Insights & Innovators Podcast from MRII

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Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.

  1. 18 THG 9

    Lessons Learned: A Life in Insights with Stan Sthanunathan

    Navigating nothing to lose moments and beyond. Join us in this episode of MRII's Insights and Innovators podcast as Stan Sthanunathan, CEO of i-Genie.AI and former insights leader at Unilever and Coca-Cola, shares his invaluable experiences and lessons from his 40-year career in consumer insights. Hosted by Zontziry “Z” Johnson, Founder of MRXplorer, this episode delves into Stan's unique approaches to leveraging 'nothing to lose' moments, the importance of connecting the dots, and how storytelling can transform data into impactful business decisions. Stan also touches upon essential timeless skills and the role of passion in thriving within the insights function.   00:00 Introduction to Fact-Based Presentations 00:27 Welcome to Tori's Insights and Innovators Podcast 00:48 Introducing Stan Natan: A Storied Career 01:39 Capitalizing on 'Nothing to Lose' Moments 03:55 Mentorship and Impactful Guidance 05:26 Taking Pride in the Insights Function 07:11 Learning the Hard Way: Developing a Backbone 10:52 Defining Great Insights Work 12:15 The Power of Storytelling in Insights 15:31 Creating Impactful Insights Leaders 17:16 Timeless Skills for Insights Practitioners 19:21 Staying Relevant in a Fast-Paced Industry 22:55 Writing a Letter to the Next Generation 27:29 Guiding Principles: Passion and Bravery 28:49 Conclusion and Final Thoughts

    30 phút

  2. 11 THG 9

    From Report Card to Growth Engine with Nancy Smith, Analytic Partners

    On this episode, Jon Last, President of Sports and Leisure Research Group, is joined by Nancy Smith, President & CEO of Analytic Partners. Dive into the evolution of analytics and how companies can make smarter, quicker decisions in a competitive landscape. Discover the concept of 'commercial analytics', the impact of rapid technological advancements, and how to effectively apply data in today's business environment. Gain insights into the future of analytics and valuable advice for those starting their career in this dynamic field.   00:00 Introduction to Insights and Innovators Podcast 00:35 Meet Nancy Smith: A Leader in Marketing Analytics 01:13 The Evolution of Analytics in Decision Making 03:39 Understanding Commercial Analytics 07:39 Challenges and Adoption in Analytics 15:11 Building a Successful Analytics Company 21:25 Future of Analytics and Career Advice 24:41 Conclusion and Farewell

    25 phút

  3. 4 THG 9

    Cracking the Code of Modern Media with Helen Katz, Publicis

    Unlock the secrets of the evolving media landscape! Join our host, Jon Last, President of Sports and Leisure Research Group, and his guest, Helen Katz, EVP of Research at Publicis Media, as she delves into transformative changes in media and advertising. Discover how identity solutions and first-party data drive more effective targeting, understand the complexity of modern media planning and buying, and get insights into navigating a fragmented measurement landscape. Learn what skills are essential for today's media professionals and how AI is reshaping the industry. Tune in to this episode of MRII's Insights and Innovators podcast for these insights and more!   00:00 Introduction to Insights and Innovators Podcast 00:32 Meet Our Guest: Helen Katz 01:30 Transformations in Media and Advertising 03:36 Navigating the Measurement Landscape 05:57 Engagement Metrics and Cross-Platform Challenges 09:17 Skills for Modern Media Professionals 11:38 The Role of AI and Automation 13:13 Client-Provider Dynamics in Research 16:19 Future of Media Consumption: Gen Alpha 17:20 Conclusion and Farewell

    18 phút

  4. 21 THG 8

    The OG of Customer Lifetime Value: A Conversation with Wharton’s Pete Fader.

    Discover the transformative power of behavioral data and customer centricity in this episode of MRII's Insights and Innovators podcast, hosted by Jon Last, President of Sports and Leisure Research Group. Join a thought-provoking conversation with Pete Fader, a pioneer in customer lifetime value analytics and Professor of Marketing at The Wharton School. Explore what drives business impact, the integration of predictive analytics in decision-making, and the balance between technical skills and storytelling in the world of market research. Plus, learn how to ensure your data is clean and trustworthy. Tune in for insights you won't want to miss.   00:00 Introduction to MRII's Insights and Innovators Podcast 00:31 Meet Pete Fader: The OG of Customer Lifetime Value 02:08 The Evolution of Customer Data and Behavioral Analysis 03:54 Understanding Customer Centricity 05:58 The Role of Predictive Analytics in Modern Business 08:30 Bridging the Gap Between Insights and Action 10:22 Characteristics of Data-Savvy Organizations 12:46 Pete Fader's Entrepreneurial Journey 15:15 Ensuring Data Quality and Trustworthiness 17:57 Essential Skills for Future Insights Professionals 20:06 Conclusion and Final Thoughts

