Rain or Shine | Marketing & Entrepreneurship Podcast

Kelsey Reidl | Business & Marketing Coach

Rain or Shine isn't just a cute motto you slap on a coffee mug. This is your new operating system. Rain or Shine has been my personal guiding phrase for over a decade, and it acknowledges that there are going to be rainy days.. For all of us, in all seasons. So instead of wallowing in them, why not plant some seeds. Splash in puddles. Know that the sunshine is on its way. Rain or shine also means, lacing up for that 6am run you promised yourself, even when it's pouring and your bed feels like a warm hug. It's hitting publish on that podcast episode, blog post, or business idea even when your inner critic is screaming "it's not perfect yet!" It’s about recalibrating our minds to see that the rainy days are part of life, they are a necessary balance to the sunny days, and to fear them or try to avoid them is just blindness to how the world works. If there’s one quick secret I can share with you before we begin, it’s that consistency beats perfection every …single… time. And the entrepreneurs who WIN aren't the ones who only show up when they feel like it — they're the ones who build the muscle of showing up, even on rainy days.

  1. 5D AGO

    407 How Adam Morka Grew Trail Hub 170% Year-Over-Year Event Marketing, Digital Strategy & Brand Building in the Outdoor Recreation Industry

    Quick Summary Adam Morka is the entrepreneur behind Trail Hub, a 142-acre events and recreation destination in Durham Region, Ontario built on the site of a former ski hill. In this episode, Adam breaks down how he drove 170% year-over-year revenue growth using a multi-channel marketing strategy, the hard lessons that came with scaling fast, and why his bet for 2026 is simple: elevate your brand. In This Episode How Adam's background as a professional mountain bike racer and Olympic-athlete coach shaped his entrepreneurial mindsetThe morning routines and calendar blocking habits that keep Adam performing at a high level — even on two hours of sleepWhy content marketing and digital visibility are non-negotiable for any business or professional in 2026The step-by-step marketing strategy behind Trail Hub's triple-digit year-over-year growthWhy event marketing is one of the best ROI-generating strategies available (with a real-world case study from supplement brand BPN)The operational growing pains that come when marketing works too wellAdam's one-word marketing bet for the next 12 months: brand elevation Key Takeaways Schedule everything that matters. Adam's morning workout, family time, and personal development are all on his calendar — not left to chance. If it's not scheduled, it's not a priority.Marketing results lag behind effort. Trail Hub didn't see significant impact from their revamped digital marketing until 6–12 months after launch. Set realistic expectations and stay consistent.Event marketing pulls double duty. Well-executed events can run at break even or a profit AND generate content and brand awareness that keeps paying off long after the event.More impressions, fewer conversions. Most businesses convert only 2–2.5% of website traffic. Trail Hub hit 10% — but it required 375,000 annual website visits to get there. Volume of impressions matters.Elevate your brand deliberately. Consumers in 2026 are investing in brands they share values with. Get clear on who you are as a brand and constantly raise the bar — your marketing spend becomes more efficient and your customer quality improves. Memorable Quotes "If everything matters, nothing does. If everything is a priority, then nothing is a priority. — Adam Morka (referencing Alex Hormozi)""The standards you hold your organization to are essentially the business you create — the same way the standards you hold yourself to create the life you live. — Adam Morka""Event marketing truly is one of the best marketing spends a business owner can make. If you do it properly, you can run the event at break even or a profit — and you're also getting the content and awareness out of the event itself. — Adam Morka" Resources Mentioned LinkedIn: Adam MorkaInstagram: @adammorkaTrail Hub: trailhub.caKelsey’s Instagram: @KelseyReidlKelsey’s Website: KelseyReidl.comHubSpot — CRM and email marketing platform used at Trail HubBloom — paid media marketing agency (Toronto & Montreal)BPN — supplement company; referenced as an event marketing case studyThe Four Burner Theory — framework for life prioritizationAlex Hormozi — entrepreneur and author; quote referenced About the Guest Adam Morka is the driving force behind Trail Hub's explosive growth, bringing over a decade of experience spanning professional mountain bike racing, Olympic-level athlete coaching, and tech company scaling. He joined the family business in May 2023 and has since grown revenue by triple digits year-over-year through a relentless focus on digital marketing and brand building.

