Under the Influence with Terry O'Reilly Apostrophe Podcast Network

This week, we talk about hotel marketing. 
Specifically, how some hotels attract guests by advertising specific rooms.
Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous – happened in their rooms.

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Today we’re sharing an episode of Marketing Against The Grain — a show that leads you down the rabbit hole of marketing trends, growth tactics, and innovation.In this episode, co-hosts Kipp Bodnar (CMO of HubSpot) and Kieran Flanagan (CMO of Zapier), dive into a leaked memo from Yahoo that explains why big businesses fail.
If you like what you hear, search for Marketing Against The Grain in your favorite podcast app. Like the one you’re using right now ;)

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This week, we’re talking about the creative ways Hollywood markets films.
 
We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile.
 
And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry.


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This week we look at horror in advertising.
We’ll talk about why the Red Cross produced a horror commercial for blood donations. How Nike had a horror commercial yanked off the air. And a water company that actually cast its product as the villain in a 45-minute horror film.


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In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea. 


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This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse to say their lines and sometimes even a James Bond campaign can go up in flames.


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