UpYourStack

UpYourStack Podcast

0.0 (0)
BUSINESS
UPDATED WEEKLY

Come join host Noah Berk, Co-Founder of The OBO Group, every week as he chats with industry leaders and top app developers to help you optimize your HubSpot tech stack. Tune in for expert insights, tips, and recommendations to take your HubSpot experience to the next level!

6 DAYS AGO

Episode 8 - Livestorm

Noah Berk interviews Gilles, a co-founder of LiveStorm, an innovative webinar platform based in France. Gilles shares insights into LiveStorm's journey, its focus on privacy and security, and its market positioning as a leading European webinar platform. The discussion delves into the impact of the COVID-19 pandemic on Livestorm's growth, the strategic integration with HubSpot, and future plans involving AI to enhance the webinar experience. Tune in to learn how Livestorm is revolutionizing webinars for marketers and enterprises alike. 00:00 Introduction to Up Your Stack Podcast 00:19 Meet Gilles from LiveStorm 00:52 What is LiveStorm? 01:53 LiveStorm's Journey and Growth 05:39 Challenges and Success During COVID-19 09:59 Competing in the Webinar Platform Market 14:33 Integration with HubSpot 20:05 Future of LiveStorm and AI Integration 25:16 Advice for HubSpot App Developers 27:00 Conclusion and Contact Information

27 min
AUG 26

Episode 7 - Salesmsg

Noah Berk interviews Chris Brisson, the founder of Salesmsg. Chris shares the company's history, starting as a solution for outbound SMS marketing through Call Loop, evolving due to customer feedback into a comprehensive SMS, voicemail, and calling platform, integrated deeply with HubSpot. Chris delves into the challenges and lessons learned from initial failures, the importance of customer feedback, and how he pre-sold his new product idea through webinars. Salesmsg boasts various use cases across sales, marketing, and support, positioning itself as a leading SMS tool. They discuss the strategic use of AI to enhance customer interaction and simplify communication workflows, aiming to provide an 'easy button' for business communication. Chris also shares innovative uses of SMS in marketing campaigns, highlighting a memorable example of a successful 'swipe up' method for engagement. The episode underscores the importance of transparency, customer feedback, and continuous product improvement. 00:00 Introduction to Up Your Sack Podcast 00:17 Meet Chris Brisson from Salesmsg 00:29 What is Salesmsg? 01:13 The Origin Story of Salesmsg 02:45 The Death of Call Loop and Birth of Salesmsg 04:00 Lessons for Entrepreneurs 05:52 Building a Better Product 08:20 Early Growth and Integration 11:52 Customer Feedback and Future Plans 16:32 Embracing Customer Feedback 17:33 The Power of Radical Transparency 18:44 Sales Message's Unique Market Position 20:45 Comprehensive Features and Integrations 23:49 Textize Your Business: A New Methodology 26:11 AI and the Future of Salesmsg 28:49 Innovative Customer Experiences 31:33 Conclusion and Contact Information

33 min
AUG 19

Episode 6 - Fathom

Noah Berk, co-founder of OBO, interviews Richard White from Fathom. They discuss Fathom's AI meeting assistant that records, transcribes, and generates detailed notes from virtual meetings. Richard shares the story behind creating Fathom, its user base, and its key integration with HubSpot, while providing insights into how AI technology is transforming productivity and collaboration across various industries. 00:00 Introduction to Up Your Stack Podcast 00:18 Meet Richard from Fathom 00:39 What is Fathom? 02:02 The Origin Story of Fathom 03:38 Challenges and Competitors 05:57 Fathom's Unique Business Model 07:29 Integration with HubSpot 08:55 User Adoption and Feedback 12:36 Future of AI in Fathom 15:07 AI's Impact on Sales and Leadership 16:22 Building AI Infrastructure vs. Developing AI Models 17:17 The Bet on Foundational Models 19:55 Future Developments and AI Integration 21:37 Competitive Pricing and Market Shifts 25:03 Favorite HubSpot Apps and Integrations 27:00 Embarrassing Customer Experiences 28:12 Final Thoughts and Contact Information

30 min
AUG 12

Episode 5 - Sakari

Noah Berk welcomes Adam Horsman from Sakari, a leading text messaging provider for HubSpot users. Adam discusses the origins of Sakari, their growth journey since 2018, and how their text messaging solutions stand out in the crowded HubSpot ecosystem. The conversation delves into the technical aspects of their product, including their native HubSpot integration, SMS compliance, global messaging capabilities, and the innovative feature roadmap featuring RCS (Rich Communication Services) and AI-driven enhancements. Adam also shares insights on running a lean tech startup, facing regulatory challenges, and the importance of data-driven decision-making. The episode provides valuable advice for other founders and highlights the effectiveness of Sakari in transforming business communication. 00:00 Introduction to Up Your Stack Podcast 00:17 Meet Adam from Sakari 00:30 The Origin and Evolution of Sakari 02:58 Sakari's Unique Selling Points 04:43 Use Cases and Customer Success 06:42 Challenges and Solutions in Text Messaging 13:14 Onboarding and Ideal Customers 23:13 Future Roadmap and Innovations 26:47 Conclusion and Final Thoughts

