Wellness Pro Show

Cate Stillman, Wellness Pro Academy
  • 4.7 (26)
  • Alternative Health
  • Updated Weekly

The Yoga Health Coaching Podcast helps people find a coach, become a Yoga Health Coach, and become a better Yoga Health Coach. Our YHC Podcast team speaks for all levels of thrive seekers, Yoga Health Coaches, and professionals in the health and wellness industry. This show is supporting wellness professionals in evolution of their entrepreneur career. Through sharing of a personal professional experience of our Yoga Health Coaches, in this show our tribe will be empowered on their dream career journey. Our audience is a wide range of people wanting a health breakthrough to local community wellness leaders, including other health coaches, the Yoga Health Coaches, the Yogahealer Podcast fans, and other wellness professionals. Yoga Health Coaches beside Yoga Health Coaching Blog will be trained with Podcast tools for communication with their audience. They are hosting show, choosing topics and spreading good vibes.

  1. 1d ago

    What if your business could revolve around your life instead of the other way around?

    In this candid episode of the Wellness Pro Show, Cate Stillman sits down with Brenda Rigney — former COO of an $80M business turned company-of-one entrepreneur, founder of SKOOL Scale Camp, and one of the most successful summit hosts on the SKOOL platform — for a deep-dive conversation on how to build a genuinely location-independent business without losing revenue or engagement. Brenda walked away from a corporate role trending toward a $500K solo business to intentionally rebuild everything around a different question: What if my business revolved around my life instead of my life revolving around my business? The answer became SKOOL Scale Camp — a freemium community that has grown to over 13,000 members across two brands, generates $55K summits in 2 months, and runs entirely from wherever Brenda happens to be in the world (currently Northern France, previously Spain, next stop London). Cate mirrors the parallel arc from her own 25-year online business journey — from HD Conference calls in 2001, through the launch of her own summit in 2015, to running Yogahealer, Club Thrive, and Wellness Pro Academy on SKOOL today. Together, they unpack what has genuinely shifted for wellness pros and online entrepreneurs, and where the leverage now lives. Together, Cate and Brenda explore: The Summit-as-Traffic-Engine: How Brenda's June 2025 launch summit brought 950 people into her community — and how her October and November summits collectively brought in 9,000 members and $55K in revenue Why SKOOL Won This Round: The specific engineering choices, funding, and forum-first UX that make SKOOL the current gold standard for community engagement — and why underfunded LMS platforms quietly decay over time The Three Revenue Streams of a Freemium Community: Sponsored speaker slots ($150-$575), premium/VIP membership tiers, and standalone high-ticket coaching packages — and how they compound without adding complexity The 60% VIP Discount Play: How Brenda structured monthly premium at $49 vs. annual VIP with 60% savings — and why the math still works even when accounting for monthly churn Onboarding Over Courses: Why creating more content is the biggest waste of time for community owners in the age of AI — and what to build instead (challenges, leaderboard gamification, live sessions turned into micro-courses) The Leaderboard as Conversion Signal: How gamification isn't about competition — it's a diagnostic for identifying which members are actually ready to buy Free vs. Paid Community Design: Why giving away too much for free is the #1 reason freemium models fail — and the "2% of the cake" rule for what to put in free vs. paid tiers The AI + One Human Team: Brenda's actual team stack — one longtime creative director (10-15 hours a month for integration work) plus a Claude-powered content team, growth strategist, and AI-first workflows Why Small Doesn't Mean Slow: How a $9 offer sold to a warm community of 13,000 can generate $5,000 in a single day — and why volume is now a viable path alongside high-ticket for the right personality The Speaker Recruitment Framework: How Brenda gets 75+ speakers per summit by starting with 1-2 anchor speakers and letting the network snowball — plus her "must reach Level 5 in the community" contingency This episode is a practical, honest look at what actually works for solo wellness pros, coaches, and mid-career women entrepreneurs building sustainable businesses in the era of AI and community platforms — without burning out chasing scale. Notable Quote: "It used to be like, when I do a summit, I have to be at home with all my stuff — camera, lights, all this. Now I'm like, why am I here? I could be in Paris running a summit. I could be in London running a summit. That's where this whole business model came for me. Not from scarcity — from abundance. I want my business to revolve around my life." Connect with Brenda Rigney: Website: brendarigney.com Community: SKOOL Scale Camp (free to join on SKOOL) Connect with Cate Stillman: Website: wellnesspro.academy Podcast: Wellness Pro Show Books: Body Thrive, Master of You, Primal Habits, Uninflamed Referenced in this episode: SKOOL (community platform) Sam Ovens (SKOOL founder) Alex Hormozi (referenced) Claude AI (Brenda's primary AI content team) MailChimp, Stripe integrations Meta Ads for summit promotion If you're a wellness pro, coach, or mid-career entrepreneur wondering whether it's actually possible to build a real business that funds a location-independent life, this conversation is a working example — from two women who've done it, at different scales, with completely different offer stacks.

