Rain or Shine | Marketing & Entrepreneurship Podcast

Kelsey Reidl | Business & Marketing Coach
  • 5.0 (15)
  • ENTREPRENEURSHIP
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Rain or Shine isn't just a cute motto you slap on a coffee mug. This is your new operating system. Rain or Shine has been my personal guiding phrase for over a decade, and it acknowledges that there are going to be rainy days.. For all of us, in all seasons. So instead of wallowing in them, why not plant some seeds. Splash in puddles. Know that the sunshine is on its way. Rain or shine also means, lacing up for that 6am run you promised yourself, even when it's pouring and your bed feels like a warm hug. It's hitting publish on that podcast episode, blog post, or business idea even when your inner critic is screaming "it's not perfect yet!" It’s about recalibrating our minds to see that the rainy days are part of life, they are a necessary balance to the sunny days, and to fear them or try to avoid them is just blindness to how the world works. If there’s one quick secret I can share with you before we begin, it’s that consistency beats perfection every …single… time. And the entrepreneurs who WIN aren't the ones who only show up when they feel like it — they're the ones who build the muscle of showing up, even on rainy days.

  1. 15H AGO

    400 Solo: How One Conference in 2019 Led to $100K in Contracts, a Business Partner, and a Sold-Out Event

    Quick Summary: In this solo episode, host Kelsey takes listeners through the real, unscripted story of how one decision — buying a ticket to a conference in LA back in 2019 — set off a chain of events that led to a $70,000 contract, a $30,000 client referral, life-changing friendships, and eventually co-founding the Wave community. This is a raw, honest account of what happens when you say yes to the room. In This Episode: Why entrepreneurship requires trusting the ripple, not just the planKelsey's background: 15+ years in marketing, 9 years as a business ownerThe 2019 Toronto business summit that started it allGetting a free ticket to an LA conference — and what came from itJoining Archangel Synergy and landing a $70,000 contractMeeting Michael Roderick and the Hit Makers mastermindSaying yes to a Curiosity Quest adventure retreat — 4 months pregnantA $30,000 client referral that came in during mat leaveMeeting Amy Sussex at a brunch and the serendipity of a seat assignmentThe full-circle story of how Emily — now Kelsey's co-founder — entered the pictureThe Wave community, Paris Ontario event, and what's next Key Takeaways: You can't plan the best connections — but you can put yourself in rooms where they happen.Every investment in a relationship compound over time, often in ways you'll never predict.The same room that gives you one great connection can give you your future business partner years later.Showing up consistently — even for free — builds the trust and visibility that creates opportunities.Being open to receiving, not just pursuing, is what makes the magic happen. Memorable Quotes: "One event, one introduction, one yes: $70,000. I couldn't have planned that.""The ripple effect will happen, and it will rewrite what you ever even dreamed was possible.""I very much detach from having really rigid big visions, because when you say yes, things change." People & Resources Mentioned: Kelsey’s Instagram: @KelseyReidlKelsey’s Website: www.KelseyReidl.comRaymond — Mentor met at a coworking space in TorontoArchangel Synergy — Coaching/mastermind program (scaling from 6 to 7 figures)Nicole Weston — Wave community member; met at the LA Archangel SummitMichael Roderick — Speaker, coach, founder of Hit Makers mastermind; referable brand expertBrandon Fong — Super-connector, host of Beyond Curious podcastCuriosity Quest — Adventure retreat in Park City, UtahMax — Founder of Pick My Brain; met at the Curiosity QuestAmy Sussex — Operations consultant; met at a women's brunch in KitchenerBlake Fly — TEDx speaker; member of Thank You Live communityEmily — Co-founder of the Wave communityWave Paris Event — April 17th, Paris Ontario About the Host Kelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

    25 min

  2. MAR 16

    399 How to Train Your Voice for Confidence: Vocal Performance Coach Dr. Shannon Holmes on Presence, Nerves, and Authentic Speaking