    39 min
  2. MAY 11

    406 Pregnancy Q&A: Miscarriage, Announcing at 20 Weeks, and Postpartum as an Entrepreneur with Jodie Muir of Root and Bloom Therapy

    Quick Summary: Kelsey sits down with Jodie, founder of Root and Bloom Therapy, for an honest, heartfelt pregnancy Q&A. They cover everything from why Kelsey waited 20 weeks to announce, to the emotional weight of miscarriage, the art of letting go when you're a type-A entrepreneur, and what intentional postpartum self-care really looks like the second time around. In This Episode: Why Kelsey waited until 20 weeks to announce her second pregnancy — and the business fears behind the decisionThe fear of losing clients when you announce a pregnancy as a self-employed entrepreneurKelsey's miscarriage journey and the conception story she wasn't expectingThe importance of "sitting in the pit" with someone rather than rushing past griefWhy her second pregnancy has felt completely different from her firstPreparing mentally and emotionally for birth and postpartum — with a toddler in the mixNavigating the relationship with her son Freddy during this major family transitionKelsey's worries this time vs. last time: what's changed and what hasn'tOutsourcing and asking for help — finallyPostpartum self-care rituals: the daily micro-moments that actually make a difference Key Takeaways: You don't owe anyone your news in real time. Holding sacred moments close — pregnancy, health, family milestones — is a boundary, not a secret. Processing privately first is a gift you give yourself.Surrendering control isn't weakness — it's wisdom. In fertility, in business, and in parenting, the outcomes we most want rarely come from forcing them.Grief deserves a witness, not a fixer. When someone is in the pit, what they often need most is someone willing to come sit in it with them — not offer a ladder too soon.Know your joy list before the fog sets in. Write down the five to ten micro-moments that fill your cup before postpartum arrives, because you won't remember them when you're in the thick of it.Values aren't static — and that's okay. Checking in weekly with what this season is asking of you is more sustainable than rigidly holding one set of priorities. Memorable Quotes: "It was never a secret — there are just parts of life so magical that you want to hold them tight to your heart for a little bit." — Kelsey"Sometimes what you need is for someone to come into the pit and sit in the pit with you — not try to make you feel better, just help you not feel so alone." — Jodie"Going back four months, I would not have chosen to process all of that by myself. It was a lot of unnecessary rumination." — Kelsey Resources Mentioned: Root and Bloom Therapy: rootandbloomtherapy.caRoot and Bloom on Instagram: @rootandbloomtherapyservicesKelsey’ Instagram: @KelseyReidlKelsey’s Website: KelseyReidl.comKelsey's newsletter: kelseyreidl.com/newsletter"Surviving Life with a Toddler" Workshop: End of June in Brantford (in partnership with Grant Kids Therapy) About the Guest: Jodie Muir is the founder of Root and Bloom Therapy, offering individual and couples therapy with specialized training in perinatal mental health — all things pregnancy, postpartum, and parenthood. She is passionate about helping people navigate the emotional complexity of expanding their families, and recently launched workshops in the Brantford area for parents of toddlers.

    57 min
  3. APR 27

    405 Behind the Scenes of Our Biggest Event Ever: What Worked, What Flopped, and What's Next for Wave

    Quick Summary Fresh off their biggest event yet — an 80-woman gathering that left attendees floating out of the venue — Kelsey and Em sit down for an honest, behind-the-scenes debrief. From what went wrong to what made it magical, they share the real story of growing Wave Live Events with heart and intention. In This Episode How to resource yourself (and your household) in the week before a big eventThe mindset shift that kept them grounded when things went sidewaysThe biggest level-ups from past events — including finally taking up space on their own stageWhy their event feels different from every other women's networking eventFunny behind-the-scenes moments: construction, agenda glitches, and rolling with itHow their kids stuffed every swag bag — and what that means about building a businessPost-event processing: the crash, the recovery, and the lessons carried forwardWhat's coming next for Wave: micro events, new cities, and protecting the community's soul Key Takeaways Protect your energy before a big event — Have an honest conversation with your support system early. Ask for help before you desperately need it.Presence over perfection — The most valuable thing you bring to your event is your energetic presence, not a flawless run-of-show.Asking for help is a level-up, not a weakness — Delegating details lets you zoom out, see the big picture, and show up better.To teach women to take up space, you have to take up space yourself — Stop hiding behind other people's stages. Your community wants to hear from you.Heart-centered beats ego-forward every time — Five deep connections at an event are worth more than 45 business cards you'll never remember. Memorable Quotes "There is no perfect time for anything. You just have to do it.""If we're teaching other women to take up more space, we need to be taking up more space ourselves.""You leave some events feeling more disconnected than when you arrived — even in a room of a hundred people. We never want Wave to be that." Resources & References Mentioned Kelsey’s Instagram: @KelseyReidlKelsey’s Website: KelseyReidl.comEmily's Instagram: @itsemilyelliotWave for Women Instagram: @waveforwomenWave Live Events — two signature events per year + upcoming micro/pop-up eventsLocations coming: Ontario towns, Ottawa, BC, Prince Edward County About Your Hosts  Emily is a mindset coach and co-founder of Wave for Women, passionate about helping female entrepreneurs feel seen, confident, and connected. Kelsey brings an events background and a natural gift for gathering people, building rooms where women can go deep, do business together, and walk away transformed.

