Using Events to Create Demand with Chili Piper’s Tara Robertson

In this week's episode of Checked In, host Camille White-Stern sits down with Chili Piper's Head of Demand Generation Tara Robertson.

In their conversation, they discuss:

• Collaborating with partners on events
• Metrics for measuring event success
• Tools for creating invite lists and segmenting audiences
• Tara's number one tip for increasing attendance
• Top challenges for incorporating events into demand gen strategies

...and more.

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Learn more about Chili Piper: https://www.linkedin.com/company/chilipiper/

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