  2. 3d ago

    Rip Off the Bandaid: Migrating Platforms, Repositioning Your Practice, and Why Community Is the Missing Piece

    In this candid Wellness Pro Hotline episode, Cate Stillman sits down with Ally Watters — Wellness Pro Academy member, longtime bodyworker, and founder of Thrive Mode — for a real-time coaching session on the two hardest transitions most wellness pros face: migrating platforms and repositioning their business identity. Ally has been running her coaching offer on Hey Marvelous for years alongside a busy bodywork practice, weekly Thursday group calls, and email campaigns in MailChimp. The engagement she wants is there in her live sessions, but not in the forum — because her current platform simply doesn't foster it. As she considers migrating to SKOOL, she's also facing a bigger identity shift: moving from "bodyworker who coaches on the side" to "coach who does bodywork on the side." Cate walks her through both moves in real time — including how to migrate without rebuilding everything, why community engagement is the true multiplier of member success, and how to reposition existing clients into the new structure without losing them. Together, Cate and Ally explore: Why "Personal Netflix" platforms are quietly dying: The war for attention is now a battle between well-funded platforms, and if your LMS isn't investing in engagement features, you're losing every day you stay on it Rip Off the Bandaid Migration: Why waiting until "next season" to migrate is often a mistake — and how to move the 20% of content that actually matters instead of trying to port your entire library Why SKOOL Beats Facebook Groups and Hey Marvelous: The specific engineering choices (DMs, leaderboards, forum-first UX) that make SKOOL the current gold standard for wellness club engagement Community Is the Health Intervention: Why habit change requires other people also standing in the kitchen struggling — and why lone-wolf clients almost always regress The 20-Member Business Model: How Cate reframes Ally's mental math from "I need 300 customers" to "I need 20 members" — and how that changes every tech decision Manual Beats Fancy at Small Scale: Why enrolling 20 members a year doesn't require Zapier automations, complex funnels, or expensive integrations — a 10-minute onboarding checklist works better Repositioning as Service: How to move existing bodywork clients into your coaching container without them feeling upsold — by anchoring the change in their desired results, not your business needs The Daily 10-Minute Club Habit: What Cate does (and should do more of) inside SKOOL each day to keep engagement compounding — including shoutouts, message replies, and polls Gaming the Behavior You Want: Incentives like "$10 at Whole Foods" or "an ace in your back pocket for a 20-minute critical issue call" as low-cost ways to shift member behavior into the new platform This episode is a working example of what a Wellness Pro Hotline session looks like — no theory, no fluff, just direct coaching on the exact obstacles wellness pros hit as they scale from transactional to transformational. Notable Quote: "Some people are self-employed. There's a lifestyle cost that goes with that. Part of it for us is we have so much agency, we have so many choices, that it's easy to get caught up. But rarely do we have 300 customers. We usually have 20 to 35. So it doesn't need to be that fancy." Connect with Ally Watters: Thrive Mode Coaching Program Wellness Pro Academy Member Connect with Cate Stillman: Website: wellnesspro.academy Podcast: Wellness Pro Show + Wellness Pro Hotline Books: Body Thrive, Master of You, Primal Habits, Uninflamed Referenced in this episode: SKOOL (community platform) Hey Marvelous (legacy LMS) MailChimp + Stripe integrations Alex Hormozi teachings If you're a wellness pro considering a platform migration, repositioning your business, or wondering whether community engagement is really worth the effort — this real-time coaching session is your working example.