    Quick Summary Vocal performance coach and PhD, Dr. Shannon Holmes, joins Kelsey to reveal how your voice is constantly broadcasting signals about your confidence, credibility, and authority — whether you realize it or not. From the science of human voice perception to practical body-based techniques for speaking with presence, this episode is a masterclass in one of the most underrated professional skills. Plus, Dr. Shannon shares her inspiring personal story of earning a PhD at 50 while raising six children. In This Episode Dr. Shannon's journey: having children young, hiding it professionally, and eventually owning her pathGoing back for a master's degree in her early forties and a PhD at 50 — from Montreal, studying in the UKAdvice for working moms on presence, letting go, and asking for helpThe science of human voice perception — how quickly we judge others' voices (and they judge ours)Natural voice vs. habitual voice: why "I'm just monotone" is a mythWhat vocal masks are and how we unconsciously use themThe body-voice connection and why it's the foundation of all vocal workPre-performance rituals: how to take up space, breathe in the room, and walk in with authorityHow to train your voice in everyday low-stakes moments Key Takeaways It's never too late. Dr. Shannon earned her PhD at 50 with six children and a transatlantic commute. The "expiry date" on your dreams is one you invented.Your habitual voice is not your natural voice. The monotone or quiet voice you use under pressure is a protective habit — not who you really are.Body first, breath second, voice third. If your body is tense, your breath is restricted. If your breath is restricted, your voice can't be free. Start there.Stop holding your breath before you speak. We hold our breath to avoid feeling fear — but that's exactly when we need to breathe deepest. Breath signals safety to your nervous system.Leave the voice to chance and you've already lost the room. All the slide prep in the world won't save you if you haven't practiced how you'll actually deliver the content.Memorable Quotes "If the body isn't free, the breath isn't free — and if the breath isn't free, the voice isn't free." — Dr. Shannon Holmes"People confuse their habitual voice for their natural voice. That flat, monotone delivery under pressure? That's not who you are. That's a habit you've built to protect yourself." — Dr. Shannon Holmes"You can have everything — just not all at the same time. I really had to learn that." — Dr. Shannon Holmes Resources Mentioned Dr. Shannon's website: www.shannonholmes.caDr. Shannon on Instagram: https://www.instagram.com/dr.shannon.holmes.voice/Kelsey's website: www.KelseyReidl.comKelsey's instagram: @KelseyReidl Wave Event — Friday, April 17th (Rain or Shine community event)Special offer: Mention "Rain or Shine" in your application on Dr. Shannon's website for a special listener rate About the Guest Dr. Shannon Holmes is a vocal performance coach, professor, and researcher with a PhD earned at 50, specializing in the intersection of voice, body, and authentic expression. With a background in opera and theater performance, she now works with executives, entrepreneurs, and academics to unlock their natural vocal authority. She is a speaker at the Rain or Shine Wave event on April 17th.