    28 min
  4. APR 21

    404 Why Marketing Feels Harder Than Ever for Small Business Owners in 2026

    Quick Summary If marketing feels more confusing than ever, you’re not imagining it. In this episode, Kelsey breaks down why so many female entrepreneurs feel overwhelmed by modern marketing, what “scatterbrain marketing” is costing your business, and why community-based strategies are making a major comeback. She also shares how AI search is changing discoverability, why your digital footprint matters, and how to simplify your next growth season. In This Episode Why marketing feels harder in 2026The trap of scatterbrain marketingWhy old-school relationship marketing works againHow to choose the right platform for your businessUsing 90-day marketing experimentsWhy your website + online presence still matterHow ChatGPT is changing business visibilityFinding the right keywords naturallyWhy community builders will win the futureKey Takeaways More tactics do not equal more growth.Start with your goal before choosing platforms.Use 90-day tests instead of emotional overcommitment.AI rewards clear positioning and trust signals.Relationships are becoming your greatest marketing asset.Memorable Quotes “The future belongs to community builders.”“You do not need to do everything. You need to do the right things.”“People are tired of the information economy. They want the connection economy.”Resources Mentioned Kelsey’s Instagram: @kelseyreidlKelsey’s Website: kelseyreidl.comChatGPTGoogle Search ConsoleGoogle AnalyticsLinkedInInstagram About the Hosts Stacy Millard is a CPA, entrepreneur, and the founder of Thrive Accounting, a firm dedicated to helping entrepreneurs experience more joy and freedom in business through strategic financial guidance. After successfully scaling and selling her first accounting firm for seven figures, Stacy returned to entrepreneurship to build a values-aligned business focused exclusively on serving fellow business owners. She hosts the Small Business School podcast and is passionate about community, financial transparency, and helping entrepreneurs understand the real numbers that drive business success. Kelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

