Wedding Pros who are ready to grow - with Becca Pountney Becca Pountney

It's the question I get asked the most - 'Should I have pricing on my wedding business website?'
Today I am going to be tackling that question head on as I share my thoughts on the subject, ideas for displaying pricing and where you should be putting your pricing!
Want help planning your own pricing strategy? Get in touch about working together 1-1: becca@beccapountney.com
Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:
https://www.facebook.com/groups/weddingprosreadytogrow/

Find out more about how I can help you grow your wedding business over on my website or Instagram page:
www.beccapountney.com
www.instagram.com/beccapountney
Time Stamps:
The importance of pricing transparency (00:00:00) Becca explains why it is important to have pricing on a website to avoid awkward conversations and help customers make informed decisions.
The negative consequences of not having pricing (00:01:53) Becca shares personal stories of awkward situations caused by the absence of pricing, emphasizing the need for transparency to prevent misunderstandings and embarrassment.
The misconception about attracting price shoppers (00:06:23) Becca addresses the misconception that putting prices on a website attracts price shoppers, explaining that it actually helps filter out potential customers who cannot afford the services and saves time for both parties.
The importance of transparent pricing for savvy shoppers (00:08:59) Becca discusses the benefits of putting prices on a wedding business website to attract informed buyers and deter time wasters.
Gen Z and the need for transparent pricing (00:10:55) Becca explains how the rise of Gen Z couples in the wedding market emphasizes the importance of transparent pricing due to their tech-savviness and preference for informed purchasing decisions.
Benefits of transparent pricing for planning and budgeting (00:15:06) Becca highlights how having clear pricing on a website helps couples plan and budget for their wedding, saves time by attracting qualified leads, and enables better financial planning for the business.
The price range explanation (00:18:29) Becca explains the importance of having a price range on the website and how to explain the pricing within that range during consultations.
The Goldilocks pricing strategy (00:19:23) Becca discusses the concept of the Goldilocks pricing strategy, where three price points are offered to show a range of options and benefits.
Transparency through approximate pricing (00:22:03) Becca suggests the idea of displaying approximate prices for bespoke services, allowing potential customers to make informed decisions based on their budget.
Putting Pricing Everywhere (00:27:14) Becca discusses the importance of putting pricing on various platforms such as follow-up emails, out of office messages, and social media.
Educating Customers on Pricing (00:28:03) Becca encourages wedding businesses to educate customers about pricing by providing rough budget ranges and discussing different cost-saving options.
Transparency in Pricing (00:28:56) Becca concludes the episode by asking listeners to reflect on whether their pricing is...

Today I'm chatting with Bridal Hair and Makeup artist Holly Carter of Carter Hair and Makeup. Today we talk about her business journey, how she instils confidence into her clients and the importance of outsourcing in your wedding business.
Find Holly on Instagram
Time stamps:
The journey into special effects makeup (00:01:57) Holly shares how she became interested in special effects makeup and her fascination with creating cuts and bruises.
Training in special effects makeup (00:03:24) Holly talks about her training in special effects makeup and her experience with learning the artistic side of creating cuts and bruises.
Transition to bridal hair and makeup (00:06:24) Holly discusses how she went from special effects makeup to working in weddings, including her early experiences and lack of knowledge in the bridal industry.
The journey to becoming a bridal hair and makeup artist (00:08:53) The speakers discuss how many people end up in the wedding industry by accident and share their own experiences of starting out in the industry without knowing what to charge or what they were doing.
Building confidence in hair and makeup skills (00:09:23) The speaker talks about how she decided to train in hair and gained confidence in doing bridal and special occasion hair up work. She also mentions assisting on fashion shoots and how that helped her build confidence in both hair and makeup.
Taking the leap to quit a part-time job (00:12:01) The speaker discusses the decision to quit her part-time job and focus on doing weddings full-time. She talks about the support from her husband and the motivation to prove herself. She also mentions having enough bookings to make the same amount of money as her part-time job.
The confidence boost (00:16:46) Becca discusses how she helps her brides feel confident and forget their worries on their wedding day.
Dealing with highs and lows in business (00:17:50) Holly and Becca talk about the emotional roller coaster of being a business owner and what keeps them motivated during the ups and downs.
The importance of investing in education and community (00:21:51) Holly and Becca discuss the value of learning from others and being part of a supportive community in the wedding industry.
The importance of self-comparison (00:24:55) The speakers discuss the value of comparing oneself to their past self rather than comparing to others in business.
Outsourcing and the benefits of delegation (00:26:10) They talk about the advantages of outsourcing tasks in business and the fear that comes with letting go of control.
Continuous learning and growth in the wedding industry (00:29:25) The importance of continuous learning and improvement in the wedding industry is emphasized, regardless of experience level.
Mentioned in this episode:
Wedding Pro members lounge
Find out more about the wedding pro members lounge:
https://go.beccapountney.com/wedpro

