026. As platforms evolve and search behavior shifts, social media is no longer just about posting content. Lindsey and Julia unpack how social is now directly tied to visibility, search, and long-term brand growth. The conversation explores how businesses should be thinking about platform selection, content formats, and performance metrics, along with why consistency and strategy matter more than ever. In this episode, you’ll hear about: • How social media is becoming part of search (not separate from it) • What types of content are actually performing right now (video vs. carousels) • How to choose the right platforms based on your audience • What metrics matter and why likes don’t mean much anymore • Why consistency and long-term strategy drive real results • How YouTube and short-form video are gaining traction • The growing importance of personal brands in business • How to use AI without losing authenticity in your content This episode offers a practical look at social media today, especially for business owners trying to keep up with changing platforms and build a strategy that actually works.

    26 phút

  4. 9 thg 6

    Coffee That Connects

    In this episode of Torch Talk, Lindsey Chupp sits down with Dwayne Detweiler, owner of Salt Creek Coffee Roasting Company, to discuss building a business rooted in quality, consistency, and community. After spending decades in ministry, Dwayne shares how he transitioned into entrepreneurship and what it looked like to grow a coffee roasting business from a small garage setup into a full-time operation. The conversation highlights a steady, intentional approach to growth focused less on rapid expansion and more on doing the work well, serving people consistently, and letting results follow.In this episode, you’ll hear about: • How Dwayne transitioned from ministry into business ownership • What it looks like to grow a product-based business step by step • How Salt Creek built its business through wholesale and local relationships • Why “under promise and over deliver” still works as a business strategy • How strong values and people-first leadership carry over into business This episode offers a practical, grounded look at entrepreneurship, especially for those building something from the ground up and trying to grow it the right way.

    19 phút

  5. 2 thg 6

    How to Spend Smarter on Paid Ads

    How to Spend Smarter on Paid Ads In this episode of Torch Talk, Lindsey Chupp breaks down what’s happening in the world of paid digital advertising and what businesses need to understand about PPC moving into 2026. As platforms like Google and Facebook continue to evolve, Lindsey explains how AI is changing the way ads are created, delivered, and optimized—and why many traditional strategies no longer work the same way they used to. The conversation focuses on how to approach paid advertising with clarity, from setting the right budget to understanding what success actually looks like. Lindsey also addresses common frustrations business owners have with PPC and how to measure whether it’s truly working. In this episode, you’ll hear about: • What PPC (pay-per-click) actually is and how it works • How AI is changing ad platforms like Google and Facebook • Why creative assets and campaign structure matter more than ever • How to determine the right budget based on your business goals • What metrics to track, including cost per lead and conversions • Why some industries require higher investment to compete • Common mistakes businesses make when running paid ads This episode offers a straightforward look at paid digital advertising, especially for business owners who want to better understand where their money is going and how to get real results from their campaigns.

    8 phút

  6. 26 thg 5

    Reach your customers where they are

    In this episode of Torch Talk, Lindsey Chupp sits down with Leah Hudson, a strategic marketing leader, for a deep dive into what it actually takes to build, scale, and adapt marketing in a growing organization. Drawing from her time at Culligan, Leah shares how she helped lead regional expansion, digital transformation, and post-acquisition integration across multiple markets. Her experience highlights the reality that marketing is rarely a straight path. It’s a constant process of testing, learning, and adjusting based on real data. The conversation explores how effective marketing strategies are built through layering digital and traditional efforts, understanding local markets, and staying flexible as trends and technology evolve. Leah also offers insight into managing complexity, from overseeing multiple locations to balancing internal priorities with external partnerships. In this episode, you’ll hear about: What Leah’s time at Culligan taught her about scaling marketing across regionsWhy the best marketing strategies are layered and adaptableHow to use data to guide decisions and improve performanceThe importance of local relevance within a larger brandWhen and why to bring in outside experts to support growthThis episode offers a practical look at modern marketing leadership, especially for those managing growth, navigating change, and trying to build strategies that actually work in the real world.

    41 phút

  7. 19 thg 5

    Tools for Building Leaders

    In this episode of Torch Talk, Lindsey Chupp sits down with Rodd Welker, leadership coach and founder of Eagle Advisor Group, for a practical conversation about developing leaders, strengthening teams, and improving performance through intentional growth. Rodd shares over 35 years' worth of insights from working with organizations across industries and leadership levels. The conversation explores common challenges leaders face today, including communication breakdowns, lack of trust, and navigating conflict. Rodd explains why these issues are less about systems and more about people, and why self-awareness is the starting point for real progress. They also dive into the tools Rodd uses in his coaching, from behavioral assessments like DISC and Working Genius to trust and team evaluations. Beyond the tools, Rodd emphasizes the importance of reflection, feedback, and creating environments where teams can have honest conversations and grow together. In this episode, you’ll hear about: The most common leadership challenges teams face todayWhy self-awareness is critical to effective leadershipHow tools like DISC and Working Genius improve communicationWhat healthy, high-performing teams do differentlyPractical ways leaders can develop themselves and their teamsThis episode offers a grounded, experience-driven look at leadership development, especially for leaders who want to move beyond surface-level fixes and build stronger, more effective teams over time.

    36 phút

  8. 12 thg 5

    30 Leaders, 30 Countries, 30 Years Branches Worldwide

    In this episode of Torch Talk, Lindsey Chupp sits down with Cody Carpenter, Vice President of Branches Worldwide, for a behind-the-scenes look at building a global organization, navigating growth, and developing leaders with long-term impact. Cody shares the story of Branches from its early days to where it is today, along with all of the challenges, setbacks, and lessons learned along the way. The conversation explores what it takes to build something from the ground up, especially when the vision is bigger than what currently exists. Cody highlights the role of adaptability and community in shaping the organization, from early uncertainty to growing international momentum. The discussion also dives into how Branches develops leaders through its three-year model, focusing on leadership, business strategy, and community impact. Cody explains how the organization is working to support entrepreneurs around the world while creating a network that extends far beyond a short-term program. In this episode, you’ll hear about: The origin and evolution of Branches WorldwideWhat it takes to build and scale a global organizationLessons learned from early challenges and setbacksHow the three-year leadership development model worksThe long-term vision of investing in leaders for lasting impactThis episode offers a practical and honest look at leadership, growth, and building something meaningful over time, especially for leaders thinking beyond short-term success and into long-term influence.

    32 phút
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Giới Thiệu

Torch Talk is the podcast for bold local leaders. Each week, we sit down with entrepreneurs, experts, and change makers to talk strategy, leadership, marketing, and what it really takes to grow a business today. Honest insights. No fluff. Real stories.

Thông Tin

  • Nhà sáng tạo
    Lindsey Chupp
  • Năm hoạt động
    2025 - 2026
  • Tập
    52
  • Xếp hạng
    Sạch
  • Bản quyền
    © 2026 Torch Talk
  • Trang web chương trình
    Torch Talk