Business Your Way

Caryn Gillen

Business Your Way is a podcast for those of us who have always done things in our own way. This show offers quick perspective shifts from Caryn, ideas that crack something open for you from a guest, and live coaching. It’s the relevant, interesting, permission-giving stuff you want to hear about because it will create more space for you to do business YOUR way! ⇒ Follow Business Your Way on your favorite podcast platform, then leave us a rating and review. Thanks for listening!

  1. 4d ago

    217: How to Use Speaking to Grow Your Coaching Business with Laurie-Ann Murabito

    Speaking might be the most underused growth strategy in your business. In this episode of Business Your Way, Caryn sits down with Laurie-Ann Murabito, a speaker trainer and speaking strategist who went from painfully shy to a professional speaker. She now helps coaches and entrepreneurs get known, get booked, and get clients through the power of speaking. Laurie-Ann shares about her signature framework for crafting a speech that converts (including the two questions you must answer before writing a single word), how to think about speaking in a whole new way (hint: your podcast, your sales calls, and your live videos all count), and the mindset shift that will change how you show up on stage and on camera. You'll also hear why niching into a specific industry's speaking circuit could be your fastest path to visibility, how to work a room before you even take the mic, and what to do when everything goes wrong. If you've been putting off getting on stages — virtual or in-person — this conversation will change that. ----- ** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! ** ----- To learn more about and connect with Laurie-Ann, visit: https://speakandstandout.com/ ----- To learn more about and connect with Caryn, visit: https://caryngillen.com/ ----- Tags: public speaking for coaches, speaking to grow your business, speaker training, business visibility

    40 min
  2. Jun 18

    216: How to Market, Sell, and Coach in a Way That Actually Feels Like You

    Do your marketing, sales, and coaching delivery all feel like the same person? In this episode of Business Your Way, we talk about what it really means to promote your way — not just in your marketing, but in every decision you make about how you run your business. This isn't about tactics. It's about staying bought in on who you are, so the world's noise doesn't pull you off course. Congruence, the felt experience of your marketing, sales, and delivery all matching, is one of the most powerful and underrated things you can build into your coaching business. When clients say, "You talk just like you write" or "working with you is exactly like listening to your podcast," that's the goal. If you're a coach who keeps second-guessing your approach, absorbing everyone else's framework, or feeling like your business doesn't quite fit — this episode will help you come back to your way and stay there. Topics covered: Why promoting your way starts with selling yourself on it firstThe concept of congruence across marketing, sales, and deliveryHow your values shape your offers Why business is leadership, and what to do if you're not sure you want to leadRecommitting to your decisions when the world keeps offering you other pathsWhy coaching skills are valuable, whether or not you run your own business🎯 Want help building a business that feels like you all the way through? Book a sales call with Caryn here. [https://clients.caryngillen.com/public/appointment-scheduler/6560fa439474035a892b07c7/schedule] Tags: values-based business, how to market as a coach, coaching business tips

    8 min
  3. Jun 17

    215: The #1 Skill Every Coach Needs to Filter Business Advice

    Are you taking business advice from people who don't actually know you, your goals, or where you're trying to go? In this episode of Business Your Way, Caryn breaks down one of the most important — and overlooked — jobs you have as a business owner: protecting your business your way. Caryn covers why well-meaning advice from even successful entrepreneurs can send you in the completely wrong direction, how to recognize when you're consuming 7-figure advice that doesn't apply to your 5- or 6-figure business, and why discernment is the skill that separates coaches who stay stuck from those who build sustainable, profitable businesses. You'll also hear why always knowing what you're selling is one of the most protective things you can do for your business, and how to use your values and financial goals as filters to cut through 90% of the noise online. If you're a life coach or small business owner tired of buying random courses, second-guessing your strategy, or feeling pulled in every direction, this episode is your reminder to return to yourself and protect your mission. Topics covered: Why not all advice is created equal — even from people who've "made it"The danger of learning ahead of where you are in businessTreating your business like a newborn (and what that means practically)Always selling: why cash is the ultimate business protectorHow to develop discernment so you stop buying things you don't needUsing your values to filter out tactics that won't work FOR YOU🎯 Ready to get clear on where your business is going? Book a sales call with Caryn here. [⁠https://clients.caryngillen.com/public/appointment-scheduler/6560fa439474035a892b07c7/schedule⁠] Tags: stop taking business advice from people who don't know your business, business discernment, business clarity

    12 min
  4. 11/12/2025

    213: How Collaboration Fuels Visibility and Growth for Life Coaches with Molly Claire

