UGC 101 - Build Your Content Creation Business

Nate Flake - UGC Creator & Coach
  • 5.0 (62)
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The podcast about all things User Generated Content! Whether you are a seasoned UGC pro or just starting UGC for the first time, this podcast is for you! You will learn from the best in the business as the guests are all UGC pros. 

  1. 1D AGO

    Brands Hired Him BECAUSE of His Accent | ft. Luiz Walters | EP 51

    What if your accent, your background, or starting from zero actually made you more desirable to brands? Host Nate Flake welcomes Luiz Walters, who moved from Brazil with limited resources and turned UGC into a full-time business. How he got there is a story you don’t want to miss. He did not grow up dreaming of making brand videos. He came to the US as a camp counselor, worked multiple jobs to stay afloat, and eventually landed the kind of corporate role everyone tells you to want. Then everything changed, and the path that opened up was one he never saw coming. If you have ever felt like your accent, your story, or your starting point puts you at a disadvantage, this episode challenges that directly. Luiz shows how those differences can become your edge. Chapters: 00:02:06 – Arriving in the U.S. With No Plan 00:03:12 – Randomly Sent to Oklahoma 00:06:02 – Family Pressure and Identity Struggles 00:08:05 – Leaving Brazil Without a Return Plan 00:13:02 – Working Two Jobs Just to Survive 00:14:05 – Finding Love While Struggling 00:16:08 – Discovering UGC by Accident 00:18:10 – First Big Deal Changes Everything 00:21:52 – Deciding to Go All In on UGC 00:22:45 – Learning Pitching and Taking Action 00:25:18 – Learning Negotiation and Follow-Up 00:26:05 – Getting Laid Off at the Right Time 00:29:38 – Turning an Accent Into an Advantage 00:34:18 – Becoming a UGC Coach 00:37:05 – Why Brands Will Hire You Luiz gets honest about the moments that almost stopped him before he ever got started. You will hear what it actually looks like to rebuild confidence, step away when needed, and come back with more clarity. There is a moment toward the end of this conversation that reframes how you think about consistency and results. It is worth sticking around for. Press play and learn from someone who bet on himself and made it work. Work with Luiz: https://ugcluizwalters.my.canva.site  UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas -  October 16-18th: https://ugcmasteryacademynate.com/waitlist Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup MORE FROM NATE FLAKE FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/

    40 min

  2. APR 22

    He Stole These Tricks From News Anchors [Now Charges $300 a Video] | ft. Jonathan Bailey | EP 50

    What if the only thing standing between you and your first $300 brand deal is a few months and a willingness to start ugly? Jonathan Bailey started UGC in December of 2025 with zero experience, a stutter, a small apartment, and a property management job that had him working until 8pm most nights. He didn't wait for perfect conditions. He just started, and what happened next is worth hearing. In this episode, Nate and Jonathan talk about Fiverr pricing mistakes that cost him real money, the time management system he built around a demanding full-time schedule, and the unconventional camera tricks he borrowed from TV news anchors that most UGC creators have never even thought about. Chapters: 00:07:15 - Why UGC Feels Different From Other Online Businesses 00:08:55 - HUGE Fiverr Pricing Mistake 00:12:15 - Getting Comfortable on Camera 00:15:20 - TV Anchor Techniques That Changed His Delivery 00:16:50 - Managing a Speech Challenge While Filming Content 00:18:30 - Communicating With Brands and Setting Expectations 00:22:10 - Why Local Creator Collabs Can Multiply Your Income 00:27:15 - Platforms That Actually Brought Him Paid Work 00:29:00 - First $300 Video  00:31:55 - Turning Free Product Offers Into Paid Deals 00:33:20 - Editing and Building a Repeatable Workflow 00:36:10 - Balancing Full-Time Work With UGC Production 00:37:05 - Realistic Goals for the Next 6 Months 00:38:20 - The One Thing That Accelerated His Progress Fastest If you've been on the fence about starting UGC, Jonathan's story will answer the questions you've been afraid to ask. He was exactly where you are not long ago, and he figured out a way through it that doesn't require quitting your job or overhauling your life. Stay until the end, because the mindset shift Jonathan shares near the finish line is the kind of thing that quietly changes how you see the whole game. Press play and learn how one guy in Portland went from winging it to landing his first $300 brand deal in less than five months. Work with Johnathan: https://collabwithjon.my.canva.site/  UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas -  October 16-18th: https://ugcmasteryacademynate.com/waitlist Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup MORE FROM NATE FLAKE FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/

