Windshield Time

Chris Elmore
  • 4.7(31개의 평가)
  • 강의
  • 격주 업데이트

Windshield Time, formerly known as The Service Contractor Radio Show is a podcast dedicated to home service technicians and salespeople. Your host, Chris Elmore will be there for you during your windshield time (or whenever you have time to listen!) to give advice on managing customer expectations, obliterating objections and connecting with your customers on a deeper level in the home.

  1. Why the Same Objections Keep Showing Up on Your Calls (Most Replayed Moments)

    2025. 12. 24.

    Why the Same Objections Keep Showing Up on Your Calls (Most Replayed Moments)

    If the same objections keep showing up, it's not coincidence. It's information. This Windshield Time compilation brings together the most replayed conversations on objection handling — not because they're clever, but because they reveal the same mistakes happening over and over in real service calls. Across these moments, one pattern is clear:  Technicians aren't losing trust because they say the wrong thing. They lose trust because they skip steps. In this episode, Chris Elmore breaks down: Why objections repeat when something wasn't understood How jumping to solutions creates resistance later Why price objections are rarely about price How assumptions damage credibility instantly Why objections are diagnostic clues, not pushback How LEAP works when pressure shows up Objections aren't rejection. They're signals that something hasn't been connected yet. This episode puts the full picture together — so you can stop reacting to objections and start preventing them. 📥 Download the FREE Objection Handling Playbook — loaded with scripts and strategies to help techs close more calls: https://www.servextra.com/objection-handling-playbook-download/ FOLLOW + REVIEW Enjoyed this episode? Follow us and leave us a review. Then share it with a teammate who needs to hear it.

    19분
  2. Why Great Technicians Don't "Handle" Objections, They Diagnose Them.

    2025. 12. 17.

    Why Great Technicians Don't "Handle" Objections, They Diagnose Them.

    Technicians aren't losing deals because they lack answers. They lose trust because they solve problems too early. In this episode of Windshield Time, Chris Elmore and Noel Tarter reframe objection handling through a mindset every great technician already understands: diagnostics. An objection isn't resistance. It's a signal that something hasn't been understood yet. This conversation breaks down: Why objections point to missing information, not rejection How jumping straight to solutions creates pushback Why slowing down builds authority instead of losing momentum How LEAP works as a troubleshooting process for people The difference between pressure and professional confidence When your process is sound, persuasion isn't something you force. It's something that follows clarity. 📥 Download the FREE Objection Handling Playbook — loaded with scripts and strategies to help techs close more calls: https://www.servextra.com/objection-handling-playbook-download/ FOLLOW + REVIEW Enjoyed this episode? Follow us and leave us a review. Then share it with a teammate who needs to hear it.

    32분
  3. How Techs Lose Calls (and Control) During the Holiday Season

    2025. 12. 10.

    How Techs Lose Calls (and Control) During the Holiday Season

    The holidays don't just change schedules...they change mindsets, customer behavior, and the entire rhythm of the trades. And most techs don't realize how much the season is influencing their decisions… until it costs them. In this episode of Windshield Time, Chris and Brandon break down the psychological pressure of November–December and how it quietly causes techs to slip: cutting corners, assuming customers won't buy, projecting their own holiday stress, and mistaking emotion for emergency. This is not a "holiday tips" episode. It's a psychology-of-the-season masterclass for every tech, manager, and owner. Inside you'll learn: Why techs unknowingly lower their standards during the holidays How old memories, family routines, and financial stress shape job performance The holiday complacency trap: attire, parking, shortcuts, skipping steps Why "nobody spends money in December" is a myth—and a dangerous one How customer emotions heighten urgency, objections, and irrational decisions Why defining "real emergencies" protects tech morale (and company sanity) Tactical ways managers can set expectations before the season hits How awareness + process = professionalism—even under pressure This episode helps you keep your edge when emotions, expectations, and urgency are at their highest. Because the holidays don't change the job…They change the people doing the job. 📥 Download the FREE Objection Handling Playbook — loaded with scripts and strategies to help techs close more calls: https://www.servextra.com/objection-handling-playbook-download/ FOLLOW + REVIEW Enjoyed this episode? Follow us and leave us a review. Then share it with a teammate who needs to hear it.

    42분
  4. Why Customers Need Clarity Before the Price

    2025. 12. 03.

    Why Customers Need Clarity Before the Price

    Most technicians think customers push back because of the price. But the truth is simpler: Customers push back because they don't understand the problem. In this episode of Windshield Time, Chris Elmore and Brandon Cockrell break down the "value gap" — the space between what the technician knows and what the homeowner understands. When techs jump from "Here's what's wrong" straight to "Here's how we fix it," the customer is forced to make a decision without clarity… and that creates objections every single time. You'll learn how to fill the value gap using the FAB model (Features–Advantages–Benefits), how to explain the old part before recommending the new one, and how to translate technical language into real-world meaning the customer can trust. This episode shows you exactly how to build value before the price — so the price finally makes sense. Inside This Episode: Why unspoken questions turn into future objections How mixed signals from homeowners mislead techs The psychology of explaining the old item before the new one How FAB automatically creates understanding and trust Why technical jargon kills confidence How to slow down, explain clearly, and close calmly The real reason skipping steps forces you to backtrack When you fill the value gap early, trust rises, objections fall, and approvals become natural. 📥 Download the FREE Objection Handling Playbook — loaded with scripts and strategies to help techs close more calls: https://www.servextra.com/objection-handling-playbook-download/ FOLLOW + REVIEW Enjoyed this episode? Follow us and leave us a review. Then share it with a teammate who needs to hear it.

