When to Crowdsource Your Brand and When Not To

Crowdsourcing can be an effective way to engage your audience, but when it comes to defining your brand, it isn’t always the best strategy. In the latest episode of Inside Strategy, Jennifer Mulchandani, CEO, and Antra Montmarquet, Marketing Manager at Arlington Strategy, discuss when crowdsourcing works and when it can backfire.

The post When to Crowdsource Your Brand and When Not To first appeared on Arlington Strategy.