    39 min

  3. APR 15

    330 Creators In One Room! (Full Recap of UGC Creator Connect) | EP 49

    Have you ever walked into a room and finally felt like you belonged?  That's exactly what happened when 330 UGC creators showed up in Park City, Utah, and nothing was the same after! Nate recaps UGC Creator Connect, the biggest UGC-focused in-person event to date for a full day of real talk, workshops, and networking. No theory, no gatekeeping, just creators sharing what's actually working. If you've ever felt alone trying to figure this out, this episode is for you. Nate breaks down every speaker session, from portfolio teardowns to mental health, personal branding, and how to diversify your income beyond UGC Chapters: 00:03:58 - First Meetup Chaos 00:06:05 - Why This Event is So Critical for Creators 00:09:30 - Content Without Judgment 00:12:55 - Where Real Connections Happen 00:15:00 - Behind the Scenes Pressure 00:20:05 - The Event Finally Starts 00:24:30 - Rapid Fire Value Sessions 00:29:55 - Scaling, Branding, and Positioning 00:33:50 - Burnout and Creative Systems 00:35:30 - The Emotional Turning Point 00:38:00 - Turning Contacts Into Opportunities 00:44:20 - Bigger Vision for What’s Next But the moment that stopped the room?  A creator who quit her engineering career to do UGC full-time stood up and asked how to handle a family that doesn't believe in her. What happened next is something you have to hear. Press play and learn why showing up, in person or in this episode, might be the move that changes everything for your creator business.   UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas -  October 16-18th: https://ugcmasteryacademynate.com/waitlist Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup MORE FROM NATE FLAKE FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/

    47 min

  4. APR 8

    STOP Doing This on Camera (It Kills Brand Deals) ft. @theChrisGoor | EP 48

    What if the skills you already have are worth more than you think and you’ve just been looking in the wrong place? Host Nate Flake sits down with Chris Goor, a veteran UK cameraman (Glastonbury, royal events, live broadcast), to break down what it actually takes to build a content career from scratch. Chris shares how he went from zero to 140k+ on Instagram (and tens of thousands across platforms) by running a simple experiment… Chapters: 00:04:04 - Why He Left TV 00:05:00 - Posting With No Monetization 00:06:52 - Content That Actually Changes Lives 00:08:04 - The North Star Content Filter 00:09:11 - Phone vs Pro Camera Reality 00:10:18 - The Simple Editing Breakthrough 00:11:00 - Getting Comfortable On Camera 00:12:56 - Building a Recognizable Personal Brand 00:15:11 - Why Intentional Content Matters 00:17:06 - When Growth Feels Invisible 00:19:16 - Why Slow Growth Wins 00:21:17 - Going Viral Too Early Is a Trap 00:22:51 - Attracting the Right Audience 00:23:45 - Solving Problems for Brands 00:24:58 - Creators Get in Their Own Way 00:26:00 - How to Sound Natural on Camera 00:30:00 - Performance and Delivery Nuance 00:36:05 - Freedom and Earning on Your Terms 00:40:59 - What is Couch to Creator? If you've been putting off starting because your gear isn't good enough, your niche isn't clear, or you don't feel natural on camera yet, this episode answers all of it. The conversation gets real when Nate and Chris dig into why viral moments can actually set you back, how to use AI as a creative tool without losing your voice, and what it means to build content that people remember you for.  There's a moment in this episode where the whole "just be consistent" advice finally clicks in a way that actually makes sense. Press play and learn how to stop overthinking your content and start building something that lasts. Chris Goor: Instagram & TIKTOK Couch to Creator Course: https://brandvideo.thrivecart.com/couch-to-creator/  UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas -  October 16-18th: https://ugcmasteryacademynate.com/waitlist Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup MORE FROM NATE FLAKE FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/

