Contractor Secrets

Tanner Mullen

It's no secret that a large majority of contractors are too busy working "IN" their business instead of "ON" their business. As a 3rd generation painter, I've first-hand witnessed the struggle of a contractor (my father) as he attempted to manage all aspects of his House Painting Business while still painting and performing the jobs. My passion is to free contractors from the chains of their own business, and truly help them achieve greatness through creating systems, processes, and standards...TUNE IN! Follow @OfficialTannerMullen on Instagram!

  1. 1d ago

    13 Appointments in 3 Days — The Instant Booking System | Contractor Secrets

    Most contractors think they have a sales problem. You don't — you have a friction problem. In this episode of Contractor Secrets, Tanner breaks down operational efficiency for home-service businesses: the law of averages, why supply and demand means you HAVE to stand out, and the single biggest mistake killing your Facebook ad conversions.He shares the exact reason leads fill out your form and vanish — and how removing friction took his funnel to 13 booked appointments in 3 days at a $13 cost per appointment. This is the thinking behind Routemize, the instant-booking tool that checks your service area, vets the right customers, and route-optimizes your schedule automatically.If you're running Facebook ads and not getting the results you want, this one's for you.📘 Grab the 31 Days of Value book on Amazon — every step from this video broken down in detail → https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7🛠️ Check out Routemize — https://routemize.com/💸 Sign up for Gusto and fix your payroll the right way → https://gusto.com/i/tanner269👉 Learn more about DripJobs:https://dripjobs.com👉 DripJobs Startup Program:https://dripjobs.com/startup🔔 Subscribe for more no-fluff content on building a real home service business.#PainterMarketing #HomeServiceBusiness #HiringEmployees #PaintingContractor #TannerMullen #31DaysOfValue #ContractorCoaching #BlueCollarBusiness #TradesBusiness #PaintingBusiness

    30 min

  2. Jun 22

    3 Things That Separate 7-Figure Contractors From Everyone Else | Contractor Secrets

    After personally coaching over 400 business owners, I've seen exactly what separates the contractors who break through seven figures from the ones who stay stuck in the norm. In this episode, I break down the 3 patterns that show up every single time. Whether you run a painting business, roofing, HVAC, or any home service company, these principles are the foundation for real growth. 📘 Grab the 31 Days of Value book on Amazon — every step from this video broken down in detail → https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7 🛠️ Check out Routemize — https://routemize.com/ 💸 Sign up for Gusto and fix your payroll the right way → https://gusto.com/i/tanner269 👉 Learn more about DripJobs:https://dripjobs.com 👉 DripJobs Startup Program:https://dripjobs.com/startup 🔔 Subscribe for more no-fluff content on building a real home service business. #PainterMarketing #HomeServiceBusiness #HiringEmployees #PaintingContractor #TannerMullen #31DaysOfValue #ContractorCoaching #BlueCollarBusiness #TradesBusiness #PaintingBusiness

    22 min

  3. Jun 12

    This Roofer Was Losing Deals to ONE Thing | Contractor Secrets

    Japheth is three months into his roofing business and already running into the wall every contractor hits: he's the bottleneck. He's the closer, the estimator, the admin, the guy meeting every adjuster. So we sat down for a Business Breakthrough and mapped out exactly how to get him out of the way and let the business actually scale. We cover the office admin / insurance facilitator role, why "simple scales" is the only mindset that matters, how to kill friction at every step, package pricing (good/better/best), selling on the spot, and why cutting construction will make him MORE money — not less. Coaching Session Signup: https://calendly.com/dripjobs/breakthrough Purchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7 Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1 DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemo Gusto: https://gusto.com/i/tanner269 OpenPhone: https://openph.one/referral/8Kc17aq Facebook Group: https://www.facebook.com/groups/173750747824373/?ref=share Follow me on Instagram: http://Instagram.com/officialtannermullen #roofing #roofingbusiness #contractormarketing #localseo #roofingcontractor #homeservices #businessgrowth

    37 min

  4. Jun 5

    He Spent $3,600 on Leads… Here's Why It Failed | Contractor Secrets

    A faith-driven roofing founder is doing everything right — viral social media, wrapped trucks, real estate referrals, over-the-top customer service — so why are leads still his #1 bottleneck? In this episode of Contractor Secrets, I break down the single marketing mismatch quietly capping his growth, and how to fix it fast. We get into: • Why marketing an unknown product creates friction (and what to lead with instead) • The "superhero" sales framework: repair first, upsell rejuvenation later • How to know if your ad agency is the right fit — and when to cut ties • Breaking down cost-per-lead: what $3,600 for "40 guaranteed leads" really means • Why retargeting + branded ads beat generic lead-gen pages • Protecting the CEO's time: stop doing the $15/hour work • Building a mission-first, people-first contractor brand that scales This one goes beyond roofing — it's about building a business with a mission bigger than profit. Coaching Session Signup: https://calendly.com/dripjobs/breakthrough Purchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7 Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1 DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemo Gusto: https://gusto.com/i/tanner269 OpenPhone: https://openph.one/referral/8Kc17aq Facebook Group: https://www.facebook.com/groups/173750747824373/?ref=share Follow me on Instagram: http://Instagram.com/officialtannermullen #roofing #roofingbusiness #contractormarketing #localseo #roofingcontractor #homeservices #businessgrowth

