Why Loyalty Programs Fail: Part 1

Welcome to a 3-part episode on Why Loyalty Programs Fail. This is for any businesses interested in thinking about loyalty strategy. We discuss the reasons why 75% of loyalty programs fail, so you know what mistakes to avoid, and can get it right first time.

Next time
The second part of this episode goes deeper into the solution: data & insights. We discuss the importance of collecting the right data and deriving insightful information.