Wise Practice Podcast

Whitney Owens
  • 5.0 (68)
  • Entrepreneurship
  • Updated Weekly

Hi, I'm Whitney Owens. I am a group practice owner and faith based practice consultant and I'm here to tell you that YOU CAN HAVE IT ALL. Want to grow your practice? Want to grow your faith? Want to enjoy your life outside of work? You have come to the right place. Each week on the Wise Practice Podcast I will give you the action steps to have a successful faith based practice while also having a good time. Let's get started.

  1. 3d ago

    How to Know if Your Marketing is Working with Neal Samudre | WP 193

    Are you investing in marketing for your therapy practice but wondering if it's actually working? In this episode of the Wise Practice Podcast, I'm joined again by Neal Samudre, founder of Sambright, to talk about what practice owners really need to know before they decide to start, stop, or change their marketing strategy. We talk about why marketing is not a quick fix, how long you should give SEO or Google Ads before making decisions, and why practice owners need to understand their data instead of making choices out of fear or frustration. Neal breaks down the key numbers to watch, how to establish a baseline, and why feedback between you and your marketing partner matters so much. We also talk about the cost of inaction. Because if people in your community cannot find your practice, they cannot get the help they need. In this episode, we cover: ➡️ How to know if your marketing is working ➡️ Why you need an experimental mindset with marketing ➡️ How long to stick with SEO or Google Ads ➡️ What feedback to give your marketing partner ➡️ Why practice owners need to track inquiries and conversions ➡️ The difference between marketing problems and intake problems ➡️ Why outsourcing SEO and Google Ads can be better than hiring in-house ➡️ The cost of doing nothing in your practice growth If you are a Christian practice owner who wants to grow wisely, make better marketing decisions, and understand what your data is actually telling you, this conversation is for you. Watch on YouTube 00:00 Sponsored by Aria 05:23 Meet Neal Samudre 07:06 Is your marketing actually working? 11:28 How long to give SEO and Google Ads 17:37 What data practice owners should track 26:41 In-house marketing vs. outsourcing 30:03 The KPIs that matter most 42:34 When marketing works but intake is broken 43:55 The cost of inaction Show Sponsor Aria This episode is brought to you by Aria, the practice automation platform. You did the work. You billed for it. But did you actually collect it? If you take insurance, the gap between the care you delivered and what actually lands in the bank can be wider than you think. Aria's reporting shows you that gap in plain numbers: what you charged, what you collected, and what's still sitting unpaid. No more wondering where it went. Right now, Aria is giving the Wise Practice community a free first month of reporting, no contract. It works with SimplePractice, TherapyNotes, and other common EHRs, with more on the way. See where your money's going at heyaria.com/wise. Meet Neal Samudre Neal Samudre is the founder of Sambright, a digital marketing firm that helps health and wellness practices get more qualified inquiries with Google Ads, SEO, and AI search. He is also a former CMO, the author of the book "Start From Joy," and is a regular speaker on joy and personal development. He lives with his wife and children in Nashville, TN. Neal's Resources Sambright FREEBIE: Is Your Marketing Actually Working? Links and Resources Wise Practice Summit Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network Wise Practice Masterminds

    51 min

  2. Jun 30

    The Truth About Cutting Costs and Growing Your Practice in 2026 with Julie Herres | WP 192

    Before you cut another expense in your practice, ask yourself this: what is it costing you *not* to have it? In this episode of the Wise Practice Podcast, I'm joined by Julie Herres, founder of GreenOak Accounting, to talk about making wise money decisions in your private practice. Y'all, this has been a challenging year for practice owners. So many of us are feeling the pressure around finances, growth, staffing, marketing, and knowing where to invest our money. It can be tempting to start cutting costs just to feel more in control, but not every expense is the problem. Julie and I talk about how to look at your numbers with more clarity, how to know whether an expense is actually helping your practice grow, and why cutting something that saves you time or brings in revenue can sometimes cost you more in the long run. We also get into the habits of successful practice owners, including tracking your data, reviewing your finances regularly, surrounding yourself with the right experts, and making sure your personal lifestyle does not put pressure on your business. If you've been feeling nervous about money, unsure what to cut, or wondering where to invest next in your practice, this conversation will give you some practical things to think through. In this episode, we cover: * Why practice owners are feeling more cautious about money right now * The difference between cutting costs and cutting growth * How to think about ROI beyond just dollars * Why tracking your numbers matters so much * What successful practice owners are doing differently * When it's time to get professional help * How to protect your practice from financial stress Julie and the GreenOak Accounting team will also be joining us at the Wise Practice Summit in Nashville, Tennessee, October 8–10. If you want to be in the room with other faith-based practice owners and experts who can help you grow with wisdom and clarity, I would love to see you there. Watch on YouTube 07:10 What to consider before cutting expenses 16:28 The importance of tracking your numbers 20:44 Habits of successful practice owners 27:44 Focusing on what actually moves the needle 30:59 Financial advice for practice owners right now 35:03 How to connect with GreenOak Accounting Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network Wise Practice Masterminds Meet Julie Herres Julie Herres has helped hundreds of private practice owners gain financial freedom. Founder of GreenOak Accounting, the country's largest firm serving healthcare private practices, Julie is an accountant, consultant, speaker, author of Profit First for Therapists and host of the Therapy for Your Money podcast. Julie's Resources Website Facebook Instagram LinkedIn Free Consultations

