Checked In with Splash

Splash
  • 5,0 (20)
  • MARKETING
  • SEMANAL
Checked In with Splash

Welcome to Checked In with Splash. Consider this your VIP backstage pass to learn from experts about how to create meaningful experiences that drive ROI, boost engagement, and tip the scales in your favor. 

  1. 2 DE JUL.

    Part 2: Getting Started with Your Event-Led Growth Strategy

    Smaller, repeatable events are the cornerstone of an event-led growth strategy. But does the fact that they’re smaller mean they’re easier to run? In part two of our event-led growth (ELG) series, Camille Arnold continues her conversation with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to debunk the idea that smaller events require less effort or planning that the rest of the event mix. They discuss what goes into making small events repeatable and effective, and how to balance scaling successful formats with the need to keep things fresh. Tune in to learn: The role of tech in scaling eventsMetrics that matter for small, repeatable eventsTips for aligning ad hoc events with ELG goalsEpisode outline: (00:00) Meet Alyssa Peltier, Rachel Andrews, and Felicia Asiedu (01:06) Why small events aren’t always simple (06:25) Scaling programs without losing interest (09:42) Tools that make a flexible event strategy possible (12:56) Ad hoc events in an ELG strategy ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com  Tell us what you thought about the episode

    18min

  2. 18 DE JUN.

    Part 1: Getting Started with Your Event-Led Growth Strategy

    What is event-led growth, and how do you know if you’re doing it? In part one of our event-led growth (ELG) series, Camille Arnold sits down with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to explore the question: does a commitment to hosting events mean you're practicing event-led growth? Tune in to learn: What most marketers overlook when planning eventsThe key differences between "just doing events" and using an ELG strategyHow to identify your ICP and build an event strategy that benefits them Episode outline: (00:00) Meet Alyssa Peltier, Rachel Andrews, and Felicia Asiedu (05:12) The key traits of event-led growth (13:08) Understanding attendee behavior (20:52) The impact of events on customer relationships (25:14) Increase engagement through smaller, repeatable events (27:15) The conundrum of attribution  ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

    31min

  3. 4 DE JUN.

    Everything You’ll Learn in Splash’s ELG Masterclass with Zach Napolitano

    There are marketing courses on everything from SEO to mapping the buying journey, but until now, nothing on event-led growth (ELG). In this episode, host Camille Arnold and course co-creator Zach Napolitano share the story behind Splash’s Event-Led Growth Masterclass and Certification. They discuss why it was created, who it's for, and what you'll learn. If events are part of your growth strategy, this course is your guide for making them measurable, scalable, and impactful. Tune in to learn: How to align your event goals with broader business objectivesMisconceptions about event ROI Why ELG success relies on collaboration across departmentsEpisode outline: (00:00) Meet Zach Napolitano (01:30) Building the Event-Led Growth Masterclass from scratch (07:40) Why this course isn’t just for event marketers (12:07) The first step to building a real event strategy (16:28) Measuring ROI of events (18:43) A sneak peek at the full ELG curriculum and how to access it  ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you. Enroll in The Event-Led Growth Masterclass & Certification: https://elg.splashthat.com/learn?utm_content=elg_masterclass_cert-training_25-06-04_Checked-In_Everything-Youll-Learn-in-Splashs-ELG-Masterclass&utm_prod=SPL&utm_reg=ALL&utm_aud=ALL&utm_eng=ALL&utm_ver=ALLEC&utm_per=ALL&utm_ptype=BA-TOFU&utm_bus=MMENT Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com  Tell us what you thought about the episode

    26min

  4. 18 DE FEV.

    Here's What Event Marketers Are Focused On in 2025

    In this webinar replay, Splash's Haley Kaplan is joined by Anna Tumanova, Events Marketing Lead at Gorgias. Throughout their discussion, they share tips, trends, and tactics to shape your 2025 events.  Tune in to learn: Key takeaways from event pros on what worked (and what didn't) in 2024Strategies to increase registrations, reduce attrition, and keep attendees engagedBest practices for defining and measuring ROIKey trends expected to shape events in 2025 ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Learn more about Gorgias: https://www.gorgias.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

    51min

  5. 06/12/2024

    How to Plan Your 2025 Event Strategy

    In this episode of Checked In, Splash's Chief Marketing Officer Kate Hammitt sits down with Senior Director of Events at 6sense Bethany Murphy and Senior Manager of Event Tech & Operations at Cvent Allyson Keenan. Together, they explore the best ways for creating revenue-driving event strategies in 2025.  Tune in to learn how to set realistic, measurable event goals, make data-driven decisions, and stay on top of upcoming trends in the new year. ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

    52min
  6. Ask Splash Anything: What Are the Best Ways to Engage My Audience?

    15/11/2024

    Ask Splash Anything: What Are the Best Ways to Engage My Audience?

    In this episode of Checked In, Haley Kaplan and Chelsea Hill from Splash's experiential marketing team host our advice series, Ask Splash Anything.    In this series, we poll our audience on the top questions they want us to answer.   Here's what they asked: How do I increase leads and engage attendees before and during my event?What's the best way to use my events to engage my audience year-round?How can I get guests to actually show up to my event?How do I make the most of my post-event follow ups?What are some ways I can get more creative with my conference booth to better attract my ICP?How do I get guests to attend my ancillary or wraparound event at a conference?Tune in to hear Haley and Chelsea answer these questions with real life examples and practical strategies you can start using immediately.   Have a question for a future Ask Splash Anything episode? Send it to us at podcast@splashthat.com.  ___________________________________________________________________   If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Connect with Haley: https://www.linkedin.com/in/haleykaplan Connect with Chelsea: https://www.linkedin.com/in/chelsea-hill13 Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

    50min
  7. Dreamforce and INBOUND: Takeaways, Trends, and Standout Booths

    19/10/2024

    Dreamforce and INBOUND: Takeaways, Trends, and Standout Booths

    In this episode of Checked In, Splash's Haley Kaplan and Chelsea Hill recap their experiences at Dreamforce and INBOUND 2024. Tune in to hear them share the creative booths that caught their attention, the similarities and differences between the two conferences, and the unique ways brands were getting noticed on and off the floor. Plus, they explain how to choose which conferences to invest in and share the criteria they used to decide Splash's presence at both Dreamforce and INBOUND. ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Sign up for the Event-Led Growth Masterclass & Certification: https://splashthat.com/elg/podcast Tell us what you thought about the episode

    40min
  8. How Events Fuel Growth Across the Funnel

    07/10/2024

    How Events Fuel Growth Across the Funnel

    In this episode of Checked In, Splash's Haley Kaplan shares how companies can bring the highest-performing marketing channel into every phase of the buyer’s journey. Tune in to hear: How to strategically use events throughout the buying journeyExamples of high-performing events for each phase of the funnel, including ones from Splash's very own playbookThe most important metrics to measure for every event (aka the numbers to report on to prove revenue impact and impress your leadership team)Tips from a sales leader on how to effectively motivate and engage your sales team around your event strategy...and more. ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Sign up for the Event-Led Growth Masterclass & Certification: https://splashthat.com/elg/podcast Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

    49min
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Welcome to Checked In with Splash. Consider this your VIP backstage pass to learn from experts about how to create meaningful experiences that drive ROI, boost engagement, and tip the scales in your favor. 

Informações

  • Criado por
    Splash
  • Anos de atividade
    2021 - 2025
  • Episódios
    84
  • Classificação
    Livre
  • Copyright
    © 2025 Checked In with Splash
  • Site do podcast
    Checked In with Splash

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