  3. 4d ago

    From Lawyer to Life Coach: Building a Business Around Your True Calling

    In this special episode of the Wellness Pro Hotline, Cate Stillman sits down with Marita Robinson — a Colorado-based attorney turned mediator — for a live Future You coaching session on how to build a business that fits your life instead of running it. Marita spent years in litigation and public defender work before recognizing what many wellness-oriented professionals eventually see: the traditional legal path was misaligned with the woman she was becoming. In this recorded coaching call, Cate and Marita work in real time to design a new business model — one that combines Marita's mediation license with holistic support for individuals and couples navigating major life transitions. The result is a working concept Cate helps Marita name on the spot: The Healthy Split — a boutique mediation and life design practice for highly conscious clients moving through divorce, career pivots, and other identity-level transitions. Together, Cate and Marita explore: Why "certification collecting" is often expensive procrastination: How Marita's law degree and lived experience already qualify her to lead this work, without another program The Bridge vs. The Breakaway: When to stay with an existing platform (Marita's mediation license) versus when to build your own brand from scratch — and how to run an upsell path inside a larger container Live Business Model Design with AI: Watch Cate work with Claude in real time to sketch pricing tiers, target client personas, and premium boutique positioning The "Aftercare Club" Concept: Why most divorce lawyers disappear after the papers are signed — and how a 10-week Fresh Start Community can become the highest-value part of the offer Regional Word-of-Mouth Marketing: How to build a high-end holistic practice in a small mountain town with two to three leads a week — no funnel required Choosing Your Niche by Elimination: Why the ideal client for Marita isn't a teenage girl or a coaching prospect, but the highly conscious couple or professional woman facing a major legal transition The Cognitive Edge of Body Work in Legal Decisions: Why a dysregulated nervous system cannot negotiate effectively — and how physical grounding leads to faster, cleaner settlements Structuring for Return on Investment: Cate walks Marita through the math of one high-ticket sale covering the full Wellness Pro Academy investment — the "earn while you learn" model Manifesting the Nest, Not Just the Job: How focusing creative energy on a specific business container invites the whole life it's designed around This episode is a rare inside look at how Cate coaches inside Wellness Pro Academy — combining business strategy, personal healing, and real-time AI-supported market research into one session that leaves Marita with a working business concept, a target client, and a next step. Notable Quote: "We need a business system that works for your lifestyle, first and foremost. So that as you go through these stages, you're not bringing your energy out to other people's organizations — you're receiving in and building your own tidy growth engine." Connect with Cate Stillman: Website: wellnesspro.academy Podcast: Wellness Pro Show + Wellness Pro Hotline Books: Body Thrive, Master of You, Primal Habits, Uninflamed If you're a wellness pro, coach, or professional wondering how to combine your existing expertise into a business built around your real life, this episode is a working example of how it can be done.