    38 min

  3. Jun 23

    Why Christian Practice Owners Need Each Other: The Case for Community, Connection, and Building Together in Faith - Podcast Takeover with Amy Dover | WP 191

    What if building your practice alone isn't strength, but isolation? Y'all, practice ownership can feel lonely real quick. You're making decisions about money, hiring, marketing, systems, leadership, and growth while also trying to stay grounded in your values and your faith. In this episode, Amy Dover wraps up her Wise Practice Podcast takeover with a conversation for Christian practice owners who feel called to build something bigger but are tired of carrying it all by themselves. Amy shares the unique tension of running a faith-aligned business, why community matters so much for practice owners, and what changed in her own practice when she stopped making every decision from gut feeling and started leaning into support, strategy, and wise counsel. She also talks about the real cost of isolation, the spiritual importance of being sharpened by others, and why managing is not the same as thriving. Watch on YouTube 4:13 Why Practice Owners Need Community Too 6:02 The Unique Tension Christian Practice Owners Carry 8:04 The Real Cost of Building Alone 9:46 The Spiritual Cost of Isolation 11:29 What Community Changed in Amy's Practice 14:53 Managing Is Not the Same as Thriving 16:45 Who Built to Last Is For 19:50 Built to Last Mastermind Details 21:23 How to Join Built to Last 22:40 Final Encouragement for Practice Owners Show Sponsor SamBright Time for a quick shoutout to our sponsor, SamBright. How many hours did you spend on marketing this week? Tweaking your website, wondering why your SEO isn't moving, trying to figure out if your Google Ads are doing anything at all? For most practice owners, the answer is too many. And the frustrating part is, it still isn't filling your therapists' schedules the way it should. SamBright takes all of that off your plate. SEO, Google Ads, local search run as one system with one goal: more qualified calls from people who are ready to book. You focus on running your practice. They focus on making sure more clients find you. Book a call at https://www.sambright.com/schedule. Amy Dover's Resources Built to Last: The Solo to Group Mastermind Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network

    24 min

  4. Jun 16

    What I Would Do Differently If I Were Starting a Group Practice Today - Podcast Takeover with Amy Dover | WP 190

    What would you tell yourself if you could go back to the very beginning of your group practice? Y'all, that question will make you think. In this episode, Amy Dover is taking over the podcast again as part of her June series on group practice ownership. Amy is a licensed marriage and family therapist, owner of Dover Counseling Services in southeastern Alabama, and a Wise Practice consultant with over a decade of experience building and leading a group practice. Today, Amy is talking about what she would do differently if she were starting a group practice all over again. And her answer might surprise you. Before the systems, the compensation models, the hiring processes, or the spreadsheets, Amy says the first thing she would tell herself is this: find your people. Amy shares the honest lessons she has learned about money, scarcity mindset, hiring, leadership, people-pleasing, and stepping out of the therapist role and into the CEO role. She also talks about the spiritual side of practice ownership, including what it looks like to stop striving, trust God with the outcome, and build a practice that is sustainable instead of exhausting. If you are a Christian practice owner who feels like you are trying to figure it all out alone, this episode is going to feel like a deep breath. Watch on YouTube 4:39 What Amy Would Tell Herself Before Starting a Practice 9:09 Money Mistakes and Compensation Lessons 11:03 Scarcity Mindset and Financial Fear 12:12 Why Profit Can Honor God 13:55 Hiring Lessons for Group Practice Owners 16:21 People-Pleasing vs. Practice Needs 18:24 Stepping Into the CEO Role 20:36 Why Busyness Is Not Faithfulness 22:16 Learning to Stop Striving Show Sponsor SamBright This episode is sponsored by SamBright, the marketing growth partner for your practice. You didn't start a practice to spend your evenings figuring out why your ads aren't converting. You built it to help people. SamBright handles the growth side, so you don't have to think about it. Their team builds and manages your SEO, Google Ads, and local search presence. For larger practices, they even nurture clients with their email and SMS marketing. Most clients start seeing new client calls within 30 days of launch. If you want to get back to running your practice by offloading the marketing, book a call at sambright.com/schedule. That's https://www.sambright.com/schedule. Amy Dover's Resources Built to Last: The Solo to Group Mastermind Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network