    47 min

  3. MAR 9

    398 Day in the Life of a Mama Entrepreneur: Time Blocking, Content Strategy & Staying Sane

    Quick Summary: In this candid solo episode, Kelsey pulls back the curtain on what building a business as a stay-at-home mama actually looks like — not the highlight reel, but the real thing. Over three days, she shares her scheduling systems, productivity hacks, business priorities, and the inevitable curveballs that come with parenting, entrepreneurship, and doing it all with intention. In This Episode: The "4 Days in a Day" framework Kelsey uses (inspired by Ed Mylett) to structure her time as a mama and business ownerWhy she increased Freddy's daycare days from 2 to 3 and what that decision felt likeHow she uses "time confetti" (small pockets of time) in the 72 hours before a presentationHer morning routine, workout habits, and why she refuses to feel guilty about prioritizing movementA real-time look at her client roster and daily coaching workHer content strategy anchor: why the podcast is her #1 priority and what she's NOT doing in 2026The Three M's framework: Mission, Mindset, Main IngredientsHer VA system, Asana workflow, and how she delegates podcast productionHer experience leading a training in the High Vibe Women community on ranking on ChatGPTThe power of masterminds — both running one and being a member of oneWednesday's curveball: daycare closes early, support squad to the rescueThe visibility conversation she keeps having with clients: long-form + short-form + in-person Key Takeaways: Structure your day in chunks, not one long stretch. Kelsey's "4 Days in a Day" model helps her show up for her business and her family without burning out.If it's not in the calendar, it's not happening. Time-blocking is non-negotiable when you're running a business with young children at home.Start with Mission before choosing your strategies. Don't ask "should I be on Instagram?" until you know what your actual business goal is this year.Your body is your vessel. Prioritizing physical health isn't selfish — it's the foundation of sustainable entrepreneurship.Delegation is a growth strategy. A great VA + clear SOPs + Loom videos = time and mental space to do your highest-level work. Memorable Quotes: "Movement is medicine. If I'm not diligent about scheduling my workouts, they simply don't happen.""We can only come up with the right main ingredients — the ones that will make your first $100K or $500K year — if we know what you're trying to do here.""People don't know what you do unless you tell them what you do, over and over and over again." Resources Mentioned: Instagram: Send Kelsey a DM to connectWebsite: kelseyreddle.comWave Mastermind: kelseyreddle.com/mastermindEd Mylett — "4 Days in a Day" time structuring conceptLaura Sinclair, This Mother Means Business podcast — "time confetti" conceptPeloton App / Jess Sims — Treadmill Bootcamp workoutHigh Vibe Women Community — Workshop: How to Rank on ChatGPTAsana — Client project management and communicationLoom — Recording SOPs and training videos for VAThe Mentor Collective Mastermind — Mastermind Kelsey is a member ofTrail Hub, Uxbridge Ontario — Upcoming podcast episode guestDr. Shannon Home — Vocal performance coach; speaker at upcoming April eventWave Mastermind — kelseyreddle.com/mastermindGrumpy Monkey — Freddy's current favourite book

    36 min

  4. MAR 2

    397 How to Build Habits That Stick: Accountability, Self-Compassion & Starting Over with Melanie Killens

    Quick SummaryHabits and accountability coach Melanie Killens joins host Kelsey for an honest conversation about hitting rock bottom in 2019, making a $10,000 investment in herself when she had nothing, and how micro habits — not motivation — are the real secret to lasting change. This episode is a masterclass in self-compassion, consistency, and building a life and business on your own terms. In This EpisodeHow Melanie unwinds after a busy week (The Young and the Restless + colouring — no shame)The simple non-negotiable daily habit that keeps her groundedHer rock-bottom moment in 2019: losing her job, her relationship, and her directionWhy she made a $10,000 coaching investment when everything was falling apartHow network marketing became her unexpected entry point into personal developmentWhat habits coaching actually looks like (and why it's not about pushing harder)The single biggest reason people can't stick to habitsHow she balances a part-time teaching job with a growing coaching businessThe morning routine she protects at all costsWhat keeps her going on the stormy, rainy days Key TakeawaysThe pain of not doing a habit must outweigh the pain of doing it. Connect to how you'll feel on the other side — not in the moment.Micro habits compound. Two workouts a week beats zero. Progress over perfection, always.Accountability is not a weakness — it's the missing ingredient. If you could do it alone, you would have already.Protecting your morning routine protects everything else. When one anchor habit slips, other areas follow.Constraints drive creativity. Having a deadline or a fixed window of time makes you more focused and productive — not less. Memorable Quotes"There are habits you're never going to want to do. I do them anyway because I want that feeling in the morning." — Melanie Killens "If you could do it alone, you would have done it already." — Melanie Killens "It wasn't about fitness and nutrition. It was the mindset behind it." — Melanie Killens Resources MentionedMelanie's Instagram: @MoveWellWithMelanieMelanie's Facebook: Melanie KillensMelanie's Website: melaniekillenscoaching.caKelsey's Website: KelseyReidl.comKelsey's Instagram: @KelseyReidlTony Robbins coaching program (year-long accountability program)The Young and the Restless — Melanie's go-to wind-down show About the GuestMelanie Killens is a habits and accountability coach who works primarily with women 45-plus who are ready to show up consistently for themselves — without shame or all-or-nothing thinking. After her own transformational journey through rock bottom, a $10K coaching investment, and years of personal development, Melanie now helps clients build small, sustainable habits that compound into real confidence and lasting change.