    43 min
  5. APR 13

    403 We Sat in a Room Full of Badass Moms in Business. Here's What They Said

    Quick Summary In this special crossover episode, Evie and Kelsey sit down for a candid debrief following their day at the This Mother Means Business event hosted by Laura Sinclair at The Pearl in Burlington. From conversations about shame and visibility to AI-powered systems and knowing when to get off the wrong train, this episode is packed with real insights from successful women in business — shared between two friends who just couldn't stop talking on the drive home. In This Episode Why attending women's business events is one of the best prescriptions for stagnant growthDr. Tracy's keynote on shame, motherhood, and the vulnerability of building a business in the lightThe powerful exercise about the stories we tell ourselves — and how to rewrite themWhat successful women's day-in-the-life routines actually look like (spoiler: less hustle, more intention)Julie Cole's famous quote on sunk cost fallacy and knowing when to get off the wrong trainRita from the Printing House on turning adversity into your greatest strengthCIBC's Women's Hub and why banks need to show up at women's eventsHow AI can reduce mental load for mothers in business — and why you don't have to have started early to start smartThe right way to follow up after networking events Key Takeaways Expand your network constantly. Stagnant revenue, growth, or engagement is often a sign you're not meeting enough new people. Events are the prescription.Rewrite the stories that hold you back. Whether it's "I don't have time to be creative" or "I have to do everything myself" — those narratives are quietly blocking your growth.Delegation is not a luxury; it's a strategy. Knowing your season and offloading what you can — cooking, grocery shopping, admin — is how you protect your energy for what matters most.The longer you're on the wrong train, the more expensive it is to get back. Know when to pivot: in your business model, your social media strategy, and your habits.If it only lives in your head, it's already costing you. Document your processes, use AI to reduce mental load, and stop carrying everything alone. Memorable Quotes "I love what I do, but I need to love me more." — Anora West, Panelist"The longer you're on a train in the wrong direction, the more expensive it is to get back." — Julie Cole, Mabel's Labels"The people who win at AI didn't start first. They started smart." — Johanna (AI Keynote Speaker) Resources & People Mentioned Kelsey’s Website: www.KelseyReidl.comKelsey’s Instagram: @KelseyReidlThis Mother Means Business — Event hosted by Laura Sinclair at The Pearl, BurlingtonDr. Tracy — Family psychiatrist; keynote speaker on shame and motherhoodJulie Cole — Co-founder of Mabel's Labels; afternoon panel speakerAnora West — Accounting firm founder; afternoon panelistRita — Business Development Manager, The Printing House CanadaChristina Bartold — Business Advisor, CIBCCIBC Women's Hub — Banking resources and support for women in businessJohanna — AI keynote speaker ("AI Will Not Replace the Woman with Vision")Asana — Project management tool (mentioned by Evie for AI integration)Factor Meals — Meal delivery service (mentioned as a practical delegation tool)High Five Women — Another women's event community mentioned About Your Hosts Evie Tavares is the host of Unfiltered Tea with Evie, a podcast where she has real, unfiltered conversations about business, motherhood, and everything in between. Kelsey Reidl is the host of Rain or Shine, a podcast dedicated to helping entrepreneurs build businesses and lives they love — no matter what the season brings.

    43 min
  6. APR 7

    402 The 25-Year Business Success Blueprint: How Julie Daniluk Built a Wellness Empire

    Quick Summary Holistic nutritionist, bestselling author, and TV host Julie Daniluk sits down with Kelsey and Emily for a rare dual-podcast crossover interview. In this episode, Julie traces her journey from co-founding the Big Carrot Natural Food Market in 1999 to landing an international TV show on the Oprah Winfrey Network — sharing the pivots, setbacks, and mindset tools that kept her going for over 25 years. In This Episode How Julie built one of Canada's first holistic nutrition brands — without any business planThe near-death experience in Thailand that became her "why"How her theater degree became her most valuable business toolSurviving a devastating Facebook hack that wiped out 55,000 followers overnightWhy she invests tens of thousands of dollars in mindset work — and why she'd do it againThe raw truth about writing and selling books (hint: it's not what you think)How she pivoted 100% of her business model during the pandemic and built Thrive HiveThe shower song that kept her sane while waiting to hear back from the Oprah Winfrey NetworkNavigating the body positivity debate as a nutritionist committed to evidence-based healthHer single most powerful mindset tip for entrepreneurs Key Takeaways Build on your own land. Social platforms will change, get hacked, or disappear. Your email list and owned platform are your safe shore — protect them above all else.Your past career isn't wasted — it's your secret weapon. Julie's theater degree gave her media presence decades before media training was a thing. Look for the skills in your history that make you uniquely positioned today.Write a book for a calling card, not a paycheck. You earn $1–2 per copy. The real ROI is in the doors it opens, not the royalties.Invest in your mindset like it's your most important business asset. For Julie, tens of thousands of dollars in personal development training was the investment that created the resilience to survive every setback.Give away the gold, sell the silver. Generosity is a strategy. Being known as someone who truly gives will create more momentum than any marketing tactic. Memorable Quotes "We're not just fueling our body with every choice — we're actually rebuilding every cell. Like a constant renovation of our building." — Julie Daniluk "You have to build your own home. You have to invest where you are the owner." — Julie Daniluk "Never forget why you're sharing. Have that pep talk with yourself about how you can be a gift to others — instead of thinking about what you can gain. I promise you, that works." — Julie Daniluk Resources Mentioned Website: juliedaniluk.comThrive Hive Community: thrivewithJulie.comInstagram & Socials: @JulieDanilukKelsey's website: KelseyReidl.comKelsey's instagram: @KelseyReidlRain or Shine Podcast: https://www.kelseyreidl.com/podcast Peaceful Mama Leads with Emily Elliot: https://www.emilyelliot.ca/ Wave Event (April 17th): www.kelseyreidl.com/paris2026 Finch App — Self-care habit tracker with gamification (great for ADHD brains); search "Finch" in the App StoreTony Robbins — Mindset and performance coaching: tonyrobbins.comThrive Hive — Julie's five-pillar online wellness community: thrivewithJulie.comBig Carrot Natural Food Market — Toronto's beloved worker co-op health food storeHealthy Gourmet — Julie's TV show, which aired on the Oprah Winfrey Network in 78 countriesToastmasters International — Public speaking and leadership development: toastmasters.org About Julie Daniluk Julie Daniluk is a registered holistic nutritionist, bestselling author of multiple books, and the host of Healthy Gourmet on the Oprah Winfrey Network. With over 25 years of experience in the wellness industry, she is known for her passionate, evidence-based approach to reducing inflammation and helping people find a "live-it" — not a diet — that works for life. She is the founder of the Thrive Hive, a five-pillar wellness community built alongside her family.

