What if your trip to Portugal went beyond the highlights and into the heart of everyday life? In this episode of Transform With Travel, Kelly sits down with Paula Alves, co-founder of Portugal by TRAVELTAILORS, to explore what it truly means to experience Portugal through culture, tradition, and human connection. Paula shares how her childhood spent between the United States and rural Portugal shaped her passion for preserving traditions, supporting small family-run businesses, and designing deeply personal itineraries that go far beyond Lisbon, Porto, and the Algarve. From village festivals and granite stone homes in the north to food, wine, crafts, and multi-generational storytelling, this conversation reveals why Portugal is best discovered slowly, thoughtfully, and with the right local partners. This episode is an invitation to step off the checklist, reclaim time as the ultimate luxury, and experience Portugal as a living, breathing culture. You will learn: How Paula’s childhood in rural northern Portugal inspired the creation of Portugal by TRAVELTAILORSWhy Portuguese culture is rooted in tradition, community, and rural lifeThe difference between seeing Portugal’s cities and truly understanding the countryHow gastronomy and wine experiences reveal the heart of Portuguese cultureWhy small, family-owned businesses are central to sustainable travelWhat makes private, intimate experiences more meaningful than mass tourismRegions in Portugal advisors should emphasize beyond Lisbon and PortoWhy time, space, and immersion are the new luxury in travelHow Portugal is evolving as a destination for repeat visitors and premium travelers We talk about: 00:00 Intro 02:30 Paula’s childhood between the U.S. and rural Portugal04:00 Life in northern villages, family traditions, and simplicity06:00 The inspiration behind Portugal by TRAVELTAILORS07:30 Portuguese culture, tradition, and rural life vs modern cities09:30 Northern Portugal, villages, animals, landscapes, and architecture11:00 Gastronomy, cooking workshops, and wine-making experiences13:00 Harvest season, grape stomping, and authentic timing15:00 Working with artisans, chefs, and small producers17:00 Sustainability, relationships, and supporting family-owned businesses19:00 Intimacy vs mass tourism and why small experiences matter21:00 Regions advisors should promote beyond Lisbon & Porto23:00 Northern Portugal, national parks, forests, waterfalls, and villages25:00 Rethinking “touristy” and embracing cultural icons responsibly27:00 Luxury as time, space, and immersion29:00 Paula’s personal connection to northern Portugal31:00 Festivals, folklore, crafts, and living traditions33:00 The future of tourism in Portugal35:00 Islands, private stays, and immersive accommodations37:00 How advisors and travelers can connect with Portugal by TRAVELTAILORS Resources & Links: Ready for your next adventure? Click here to view our Trip Planning Packages & 2025 Pricing: https://transform-with-travel.captivate.fm/packages Connect with Portugal by TRAVELTAILORS Website: https://portugalbytraveltailors.com/ Connect with me Follow the Podcast on IG: http://www.instagram.com/transformwithtravel Follow Kelly Tolliday on IG: http://www.instagram.com/kelly.tolliday Transform With Travel Website: https://www.transformwithtravel.co Email: kelly@travelkinship.com