23 episodes
Why It Matters Michael Gough
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- Business
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5.0 • 1 Rating
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A collection of interviews with leaders who are passionate about something that is at risk of being overlooked. Sometimes it's a brand, a product or a service but it can also be an idea - something that is losing its relevancy for many.
And to re-establish relevance you need someone with vision and drive to explain why it matters.
These conversations are hosted by Michael Gough. He’s a consultant with over twenty-years experience in helping organisations develop clear, concise and compelling brand and marketing that delivers growth.
Get in touch with Michael using the email podcast@whyitmatters.co.uk
Or follow him on Instagram @ _whyitmatters_
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23. Why Legitimation Matters
Launching a business is exhilarating, but statistics can be daunting. Did you know, nearly 40,000 businesses launched last year? Yet roughly 20% face the harsh reality of failure within their first year. In a world inundated with startups, standing out and establishing credibility is paramount. Enter Dr. Norman Fraser, a seasoned entrepreneur with a knack for successfully navigating the business landscape. Join us as we delve into the concept of legitimation - the process of moving a groundbreaking idea from the fringes to the forefront. If you're a trailblazer in the startup realm, eager to challenge conventions and carve your niche in the market, this conversation is for you.
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22. Why seeing brand language as art matters
The American Poet Robert Frost said, “no tears in the writer, no tears in the reader”. Rob Self-Pierson from the Brand Language Studio suggests brands and marketing need to take a more artistic, creative approach to campaigns to make deep, memorable human connections. Listen to my conversation with Rob on why he believes seeing brand language as an art form matters.
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21. Why Resetting Returns Matters
Invest for change, not just cash. Danyal Satter, CEO of Big Issue Invest, urges us to rethink what makes a good return. He says it's time to broaden our view and appreciate the real impact all investments have. Listen in to my conversation with Danyal about why redefining returns is vital.
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20. Why Illustration Matters with Zoë Barker.
Being remembered is the heart of a good brand. Particularly at the point of purchase. And illustrations can be a good way for a brand to carve out a distinctive and memorable look. Zoe Barker is an established illustrator based in Norfolk. She has an enviable client list that includes the likes of Harrods, Cartier, The Telegraph, Radio Times, Red Bull and Virgin Atlantic, amongst many others.
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19. Why Human Experience Matters with Alexander Hoare.
Alexander is the first of the eleventh generation of the Hoare family to run Britain's oldest private bank. He is also a pioneer in social and impact investing and a founding partner of Snowball LLP. He talks about what it is like to run a family business with such a rich history.
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18. Why Financial Communication Matters with Faith Liversedge.
Faith is a marketing consultant who is determined to see financial advisors talk more about the difference they make. And with 1 in 3 UK adults worrying about their financial situation, who can blame her?
Customer Reviews
Creative Writing in Business
This was a truly fantastic episode. It’s not an easy topic to talk about. The questions were good and broad enough to give Neil plenty of running room to talk about writing in different contexts. I do this work with Neil sometimes and found myself kind of mesmerized as I listened to the conversation tick tock along building its case along the way. I kept thinking that if anyone ever wanted to gain an understanding of how commercial writers get better at their work, or think about their work, they should listen to this pod. Well done.