    38 min
  7. MAR 30

    401 How Olympic Beach Volleyball Pioneer Margo Built a Career Without a Playbook

    Quick Summary Margo is a Canadian Olympian who competed in the first-ever Olympic beach volleyball tournament at the 1996 Atlanta Games — and spent the years before that building the sport from the ground up with nothing but a group of passionate women, a bag of volleyballs, and a relentless vision. Nearly thirty years later, she brings that same pioneering spirit to her work in marketing, communications, and sustainability. In this episode, she shares what it really means to forge your own path, advocate for yourself in rooms that weren't built for you, and know when to be brave enough to just start. In This Episode How Margo's athlete mother shaped her relationship with sport and competition from a young ageThe moment on Bondi Beach that changed the entire trajectory of her lifeWhat it took to qualify for the 1996 Olympics in a sport that wasn't yet officially recognized by Canadian sport organizationsThe key differences between indoor and beach volleyball — and why beach volleyball is essentially an entrepreneurial sportHow competition can be community, and why your "competitors" might be your greatest alliesThe self-advocacy mistake Margo wishes she had avoided on her Olympic journeyHow nearly three decades in executive marketing and communications mirrors the athlete mindsetWhy knowing what energizes vs. drains you is the foundation of owning your careerMargo's current work with Toronto Climate Week, Echo Athletes, and her children's book Good Girl Pearl Key Takeaways Put yourself in the environment where growth is inevitable. Margo went to Bondi Beach and San Diego not just to train, but to be surrounded by people at a higher level. When your environment matches your ambition, growth stops being hard work and starts being natural.Your competitors can make you better. The volleyball community modeled something rare: competitors who genuinely respect each other, play their hardest against each other, and then grab a drink together. The same principle applies in business. A rising tide lifts all boats.Silence is a choice — and it costs you. Margo's biggest regret is holding her tongue when she knew she should have spoken up. If you have the vision, the expertise, and the lived experience, waiting to feel "ready" only slows everyone down.Know what fires you up — and what drains you. Margo has consistently chosen roles that align with her builder's mindset. The structured, plug-and-play jobs weren't failures; they were data. Use that data to move back toward what energizes you.You don't have to wait until you're ready. Just start. Whether it's a sport, a career, or a conversation you've been avoiding — put it into motion. Fake it till you make it isn't a shortcut. It's a strategy. Memorable Quotes "With beach volleyball, every outcome you have to own — because you're involved in every single play. If you lose five in a row with five different partners, you can only look in the mirror.""If you stay silent, nothing moves forward. Be brave. Just start the conversation.""The better you are, the better I get. That's how sport improves, how community gets stronger, how businesses evolve." Resources Mentioned Margo’s LinkedIn: https://ca.linkedin.com/in/margomalowneyBook: Good Girl Pearl — available on Amazon, all proceeds to animal rescueEcoAthletes: https://www.ecoathletes.orgToronto Climate Week: https://www.tocw.caClimate Unf*cked podcast — a passion-driven climate podcast that avoids doomsday framing (search on your favorite podcast app)Good Girl Pearl by Margo — a children's book fundraiser for animal rescue, available on AmazonEcho Athletes — a group where your workouts and dog walks contribute to beach cleanups (find online or via app)Toronto Climate Week — Margo is an active contributor and advocateWave Event — Paris, Ontario, April 17th — Margo will be a featured speaker (link in show notes)Laura Sinclair — mutual connection and previous Rain or Shine podcast guestKelsey’s website: KelseyReild.comKelsey’s Instagram: @kelseyreidl About the Guest Margo is a Canadian Olympian who competed in the inaugural Olympic beach volleyball tournament at the 1996 Atlanta Games, helping build the sport in Canada from the ground up before it was formally recognized. She went on to spend nearly three decades in senior executive roles in marketing and communications across Canada, the US, and globally. Today she focuses her energy on sustainability, climate advocacy, and mentorship.

