203 episodes

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Under the Influence with Terry O'Reilly CBC

    • Society & Culture
    • 4.8 • 461 Ratings

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

    S10E25 - Ask Terry 2021

    S10E25 - Ask Terry 2021

    This week, it’s our annual Ask Terry episode where we answer listener questions. We’ll delve into why creative advertising agencies have such boring names, what has changed most - and least - since the Mad Men era and why the wrong people are put into marketing departments so often.

    It's been a fun 10th season. Thanks for tuning in.

    • 28 min
    S10E24 - Can’t Get Enough of the Wonderful Duff: Fake Hollywood Brands

    S10E24 - Can’t Get Enough of the Wonderful Duff: Fake Hollywood Brands

    This week, we talk about Fake Hollywood Brands. Whenever directors need a prop and there is no paid product placement, they have to use fake products. From Morley Cigarettes to Heisler beer to that wily ACME Corporation, these pretend brands have been around for decades.

    • 28 min
    S10E23 - Tombstone Tourists: The Growth of Cemetery Tourism

    S10E23 - Tombstone Tourists: The Growth of Cemetery Tourism

    This week, we explore Cemetery Tourism. Before the pandemic stopped travel in its tracks, graveyards were becoming tourist hotspots. Millions of people are choosing vacation destinations based on the final resting places of famous people. And cemeteries are using marketing to attract those tourists.

    • 27 min
    S10E22 - The Show Must Go On: Broadway Marketing

    S10E22 - The Show Must Go On: Broadway Marketing

    This week, we head to Broadway. Every Broadway show is mounted with incredible risk and very few shows earn back their investments. But there are huge hits and the marketing behind these shows is often bold and outrageous. And sometimes, the marketing is just plain fun.

    • 27 min
    S10E21 - Too Many Turk Brodas: Trading Card Marketing

    S10E21 - Too Many Turk Brodas: Trading Card Marketing

    This week, we trace the history of Trading Cards. For over 150 years, companies have used trading cards to entice customers to buy their products. From cigarette cards to bubble gum cards for Batman, sports teams and even the Gulf War, trading cards are big business.

    • 27 min
    S10E20 - Bookmarks 2021

    S10E20 - Bookmarks 2021

    This week it’s our annual Bookmarks episode, where we tell the fascinating stories from our research that didn’t fit into the regular season. Including a little-known backstory of the 1972 Canada/Russia hockey series and a moving story about another hockey game that was cut short by tragedy.

    • 27 min

Customer Reviews

4.8 out of 5
461 Ratings

461 Ratings

P.S.III ,

A superb podcast!!!

I have enjoyed every episode so far! Thank you for all of these wonderful gems of the business world!

Addendum:
With all that there is to learn about advertising specifically and business in general, I love your podcast’s breakdown of what is an otherwise daunting subject.

Good storytelling, in a friendly manner.

I have listened to each and every episode several times and have recommended them to all of my friends.

alphamonkeyco ,

Where’s my doctorate?

Many years of Terry podcasts and all his books - at this point I deserve a doctorate in marketing. I’ve used all I’ve learned in my marketing and
I’m proud to say successfully in a little pond. Thank you, Professor Terry and team.

DE-frazzled ,

Look forward to this show every week!

I’ve always had both a marketing fascination and a marketing instinct! It’s an entire other planet that controls so much of this one! Nothing brings you front row center to that world’s many layers as Under The Influence! Oh, and I love his voice!

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