Checked In with Splash

Splash
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  • 一周一更

Welcome to Checked In with Splash. Consider this your VIP backstage pass to learn from experts about how to create meaningful experiences that drive ROI, boost engagement, and tip the scales in your favor. 

  1. 12月3日

    How to Design Brand Experiences That Will Have Everyone Talking

    Can B2B events be fun, creative, and strategic? Absolutely.  In this episode, Camille Arnold sits down with Gracie Bulleit from Pendo and Laura Lilley from Hootsuite to discuss how event marketers can strike the perfect balance between creating engaging brand moments and achieving measurable results. They share the strategies that elevated their event programs, including gamification, hands-on experiences, and community engagement that drive real business impact. Tune in to learn: Creative strategies that make brand events unforgettable without a big budgetPractical tips for demonstrating the value of your events to leadershipLessons learned from some of the most innovative event programs in the industryEpisode outline: (00:00) Meet Gracie Bulleit and Laura Lilley (03:52) Brand vibes in B2B events (08:07) Design events that are attendee-first, not agenda-first (13:19) Event success metrics beyond lead volume (19:57) Post-event reporting cadence (21:39) How gamification can drive engagement (24:57) Target the right audience with tailored experiences  (35:49) How to balance creativity and business goals ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

    37 分钟

  2. 11月19日

    Attendee Drop-Off? Here's How to Fill More Seats at Your Event

    You’ve curated the perfect experience, nailed the logistics, and built the buzz. But when the day arrives, the seats are emptier than expected.  In this episode, Haley Kaplan shares Splash’s proven framework for overcoming attrition and driving attendee commitment. From refining your messaging to targeting the right audience, she outlines the key tactics to turn low attendance into a thing of the past. Tune in for actionable insights that will help you fill seats and create events that truly stand out. Tune in to learn: How to define your ideal attendee and build events that speak directly to themTactics to increase commitment, from reciprocity to host-driven outreachHow to drive attendance through cross-team efforts Episode outline: (00:00) Meet Haley Kaplan (01:27) Hard lessons from an event with zero attendance (05:20) Planning an event with a clear goal in mind (07:35) Target your ideal attendee  (09:50) The importance of clear and direct messaging for event pages (16:39) The role of reciprocity in boosting attendance (19:02) Making your sales team accountable for event success (23:19) Using personalized communication to reduce no-shows ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

    26 分钟

  3. 10月8日

    You Have All This Event Data… Now What?

    First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives you the framework to start. Tune in to learn: Which event data points really matterTips for capturing insights without disrupting the attendee experienceHow to use event data for personalized campaigns and follow-upEpisode outline: (00:00) Meet Taylor Bohn (04:07) Event data in the era of privacy regulations (06:50) Ways to collect and analyze feedback data (13:01) Clarity on the goals and metrics of your event  (18:23) Measuring brand awareness through events  (20:20) Capturing data intentionally at every touchpoint (28:36) You have all this event data… Now what? (36:33) Personalize the buyer journey with insights (38:45) Must-have integrations in your tech stack (42:09) Proving event ROI to stakeholders (44:47) Data capture beyond just surveys ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

    48 分钟

  4. 9月24日

    How to Make Guests Feel Like Your Event Was Designed Just for Them

    No one wants to feel like just another name on a guest list.  Generic invites and agendas don’t cut it anymore. Buyers expect relevant and timely experiences that speak to their needs. In this episode, Haley Kaplan and Chelsea Hill from Splash discuss how to use data to create personalized event experiences that connect with audiences. They share engagement strategies for every stage of the funnel, tools to help you scale without burning out, and the metrics that prove that personalization works. Tune in to learn: The data points that matter most for personalizationHow to segment attendees and tailor experiences by funnel stageTools and tactics to scale event personalization Episode outline: (00:00) Meet Haley Kaplan and Chelsea Hill (02:40) Why personalization matters in events (06:56) Personalization strategies based on data (17:05) Engagement cues and follow-up (20:18) Leveraging social behavior and feedback data (24:24) Personalization for each stage of the funnel (33:55) Scaling personalization with tech  (39:47) Measuring the success of personalization efforts ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you. Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/ui8WT  Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

