Windshield Time

Chris Elmore

Windshield Time, formerly known as The Service Contractor Radio Show is a podcast dedicated to home service technicians and salespeople. Your host, Chris Elmore will be there for you during your windshield time (or whenever you have time to listen!) to give advice on managing customer expectations, obliterating objections and connecting with your customers on a deeper level in the home.

  1. How Techs Lose Calls (and Control) During the Holiday Season

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    How Techs Lose Calls (and Control) During the Holiday Season

    The holidays don't just change schedules...they change mindsets, customer behavior, and the entire rhythm of the trades. And most techs don't realize how much the season is influencing their decisions… until it costs them. In this episode of Windshield Time, Chris and Brandon break down the psychological pressure of November–December and how it quietly causes techs to slip: cutting corners, assuming customers won't buy, projecting their own holiday stress, and mistaking emotion for emergency. This is not a "holiday tips" episode. It's a psychology-of-the-season masterclass for every tech, manager, and owner. Inside you'll learn: Why techs unknowingly lower their standards during the holidays How old memories, family routines, and financial stress shape job performance The holiday complacency trap: attire, parking, shortcuts, skipping steps Why "nobody spends money in December" is a myth—and a dangerous one How customer emotions heighten urgency, objections, and irrational decisions Why defining "real emergencies" protects tech morale (and company sanity) Tactical ways managers can set expectations before the season hits How awareness + process = professionalism—even under pressure This episode helps you keep your edge when emotions, expectations, and urgency are at their highest. Because the holidays don't change the job…They change the people doing the job. 📥 Download the FREE Objection Handling Playbook — loaded with scripts and strategies to help techs close more calls: https://www.servextra.com/objection-handling-playbook-download/ FOLLOW + REVIEW Enjoyed this episode? Follow us and leave us a review. Then share it with a teammate who needs to hear it.

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  2. Why Customers Need Clarity Before the Price

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    Why Customers Need Clarity Before the Price

    Most technicians think customers push back because of the price. But the truth is simpler: Customers push back because they don't understand the problem. In this episode of Windshield Time, Chris Elmore and Brandon Cockrell break down the "value gap" — the space between what the technician knows and what the homeowner understands. When techs jump from "Here's what's wrong" straight to "Here's how we fix it," the customer is forced to make a decision without clarity… and that creates objections every single time. You'll learn how to fill the value gap using the FAB model (Features–Advantages–Benefits), how to explain the old part before recommending the new one, and how to translate technical language into real-world meaning the customer can trust. This episode shows you exactly how to build value before the price — so the price finally makes sense. Inside This Episode: Why unspoken questions turn into future objections How mixed signals from homeowners mislead techs The psychology of explaining the old item before the new one How FAB automatically creates understanding and trust Why technical jargon kills confidence How to slow down, explain clearly, and close calmly The real reason skipping steps forces you to backtrack When you fill the value gap early, trust rises, objections fall, and approvals become natural. 📥 Download the FREE Objection Handling Playbook — loaded with scripts and strategies to help techs close more calls: https://www.servextra.com/objection-handling-playbook-download/ FOLLOW + REVIEW Enjoyed this episode? Follow us and leave us a review. Then share it with a teammate who needs to hear it.

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حول

Windshield Time, formerly known as The Service Contractor Radio Show is a podcast dedicated to home service technicians and salespeople. Your host, Chris Elmore will be there for you during your windshield time (or whenever you have time to listen!) to give advice on managing customer expectations, obliterating objections and connecting with your customers on a deeper level in the home.

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