    30 min

  5. Jun 9

    Is It Time To Hire Your First Therapist? What Nobody Tells You about the Leap From Solo to Group - Podcast Takeover with Amy Dover | WP 189

    Amy Dover is taking over the Wise Practice Podcast for this special June series, and today she's talking about one of the biggest milestones in private practice: hiring your first therapist. In this episode, Amy shares the story of hiring her first clinician, the mistakes she made early on, and what she wishes someone had told her before she stepped into the role of employer and leader. She talks honestly about the difference between simply adding another therapist and actually building the systems, expectations, contracts, culture, and leadership foundation your practice needs to grow well. If you're a solo practice owner wondering whether it's time to hire, this conversation will help you think through your referral pipeline, your readiness to lead, your values, your infrastructure, and the fear that can sometimes keep you stuck. Amy also shares about her upcoming mastermind, Built to Last: Growing from a Solo Practice to a Group, for Christian practice owners who are ready to make their first hire or grow beyond their first team member. Watch on YouTube 5:02 The story behind Amy's first hire 7:18 Why "get busy, hire" is not enough 8:21 The danger of hiring without systems or a roadmap 10:08 Hiring without a contract 12:37 Why your first therapist needs clear direction 13:28 How to know if you're not ready to hire 17:39 What readiness to hire actually looks like 19:39 When hiring becomes a faith question 22:37 Built to Last: Growing from Solo Practice to Group 24:08 Early bird discount and registration details Show Sponsor SamBright Today's sponsor is SamBright, and if you've ever paid for SEO or Google Ads and felt like you had nothing to show for it, stick with me for a second. Most marketing agencies sell you one channel. They measure success with impressions and click reports that don't tell you whether your phone actually rang. That's the problem, not you. SamBright runs SEO, Google Ads, and AI search together because that's how clients make decisions now. They even run email and SMS marketing for larger practices. One system covers multiple channels. And every Monday morning you get a plain-English update on how it's going. If your practice's caseloads should be fuller than they are, book a call at sambright.com/schedule. Amy Dover's Resources Built to Last: The Solo to Group Mastermind (Grab $50 Off if you register before June 12th) Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network Wise Practice Masterminds

    26 min

  6. Jun 2

    The Loneliness of Leading a Practice Nobody Around You Understands - Podcast Takeover with Amy Dover | WP 188

    Leading a practice can feel lonely in a way most people don't fully understand. In this special Amy Dover takeover episode, Amy kicks off a four-part series for the month of June by naming something a lot of practice owners feel but don't always say out loud: the loneliness of leadership. Whether you're a solo practice owner or leading a group, there are decisions you carry that your spouse, friends, team, or even other business owners may not be able to fully understand. You're holding clinical complexity, financial responsibility, ethical decisions, leadership pressure, and for Christian practice owners, faith and calling too. Y'all, that is a lot to carry. Amy shares honestly about a hard season in her own practice when Dover Counseling became a seven-figure practice, the culture began to shift, and she found herself sitting alone in her office trying to figure out what had gone wrong. She talks about the pain of leading through that season, the decision to move from 1099 to W2, and the relief that came when she finally found consulting and community with other practice owners who truly understood. This episode is for the practice owner who looks like she's holding it all together but feels alone behind the scenes. Watch on YouTube 4:07 Why practice owners need time with other practice owners 6:17 Amy Dover begins part one of the June takeover series 6:51 The loneliness of leading a practice 10:45 Amy's seven-figure practice milestone and culture shift 15:30 Moving from 1099 to W2 and the cost of change 16:55 The unique loneliness of Christian practice ownership 25:30 Built to Last: Growing From a Solo Practice to a Group Show Sponsor SamBright This episode is brought to you by SamBright, the growth solution for practices that want to get found. Here's what most practice owners don't realize: your patients aren't just Googling anymore. They're asking ChatGPT. They're clicking the first ad they see. They check your Google Maps listing in about ten seconds. If you're not showing up across those places, those calls go to someone else. Simple as that. SamBright runs SEO, Google Ads, and AI search optimization together as one system. For larger practices, they even run your email and SMS marketing. It's built for your practice and managed by their team, every week. Book a discovery call at sambright.com/schedule. Amy Dover's Resources Built to Last: The Solo to Group Mastermind (Grab $50 Off if you register before June 12th) Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network Wise Practice Masterminds

