Checked In with Splash

Splash
Checked In with Splash

Welcome to Checked In with Splash. Consider this your VIP backstage pass to learn from experts about how to create meaningful experiences that drive ROI, boost engagement, and tip the scales in your favor. 

  1. 7月2日

    Part 2: Getting Started with Your Event-Led Growth Strategy

    Smaller, repeatable events are the cornerstone of an event-led growth strategy. But does the fact that they’re smaller mean they’re easier to run? In part two of our event-led growth (ELG) series, Camille Arnold continues her conversation with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to debunk the idea that smaller events require less effort or planning that the rest of the event mix. They discuss what goes into making small events repeatable and effective, and how to balance scaling successful formats with the need to keep things fresh. Tune in to learn: The role of tech in scaling eventsMetrics that matter for small, repeatable eventsTips for aligning ad hoc events with ELG goalsEpisode outline: (00:00) Meet Alyssa Peltier, Rachel Andrews, and Felicia Asiedu (01:06) Why small events aren’t always simple (06:25) Scaling programs without losing interest (09:42) Tools that make a flexible event strategy possible (12:56) Ad hoc events in an ELG strategy ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com  Tell us what you thought about the episode

    18 分钟
  2. 6月4日

    Everything You’ll Learn in Splash’s ELG Masterclass with Zach Napolitano

    There are marketing courses on everything from SEO to mapping the buying journey, but until now, nothing on event-led growth (ELG). In this episode, host Camille Arnold and course co-creator Zach Napolitano share the story behind Splash’s Event-Led Growth Masterclass and Certification. They discuss why it was created, who it's for, and what you'll learn. If events are part of your growth strategy, this course is your guide for making them measurable, scalable, and impactful. Tune in to learn: How to align your event goals with broader business objectivesMisconceptions about event ROI Why ELG success relies on collaboration across departmentsEpisode outline: (00:00) Meet Zach Napolitano (01:30) Building the Event-Led Growth Masterclass from scratch (07:40) Why this course isn’t just for event marketers (12:07) The first step to building a real event strategy (16:28) Measuring ROI of events (18:43) A sneak peek at the full ELG curriculum and how to access it  ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you. Enroll in The Event-Led Growth Masterclass & Certification: https://elg.splashthat.com/learn?utm_content=elg_masterclass_cert-training_25-06-04_Checked-In_Everything-Youll-Learn-in-Splashs-ELG-Masterclass&utm_prod=SPL&utm_reg=ALL&utm_aud=ALL&utm_eng=ALL&utm_ver=ALLEC&utm_per=ALL&utm_ptype=BA-TOFU&utm_bus=MMENT Learn more about Splash: https://www.splashthat.com Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com  Tell us what you thought about the episode

    26 分钟
  3. Ask Splash Anything: What Are the Best Ways to Engage My Audience?

    2024/11/15

    Ask Splash Anything: What Are the Best Ways to Engage My Audience?

    In this episode of Checked In, Haley Kaplan and Chelsea Hill from Splash's experiential marketing team host our advice series, Ask Splash Anything.    In this series, we poll our audience on the top questions they want us to answer.   Here's what they asked: How do I increase leads and engage attendees before and during my event?What's the best way to use my events to engage my audience year-round?How can I get guests to actually show up to my event?How do I make the most of my post-event follow ups?What are some ways I can get more creative with my conference booth to better attract my ICP?How do I get guests to attend my ancillary or wraparound event at a conference?Tune in to hear Haley and Chelsea answer these questions with real life examples and practical strategies you can start using immediately.   Have a question for a future Ask Splash Anything episode? Send it to us at podcast@splashthat.com.  ___________________________________________________________________   If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you. Learn more about Splash: https://www.splashthat.com Connect with Haley: https://www.linkedin.com/in/haleykaplan Connect with Chelsea: https://www.linkedin.com/in/chelsea-hill13 Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Tell us what you thought about the episode

    50 分钟
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Welcome to Checked In with Splash. Consider this your VIP backstage pass to learn from experts about how to create meaningful experiences that drive ROI, boost engagement, and tip the scales in your favor. 

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