Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

Sima Vasa
  • 5,0 (50)
  • ĐẦU TƯ
  • HAI THÁNG MỘT LẦN

Welcome to the the Data Gurus Podcast! The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.

  1. Solving Data Quality Challenges with Dyna Boen of Escalent, Jon Kay of Intuit, Bob Fawson of Data Quality Co-op and Steven Snell of Rep Data

    1 NGÀY TRƯỚC

    Solving Data Quality Challenges with Dyna Boen of Escalent, Jon Kay of Intuit, Bob Fawson of Data Quality Co-op and Steven Snell of Rep Data

    On this episode, host Sima Vasa leads a candid panel discussion on the state of data quality with four industry leaders: Dyna Boen, EVP/Managing Director of Escalent; Jon Kay, Principal Market Research Manager of Intuit; Bob Fawson, Co-Founder of Data Quality Co-Op; and Steven Snell, EVP, Head of Research of Rep Data. Together, they explore the growing challenges of fraud, trust and integrity in research, and the solutions needed to safeguard reliable insights. Key Takeaways:00:00 Introduction.03:26 Prospect panel data quality has declined sharply.08:30 The industry faces a coordination problem in data quality.11:42 Good-looking fraud now impacts up to a quarter of respondents.18:20 Vendor tools differ greatly in detecting fraud and inattention.24:28 Respondent experience is critical to achieving trustworthy results.26:38 Brands cannot rely on flawed data for product launches or tracking.31:02 Industry change is accelerating, creating both risk and opportunity.32:54 Real progress begins when clients ask vendors the tough questions.35:06 Data quality is a game of inches, not silver bullets. Resources Mentioned: Escalent | WebsiteIntuit | WebsiteData Quality Co-Op | WebsiteRep Data | Website Thanks for listening to the “Data Gurus” podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    18 phút
  2. Why Your Audience Targeting Is Missing 90% of Buyers with David Allison of The Valuegraphics Research Company

    9 THG 9

    Why Your Audience Targeting Is Missing 90% of Buyers with David Allison of The Valuegraphics Research Company

    On this episode, host Sima Vasa talks to David Allison, Founder of The Valuegraphics Research Company, about replacing ineffective demographic targeting with values-based segmentation. Drawing on over one million surveys across 180 countries, David explains why demographics have a 90% fail rate and how identifying what truly matters to people can increase effectiveness eightfold.Key Takeaways:00:00 Introduction05:03 The human brain decides solely based on values alignment.06:36 One million surveys reveal 56 values driving human behavior.09:21 Values are fixed for life and guide all decisions.13:10 Demographic targeting carries a built‑in 90% fail rate.14:33 Generational cohorts are far from homogeneous in reality.16:03 Psychographics describe the past but fail to predict actions.18:39 Values segmentation identifies the real triggers for engagement.23:00 A “pink van” story illustrates values‑based recruiting success.29:06 Values can reveal larger audiences than demographics suggest.35:00 Values‑based targeting is eight times more effective.Resources Mentioned: The Valuegraphics Research Company | Website Thanks for listening to the “Data Gurus” podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    37 phút
  3. Why Survey Data Still Powers the World’s Biggest Decisions with Michael Ramlet of Morning Consult

    29 THG 7

    Why Survey Data Still Powers the World’s Biggest Decisions with Michael Ramlet of Morning Consult

    On this episode, host Sima Vasa talks to Michael Ramlet, Co-Founder and CEO of Morning Consult. Michael shares how Morning Consult has scaled from a startup with a newsletter to a global leader in delivering real-time consumer insights used by central banks, hedge funds and Fortune 500 companies. He explains why owning the supply chain for data collection is critical to quality, how the industry must embrace cultural change, and the importance of connecting insights to financial outcomes.Key Takeaways:(03:31) Real-time data is essential for informing business decisions at the highest levels.(05:53) Controlling the supply chain of data collection leads to better quality and cost efficiencies.(10:42) Ownership of quality requires end-to-end accountability, not reliance on third parties.(14:04) Insights functions must connect their work directly to financial outcomes to stay relevant.(19:44) AI can democratize access to structured data, making insights more actionable across organizations.(21:29) The role of insights teams is evolving — those who don’t adapt risk becoming obsolete.(25:32) Finance teams are emerging as key users of insights data alongside marketing and strategy.(30:32) Aligning company culture around intensity and accountability is key to sustaining growth in a fast-changing industry.Resources Mentioned: Morning Consult | Website Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    19 phút
  4. Consumer Paradoxes and Market Shifts with J. Walker Smith of Kantar

    15 THG 7

    Consumer Paradoxes and Market Shifts with J. Walker Smith of Kantar

    On this episode, host Sima Vasa talks with J. Walker Smith, Knowledge Lead at Kantar. They discuss shifting consumer sentiments, the paradox of strong spending amid uncertainty and changes in market insights. Key Takeaways: (02:14) Experience in trends and futures at Kantar aids in predicting consumer values. (04:37) Consumer spending is strong, but sentiment is recessionary amid uncertainty. (07:57) Consumers seek familiarity and reassurance from brands over novelty. (10:55) Consumers prefer brands focused on well-being and personalization. (13:55) Gen Z prioritizes mental health and values digital convenience. (17:20) Gen Z’s tech-driven shopping requires marketing to algorithms. (19:33) Curating market data to refine key insights and filter noise. (21:48) AI will automate research tasks, shifting insights to focus on growth. (25:36) Future insights roles will prioritize strategic growth over pure research. Resources Mentioned: Kantar Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    28 phút
  5. Why CX Is Finally Earning C-Suite Attention with Ania Rodriguez of JourneyTrack