  4. May 15

    When to Add a Certification — or Not: An Honest Conversation with Carey Peters

    About this episode: In this episode of the Wellness Pro Show, Cate Stillman sits down with Carey Peters, Co-Founder of Health Coach Institute (HCI), for the most candid conversation about certifications the wellness industry rarely gets to hear. Carey has spent more than two decades training tens of thousands of coaches across more than 50 countries, building and successfully exiting one of the largest coach training organizations in the world, and now mentoring founders and executives at the highest level of their careers. Her perspective on when a certification is the smartest investment you will ever make, and when it is simply a very expensive form of procrastination, is hard-won, deeply practical, and refreshingly direct. This conversation traces Carey's unlikely journey from working actress to accidental entrepreneur, through the creation of Holistic MBA and then Health Coach Institute, all the way to a multi-million dollar exit in 2023. Along the way she shares the inside story of how HCI scaled rapidly by marrying a powerful coaching methodology with sophisticated lead generation, what happens to a founder's vision when private equity enters the picture, and what she now knows about building something that lasts. For wellness professionals weighing their next investment, whether that is enrolling in a program, creating their own certification, or building a membership-based business model, this episode offers the clearest and most honest framework available for making that decision well. Key Takeaways: The Certification Collecting Trap: Why endless training can become a comfortable and costly form of avoidance, and how to recognize when that is what is happening The Green Light for Creating Your Own Certification: Why the signal to build your own program is not a methodology in your mind but proven results with real clients who are already asking you to teach them what you do Accreditation in Context: What bodies like ICF and the National Board of Health and Wellness Coaches actually mean for your business, and how to evaluate their value specifically for your audience at point of sale Confidence Comes From Doing: Why every coaching school produces graduates who struggle with confidence, and why the only real cure is working with more clients, not enrolling in more programs The Business Model is the Differentiator: Why for practitioners who already have a stack of credentials, a sustainable business model moves the needle far more than another certification ever will What Private Equity Does to a Founder: The honest account of what changes when outside investors or buyers enter a coaching business, and what founders need to know before they take that path Resources and Links: Carey Peters Website: https://careypeters.com Health Coach Institute: https://www.healthcoachinstitute.com Wellness Pro Hotline: https://api.leadconnectorhq.com/widget/bookings/wellness-pro-hotline Wellness Pro Academy: https://wellnesspro.academy Yogahealer: https://www.yogahealer.com About the Guest, Carey Peters: Carey Peters is the Co-Founder of Health Coach Institute, one of the world's leading health and life coach training programs, where she helped train tens of thousands of coaches across more than 50 countries. A Master Health and Life Coach, speaker, and trusted business mentor, Carey spent more than two decades teaching coaches how to deliver real transformation and build sustainable, profitable practices. She now works at the executive level with founders and leaders navigating their next chapter. About the Host, Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy. For more than two decades she has helped wellness professionals build thriving membership communities rooted in ancient wisdom and innovative structure. She is the author of Body Thrive, Master of You, Uninflamed, and Primal Habits. Wellness Pro Academy: https://wellnesspro.academy Yogahealer: https://www.yogahealer.com Primal Habits: https://amzn.to/3OvfPOx Uninflamed: https://amzn.to/3UUBgJ2 Body Thrive: https://amzn.to/3udNFR0 Master of You: https://amzn.to/3OlfoGn   What would shift in your practice if you stopped waiting to feel ready, and started treating your next client session as the only certification that actually matters?