    38 min

  5. FEB 23

    396 This Mother Means BUSINESS! How to Build a Profitable Business as a Mama with Laura Sinclair

    Quick Summary Laura Sinclair shares her journey from corporate marketing to gym ownership to building a thriving online business and community for ambitious mothers. This conversation dives deep into the realities of building a business while raising children, the importance of simplifying your business model, and why you need mentors who actually understand your season of life. In This Episode Laura's unconventional path from corporate BMW to gym owner to online entrepreneurThe challenging reality of being a mom entrepreneur (and why you don't get it until you get it)How to simplify your business by focusing on what actually worksThe power of choosing complexity in the right season vs. protecting your energyWhy expectations create more stress than motherhood or business combinedBuilding in-person community through the This Mother Means Business conferenceSetting boundaries that support your life (like no calls before 11 AM)Key Takeaways You can't take business advice from people who don't understand your season of life. Childless mentors may give you strategies that are impossible to implement as a mother—seek advice from people who get it.Simplification comes from knowing what works. Track where your last 3-5 clients came from and double down on those channels instead of spreading yourself thin across everything.You can choose complexity—but only in the right season. There are times to simplify and coast, and times to intentionally add complexity for growth. Neither is wrong; it's about alignment with your life.Most stress comes from expectations, not reality. Define what being a "good mom" and "good entrepreneur" means to you, not what society dictates.Community isn't optional—it's essential. Getting out from behind your laptop to connect with other moms in business reminds you why you do what you do.Memorable Quotes "You don't know what it's like to be a mom building a business until you're a mom building a business.""I really do believe that you can have it all. You can't do it all.""Do you wanna come over to my house and do bedtime while I host those calls? Because that's not possible.""Simple was fun, and now it's complexity time. My kids are both in school. I have the time to do it."Resources Mentioned Website: www.thismothermeansbusiness.comInstagram/Threads: @itslaurasinclalrPodcast: This Mother Means BusinessThe Big Leap by Gay HendricksGreat Callings by Brianna WiestThis Mother Means Business Conference (April 1st, Burlington)This Mother Means Business Podcast (Mondays & Thursdays)Kelsey's Website: KelseyReidl.comKelsey's Instagram: @KelseyReidlKelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)About the Guest Laura Sinclair is the founder of This Mother Means Business, a community and brand dedicated to supporting ambitious mothers in entrepreneurship. After a corporate marketing career at BMW and owning a successful CrossFit gym, Laura transitioned to the online space helping business owners leverage social media. She now hosts retreats, runs a membership community, offers coaching, and produces a twice-weekly podcast for mom entrepreneurs who refuse to choose between ambition and devoted motherhood.