    32 min

  5. May 29

    the $50,000 Mistake Killing This Roofing Company - Live Business Breakthrough

    Josh built Green Construction & Roofing from $0 to $550K in his first year — and he's on track for $1.5M. So why can't anyone find him on Google? In this live business breakdown, we pull up his market in Biloxi, MS and discover the brutal truth: he's spending $10,000/week on ads and is NOWHERE to be found. The problem isn't his budget. It's his name, his niche, and who he hired to run it. We break down: 0:00 The keyword mistake costing him customers 1:19 Meet Josh — $550K year one, on track for $1.5M 04:30 Why "Construction AND Roofing" is killing his Google ranking 06:00 The rebrand + mascot strategy the big players use 08:15 Live Google audit — he's invisible (watch it happen) 12:30 Generalist vs. specialist: who you should ACTUALLY hire 15:55 The Facebook video strategy 99% of contractors get wrong 17:40 Automating the customer journey (booking, color selection, follow-up) 24:40 The 3 moves to make THIS weekIf you're a roofer or contractor trying to scale past the chaos, this one's for you. Coaching Session Signup: https://calendly.com/dripjobs/breakthrough Purchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7 Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1 DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemo Gusto: https://gusto.com/i/tanner269 OpenPhone: https://openph.one/referral/8Kc17aq Facebook Group: https://www.facebook.com/groups/173750747824373/?ref=share Follow me on Instagram: http://Instagram.com/officialtannermullen #roofing #roofingbusiness #contractormarketing #localseo #roofingcontractor #homeservices #businessgrowth

    28 min

  6. May 20

    He Makes Less Money Now Than When he Painted Alone - Live Business Breakthrough

    Journey has been painting since 1990. Got his California contractor's license in '96. Been on his own for 15 years. And in January of this year, he decided he was done. Done picking up the brush every day. Done being the bottleneck. Done being a "painter" — and ready to become a business owner. The problem? Four months in, he told me he's making less than when he worked alone. He's losing sleep at 3am wondering how to keep his two guys busy. He's drowning in disorganization. He was embarrassed to even let me see how messy the back end of his business actually is. In this Business Breakthrough episode, I sat down with Journey for a live, no-fluff coaching call. I walked him through exactly why he's stuck, called out the identity shift he's been avoiding, and laid out the foundational moves I believe every solo painter has to make to escape the trap of "just doing it themselves. Coaching Session Signup: https://calendly.com/dripjobs/breakthrough Purchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7 Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1 DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemo Gusto: https://gusto.com/i/tanner269 OpenPhone: https://openph.one/referral/8Kc17aq Facebook Group: https://www.facebook.com/groups/173750747824373/?ref=share Follow me on Instagram: http://Instagram.com/officialtannermullen

    42 min

  7. May 19

    Contractor Pricing Mistake: You're Not Selling Value, You're Selling Price

    If you've ever lost a job to a cheaper competitor, been told "your price is too high," or felt like just another name on a 3-bid list — this episode is for you. In this solo episode of the Contractor Secrets Podcast, I break down what the single most important concept in home service: value. Not the kind you list on a flyer — the invisible kind. The stuff customers can't see, can't touch, and won't pay for unless you know how to surface it. 📘 Grab the 31 Days of Value book on Amazon — every step from this video broken down in detail → https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7 🛠️ Check out Routemize — https://routemize.com/ 💸 Sign up for Gusto and fix your payroll the right way → https://gusto.com/i/tanner269 👉 Learn more about DripJobs:https://dripjobs.com 👉 DripJobs Startup Program:https://dripjobs.com/startup 🔔 Subscribe for more no-fluff content on building a real home service business. #PainterMarketing #HomeServiceBusiness #HiringEmployees #PaintingContractor #TannerMullen #31DaysOfValue #ContractorCoaching #BlueCollarBusiness #TradesBusiness #PaintingBusiness

    21 min

  8. May 15

    Copy THIS System to Hire and Keep A-Players in Your Business...

    If you can't find or keep good employees in your home service business, the problem isn't the labor market — it's your system. In this video I'm walking you through the exact framework I use to attract, filter, and retain quality A-players in my house painting business, and how you can install the same model in yours.We cover the two non-negotiables (provisions + hiring funnel), why paying through Cash App and 1099s is repelling the people you actually want, how I structure my Indeed ads to be 70% character and 30% skill, the JotForm question that filters out 80% of low-quality applicants, and the sushi menu story that shaped how I think about friction in hiring.If you're trying to build a real kingdom business — not just a one-man show — this one is for you.📘 Grab the 31 Days of Value book on Amazon — every step from this video broken down in detail → https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7🛠️ Check out Routemize — https://routemize.com/💸 Sign up for Gusto and fix your payroll the right way → https://gusto.com/👉 Learn more about DripJobs:https://dripjobs.com👉 DripJobs Startup Program:https://dripjobs.com/startup🔔 Subscribe for more no-fluff content on building a real home service business.#PainterMarketing #HomeServiceBusiness #HiringEmployees #PaintingContractor #TannerMullen #31DaysOfValue #ContractorCoaching #BlueCollarBusiness #TradesBusiness #PaintingBusiness

    23 min
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4.9
out of 5
51 Ratings

About

It's no secret that a large majority of contractors are too busy working "IN" their business instead of "ON" their business. As a 3rd generation painter, I've first-hand witnessed the struggle of a contractor (my father) as he attempted to manage all aspects of his House Painting Business while still painting and performing the jobs. My passion is to free contractors from the chains of their own business, and truly help them achieve greatness through creating systems, processes, and standards...TUNE IN! Follow @OfficialTannerMullen on Instagram!

Information

  • Creator
    Tanner Mullen
  • Years Active
    2019 - 2026
  • Episodes
    542
  • Rating
    Clean
  • Copyright
    © Tanner Mullen
  • Show Website
    Contractor Secrets

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