    47 分钟

  5. 9月17日

    Lessons from Cvent CONNECT: What the Best Event Marketers Are Doing Now

    If you’re an event professional, you’ve probably heard of Cvent CONNECT. It’s the annual conference where event pros come together to explore what’s next for the industry. In this episode, the Splash team attends for the first time and shares their experience. Hayley Pellizzon, Perry Piep, and Haley Kaplan talk about what they learned, the moments that stood out, and the ideas they are taking back to their work. From tech tours to customer stories, hear their honest takeaways from CONNECT 2025. Tune in to learn: How one big event can fuel your content and growth strategy all year longWhy immersive product experiences create lasting impactThe role  preparation plays  in building unforgettable eventsEpisode outline: (00:00) Meet the Splash Team (02:23) Maximizing your events for engagement  (05:01) Cvent’s product demos and tech tours (08:42) Insights from fellow marketers (11:15) Key learnings from CONNECT 2025 ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

    15 分钟

  6. 9月10日

    Gainsight Generated 7X ROI from Events—Here's How They Did It

    Most marketers would be thrilled with 2x or 3x ROI from events. Gainsight consistently sees 7x. Emily Wilkes, Director of Field and Partner Marketing at Gainsight, joins Camille Arnold to discuss how they use events to drive pipeline and business growth. Emily shares how her team executes a variety of event types, each designed to engage prospects and accelerate the buyer journey. In this episode, you’ll get an inside look at how Gainsight aligns event strategy with business goals, uses data to measure success, and creates powerful cross-department collaboration. Tune in to learn: Mistakes to avoid when measuring event ROIHow to choose the right event formats based on customer intentThe difference between sourced and influenced pipeline and why it mattersEpisode outline: (00:00) Meet Emily Wilkes (02:40) Key metrics for measuring event success (04:58) Gainsight’s event mix (09:30) Event strategy and pipeline alignment (13:01) Success stories from regional roadshows (17:31) Reporting the value of events (20:39) Adapting event strategies over time (28:49) The future of event marketing ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com  Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

    34 分钟

  7. 8月27日

    How to Choose the Right MarTech Tools for Event-Led Growth

    Event-led growth can deliver impressive business results, but only when it’s supported by the right technology.  In this episode, Haley Kaplan shares Splash’s framework for selecting tools that enable a scalable, measurable, and sustainable event-led growth strategy. You’ll learn the four capabilities every event platform should have, along with the key integrations you need to connect your events to the rest of your marketing ecosystem. Tune in to learn: How to make events scalable with repeatable templatesThe four non-negotiables in any event tech stackWhat real-time visibility looks like in event dataEpisode outline: (00:00) Meet Haley Kaplan (02:11) What is event-led growth and why it works (06:48) Why your tech foundation makes or breaks success (09:19) The 4 capabilities every event tech stack needs (21:16) Integrating with your MarTech tools (25:58) How to evaluate event tech (32:51) Using event data to prove ROI and impact ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you. Enroll in The Event-Led Growth Masterclass & Certification:  https://utm.io/ui3Ng Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

    41 分钟

  8. 8月13日

    5 Tips to Accelerate Your Career with Event-Led Growth

    As technology evolves, events remain one of the most effective ways to connect people and drive business results.  In this episode, Hayley Kaplan discusses how event-led growth (ELG) helps marketers transform their events from occasional marketing activities into powerful revenue drivers. She shares Splash’s proven framework for creating an ELG strategy, plus five practical tips to help you stand out as a leader in event marketing.  Mastering ELG will position you as a key player in your organization, help you stay agile,  and set your career up for long-term success. Tune in to learn: Ways to integrate events across the entire marketing funnelThe difference between good and great event marketersHow to prove ROI and show event impactEpisode outline: (00:00) Meet Haley Kaplan and Zach Napolitano (01:34) Rethinking events as full-funnel revenue drivers (05:17) How to diagnose gaps in your pipeline (07:42) Matching the right event to the right goal (12:45) Getting sales buy-in with one strategic event (16:33) Mastering event-led growth for your career (18:25) What to expect from Splash’s ELG certification course (30:21) Top 5 career tips for event marketers ___________________________________________________________________  If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you. Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/uiJMF  Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com  Tell us what you thought about the episode

    37 分钟
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关于

Welcome to Checked In with Splash. Consider this your VIP backstage pass to learn from experts about how to create meaningful experiences that drive ROI, boost engagement, and tip the scales in your favor. 

信息

  • 创作者
    Splash
  • 活跃年份
    2021年 - 2025年
  • 单集
    94
  • 分级
    儿童适宜
  • 版权
    © 2025 Checked In with Splash
  • 节目网站
    Checked In with Splash