    30 min

  7. May 26

    Reverse Interview: Whitney Owens on Building Multiple Income Streams with Laura Long | WP 187

    I'm usually the one asking the questions around here… but in this episode, Laura Long flips the script and interviews me about something I know so many of y'all are thinking about right now: What does it actually look like to build income streams beyond the therapy room? We got real about the journey behind Wise Practice, the fears and risks that came with starting something new, and the tension so many therapists feel when they know they're called to more but aren't sure where to begin. This isn't one of those "just create passive income" conversations. We talk honestly about the emotional resistance, identity shifts, mistakes, faith, burnout, and risk-taking that come with building something outside your private practice. I also share the story of how Wise Practice was born, the seasons where I doubted myself, and what I wish I had known before stepping into entrepreneurship. If you've had an idea sitting on your heart for years, this episode might be the push you need to finally take the next step. 4:13 Laura Interviews Whitney on Building Multiple Income Streams 8:47 The Moment Whitney Knew She Had to Start Wise Practice 13:17 Leaving Everything Behind and Starting Over 17:57 The Reality of Building an Online Business 23:30 Why "Passive Income" Isn't Actually Passive 32:14 Advice for Therapists Who Want Another Income Stream 38:46 Entrepreneurship Requires Risk 43:19 Inside the Call to More Mastermind Show Sponsor Simplified SEO ($50 Off Strategy Sessions) If you're not quite ready for ongoing SEO services but know you need direction, a strategy session might be exactly what you're looking for. At Simplified SEO Consulting, our strategy sessions are designed to give you clarity, confidence, and a clear plan forward. We take a deep dive into your website, your goals, and your current visibility, then provide actionable recommendations you can implement right away. This is perfect for private practice owners who want expert guidance without a long-term commitment. Right now, we're offering $50 off our SEO strategy sessions for listeners of this podcast. If you've been feeling stuck or unsure what to prioritize next, this is a great first step. You can book your session at https://simplifiedseoconsulting.com.  Laura's Resources Call to More Handout Mastermind Group Page Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network

    49 min

  8. May 19

    Is Now the Time to Build an Additional Stream of Income? | Podcast Takeover with Laura Long | WP 186

    What if the next step in your practice isn't more clients… but something completely new? In this special Wise Practice podcast takeover, Laura Long joins the show to talk about multiple income streams for therapists, how to know when you're ready to expand, and why "passive income" usually isn't as passive as social media makes it sound. From supervision and teaching to consulting, intensives, and online business ideas, Laura shares practical ways clinicians can grow without burning themselves out. If you've been feeling pulled toward "something more," this episode is for you. Watch on YouTube 4:24 Why therapists start wondering "what's next?" 14:02 The truth about "passive income" for therapists 20:26 4 categories of alternative income streams 25:00 Clinical expansion ideas beyond group practice 34:16 Green lights and warning signs before starting something new 40:33 Practical next steps to explore your ideas 43:57 Laura shares the Called to More Mastermind Show Sponsor Simplified SEO 10% Off Local SEO (Duration of Contract) If you're a local private practice owner, your visibility in your specific community matters more than anything else. Local SEO is what helps your practice show up when someone searches for services like yours in your area, and it can make the difference between a full caseload and being overlooked. At Simplified SEO Consulting, we focus on helping helping professionals dominate their local search results through strategic optimization, content, and ongoing support. We understand how important it is to connect with clients in your community, and we build strategies that support long-term growth. For podcast listeners, we're offering 10% off our local SEO services for the entire duration of your contract. If you're ready to become more visible in your local area, you can learn more at https://simplifiedseoconsulting.com Laura's Resources Call to More Handout Mastermind Group Page Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network

    47 min
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About

Hi, I'm Whitney Owens. I am a group practice owner and faith based practice consultant and I'm here to tell you that YOU CAN HAVE IT ALL. Want to grow your practice? Want to grow your faith? Want to enjoy your life outside of work? You have come to the right place. Each week on the Wise Practice Podcast I will give you the action steps to have a successful faith based practice while also having a good time. Let's get started.

Information

  • Creator
    Whitney Owens
  • Years Active
    2022 - 2026
  • Episodes
    193
  • Rating
    Clean
  • Copyright
    © 2022
  • Show Website
    Wise Practice Podcast

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