How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!

Trevor Ginn
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Trevor Ginn from Vendlab.com interviews interesting people about their eCommerce journey. We discuss everything required to start and run an online business, including marketing, logistics, product sourcing and marketplaces. Many of the topics discussed are covered in his book, How to Grow Your eCommerce Business: https://vendlab.com/buy-our-how-to-grow-your-ecommerce-business-book/ www.Vendlab.com is an eCommerce marketing agency specialising in online marketplaces and eCommerce platforms.

  1. AUG 8

    Removing Negative Amazon Product Reviews with Shane Barker from Tracefuse

    In this episode Trevor sits down with Shane Barker from TraceFuse (https://tracefuse.ai/), the groundbreaking AI-powered platform that helps Amazon sellers fight back against unfair reviews. TraceFuse is the only solution that automatically detects negative reviews that fall outside Amazon’s own policies and guidelines—and then files the cases for you, so you don’t have to lift a finger. 100% compliant with Amazon’s Terms of Service, TraceFuse gives sellers a powerful, hands-off way to protect their reputation, boost ratings, and focus on growth instead of damage control. Shane shares how the technology works, the impact it’s having for sellers, and why it’s a game-changer for anyone serious about thriving on Amazon. Use their unfair amazon review checker to see if you have a review problem: https://tracefuse.ai/amazon-review-checker/

    25 min

  2. JUL 28

    Amazon Q3 Seller Update from VendLab.com

    Welcome to VendLab’s Amazon Q3 Seller Update, a new quarterly series keeping you on top of the latest Marketplace changes. In this episode, we unpack a record-breaking Prime Day 2025, Amazon’s major catalogue purge under “Project Bend the Curve,” key compliance and FBA fee updates, ad console improvements, and powerful new seller tools. This was originally recorded as a webinar, but here’s the summary you need. Don’t forget—our Q4 update goes live on October 2nd at 4:00 p.m. UK time. Add it to your calendar!

    24 min

  3. MAY 8

    Creating Micro Influencer Campaigns at Scale with Stack Influence

    In this episode, we’re joined by William Gasner, co-founder of Stack Influence (https://stackinfluence.com/) a platform that helps eCommerce brands drive product awareness through micro-influencer marketing at scale. Stack Influence connects brands with thousands of everyday influencers to generate authentic content, boost social proof, and increase sales. Topics we discussed: What does Stack Influence do?Where did you get the idea from?What is a micro influencer. Is everyone a micro influencer these days?What is the relative effectiveness of micro vs macro influencers?What are the costs? How cost-effective is it?How do you track results?What social media platforms do you work with? Which one works bestHow does the process work?Does this work with marketplaces or just websites?What kind of products does your platform work for?What is the future of influencer marketing?What has inspired you recently? How to Grow Your eCommerce Business is product by VendLab (https://www.vendlab.com) an Amazon growth agency.

    44 min

  4. FEB 10

    Growing your eCommerce Business with AI-Powered Video Ads

    In this episode of How to Grow Your eCommerce Business, Trevor sits down with John Gargiulo from Airpost (https://airpost.ai/) to explore how AI is helping eCommerce brands create high-converting ads with ease! Topics we cover: What is the process of creating a video using Airpost?What makes a good video?How does AI help?What are the best platforms to publish video ads?Who do video ads work best for?What are your video creation best practice tips?What kind of performance are you seeing from the videos?What is the future of video ads?What has inspired you recently? How to Grow Your eCommerce Business is a podcast from the multi-channel eCommerce agency Vendlab (www.vendlab.com)

    34 min

  5. FEB 3

    Grow your eCommerce Business with Alternative Marketplaces

    In this episode of the How to Grow Your eCommerce Business Podcast, we explore opportunities on platforms like Walmart, Bol.com, and Allegro, sharing expert insights and strategies to scale your online business successfully. This episode is sponsored by the multi-channel eCommerce consultancy VendLab ⁠(www.vendlab.com⁠) Marketplaces we cover: Fruugo Walmart Cdiscount Allegro OnBuy Bol.com Tmall Lazada TradeMe Mirakl marketplaces Mercado Libre

    32 min

  6. JAN 26

    Grow Your eCommerce Sales with Rep AI - AI Chatbot for Shopify

    In this episode of How to Grow Your eCommerce Business features Trevor interviews Rep Ai (www.hellorep.ai). The Rep AI chatbot guides and supports shoppers at the right moment—boosting sales, resolving inquiries, and delivering data-driven insights for an optimized shopping experience. Use this exclusive code to get a 25% discount in addition to the 30-day free trial: HOWTOGROW25 Topics we cover: How did you get the idea for the Hello Rep? What kind of training does it require? How do you get the most out of the product? How do you have you avoided AI hallucinations? What kind of performance are you seeing? Are there any positive externalities e.g. support tickets, fewer returns? Does it pass the Turing test? Do you think that search and chat are combining? What is the future of eCommerce customer interface? Where can people find you online?

    27 min

  7. JAN 5

    Grow Your eCommerce Business Internationally

    This episode of the How to Grow your eCommerce Business Podcast covers strategies, insights, and success stories to help you scale your eCommerce business globally. This episode is sponsored by the multi-channel eCommerce consultancy VendLab (www.vendlab.com) Topics covered: Advantages of international trade Grow sales by up to 50% -         Reach new audience -         Grow sales -         Less price competitive Disadvantages -         Customer service issues -         Shipping times -         Currency conversion -         Compliance -         VAT registrations -         Duty -         Fragile items Types of international trade -         Simple -         Advanced Shipping options -         Ship from domestic location -         Local fulfilment -         Special mention: FBA and Pan-EU FBA What the major international sales channels -         Amazon -         eBay -         Google Shopping -         Local sites - Cdiscount, Bol.com Google Shopping -         Can do this all from the same Merchant centre/Google Ads -         Multi-language feed -         Localisation of website -         Accept multiple currencies Amazon -         Works same in every country -         Automatic translation -         Combined EU and NA accounts -         Remote FBA -         Pan-EU FBA

    35 min

  8. 12/23/2024

    Using Email Marketing To Grow Your eCommerce Business

    In this episode of How to Grow Your eCommerce Business, we explore how this often-overlooked strategy can transform your online business. In this podcast, we’ll uncover actionable insights and proven tactics to help you build deeper customer connections, drive repeat sales, and maximize your ROI through the power of email. The episode is sponsored by the multi-channel eCommerce Agency VendLab (www.vendlab.com) Topics we cover: Why is email marketing still important in the age of social media Email is still hugely popular Encourage returning customers High ROI Types of email Transactional Flows Email campaigns Best way to send emails Shopify - cheap Mailchimp etc - more expensive Collecting emails GDPR considerations Pop-ups Incentives to sign up Checkout sign-up SMS - better conversion rates Maximising deliverability Double opt-in Email authentication Keep your list up to date Best practice for writing emails Keep it short Use a single link multiple times Send frequently Include clear calls to action What you should do today if you don't do anything else: Start collecting emails Abandoned cart emails Winback flow

    25 min
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Trevor Ginn from Vendlab.com interviews interesting people about their eCommerce journey. We discuss everything required to start and run an online business, including marketing, logistics, product sourcing and marketplaces. Many of the topics discussed are covered in his book, How to Grow Your eCommerce Business: https://vendlab.com/buy-our-how-to-grow-your-ecommerce-business-book/ www.Vendlab.com is an eCommerce marketing agency specialising in online marketplaces and eCommerce platforms.

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