In today's episode I am chatting with branding and web designer Katie Lake of Studio Lago design.
We talk about how to know when your wedding business needs a rebrand and the importance of having a website that reflects your work and speaks directly to your ideal customer.
Ask yourself during this episode - is it time for a wedding business rebrand?
Follow Studio Lago on Instagram.
The importance of reassessing your business (00:00:00) Katie discusses the need to reassess your business and realign your values and brand if necessary.
Introduction to Katie Lake and her business transition (00:01:03) Becca introduces Katie Lake, owner of Studio Largo Design, and discusses her transition from the wedding industry to offering branding and web design services.
Common mistakes in wedding business websites (00:06:26) Katie discusses common mistakes in wedding business websites, including lack of customization for ideal clients and lack of strategic planning for customer journeys.
Updating Your Website Strategy (00:09:47) Importance of having a website as the center of your business and strategies for updating it frequently.
Gaining an Outside Perspective (00:12:39) The importance of stepping out of your own perspective and seeking feedback from ideal clients and market research calls.
Knowing When to Rebrand (00:16:37) Considering the alignment of business goals, values, and vision before deciding if a rebrand is necessary, and focusing on the ideal client's perspective.
The visual rebrand process (00:19:30) Tips on aligning visual branding with ideal clients and creating mood boards.
Improving your website (00:21:14) Suggestions for updating and enhancing a website, including reflecting the brand visually and optimizing the home page.
Finding the right website designer (00:26:39) Considerations for selecting a website designer, including personal connection, experience, strategy, and budget.
The importance of running your business as a business (00:29:50) Katie emphasizes the need to see your business from an outsider perspective and run it with a clear business strategy.
Transitioning from winging it to running a proper business (00:31:12) Katie discusses the process of reframing everything and gaining clarity in order to run a business with confidence, rather than waiting for business to come.
Taking action to improve your website and brand (00:32:32) Becca encourages listeners to set goals, revisit their values, and evaluate if their website and brand are still aligned, and take action if necessary.

This year I flew out to Vegas for Wedding MBA 2023 and it was a blast! I caught up with my American educator friends, investigated new technology for all of you and met many new friends along the way. With 5800 delegates and SO much great education to choose from, Wedding MBA is one of the biggest wedding industry conferences in the world.
During this years event I caught up with the speakers, exhibitors and attendees to find out what they had been learning so I could share it with all of you!
Next years Wedding MBA is taking place from November 12th -14th 2024 - so who's coming with me to Vegas?
A huge thank you to all my contributors for this episode:
Infinity Events
Alan Berg
Andrea Shah
Boho Chic Dreams
I do decorating
The Wellbeing Farm
Gifyyy
Jazmyn and Co
Cake and Crumble
Jenny Mcalpine
Goldsboro events center
Oduberg Law
Morningside Inn
The Wedding Summit Series
Marry Me Tampa Bay
OFD Consulting
Renee Dalo
Sara does SEO
Terrica
The Flower Cart Carrollton
The Budget Savvy Bride
The Venue RX
Lion Hills Vineyard
Wedding MBA
Time Stamps:
The importance of attending networking events (00:02:52) Becca highlights the importance of attending networking events and conferences to make connections and gain inspiration.
Exploring software options in the wedding industry (00:04:37) Becca discusses the expo...