  5. May 9

    How to Build a Membership Club Around Aligned Motherhood

    About this episode: In this episode of the Wellness Pro Show, Cate Stillman sits down with Jennifer White of JJEmmaWhiteCoaching.com — a Club Thrive and Wellness Pro Academy member who is in the process of building her own membership club around aligned motherhood. What unfolds is a real-time coaching session on one of the most common questions wellness pros face when transitioning from one-on-one coaching into a club model: how do you create shared experiences and group cohesion while still honoring each member's individual journey? Cate walks Jennifer through the foundational frameworks that underpin every successful club — from the 7/30 onboarding experience that turns new members into true insiders, to mapping core competencies across a seasonal annual rhythm that members genuinely look forward to renewing each year. Jennifer shares her five core competencies for aligned motherhood — including deconditioning motherhood, reclaiming identity, and aligned parenting — and together they explore how tools like soul collage, the deathbed perspective exercise, and intentional seasonal themes can create the kind of belonging that keeps members coming back not just for the content, but for the community. This episode is a masterclass in club architecture for any wellness pro ready to move beyond one-on-one work and into a model that scales with depth, not just numbers. Key Takeaways: Cohesion Over Customization: Why shared experiences at the same time create more transformation than personalized tracks running independently The 7/30 Onboarding Framework: How to design the first seven and thirty days so every new member feels like they have made the team Core Competencies Mapped to Seasons: How to turn your expertise into a living annual curriculum that members cycle through with increasing depth each year Soul Collage as a Club Practice: How intuitive creative tools pull members out of consumption mode and into the role of creator — a shift that accelerates transformation Structure Precedes Evolution: Why the most transformational group experiences are also the most intentionally structured ones Resources & Links: Jennifer White Coaching: https://jjemmawhitecoaching.com Wellness Pro Academy: https://wellnesspro.academy Yogahealer: https://www.yogahealer.com About the Host – Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy. For over 25 years, she has guided wellness professionals and individuals to align their habits, health, and business with natural intelligence and sustainable practices.

  6. Mar 8

    From Many Programs to One Membership with Paula Pister

    About this episode Many wellness professionals build businesses around courses, retreats, and consulting packages. Over time, this can lead to a cycle of constant launching without sustainable growth. In this episode, Cate Stillman speaks with Paula Pister about her transition from running many small offers to building a year-long membership community called Club Radiance. They explore how wellness entrepreneurs can shift from fragmented offerings toward a deeper container where transformation happens through community, accountability, and long-term commitment.     Key Takeaways The Limits of Endless Programs Launching courses and workshops repeatedly can lead to burnout and inconsistent revenue. The Power of Community Containers Transformation deepens when people grow together in a structured community. Clarity Creates Momentum Having one core offer makes marketing and enrollment much simpler. Collaboration Over Competition Wellness professionals can strengthen their impact by partnering and sharing expertise. Technology as a Support Tool AI tools can accelerate the business building process while preserving human connection.     Resources & Links Paula Pister https://mindbodybright.com Wellness Pro Academy https://wellnesspro.academy Yogahealer https://yogahealer.com     About the Guest Paula Pister is the founder of MindBodyBright and creator of Club Radiance, a community focused on helping midlife women reclaim vitality through ancient wisdom and supportive community practices.     About the Host – Cate Stillman Cate Stillman is the founder of Wellness Pro Academy and Yogahealer, where she helps wellness professionals build sustainable businesses through transformational membership communities.   What would your wellness business look like if you focused less on launching programs and more on leading a community over time?

  7. Mar 2

    Pricing, Nervous System Regulation, and Scaling Your Wellness Business with Linda Hunt

    About this episode: In this episode of the Wellness Pro Academy Podcast, Cate Stillman sits down with Linda Hunt of sumsolutions.com to explore the deep connection between your business structure, your pricing, and your nervous system . Linda, a pioneer in remote accounting and business consulting, shares how clarity and structure allow business owners to lead with confidence rather than burnout . Together, they unpack the "ugly side" of unsustainable business practices and how to move toward a model that supports you emotionally and physically . Linda introduces the concept of the Minimum Aligned Price (MAP)—the baseline rate required to live sustainably and stress-free . This conversation bridges the gap between technical "craft" and the business leadership required to guide clients toward life-changing transformations . Rather than trading hours for dollars, Cate and Linda emphasize shifting toward results-based pricing and building "clubs" or communities that remove the practitioner from the exhausting "monkey in the middle" position . Key Takeaways: The Minimum Aligned Price (MAP): How to calculate a rate that accounts for your desired salary, business expenses, and actual client-facing hours, including strategic "thinking time" . Nervous System Regulation: Why your body "keeps score" and how to handle the "wobble" in your voice when raising your rates . Results-Based vs. Time-Based: Shifting the focus from consultations to the value of the end transformation for the client . Structure Precedes Evolution: Why a bounded, clear business structure is required to hold you so you can do your best transformational work . Caring Without Caring: Maintaining compassion and boundaries without overcompensating for a client's results or leaking energy . This episode is essential for wellness professionals who are ready to stop "babysitting" and start leading a sovereign, profitable business that supports their lifestyle . Resources & Links: Sum Solutions: https://sumsolutions.com Free Training: The Perfect Pricing Formula Book: The Money Conversation by Linda Hunt (Coming March 2026) Wellness Pro Academy: https://wellnesspro.academy Yogahealer: https://www.yogahealer.com About the Guest – Linda Hunt: Linda Hunt is the founder of Sum Solutions, where she helps business owners find the clarity and structure needed to lead with confidence . With decades of experience in accounting and coaching, she specializes in "pricing resets" that recalibrate a business to support the owner's capacity and nervous system . About the Host – Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy . For over 25 years, she has guided wellness professionals to move beyond transactional models into high-commitment, high-ticket membership communities . Tune in and reflect: "What is your Minimum Aligned Price, and is your current business structure holding you—or are you exhausted from holding it?"