    37분
  5. Stop Pushing the Fix: Why LEAP Closes Calls Without Begging

    2025. 11. 26.

    Stop Pushing the Fix: Why LEAP Closes Calls Without Begging

    Technicians don't lose the call because of price. They lose it because they solve too fast. In this episode of Windshield Time, Chris Elmore and Brandon Cockrell break down why techs jump straight to the fix — and why that instinct backfires with homeowners. When you skip LEAP (Listen, Empathize, Ask Questions, Problem Solve), you end up negotiating, apologizing, discounting… and sometimes even offending the customer. Chris shares the story of getting thrown out of a house for offering financing too quickly — and how to avoid the same mistake. You'll learn: Why "pushing the fix" sounds like begging How LEAP keeps you on the same side of the table The locomotive analogy: your customer hasn't left the station yet Why offering financing too early can blow up in your face How cognitive biases shape every objection How to diagnose people the same way you diagnose systems How to lower the customer's wall instead of trying to remove it This is the communication playbook every technician needs. Slow down, LEAP first, and watch your close rate go up. 📥 Download the FREE Objection Handling Playbook — loaded with scripts and strategies to help techs close more calls: https://www.servextra.com/objection-handling-playbook-download/ FOLLOW + REVIEW Enjoyed this episode? Follow us and leave us a review. Then share it with a teammate who needs to hear it.

    43분
  6. What Customers Really Decide in the First 10 Minutes of a Service Call

    2025. 11. 19.

    What Customers Really Decide in the First 10 Minutes of a Service Call

    Customers decide more in the first 10 minutes than most technicians realize. Company reputation may get you the call — but your credibility determines everything that happens after the door opens. In this episode of Windshield Time, Chris Elmore and Brandon Cockrell break down the quiet, powerful signals that make customers trust you…or question you. From the moment you park the truck to the way you introduce yourself, customers are reading your appearance, confidence, preparation, and clarity. You'll learn: The credibility signals customers notice instantly Why "borrowed trust" from the company fades fast The posture, tone, and confidence cues that reassure homeowners Why some techs get requested—and others don't How preparation turns uncertainty into authority This episode is a must-watch for any technician who wants to build trust, earn loyalty, and dominate the first 10 minutes of every call. 📥 Download the FREE Objection Handling Playbook — loaded with scripts and strategies to help techs close more calls: https://www.servextra.com/objection-handling-playbook-download/ FOLLOW + REVIEW Enjoyed this episode? Follow us and leave us a review. Then share it with a teammate who needs to hear it.

    39분
  7. How Technicians Lose Customers Without Even Realizing It

    2025. 11. 12.

    How Technicians Lose Customers Without Even Realizing It

    Most technicians think their job is to fix the system. But great technicians know—the real mission is to serve the person behind the problem. In this episode of Windshield Time, Chris Elmore and Brandon Cockrell break down why The People Are the Priority in every home service call. They explore why techs fall into target fixation, how base programming shapes reactions under pressure, and what it takes to rewire your habits through empathy, communication, and emotional awareness. You'll learn: Why technical perfection means nothing without connection The firefighter analogy that changes how you see your job How to retrain your instincts through empathy and listening What cognitive tunneling teaches about mistakes and focus Why serving people first transforms your results 📥 Download the FREE Objection Handling Playbook — loaded with scripts and strategies to help techs close more calls: https://www.servextra.com/objection-handling-playbook-download/ FOLLOW + REVIEW Enjoyed this episode? Follow us and leave us a review. Then share it with a teammate who needs to hear it.

    37분
  8. Why People Don't Listen to You (and How to Fix It)

    2025. 11. 05.

    Why People Don't Listen to You (and How to Fix It)

    Most people don't want your advice. They don't want you to fix their problem. They just want to feel understood. In this episode of Windshield Time, Chris Elmore and Brandon Cockrell unpack what it means to be a Super Communicator — someone who knows how to connect with people's needs before trying to change their minds. They'll show you how DISC profiles, empathy, and body language can help you connect better — with your team, your customers, and your family. Because once you know whether someone needs to be helped, heard, or hugged, you stop talking past people… and start reaching them. You'll learn: Why connection always comes before persuasion How to adapt your communication to someone's DISC type Why empathy builds trust faster than logic ever will The three types of conversations (and how to spot them) How great communicators make people feel seen Communication isn't about words — it's about understanding. 📥 Download the FREE Objection Handling Playbook — loaded with scripts and strategies to help techs close more calls: https://www.servextra.com/objection-handling-playbook-download/ FOLLOW + REVIEW Enjoyed this episode? Follow us and leave us a review. Then share it with a teammate who needs to hear it.

    41분
모두 보기(100개)

4.7
최고 5점
31개의 평가

소개

Windshield Time, formerly known as The Service Contractor Radio Show is a podcast dedicated to home service technicians and salespeople. Your host, Chris Elmore will be there for you during your windshield time (or whenever you have time to listen!) to give advice on managing customer expectations, obliterating objections and connecting with your customers on a deeper level in the home.

정보

  • 제작진
    Chris Elmore
  • 방송 연도
    2018년 - 2025년
  • 에피소드
    100
  • 등급
    전체 연령 사용가
  • 저작권
    © Service Excellence Training
  • 웹사이트 보기
    Windshield Time

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