    39 min
  8. MAR 23

    400 Solo: How One Conference in 2019 Led to $100K in Contracts, a Business Partner, and a Sold-Out Event

    Quick Summary: In this solo episode, host Kelsey takes listeners through the real, unscripted story of how one decision — buying a ticket to a conference in LA back in 2019 — set off a chain of events that led to a $70,000 contract, a $30,000 client referral, life-changing friendships, and eventually co-founding the Wave community. This is a raw, honest account of what happens when you say yes to the room. In This Episode: Why entrepreneurship requires trusting the ripple, not just the planKelsey's background: 15+ years in marketing, 9 years as a business ownerThe 2019 Toronto business summit that started it allGetting a free ticket to an LA conference — and what came from itJoining Archangel Synergy and landing a $70,000 contractMeeting Michael Roderick and the Hit Makers mastermindSaying yes to a Curiosity Quest adventure retreat — 4 months pregnantA $30,000 client referral that came in during mat leaveMeeting Amy Sussex at a brunch and the serendipity of a seat assignmentThe full-circle story of how Emily — now Kelsey's co-founder — entered the pictureThe Wave community, Paris Ontario event, and what's next Key Takeaways: You can't plan the best connections — but you can put yourself in rooms where they happen.Every investment in a relationship compound over time, often in ways you'll never predict.The same room that gives you one great connection can give you your future business partner years later.Showing up consistently — even for free — builds the trust and visibility that creates opportunities.Being open to receiving, not just pursuing, is what makes the magic happen. Memorable Quotes: "One event, one introduction, one yes: $70,000. I couldn't have planned that.""The ripple effect will happen, and it will rewrite what you ever even dreamed was possible.""I very much detach from having really rigid big visions, because when you say yes, things change." People & Resources Mentioned: Kelsey’s Instagram: @KelseyReidlKelsey’s Website: www.KelseyReidl.comRaymond — Mentor met at a coworking space in TorontoArchangel Synergy — Coaching/mastermind program (scaling from 6 to 7 figures)Nicole Weston — Wave community member; met at the LA Archangel SummitMichael Roderick — Speaker, coach, founder of Hit Makers mastermind; referable brand expertBrandon Fong — Super-connector, host of Beyond Curious podcastCuriosity Quest — Adventure retreat in Park City, UtahMax — Founder of Pick My Brain; met at the Curiosity QuestAmy Sussex — Operations consultant; met at a women's brunch in KitchenerBlake Fly — TEDx speaker; member of Thank You Live communityEmily — Co-founder of the Wave communityWave Paris Event — April 17th, Paris Ontario About the Host Kelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

    25 min
5
out of 5
16 Ratings

About

Rain or Shine isn't just a cute motto you slap on a coffee mug. This is your new operating system. Rain or Shine has been my personal guiding phrase for over a decade, and it acknowledges that there are going to be rainy days.. For all of us, in all seasons. So instead of wallowing in them, why not plant some seeds. Splash in puddles. Know that the sunshine is on its way. Rain or shine also means, lacing up for that 6am run you promised yourself, even when it's pouring and your bed feels like a warm hug. It's hitting publish on that podcast episode, blog post, or business idea even when your inner critic is screaming "it's not perfect yet!" It’s about recalibrating our minds to see that the rainy days are part of life, they are a necessary balance to the sunny days, and to fear them or try to avoid them is just blindness to how the world works. If there’s one quick secret I can share with you before we begin, it’s that consistency beats perfection every …single… time. And the entrepreneurs who WIN aren't the ones who only show up when they feel like it — they're the ones who build the muscle of showing up, even on rainy days.

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