Use Data to Support Dynamic Creativity

Highly detailed website performance data tracking allows you to test and pivot in a continuous cycle of self-improvement.
The data makes a little bit of failure okay because it provides important analytics into what’s working and what isn’t.
In this episode, I interview Chris Panebianco, CMO at Bankers Healthcare Group, about the necessity for analytics and creatives to work in tandem to deliver marketing that always iterates.
Join us as we discuss:
The artistry behind marketing
Building continuous learning into team mindsets
Organizational structure, communication cadences, and pods
The essential role of data and analytics in dynamic marketing
Metrics that Chris checks every single day


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