Version 1

Waverly Colville

Version 1 is a show all about how your favorite creative people create! Go behind the scenes as they describe what their creative process is, how they overcame failures, their thoughts on imposter syndrome, and more.

  1. 4D AGO

    The Language of Flowers with Floral Designer Althea Wiles

    Althea Wiles, founder of Rose of Sharon Floral Design Studio in the Ozark Mountains, brings three decades of masterful experience to every floral creation. At the helm of one of the region's most versatile floral businesses, she orchestrates 75-100 weddings annually while maintaining a thriving corporate events division and daily flower delivery service. With a Bachelor of Arts from Hendrix College and an Arkansas Master Florist Certification, her work has been featured in Homes & Gardens, The Knot, and Southern Living. A champion of thoughtful sourcing, Althea incorporates local blooms when available while maintaining access to premium flowers from global markets. She is a regular contributor to the prestigious Art in Bloom exhibit at Crystal Bridges Museum of American Art and serves as a respected mentor in the floral industry through her consulting program. Her approach to floral design emphasizes personal service and attention to detail, whether crafting an intimate birthday arrangement or transforming venues for grand-scale events. In this episode, we discuss why Althea fell in love with floral design, the beauty in having her art live only temporarily, how she finds creativity within constraints, which flowers evoke which emotions, the factors she takes into consideration when designing florals,how she uses emotional intelligence when being involved in events like weddings and funerals, how the floral industry and trends have changed and where they’re going, and more.   Follow Althea on Instagram: https://www.instagram.com/roseofsharonfloral/  Check out Althea’s website: https://www.roseofsharon-eventflorist.com/  Subscribe to Version 1's substack: version1podcast.substack.com/  Follow Version 1 on Instagram: https://www.instagram.com/version1podcast/ Support the show: https://buymeacoffee.com/waverlycolville

    58 min
  2. JAN 20

    “Be brave, be curious, be kind”: creative storytelling with creative director Dustin Black

    Dustin Black is the executive creative director of Preston Spire. Nationally recognized for his infectious art direction, Dustin crafts brand voices that cut through today's fractured media landscape. His career spans top-tier agencies including BBDO, Colle+McVoy, mono, and Carmichael Lynch, earning recognition from Clio, D&AD, Communication Arts, Cannes Lions, The One Show, Obie, Telly, and Effie Awards along the way. Dustin has brought his entrepreneurial spirit, (he wrote the internationally published, "The Book of SPAM" and helped start an ice cream company) to national brands like Perdue, Craftsman, Franks RedHot Sauce, Cub Cadet, 3M, MSNBC, Subaru, Jackson Hole Tourism, Purina, Hormel, Caribou Coffee, Blue Bunny Ice Cream and Tillamook Cheese. He also makes felt sculptures, one of which is on display at the Minneapolis Airport through October 2026.    In this episode, we discuss his journey to becoming a creative director, why curiosity is neutral, how he fosters a culture of curiosity, how putting himself in uncomfortable situations helps build confidence and creativity, why having a diverse team is crucial in advertising, thinking about your brand as someone at a party, creativity in constraints, why he calls his ideas “dumb,” how building felt sculptures helps him think, and more.   Follow Dustin on Instagram: https://www.instagram.com/black_dustin/  Check out Dustin’s website: https://www.dustinblack.com/  Subscribe to Version 1's substack: version1podcast.substack.com/  Follow Version 1 on Instagram: https://www.instagram.com/version1podcast/ Support the show: https://buymeacoffee.com/waverlycolville

    1h 5m
  3. JAN 13

    Life as a poet and finding inspiration in everyday life with Poet James Morehead

    James Morehead is Poet Laureate Emeritus of Dublin, California, host of the Viewless Wings Poetry Podcast, and has published several poetry collections, including "The Plague Doctor." “Tethered” was transformed into an award-winning animated short film, “Twilight in the Sculpture Forest” won Best Documentary at the Los Angeles Poetry Film Festival,  and “gallery” was set to music for baritone and piano. He has been published in the Ignatian, Beyond Words, Citron Review, Ekphrastic Review, Loud Coffee Press, Havik, and others. James has performed in Patagonia's Poet Laureate Celebration, NPR’s Poetically Yours, and as Guest Poet at the 20th Annual Haiku Festival. In this episode, we discuss James’ journey into poetry, balancing a tech day job with being a poet, how he pushes himself to write even when he doesn’t feel like it, how his life experiences inspire his work, the personal experiences people bring to find meaning in his poems, how changing locations can help writers’ block, the different forms poetry can come in, what his role as Poet Laureate means, inspiring students to be multi-faceted as a tech professional and a poet, and more.    Follow James on Instagram: https://www.instagram.com/viewlesswings/ Check out James’ poetry: https://viewlesswings.com/james-morehead/  Subscribe to Version 1's substack: version1podcast.substack.com/  Follow Version 1 on Instagram: https://www.instagram.com/version1podcast/ Support the show: https://buymeacoffee.com/waverlycolville

    1h 4m
5
out of 5
6 Ratings

About

Version 1 is a show all about how your favorite creative people create! Go behind the scenes as they describe what their creative process is, how they overcame failures, their thoughts on imposter syndrome, and more.