The Profitable Accountant Podcast

Reza Hooda

This podcast is for accountants and CPA firm owners who want to learn how to transform the profits of their accounting firm.Fed up of working too many hours for too little reward, for not getting out of your practice what you dreamed you would ... well you're not alone. In this podcast we share common challenges and frustrations accounting owners face and give tips on how you can overcome them and make your practice something that gives you the return and life you always dreamed about.

  1. 6D AGO

    #227 What Is The Right Structure For My Firm?

    From Client Chaos to Firm Flow: Structuring for Scale How should you structure your firm as you grow? In this episode, I walk you through how I’ve built and refined the structure of my practice—so that every client has a home and I’m no longer the bottleneck. You’ll discover: → The role of a client manager and why it’s the first hire you need to make → How to structure your team for both delivery and development → When to recruit offshore and when to scale with more managers → Why not every “manager” should be managing people I also break down the real team setup behind our £1M+ firm, and share how we balance experience, strengths, and culture across UK and offshore staff. If you're feeling stuck between doing it all yourself or hiring blindly, this episode will give you clarity on how to build a team structure that fits your firm—and your goals. Take a listen and let me know what you think. Message me on LinkedIn. I’d love to hear from you. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

    20 min
  2. SEP 27

    #226 “What if they leave and steal my clients..”

    How to Retain Top Talent Without Losing Sleep Over Client Poaching You want more time, more freedom, and less stress. But handing over client control to your team feels like a risk, right? In this episode, I share exactly how I built a team I trust—so much so that I don’t even speak to most of our clients anymore. You'll learn: → Why giving autonomy is risky—but not giving it is riskier → How to keep entrepreneurial team members from walking away with clients → What big corporates do that accounting firms should copy → The leadership books that shaped how I build loyalty and culture I also break down the one system I believe is the final step to building a true freedom firm—and how to use it to grow your practice without being chained to it. This one’s all about trust, vision, and building a team that stays with you for the long haul. If you’ve ever worried about team members jumping ship with your clients, this episode is for you. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

    28 min
  3. SEP 20

    #225 How To Better Communicate Your Value

    How do you protect your fees, justify your value, and stop discounting under pressure? In this episode, I share a real conversation I had with my team about clients questioning our prices — and what we did to turn it around. You’ll discover: → Why clients push back on price (hint: it’s rarely about the money) → The simple value register you can use to remind clients what they’re getting → How to position subscription services like insurance — peace of mind, not paperwork → Why bundling your prices avoids awkward conversations at renewal time I also break down the psychology behind pricing objections, what clients really want, and how to proactively communicate value before they even think to ask. If you’re fed up with clients questioning your fees — and you want a clear system to prevent it — this episode is for you. Take a listen and let me know what you think on LinkedIn. I'd love to hear from you. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

    28 min
  4. SEP 13

    #224 Life And Business Update

    It’s been a while, but I’m back. And this episode is a bit of a brain dump. I talk you through: → Why moving countries forced me to reassess my routines → The power of systems to free up your time (even during a major life move) → How to build habits with zero friction → What it really takes to grow a remote-first, freedom-focused firm → The marketing system that brings in leads — even when I’m off-grid I also share the exciting switch we’ve made to a new practice management system — and why Karbon is now our go-to. Plus: a reminder that if you want real growth, you’ve got to work on the business, not just in it. If you’ve ever dreamed of building a firm that works without you, this one’s for you. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

    20 min
  5. AUG 9

    #223 Want More Referrals? Do This…

    Referrals are still one of the most powerful ways to grow your accounting firm — but not all referrals are created equal. In this episode, I share a real-life story of turning down a lucrative client (and why) and how that decision turned into a valuable referral for another accountant who had positioned themselves perfectly. You’ll hear: Why your specialisation is your secret weapon for attracting high-quality referrals How hiring and personal branding connect to finding great people The role LinkedIn content plays in opening doors — even for people who aren’t actively job hunting Practical steps to make yourself memorable to your network Whether you’re just starting or scaling, you’ll leave with actionable ways to position your firm so people think of you first. 🎧 Listen now and learn how to get more of the right referrals. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

    20 min
  6. AUG 2

    #222 How I’m Hiring Right Now (Without Using Agencies)

    The Final Bottleneck: Building the Last System That’ll Free Me After years of refining systems, there’s still one area I’ve been the bottleneck in — until now. In this episode, I reveal: → The last piece of the puzzle I’m putting in place to fully remove myself from the day-to-day → The exact process I use to hire top talent without wasting time → How I’m using smart tools (LinkedIn, Indeed, Calendly, templates) to scale my hiring → And a little personal update — something big is happening behind the scenes 👀 If hiring is eating up your time, this one’s a must. 🎧 Hit play and let’s get into it. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

    36 min
  7. JUL 26

    #221 Building a £500K Practice with 50+ Staff: From Bangladesh to Global Success

    From 50p an Hour to Building a Global Accounting Firm How do you go from earning £80 a month to running a thriving offshore accounting business? In this episode, I speak to Ghazi, who shares his incredible journey from Dhaka to Doha — from his humble beginnings in Bangladesh to building an elite global practice. You’ll discover: → The key decision he made early on that shaped his entire career → Why choosing low pay and high learning was his smartest move → How his mother’s home business shaped his mindset → What makes his offshoring team different — and why top firms trust them We talk about mindset, global ambition, and staying relentless in the face of rejection. This one’s pure gold for any accountant building a firm from the ground up. If you’ve ever felt stuck or questioned your path, this episode will reignite your fire. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

    1 hr
  8. JUL 19

    #220 How To Fix Your Mindset For Pricing Higher

    From WhatsApp Groups to £50k Clients Why Webinars Still Work and How to Nail Them This episode is full of takeaways on how to attract your dream clients using nothing but a simple Zoom webinar and a bit of smart targeting. You’ll discover: → How one 45-minute Q&A webinar brought in a £5k/year client from just 11 attendees. → Why going niche (and then even more niche) is the key to building trust fast. → How to get your clients to do your marketing for you inside WhatsApp groups. → The simple mindset shift that turns a small room into a big opportunity. → Why visual teaching helps you stick in your audience’s memory. I also share how I used this same webinar formula back in 2013 with a flip chart and an ebook — and how the only thing that’s changed is now I do it from my laptop. Whether you’ve done 10 webinars or none, this is the low-risk, high-reward tactic to get yourself seen as the expert — and get paid like one. If you want to know the £50,000/hour activity that’s hiding in your calendar, this one’s for you. Let me know your thoughts on LinkedIn. Always love hearing from you. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

    26 min

About

This podcast is for accountants and CPA firm owners who want to learn how to transform the profits of their accounting firm.Fed up of working too many hours for too little reward, for not getting out of your practice what you dreamed you would ... well you're not alone. In this podcast we share common challenges and frustrations accounting owners face and give tips on how you can overcome them and make your practice something that gives you the return and life you always dreamed about.

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