Mike Spier, the new president and CEO of U.S. Wheat Associates, joins Aaron Harries and Justin Gilpin to talk about the relationships, strategy, and boots-on-the-ground work behind U.S. wheat exports. Spier shares how his career took him from the West Coast grain trade to overseas posts in Egypt, the Philippines, and Singapore, and how those experiences shaped his view of global wheat demand, trade shifts, and customer trust. The conversation covers strong hard red winter wheat export sales, the rise of private flour mills in markets like Egypt and Indonesia, new opportunities in places such as Bangladesh and Latin America, and how added USDA export promotion funding can help U.S. Wheat Associates expand staff, technical support, and market development. It is a timely look at why long-term relationships, farmer voices, and smart investment still matter in an increasingly competitive global wheat market. Top 10 takeaways Mike Spier brings deep overseas and merchandising experience into the top U.S. Wheat Associates role. U.S. Wheat’s long-term relationships remain one of its biggest competitive advantages. Global wheat trade has shifted from government buying toward privatized milling and more technical engagement. Hard red winter wheat has been a major driver of improved export sales this marketing year. Increased USDA promotion funding gives U.S. Wheat room to expand staff and try more ambitious market-development efforts. Bangladesh stands out as a meaningful growth market for U.S. wheat. U.S. Wheat publicly announced a multiyear 700,000-metric-ton annual commitment. Consumer-facing campaigns may become more important as wheat misinformation spreads online. Logistics still matter: freight, rail competition, and landed cost all shape whether U.S. wheat wins business. Sustainability matters to buyers, but wheat customers often want credible data before they want formal certification. Farmer voices are still powerful in export markets because customers trust firsthand production perspectives. Detailed Timestamped Rundown 00:02–00:46 Aaron Harries opens the episode, introduces Wheat’s On Your Mind, and welcomes Mike Spier, newly installed president and CEO of U.S. Wheat Associates, with Justin Gilpin joining the conversation.00:46–01:55 Spier outlines his career path: starting in the grain trade, joining U.S. Wheat Associates in Portland, and later serving in overseas offices including Cairo, Manila, and Singapore.01:55–02:44 He reflects on how overseas work was never the original plan, but became a defining part of his career and his passion for representing U.S. wheat farmers abroad.02:44–03:09 Spier notes that U.S. Wheat Associates has 13 overseas offices and three U.S. offices: Portland, Arlington, and Manhattan. U.S. Wheat’s staff directory confirms Mike Spier as president and CEO and lists those major offices.02:57–03:12 The group highlights milestone anniversaries for the Tokyo and Taipei offices, underscoring the long-term relationships U.S. Wheat has built with overseas customers.03:12–05:22 Justin asks about mentors who shaped Spier’s career. Spier points to John Odes and Dick Prower as especially influential in teaching him both wheat marketing and the realities of working overseas.05:22–07:25 The conversation turns to the changing global wheat trade. Spier explains how markets such as Egypt and Indonesia shifted from government buying toward privatized milling systems, creating more need for technical training and relationship-based market development.07:25–09:13 Spier shares his early priorities as CEO: strengthen relationships, expand exports and market share, drive innovation, improve producer outreach, and make better use of new USDA funding.09:13–10:55 He details staffing changes, including new technical and consulting roles in Brazil, Italy, Casablanca, Singapore, Mexico City, and the Philippines, plus communications support. U.S. Wheat’s current public materials and staff directory reflect the organization’s global structure and leadership team.10:55–12:59 The group discusses misinformation about wheat and consumer perception. Spier says U.S. Wheat is looking at more consumption-focused campaigns in key markets, building on work in the Philippines and exploring similar efforts elsewhere.12:59–14:31 Spier says export sales are up year over year, with hard red winter wheat accounting for much of the improvement, even as competition intensifies from Argentina, Canada, Australia, and Russia.14:31–15:33 They talk about wheat’s diversified customer base and how that gives the industry resilience compared with commodities that depend heavily on just a few markets.15:13–16:18 Spier credits grower groups and wheat organizations for advocating increased MAP and FMD funding, and says the additional support will allow more activity, more innovation, and more strategic risk-taking overseas. USDA’s export market development programs continue to underpin cooperator efforts, while U.S. Wheat has said recent agreements and outreach are helping expand demand.16:18–18:14 The discussion shifts to emerging opportunities, including aquaculture feed in Central and South America and the Bangladesh market. U.S. Wheat announced a Bangladesh commitment of 700,000 metric tons annually, aligning with what Spier describes in the episode.18:14–20:21 Logistics comes into focus, including ocean freight, landed price, and rail competition. Justin raises concerns about freight and transportation costs that ultimately hit wheat farmers’ returns.20:21–21:45 They address sustainability. Spier says wheat buyers generally want science-based information more than formal certification, though some customers do require more detailed documentation.21:45–23:49 The value of farmer leadership takes center stage. Spier explains why hearing directly from growers makes a stronger impression on customers than hearing the same message only from staff.23:49–24:53 Spier recaps a recent trip to Washington, D.C., saying he came away encouraged by support for U.S. wheat farmers and by momentum around programs like Food for Peace.24:53–25:54 The episode closes with optimism about the year ahead, an invitation to future U.S. Wheat meetings in Manhattan, and a brief salute to retiring Kansas wheat leader Cindy Falk. Kansas WheatWheatsOnYorMind.com