    In this episode, master coach and author Molly Claire joins us to share the power of collaboration, trust, and purpose-driven partnerships in business.  Molly recently co-authored She Rises, a book written with 12 of her master coaches, each contributing a chapter on their specialty — from inner boundaries and grief to perfectionism and nervous system regulation. This book is for any woman seeking growth and inspiration who wants to feel better equipped and more resilient in facing life's challenges. Grab it here: https://www.mollyclaire.com/she-rises Molly also opens up about her coaching journey in the early days, including her contract work with The Life Coach School, how saying “yes” to every opportunity built her reputation, and how that foundation of trust helped her grow a sustainable business. If you’re a life coach or small business owner ready to grow your influence and collaborate with aligned partners, this episode is for you. Here's your homework: Think about where your ideal clients are right now and whose audience needs your work. Where, and how, can you create a mutual referral network? ----- ** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! ** Prefer video (with closed captioning)? Head to YouTube: ⁠⁠https://youtu.be/8I8K5xxlyBA ----- Molly Claire is a Master Certified Life Coach who is passionate about helping her clients achieve their greatest potential. Molly speaks, teaches, and coaches women from around the world and believes that as individuals change, so does the world. Her business is merely an extension of how she feels about raising her kids—helping each of them to become who they are meant to be and create a fulfilling life. She is honored to have the opportunity to support women who make such a difference every day. Molly has always had a keen interest in brain development, specifically in early childhood. During her years as a stay-at-home mom, she created preschool groups and taught at a private preschool, always implementing strategies to encourage healthy brain development. When Molly found life coaching, she was amazed at how the cognitive process helped her change her life. That’s when she knew that she wanted to help other women understand their brains as well and understand (and change) their lives. Molly is double certified as a Master Life and Weight Loss Coach. She also trains coaches for The Life Coach School and walks with them side by side as they complete the certification process. Molly is the proud mom of a musician, an athlete, and a strong-willed bundle of “sugar and spice” (heavy on the spice). They are her pride and joy. They challenge her daily and are her greatest teachers. Molly Claire offers private and group coaching by phone, online, and through live retreats. Learn more at mollyclaire.com Connect on social: @mollyclairecoaching Check out her podcast: Life, Mastered with Molly Claire ----- To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans… Sign up for my weekly newsletter, The Playbook at caryngillen.com/blog.⁠⁠ Connect with me on social: I’m ⁠@caryngillen⁠ in all the places. Or schedule a free Coffee & Clarity Chat. I have lots of different options (and price points) for how I can support you. If you think I’m the coach for you, you’re probably right! Message me to connect, and we can figure out together where you fit.

    32 min
  5. 10/29/2025

    212: Turn Emails Into Experiences—Building Retention Through Connection with Nadine Nethery

    Today’s guest, Nadine Nethery, is a copywriter turned customer experience and retention strategist for savvy online business owners who want to attract, retain and wow their dream customers. In this episode, we discuss creating an intentional and client-driven email marketing strategy to keep your audience engaged (long-term) and transform your list into a loyal community of buyers and fans. Nadine shares: How to read the signals your audience is sending and let them guide the customer journey How to build genuine connection through consent and curiosity (instead of pressure) Why it's more important now than ever to be relatable and relevant in every email that you send Why you need a personal outreach strategy, even (and maybe especially) if you run automations Whether you’re starting or growing your first list or have multiple products/services and funnels, this episode will inspire you to treat every subscriber as the VIP they are. Homework / Reflection: Notice what triggers sales for youIdentify where automation could support connection (not replace it)Map your customer’s journey ----- ** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! ** Prefer video (with closed captioning)? Head to YouTube: ⁠⁠https://youtu.be/cG81JyP_WKA ----- Nadine Nethery is an audience-driven copywriter turned customer experience & retention strategist for savvy online business owners who want to intentionally attract, retain and wow their dream customers. Over the past 8+ years, Nadine has given hundreds of industry-disrupting online business owners the words to shine and the strategies to build a sustainable audience-centred business. And she’s on a mission to make mediocre brand experiences a thing of the past! Learn more at www.candocontent.com Connect on Instagram: @candocontent Check out her podcast: What Would They Do? ----- To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans… Sign up for my weekly newsletter, The Playbook at caryngillen.com/blog.⁠⁠ Connect with me on social: I’m ⁠@caryngillen⁠ in all the places. Or schedule a free Coffee & Clarity Chat. I have lots of different options (and price points) for how I can support you. If you think I’m the coach for you, you’re probably right! Message me to connect, and we can figure out together where you fit.

    31 min
  6. 10/15/2025

    211: Human Design for Business (Marketing and Selling) with Breanna Owen

    In this episode, Breanna Owen, an Email Energetics expert and Human Design strategist, chats with Caryn about marketing and selling. - Caryn shares her own story of how Human Design completely changed the way she sells - They dive into self themes, authority, and the six different profile lines (you'll be able to pick yours out even if you don't already know it) - They work through an example of Caryn deciding whether or not she should share something in her marketing - And how understanding Human Design for business allows you to show up as your best and truest self "Trying to do it the way you've seen someone else do it is not kind to yourself, and that's who we need you to be; it's the most magnetic." Get your free Human Design chart at jovianarchive.com. ----- ** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! ** Prefer video (with closed captioning)? Head to YouTube: ⁠⁠https://youtu.be/dlfMGVcGWBg ----- Breanna Owen helps entrepreneurs write emails that feel good to send — and impossible to ignore. As an Email Energetics expert and Human Design strategist, she blends intuitive insight with sharp strategy to transform “meh” messaging into magnetic, aligned content that converts with ease. Her gift? Identifying exactly what needs to shift — so the emails you send start working for you (even when you’re offline). www.owenyourmark.com/links Instagram: @OwenYourMark ----- To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans… Sign up for my weekly newsletter, The Playbook at caryngillen.com/blog.⁠⁠ Connect with me on social: I’m ⁠@caryngillen⁠ in all the places. Or schedule a free Coffee & Clarity Chat. I have lots of different options (and price points) for how I can support you. If you think I’m the coach for you, you’re probably right! Message me to connect, and we can figure out together where you fit.

    58 min
5
out of 5
116 Ratings

About

Business Your Way is a podcast for those of us who have always done things in our own way. This show offers quick perspective shifts from Caryn, ideas that crack something open for you from a guest, and live coaching. It’s the relevant, interesting, permission-giving stuff you want to hear about because it will create more space for you to do business YOUR way! ⇒ Follow Business Your Way on your favorite podcast platform, then leave us a rating and review. Thanks for listening!

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