    3 THG 6

    Why CX Is Finally Earning C-Suite Attention with Ania Rodriguez of JourneyTrack

    On this episode, host Sima Vasa talks to Ania Rodriguez, CEO and Founder of JourneyTrack and Chairwoman of the Board at Key Lime Interactive. Ania shares her founder journey from launching a UX consulting firm to building a venture-backed SaaS company in the emerging category of journey management. With a clear-eyed view of the differences between UX and CX, she explains how aligning with executive-level metrics creates staying power — and why data integration, category creation and capital strategy all matter when shifting from services to product. Key Takeaways: (02:12) Ania’s background combines engineering, people and systems for innovation. (08:09) UX focuses on micro journeys while CX strategy operates at higher levels. (09:36) CX covers the full customer relationship, from awareness to advocacy. (11:15) C-suite now cares about CX, tying it to business outcomes and metrics. (12:36) CXPA is more strategic than most UX organizations. (15:30) Journey management tools connect insights to actions using integrations. (17:42) Journey management surfaces insights faster. (19:03) Time to first value is a crucial metric for SaaS adoption and success. (22:03) Knowing your financials and finding a niche are vital for entrepreneurs. Resources Mentioned: JourneyTrack | Website Key Lime Interactive | Website Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    26 phút
  6. The Financial Impact of Brand Investments with Greg Silverman of Interbrand

    20 THG 5

    The Financial Impact of Brand Investments with Greg Silverman of Interbrand

    On this episode, host Sima Vasa talks to Greg Silverman, Global Director of Brand Economics at Interbrand. Greg shares how Interbrand quantifies the financial impact of brand and aligns marketing insights with shareholder value. Drawing from decades of brand valuation work, he explains how research, including discrete choice modeling, bridges the language gap between CMOs and CFOs. He also discusses the power of fast, data-driven solutions in transforming client strategy. Key Takeaways: (02:13) Greg’s career journey blends retail, franchising, consulting, branding and tech innovation.(04:31) Metrics like awareness must connect to growth, EBIT, and share price.(07:58) Smaller, focused partnerships can deliver faster, more cost-effective solutions.(09:43) ​​Brand can account for far more value than leaders initially expect.(11:57) Understanding brand potential unlocks new revenue within specific market segments.(14:19) Research helps CMOs and CFOs align on brand investment decisions.(16:00) Traditional marketing metrics no longer justify brand investment alone.(17:54) Insights must bridge the gap to measurable business impact. Resources Mentioned: Interbrand Website Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    20 phút
  7. Going Beyond the Brief with Cynthia Harris of 8:28 Insights

    24 THG 4

    Going Beyond the Brief with Cynthia Harris of 8:28 Insights

    On this episode, host Sima Vasa talks to Cynthia Harris, Founder, Managing Director and Lead Operator of 8:28 Insights, about building a human-centered insights agency, the value of lived experience in leadership and the role AI can and can’t play in research. Cynthia shares her career path from launching products at Bath & Body Works to working at Procter & Gamble to starting her own firm — offering practical guidance for founders and vendors alike. Key Takeaways: (02:25) Early career roles shaped passion for consumer-business connections.(10:16) Vendors should go beyond briefs and collaborate with clients.(12:03) Traveling globally inspired objectivity and cultural intelligence in work.(14:06) The pandemic catalyzed the transition from freelancing to entrepreneurship.(16:12) Client-side experience drives more strategic, downstream thinking.(18:10) Unique perspectives stem from lived experiences and diversity.(22:03) AI supports creativity but cannot replicate human-centered strategies. Resources Mentioned: 8:28 Insights Homepage Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    26 phút
  8. Reputation as a Business Asset with Daniel Gaynor of Signal AI

    9 THG 4

    Reputation as a Business Asset with Daniel Gaynor of Signal AI

    On this episode, host Sima Vasa talks to Daniel Gaynor, Co-Founder of Kelp and SVP of Strategy at Signal AI, about how reputation is becoming a quantifiable, strategic asset — and how AI is making that possible. Daniel shares his career journey from public policy to launching Kelp, how Signal AI is building agentic tools for the enterprise and why the next evolution of reputation intelligence will come from collaboration between humans and AI. Key Takeaways: (03:33) Reputation is emerging as a measurable performance indicator, not just a brand attribute.(05:50) Experience across public, private and policy sectors brings new perspectives to AI strategy.(09:48) Businesses must amplify authentic proof points to shape their narrative.(11:30) Strategy, licensing and technology serve as core AI frameworks.(15:18) Most companies say they're AI-powered, but they often aren’t.(17:25) Companies face pressure to stay consistent despite political shifts.(22:03) Risk aversion is rising in marketing and communications teams.(26:04) Reputation began with surveys and evolved to media monitoring.(28:05) Digital coworkers will reshape talent and collaboration in organizations.(31:55) AI is ultimately just flexible, talking software. Resources Mentioned: Signal AI Ask AIQ by Signal AI Kelp Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    17 phút
Xem tất cả (246)

5
/5
50 Xếp hạng

Giới Thiệu

Welcome to the the Data Gurus Podcast! The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.

Thông Tin

Có Thể Bạn Cũng Thích