  8. Jan 2

    Dad Nation- Approach to Men's Wellness | Mitchell Osmond

    About this episode: In this episode of the Wellness Pro Academy Podcast, Cate Stillman sits down with Mitchell Osmond to explore what it really takes to grow a wellness business that is profitable, sustainable, and aligned without burning out or losing the heart of your work. Together, they unpack the behind-the-scenes realities many wellness entrepreneurs face: inconsistent revenue, wearing too many hats, unclear positioning, and the constant tension between serving clients deeply and running a business that actually supports your life. Mitchell shares practical insights on leadership, business clarity, and operational focus helping wellness professionals shift from reactive decision-making into intentional growth. This conversation bridges strategy and self-leadership, offering grounded guidance for those ready to mature their business without sacrificing integrity or wellbeing. Rather than chasing hustle or hype, Cate and Mitchell emphasize building strong foundations clear offers, aligned systems, and values-driven decisions that allow your work to scale in a way that feels sustainable and human. Key Takeaways: Why many wellness businesses plateau and how to move beyond survival mode The importance of clarity in offers, roles, and leadership How sustainable growth starts with better decision-making, not more effort Shifting from operator energy into long-term business stewardship Building a business that supports your nervous system, not drains it This episode is especially valuable for wellness professionals who know their work makes an impact—but are ready for their business to feel more stable, spacious, and profitable. Resources & Links: The Dad Nation: https://www.dadnationco.com/ Wellness Pro Academy → https://wellnesspro.academy Yogahealer → https://www.yogahealer.com About the Host – Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy. For over 20 years, she has guided wellness professionals to build businesses rooted in body intelligence, aligned leadership, and sustainable growth. Tune in and reflect: What would change if your business supported your energy as much as your mission?

See All (384)

4.7
out of 5
26 Ratings

About

The Yoga Health Coaching Podcast helps people find a coach, become a Yoga Health Coach, and become a better Yoga Health Coach. Our YHC Podcast team speaks for all levels of thrive seekers, Yoga Health Coaches, and professionals in the health and wellness industry. This show is supporting wellness professionals in evolution of their entrepreneur career. Through sharing of a personal professional experience of our Yoga Health Coaches, in this show our tribe will be empowered on their dream career journey. Our audience is a wide range of people wanting a health breakthrough to local community wellness leaders, including other health coaches, the Yoga Health Coaches, the Yogahealer Podcast fans, and other wellness professionals. Yoga Health Coaches beside Yoga Health Coaching Blog will be trained with Podcast tools for communication with their audience. They are hosting show, choosing topics and spreading good vibes.

Information

  • Creator
    Cate Stillman, Wellness Pro Academy
  • Years Active
    2017 - 2026
  • Episodes
    384
  • Rating
    Explicit
  • Copyright
    © 2026 by Cate Stillman, Yogahealer LLC
  • Show Website
    Wellness Pro Show