    50 min

  6. FEB 16

    395 Marketing in 2026: Why POSTING MORE & Leaning into the UNCOMFORTABLE are Non-Negotiable with Melissa Dlugolecki

    Quick Summary Marketing expert Melissa Dlugolecki shares her unconventional journey from celery juice educator to seven-figure agency owner, revealing why volume and brand consistency are the only strategies that matter in 2025. She opens up about transforming grief into purpose after losing her daughter, and why the lessons from that journey make entrepreneurs unstoppable. In This Episode Why volume is non-negotiable in today's saturated market (and how to achieve it without burnout)The two-person brand persona exercise that instantly clarifies your positioningHow Melissa applies Tom Brady and Bill Belichick's mastery mindset to businessThe parallel between the grief journey and entrepreneurshipWhy "it's too saturated" is just an excuse hiding deeper fearsSystems and strategies for producing 60+ pieces of content daily across multiple clientsThe Kintsugi philosophy: filling your cracks with goldTactical tools from grief work that transform business resilienceKey Takeaways Volume + Brand = Visibility: Success in 2025 requires showing up everywhere, consistently. Your "rent" is no longer a physical storefront—it's your online presence.Don't Take Anything Personally: Whether it's compliments or criticism, your worth isn't determined by others' opinions. This protects you from emotional rollercoaster decision-making.Mood Follows Action: Waiting to feel motivated means you'll never move forward. Commitment shifts energy, not the other way around.Your Brand Mitigates Risk: Consistency across all touchpoints (not just social media) creates the security buyers need to invest in you.Saturation is a Mindset Problem: The real issue isn't too many voices—it's unclear expectations and resistance to reality.Memorable Quotes "If you want freedom in your life, examine your expectations. Most unhappiness comes from subliminal expectations we never agreed upon.""It's a volume game. You have to be on demand when the buyer is ready to consume—not when you feel like posting.""Your brand is your rent in 2025. Just like brick-and-mortar businesses paid for storefronts, we pay through visibility.""Entrepreneurship is ego death after ego death. The post didn't perform well? That's your ego thinking everyone's watching.""Everyone is carrying a story we know nothing about. When we lead with that, we live more compassionately."Resources Mentioned Book: The Four Agreements by Don Miguel RuizBook: Scar Tissue by Melissa Dlugolecki (available on Amazon and Kindle)Documentary: 30 for 30 series on Tom Brady and Bill BelichickPhilosophy: Kintsugi (Japanese art of repairing with gold)Concept: Chop Wood Carry WaterProject Management Tools: Monday.com, Trello, AsanaAbout the Guest Melissa Dlugolecki is a marketing strategist, agency owner, and author who helps entrepreneurs build powerful, cohesive brands. After growing a holistic health business to seven figures in 13 months, she pivoted to solve the marketing pain points she witnessed in her clients. Melissa's approach is informed by her background in psychology and sociology, her experience as a high school educator, and the profound grief journey following the loss of her daughter, Laden, in 2014. She ran the Boston Marathon five times in her daughter's memory and channels a unique blend of optimism and data-driven precision into everything she creates. Connect Melissa's Instagram: @melissadluMelissa's Website: speakingofmelissa.comMelissa's Book: Scar Tissue (Amazon, Kindle)Kelsey's Website: KelseyReidl.comKelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)Instagram/Social: @KelseyReidl

    46 min

  7. FEB 9

    394 The Art of Redirection: How to Pivot When Your Business Plans Fall Apart

    The Art of Redirection: When Things Fall Apart, You're Exactly Where You Need to Be Quick Summary What if your biggest setbacks are actually redirecting you toward your greatest opportunities? In this candid solo episode, Kelsey shares powerful stories of unexpected career pivots, mindset shifts, and marketing changes that taught her to embrace redirection as an entrepreneurial superpower. From getting let go from her dream job to moving cities during a pandemic, she reveals how learning to redirect—quickly and confidently—has been the key to her success. In This Episode Why entrepreneurs must master the art of redirecting on the flyThe unexpected phone call that ended Kelsey's dream job at Vega and launched her entrepreneurship journeyHow a pandemic move from Toronto to a small town challenged limiting beliefs about business growthWhy Instagram stopped working for lead generation and what Kelsey did insteadThe mindset shift that turns failures into compass pointsPractical strategies for redirecting your business when things aren't workingKey Takeaways Failure is your compass - When outcomes don't go as planned, that's not a dead end—it's directional guidance pointing you toward where you actually need to beYou can't control outcomes, but you can control your response - The power lies in how quickly and confidently you can redirect after disappointmentMarketing agility is non-negotiable - What worked last year won't necessarily work this year; attention and buyer behavior are constantly evolvingLimiting beliefs often mask opportunities - When Kelsey thought she couldn't grow her business in a small town, she created The Wave for Women Events and built the exact community she neededRedirection is a skill you can develop - The more you practice pivoting instead of wallowing, the more resilient you become as an entrepreneurMemorable Quotes "Just because something is falling apart, it could actually mean that it's redirecting you to exactly where you need to be.""When we can make things that go wrong into things that actually go right, we become more resilient entrepreneurs.""Maybe everything you think is going wrong right now is actually going right because it's going to redirect you to somewhere you never could have imagined."Resources Mentioned Kelsey's Website: KelseyReidl.comKelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)Instagram/Social: @KelseyReidlVega (plant-based nutrition company)The Wave for Women Events (co-founded with Emily)Orangetheory FitnessRachel Hollis PodcastInstagram and Google Ads for marketingAbout the Host Kelsey Rele is an entrepreneur, consultant, and host of the Rain or Shine podcast. After being let go from her corporate dream job, she built a thriving consulting business over the past 8-9 years, specializing in helping entrepreneurs grow through strategic marketing and authentic brand building. She co-founded The Wave for Women Events, bringing together entrepreneurs in small towns across her region.