    21 phút

  5. 13 THG 8

    What the C-Suite Values in Insights with Wella’s Chris Chesebro

    Discover how insights and analytics shape decision-making at the C-suite level in this episode of MRII's Insights and Innovators podcast. Katie Gross, president of Suzy, hosts Chris Chesebro, Global Chief Digital Officer at Wella Company. They explore how data-driven strategies impact big-picture brand strategy and day-to-day operations in a fast-changing digital world. Learn about Wella's digital pillars, the balance between data and human intuition, and how insights can significantly influence business growth and consumer engagement. This episode is a must-listen for market research professionals aiming to make a strategic impact.   00:00 Introduction and Sponsor Message 00:34 Meet the Host and Guest 01:37 Role of Insights in Decision Making 01:59 Three Pillars of Digital at Wella 03:01 Data-Driven Decision Making 06:41 Real-World Examples of Insights Impact 11:25 Qualities of a Good Insights Professional 14:46 Delivering Insights Effectively 17:15 Conversational AI and Its Impact 20:24 Future of Insights and AI 23:33 Advice for Insights Professionals 25:41 Conclusion and Farewell

    26 phút

  6. 6 THG 8

    Betting on Disruption: How Two Industry Icons Are Backing the Next Generation of Research Tech with Tod Johnson and Karyn Schoenbart, Co-Founders and Managing Directors, Duo Partners Consulting

    How are industry icons like Tod Johnson and Karyn Schoenbart paving the way for the next generation of research tech? As Co-Founders of Duo Partners Consulting, they share their perspectives on innovation in the research space, the challenges of data quality and fraud, and the exciting developments they foresee. Discover the types of disruptive data companies they are investing in and the qualities they look for in successful ventures. Dive into their views on AI's role and the future trends set to shape market research. Join our host, Katie Gross, President of Suzy, as she unravels these critical insights.   00:00 Introduction to MRII's Insights and Innovators Podcast 00:36 Meet the Guests: Tod Johnson and Karyn Schoenbart 01:36 Duo Partners: Investing in Disruptive Tech 03:07 Evaluating and Supporting New Ventures 06:52 Examples of Disruptive Companies 12:48 Data Quality and Fraud in Market Research 18:15 Future Trends in Market Research and Data Analytics 21:47 Advice for Newcomers in the Industry 23:57 Conclusion and Final Thoughts

    24 phút

  7. 25 THG 7

    A Pragmatic Look at the Evolution of Insights Technology with Bryan Orme, Sawtooth Software

    Explore the transformation of market research techniques and the role of AI in the latest episode of MRII’s Insights and Innovators podcast. Join Jon Last, President of Sports and Leisure Research Group, as he talks with Bryan Orme, CEO of Sawtooth Software. Bryan shares his journey in data collection and analytics, the technological evolution in market research, and essential skills for future researchers. From the days of phone surveys to today's AI-enhanced methodologies, don't miss this engaging discussion on how technology is shaping the future of our industry.   00:00 Introduction and Sponsor Message 00:26 Meet Brian Orme: A Pioneer in Data Collection and Analytics 01:53 Brian Orme's Journey to Sawtooth Software 04:51 Evolution of Data Collection Methods 09:28 The Impact of AI on Market Research 13:02 Skills for Future Insights Professionals 16:50 Leadership and Work Culture in Modern Organizations 20:38 Conclusion and Farewell

    21 phút

  8. 16 THG 7

    The Immutable Skills for Effective Insights Professionals with Ravi Parmeswar, Kastu Analytics

    Discover the steadfast skills and perspectives that make an insights professional truly effective with Ravi Parmaswar, President at Kastu Analytics, and host Jon Last, President at Sports and Leisure Research Group. In this episode, Ravi reflects on his varied career at global Fortune 100 organizations and shares key highlights, including the importance of taking career risks and fostering future-proofing strategies. Ravi delves into leadership evolution and offers advice for next-generation leaders, emphasizing continuous learning, taking risks, and cultivating people. They also explore global business dynamics and the future of the research profession in a data-driven world.   00:00 Introduction to Ravi Parmaswar 00:57 Key Skills for Insights Professionals 03:28 Career Highlights and 2 Percent Moments 05:13 Leadership and Continuous Learning 06:54 Future of Research and Insights 10:09 Cross-Cultural Interactions and Advice 12:57 Reflections and Advice to Younger Self 15:51 Looking Ahead: The Future of the Industry 18:02 Conclusion and Final Thoughts

    19 phút
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Giới Thiệu

Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.

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