Do you ever look at the wedding pros who are at the top of their game and wonder how they got there? Wedding photographer Stuart Wood is well known for his fine art, high end fashion style wedding photography. Working at venues such as the Four Seasons and The Savoy and travelling the world shooting weddings - his career is thriving. In today's episode I ask the questions about HOW he got to this point, to debunk the 'overnight success' theory and to show you what's possible.
Find out more about Stuart
Follow Stuart on Instagram
Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:
https://www.facebook.com/groups/weddingprosreadytogrow/

Find out more about how I can help you grow your wedding business over on my website or Instagram page:
www.beccapountney.com
www.instagram.com/beccapountney
Time Stamps:
Transitioning from Supermarket Manager to Photographer (00:02:07) Stuart discusses his journey from being a potential supermarket manager to pursuing his passion for photography.
Support and Taking the Leap (00:04:26) Stuart talks about the support he had from his family and the importance of embracing opportunities and taking risks.
Photographing Celebrities (00:07:26) Stuart shares his experience of reaching out to 250 celebrities and successfully photographing 25 of them, which changed his life and gave him valuable experience.
The transition to photography (00:09:42) Stuart discusses how he started in photography, his initial lack of creativity in weddings, and his journey to getting opportunities in the industry.
The big break with the BBC (00:10:41) Stuart shares his experience working on the set of Pride and Prejudice and how he got the main shot for the poster, leading to a significant breakthrough in his career.
Getting the Radio Times cover (00:11:38) Stuart talks about his goal of getting the Radio Times cover and finally achieving it in 2007 with a portrait of James Nesbitt in Jekyll's, highlighting the importance of persistence and hard work.
The transition to high-end weddings (00:19:57) Stuart discusses his decision to transition from regular wedding fairs to high-end venues like the Atelier, the Savoy, and the Four Seasons.
Opportunity at the Four Seasons (00:20:48) Stuart shares how he got the opportunity to photograph his team captain's wedding at the Four Seasons and how it led to becoming one of their recommended photographers.
Importance of relationships and representation (00:24:06) Stuart emphasizes the importance of building relationships, representing clients properly, and being professional in order to gain trust and recommendations from venues and clients.
The importance of branding and delivering quality (00:29:57) Stuart discusses the importance of having strong branding and delivering high-quality work to stand out in the luxury photography industry.
Challenging yourself and pushing boundaries (00:32:50) Stuart emphasizes the importance of getting out of your comfort zone, taking...

It's that funny time of year, enquiries are down, wedding season has slowed and the whole world is thinking about Christmas.
With 2 whole months until the end of the year, now is the time to get on top of the admin, build new business connections and get all the jobs done that you never have time for.
In this episode I am sharing 8 things you can do this winter to make a positive impact on your wedding business.
Join the Wedding Pro Members Lounge
Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:
https://www.facebook.com/groups/weddingprosreadytogrow/

Find out more about how I can help you grow your wedding business over on my website or Instagram page:
www.beccapountney.com
www.instagram.com/beccapountney
Time stamps:
Take a Break (00:00:56) Importance of taking a break during the quieter season to enjoy family time and recharge.
Don't Panic (00:01:44) Advice to not panic when inquiries are quiet and to ground oneself with logic and look at the facts.
Brush Up on Learning (00:03:18) Using the quieter season to learn new skills, brush up on knowledge, and invest in personal development.
Work on connections (00:09:39) Meeting up with other wedding professionals This topic discusses the importance of organizing meetups with other wedding professionals, whether it's for networking events or simply grabbing a cup of coffee.
Collaborate with venues (00:10:26) Connecting with wedding venues This topic suggests reaching out to wedding venues during the quieter season to build relationships and explore potential collaborations, such as taking photos, recording Instagram reels, or providing services for their events.
Automate processes (00:13:24) Automating business processes This topic highlights the benefits of automating business processes, such as email sequences and lead generation, during the quieter season to save time and improve efficiency in the future. It also mentions the possibility of outsourcing certain tasks and organizing files and finances.