    44 min

  5. APR 1

    $10K UGC Month to Burn Out (How You Recover) | ft. Antoine Boado | EP 47

    Ready for the wildest first-year stories you'll hear in this space? Less than 40 days into UGC, still living with his parents, Antoine Boado walked into his boss's office and put in his notice. No safety net, no proven system, and barely 15 deals under his belt.  Host Nate Flake sits down with Antoine to walk through the whole unfiltered journey, from landing his first $1,000 Fiverr gig to hitting a $10K month, crashing hard, and slowly rebuilding with real systems and a sharper business mindset.  Antoine holds nothing back about the burnout, the low-paying retainer traps, and the moment he finally started valuing his work the way brands actually could. Chapters: 00:01:05 - Broke on 82K and moves back home 00:02:48 - Quits job with no real proof 00:04:00 - First full-time month jumps to 10K 00:09:45 - The uncomfortable move that accelerates growth 00:12:00 - When cringe turns into momentum 00:15:08 - Why getting deals is the easy part 00:16:22 - Burnout hits right after the breakthrough 00:19:10 - Rebuilding after the crash 00:21:00 - The trap most new creators fall into 00:22:00 - Why “retainers” can quietly drain you 00:24:00 - Fake success vs real revenue 00:27:00 - Why AI won’t replace real creators 00:34:30 - The negotiation mistake costing you money 00:35:30 - One sentence that triples your rate 00:44:00 - What this actually builds beyond money If you're stuck in a cycle of undercharging, overworking, and wondering whether going full-time is even possible, this episode is going to hit close to home. Antoine's story is a honest, step-by-step look at what the climb really costs and what it takes to make it stick. Press play and learn how one simple negotiation move turned a $500 offer into a $1,500 deal without a single back-and-forth.   Connect with Antoine: https://ugcbyantoine.my.canva.site/  UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas -  October 16-18th: https://ugcmasteryacademynate.com/waitlist Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup MORE FROM NATE FLAKE FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/

    50 min

  6. MAR 25

    US Brand Deals From Mexico? DO THIS | ft. @itsalexandrapage | EP 46

    What if you could run a thriving UGC business from a beach in Mexico?   Host Nate sits down with Alexandra Page to hear how she built a full-time UGC business from one of the most beautiful, most distracting places on earth.  Alexandra moved to Tulum five years ago and had no plans to become a UGC creator. But when the music industry stopped fitting her life, she had to figure out a new way to make money from paradise.  The problem? Most brands won't ship to Mexico.  Chapters: 00:04:30 — Leaving Music Behind 00:06:15 — Shipping Nightmare Reality Check 00:11:10 — Why Pitching Beats Platforms 00:14:45 — The Discipline of Paradise 00:18:30 — Is UGC Actually Saturated? 00:22:00 — Finding Your Niche Naturally 00:26:30 — Locking In vs Chasing Freedom 00:30:00 — Handling Rejection  00:34:30 — When Content Finally Clicks 00:38:30 — Why Imperfect Content Wins 00:42:30 — Building a Life Through UGC She shares the exact shipping workaround she found that changed everything, why she pitches brands directly instead of using platforms, and how repeat clients became the backbone of her business. This one's for you if you've ever wondered whether UGC can actually fit around your life instead of the other way around. Alexandra's story is proof that your location, your lifestyle, and even your season of life can work for you in this space, not against you. Press play and learn how Alexandra's husband went from 100 followers and zero brand deals to 25,000 followers and consistent inbound work. Connect with guest: https://vayda.studio/alexandrapage  UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas -  October 16-18th: https://ugcmasteryacademynate.com/waitlist Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup MORE FROM NATE FLAKE FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/