    26 min

  8. FEB 2

    393 Tosca Reno (NYT Best Selling Cookbook Author!) on Discipline, Weight Loss, and Transformation

    Tosca Reno (NYT Best Selling Cookbook Author!) on Discipline, Weight Loss, and TransformationQuick Summary New York Times bestselling author and fitness icon Tosca Reno shares her remarkable journey from 204 pounds at age 38 to magazine covers and massive success, then through devastating loss and financial ruin, and ultimately to creating Transform with Tosca—a holistic wellness program that addresses what most weight loss plans miss: emotional self-care. In This Episode How Tosca showed up for her first bodybuilding competition and magazine cover shoots despite being 20 years older than competitorsThe visualization technique that kept her motivated when she wanted to quitThe refrigerator trick she uses to stay inspired on hard daysHow she went from unknown to New York Times bestselling author in just five yearsThe career-changing moment when the "key model" showed up 35 pounds overweightNavigating the devastating loss of her stepson and husband, plus financial bankruptcyWhy weight loss is often a symptom of deeper unaddressed traumaThe four-word question that can change your life: "Who am I being?"What makes Transform with Tosca different from every other weight loss programKey Takeaways Success is when preparedness meets opportunity - Show up ready even when you're not the "chosen one." You never know when your moment will come.Discipline comes from knowing your why - Connect deeply to the reason behind your goals. When you know why, the how becomes easier.Emotional self-care is the missing piece - You can have clean eating and exercise down, but without emotional self-care tools, sustainable transformation remains elusive.Do it in community, not isolation - The magic happens in sisterhood. Accountability partners and shared vulnerability create breakthroughs that solo efforts can't.Ask yourself daily: "Who am I being?" - This simple filter can shift your attitude and actions in real-time, helping you align with the person you want to become. Memorable Quotes "I could see this me that was zinging with purpose and passion. I wanted to be her, and I could see her and I believed in her and she was calling me. So, I had no choice. I went." "Success is when preparedness meets opportunity. We have to do that even when you don't have evidence of success yet. We just have to believe it's there because we're all just one decision away." "When women come to me and say, I want to lose weight, they're not saying that they think that's the problem, but weight is a symptom and typically it's a symptom of a deeper unaddressed trauma." Resources Mentioned Tosca's Website: toscareno.comTosca's Instagram: @toscarenoKelsey's Website: KelseyReidl.comKelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)Instagram: @KelseyReidlThe Biology of Belief (book)Oxygen Magazine - Where Tosca's "Raise The Bar" column became the most widely read featureRaise The Bar - Tosca's groundbreaking columnThe Eat-Clean Diet series (Tosca's cookbooks - over 4 million copies sold)Transform with Tosca - 12-week holistic transformation programRobert Kennedy PublishingThe Arnold ExpoCanFitProAbout the Guest Tosca Reno is a New York Times bestselling author, fitness icon, and transformational coach who transformed her life at age 40 from 204 pounds to competing in bodybuilding and gracing magazine covers. After selling over 4 million copies of her Eat-Clean Diet cookbooks and building a massive platform, she navigated devastating personal losses and financial ruin, which led her to create Transform with Tosca—a 12-week program that combines nutrition, exercise, and emotional self-care in a supportive community setting.

    50 min
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About

Rain or Shine isn't just a cute motto you slap on a coffee mug. This is your new operating system. Rain or Shine has been my personal guiding phrase for over a decade, and it acknowledges that there are going to be rainy days.. For all of us, in all seasons. So instead of wallowing in them, why not plant some seeds. Splash in puddles. Know that the sunshine is on its way. Rain or shine also means, lacing up for that 6am run you promised yourself, even when it's pouring and your bed feels like a warm hug. It's hitting publish on that podcast episode, blog post, or business idea even when your inner critic is screaming "it's not perfect yet!" It’s about recalibrating our minds to see that the rainy days are part of life, they are a necessary balance to the sunny days, and to fear them or try to avoid them is just blindness to how the world works. If there’s one quick secret I can share with you before we begin, it’s that consistency beats perfection every …single… time. And the entrepreneurs who WIN aren't the ones who only show up when they feel like it — they're the ones who build the muscle of showing up, even on rainy days.

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