Tracking Reality

Vita Vee
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  • TECHNOLOGY
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The affiliate tracking podcast that doesn't round the numbers. Two practitioners break down the math behind tracking gaps, platform comparisons, and signal fidelity. No fluff, just data.

Episodes

  1. 22H AGO

    Voluum vs Hyros: Are They Even Solving the Same Problem?

    ## Show Notes Voluum and Hyros are rarely in the same conversation for a reason. One is built for affiliate media buyers optimizing click volume. The other is built for high-ticket businesses tracing purchases across weeks and touchpoints. Roger and Jessica break down who each tool actually serves, where the pricing gets painful, and what neither one does about refunds. **Key numbers from this episode:** - Voluum CAPI starts at $539/mo (locked behind Start-up tier) - Hyros starts at ~$369/mo with 12-month commitment and $10K-$40K minimum ad spend - Voluum sends 3-5 CAPI signals; Meta accepts 15 - Hyros 90-day ROI guarantee: 15% improvement or refund - Neither platform sends refund reversal signals to ad platforms **Links:** - Full article: https://clickervolt.com/compare/voluum-vs-hyros/ - ClickerVolt free tier: https://clickervolt.com/?v1=podcast&v2=episode&v3=comparison-20260408

    6 min

  2. 22H AGO

    Your Tracker Reports $10K. Your Bank Says $8.2K.

    ## Show Notes The gap between reported revenue and actual bank deposits isn't fraud. It's structural. In this episode, Roger and Jessica break down the math on refund leakage, cross-device attribution failures, and partial CAPI signal delivery, and what it's actually costing you every month. **Key numbers from this episode:** - 18% gap between tracker reports and bank deposits - 8-15% refund rates in most affiliate verticals - 5-12% cross-device attribution failures - Most trackers send 3 of 15 possible CAPI signals to Meta - $54,000/year in invisible losses on a $300K campaign **Links:** - Full article: https://clickervolt.com/insights/your-tracker-is-lying/ - ClickerVolt free tier: https://clickervolt.com/?v1=podcast&v2=episode&v3=data-story-20260408

    4 min
  • 2 Episodes

About

The affiliate tracking podcast that doesn't round the numbers. Two practitioners break down the math behind tracking gaps, platform comparisons, and signal fidelity. No fluff, just data.

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