    47 min

  7. MAR 18

    UGC Is Saturated? She Made 4 Figures Her First Month at 22 with @thesociallysoph | EP 45

    Is UGC actually saturated or is that just the excuse keeping you stuck? Host Nate Flake sits down with Sophia Morris, a 22-year-old who started UGC with no following, no clients, and no clue what she was doing. Four months later, she went full-time. Sophia breaks down exactly how it happened. Her first four-figure month. The platforms that landed her first deals. And the pitching strategy that eventually replaced them. Chapters: 04:03 – Do You Even Need College Anymore 06:01 – The First Month That Changed Everything 09:02 – How She Actually Got Started in UGC 11:42 – Is UGC Really Too Saturated 12:56 – Why She Stopped Relying on Platforms 17:27 – The Simple Change That Gets Replies 20:18 – The Hidden Problem With Bento 29:36 – The Mistake That Slowed Everything Down 33:03 – When She Stopped Creating 34:42 – The Shift That Changed Her Results 36:12 – Why Her Content Was Attracting the Wrong People 41:58 – What She’d Do Differently Starting Today If you've been told you're too young, too late, or too unknown to make real money as a creator. Sophia gets honest about the mistakes that almost derailed her, from outsourcing, chasing the wrong audience, and losing herself in the process. But the moment she stopped treating UGC like a side hustle and started treating it like a business, everything changed. Fast. Press play and learn what separates creators who go full-time from ones still waiting to feel ready. Connect with Sophia: https://thesociallysoph.com/  Platform mentioned: https://www.onbento.com/  UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas -  October 16-18th: https://ugcmasteryacademynate.com/waitlist Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup MORE FROM NATE FLAKE FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/

    43 min

  8. MAR 11

    THIS CHANGE Saves UGC Creators an Extra $9,200 a Year | EP 44

    Are you keeping more of the money you're earning, or are you accidentally giving it away every April? Most UGC creators are so focused on landing the next brand deal that taxes become an afterthought. But that could be costing you thousands.  Host Nate sits down with Steven Harward and Tommy Thornburgh, the CEO and President of Prime Corporate Services to break down what self-employed creators actually need to know about taxes, business structure, and protecting the income they've worked hard to build. These guys have filed over 40,000 tax returns and helped entrepreneurs save an average of $9,200 more when they start properly tracking expenses. That number hits different when it's your money. Chapters: 00:04:18 — How Creators Can Legally Lower Their Taxes 00:06:00 — Expenses Creators Can Deduct Right Away 00:08:22 — Why Many Creators Are Afraid of Tax Season 00:09:40 — The Simplest Way to Track Business Expenses 00:11:05 — How to Reduce Your Tax Bill 00:12:32 — What Counts as a Legit Business Write-Off 00:15:50 — Costly Tax Mistakes New Creators Make 00:18:10 — How Understanding Taxes Increases Your Profit 00:20:48 — The 6 Financial Areas Every Creator Should Manage 00:24:08 — Choosing Between an LLC or S-Corp 00:36:20 — Networking Strategies That Lead to Opportunities Steven and Tommy cut through the fear with advice on tracking expenses, choosing the right business entity, and why the fourth quarter might be the most important season of your creator year. Press play to learn how to keep more of what you earn while building your creator business the right way. To book your FREE Prime tax consultation for UGC 101 listeners only, visit their site here: https://primepartner.info/ugc-podcast  UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas -  October 16-18th: https://ugcmasteryacademynate.com/waitlist Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup MORE FROM NATE FLAKE FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/

    41 min
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5
out of 5
62 Ratings

About

The podcast about all things User Generated Content! Whether you are a seasoned UGC pro or just starting UGC for the first time, this podcast is for you! You will learn from the best in the business as the guests are all UGC pros. 

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