27 min
AUG 5

Episode 4 - OrgChartHub

Noah Berk speaks with Dan Currin, co-founder of OrgChartHub, about building successful apps for the HubSpot ecosystem. Dan shares the origin story of OrgChartHub, how their app has evolved since its inception in 2017, and the benefits it provides for enterprise sales teams. The conversation also delves into their second application, GeoMapper, and how it aids businesses in mapping out customer locations. They discuss adopting AI technologies and the importance of integrating tightly with HubSpot. Dan also encourages other potential app developers to understand customer needs and immerse themselves in the HubSpot community. The episode wraps up with insights into their favorite HubSpot apps and the rapid development pace of HubSpot's API and product offerings. 00:00 Introduction and Host Welcome 00:22 Meet Dan: The Original HubSpot App OG 00:45 The Origin Story of OrgChartHub 03:24 Gaining Traction in the HubSpot Marketplace 04:20 Introducing GeoMapper: Mapping Your Success 05:50 Success Stories and Client Feedback 12:29 Sales Methodologies and Professionalism 15:55 Building and Growing with HubSpot 20:21 AI Integration and Future Plans 23:46 Favorite HubSpot Apps and Final Thoughts 25:53 Conclusion and Farewell

26 min
JUL 29

Episode 3 - Scheduler AI

Noah Berk interviews Maddie Bell, CEO and co-founder of Scheduler AI. They discuss Scheduler AI's innovative solution for automating and optimizing scheduling qualified sales meetings via AI integrated with HubSpot. Maddie explains how their AI agent conversationally engages with inbound leads, ultimately increasing conversion rates by quickly connecting and nurturing potential clients. The conversation highlights the unique advantages Scheduler AI offers over traditional scheduling tools and explores the potential future developments of AI in sales automation. Maddie also emphasizes the importance of building AI around reliable playbooks and processes and shares why integrating with HubSpot was beneficial. The episode concludes with Maddie inviting listeners to connect with Scheduler AI for more insights. 00:00 Introduction to Up Your Stack Podcast 00:20 Meet Maddie: AI Agent for Scheduling Sales Meetings 00:43 How Scheduler AI Works 01:29 The Unique Approach of Scheduler AI 01:50 Challenges with Traditional Scheduling Methods 02:41 The Evolution of AI in Scheduling 06:46 Integrating AI with HubSpot 09:44 The Future of AI in Business 16:39 B2B vs. B2C Applications of AI 18:24 The Value of AI in Sales and Marketing 19:52 Comparing AI Scheduling Assistants to Chatbots 23:49 Future Developments and Roadmap 27:24 Closing Remarks and Contact Information

30 min
JUL 22

Episode 2 - Arrows

Noah Berk chats with Daniel Zarick , co-founder of Arrows. Daniel discusses his background, the journey of founding Arrows, a customer onboarding tool for HubSpot users, and the evolution of their product. They dive into the inspiration behind Arrows, its unique features, the challenges of building custom solutions, and the importance of focusing on deep integrations. Daniel also shares insights about adopting AI in their operations and the HubSpot ecosystem. Lastly, they explore the impact of Arrows on customer success and highlight key integrations and future plans. 00:00 Introduction to Up Your Stack Podcast 00:28 Meet Daniel from Arrows 01:26 The Journey of Arrows 04:42 Challenges and Solutions in Customer Onboarding 07:43 Choosing HubSpot for Integration 10:56 Marketing and Sales Strategies 22:03 The Role of AI in Arrows 24:41 Shoutouts and Exciting Developments 27:29 Conclusion and Final Thoughts

28 min
JUL 11

Episode 1 - SalesReach

Noah Berk interviews Josh Fedie from SalesReach.io. Josh shares the story of how he developed a unique application designed to help sales reps personalize their communication with clients, improving sales processes and outcomes. He discusses the evolution of his tool and its integration with HubSpot, emphasizing its role in buyer enablement. The conversation delves into the features and benefits of SalesReach, the impact of AI on sales, and the importance of genuine human interaction in sales processes. The episode concludes with advice for entrepreneurs on seeking help and building effective connections. 00:00 Introduction to Up Your Stack Podcast 00:24 Meet Josh from SalesReach.io 01:04 The Inspiration Behind SalesReach 02:21 Building the Solution 05:20 Integrating with HubSpot 09:54 The Power of Digital Sales Rooms 13:34 Success Stories and Use Cases 16:23 Why HubSpot? 18:28 The Importance of Buyer Enablement 19:44 Challenges in Sales Enablement 20:54 Competing in the Market 24:08 Future Product Roadmap 26:55 AI in Sales: A Double-Edged Sword 29:08 Staying Ahead in the HubSpot Ecosystem 32:31 Final Thoughts and Advice

35 min

8 Episodes

Creator

UpYourStack Podcast
Years Active

2K
Episodes

8
Rating

Clean
Show Website

UpYourStack

UpYourStack

Episodes

Episode 8 - Livestorm

Episode 7 - Salesmsg

Episode 6 - Fathom

Episode 5 - Sakari

Episode 4 - OrgChartHub

Episode 3 - Scheduler AI

Episode 2 - Arrows

Episode 1 - SalesReach

About

Information