Working On It

Brad Staines

What if growing your business didn’t mean sacrificing your time, your health, or your freedom?  Working On It is the podcast for service-based founders who want to scale without burning out. Each episode brings you honest conversations with experts, operators, and mentors - the same kind of people who’ve helped shape successful businesses from the inside out. We dive into the systems, strategies, and habits that drive performance - and show you how to build a company that works without you always having to be there. It’s about clarity, leadership, and reclaiming control - of your time, your team, and your next chapter.  If you're focused on building a business that runs without you - and a life that works because of you - then you're in the right place

  1. 5d ago

    Ditching the 9-to-5: Scaling Startups, Personal Branding, and Playing the Long Game with Aaron Knightley

    In this candid conversation, serial entrepreneur Aaron Knightley shares how becoming a father at 20 and navigating workplace toxicity propelled him to break out of employment and build multi-venture success in logistics, tech, and online education.  Aaron breaks down the mechanics behind his logistics startup HODL and operational platform Exit 9, while revealing why massive content volume and disciplined self-investment are non-negotiable for modern business growth. Emphasising life balance over endless hustle, he offers a no-nonsense look at why knowing your financial "North Star," keeping family first, and moving before the AI shift reshapes the workforce is the ultimate blueprint for long-term freedom. Key Takeaways True freedom comes from defining your precise financial "North Star" and knowing when enough is enough rather than endlessly chasing higher figures. Building a sustainable online brand and securing your business requires relentless consistency, high content volume, and clear positioning. The rapid rise of AI and changing digital landscapes make up-skilling and creating proprietary assets urgent necessities for anyone still relying on a traditional job. Entrepreneurial success is meaningless without prioritising personal health, mental well-being, and irreplaceable time with family. Episode Quotes "What they don't know, they can't destroy." "If you don't know your North Star, and you don't work back from that, how do you know what vehicle you're going to use?" "You're either a creator and you have your head screwed on, otherwise there's this side of it where it's really dangerous: consumption, you validate against other people, you compare yourself." "At some point, these people will go silent because they realise content isn’t optional—it becomes mandatory." VALUABLE RESOURCES Aaron Knightley - https://www.aaronknightley.co.uk/ HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

    Ditching the 9-to-5: Scaling Startups, Personal Branding, and Playing the Long Game with Aaron Knightley
  2. Aug 19

    Don't Take This Worst Business Decision I Get Ready for 2027: How to Use AI the Right Way!

    We Covered:(00:00:00) From the Scottish Highlands to Hollywood (00:01:32) Is AI Really the Future? (00:02:29) How AI Will Disrupt Traditional Businesses (00:06:28) What Does Matt Actually Do? (00:09:09) The Business Mistakes That Nearly Broke Me (00:10:28) Riding 500 Miles for a £500 Tree Survey (00:11:56) The Moment I Knew I Needed to Change (00:12:43) How Drones Changed My Career (00:14:05) Spending £6,000 on a Drone Nobody Wanted (00:15:19) How I Ended Up Working on Hollywood Films (00:16:29) The Business Lesson That Changed Everything (00:18:13) Why Automation Became My Growth Strategy (00:19:21) How ChatGPT Changed My Business (00:20:04) Why Your Staff Shouldn't Use AI Directly (00:22:10) Stop Using AI for the Wrong Things (00:25:03) Why Mentorship Could Have Changed Everything (00:27:25) The Difference Between Learning and Taking Action (00:28:24) Why Speed Is a Superpower in Business (00:33:02) How I Help Businesses Implement AI (00:38:49) Where to Start With AI in a Trades Business (00:41:00) The New Way Customers Will Find Your Business (00:43:28) What Happens When an AI Sends You a Lead? (00:45:43) Automating Your Business Operations (00:47:43) Why You Should Build a Business to Sell (00:55:59) My Worst Business Decision (01:05:20) Why Accountability Changes Everything Get help from me personally:LinkedIn: https://www.linkedin.com/in/bradstaines/ Helpful? Subscribe!

    Don't Take This Worst Business Decision I Get Ready for 2027: How to Use AI the Right Way!
  3. Aug 18

    Stop Using AI Like Google: Operations, Automation, and Scaling with Matt Harmsworth

    In this episode, Brad sits down with Matt Harmsworth, founder of the ROVAR Group. Matt shares his journey from working as a tree surgeon in Surrey and making grueling motorbike commutes to flying drones over Hollywood film sets like James Bond and Transformers, before ultimately building a multi-million-pound environmental consultancy.  KEY TAKEAWAYS Build an "AI Engine" Underneath the Business: Rather than using public AI models for surface-level tasks like basic web searches or content generation, business owners should break down internal operational bottlenecks and build custom, step-by-step AI workflows. Speed of Implementation Drives Success: The key differentiator between thriving entrepreneurs and stagnant ones is the speed at which they take action on new insights, advice, and operational adjustments. Prepare for Generative Engine Optimization (GEO): As consumers increasingly rely on AI agents and voice assistants to search for services, businesses need to ensure their digital footprint is structured for AI crawlers rather than just traditional web browsers. Strategic Hires Unlock New Milestones: Investing in high-leverage expertise such as a fractional CFO or an executive assistant provides the financial clarity and operational freedom required to scale without over-leveraging the business. Fail Fast and Build Proprietary IP: Experimenting with internal automations inevitably leads to tools that don't get used. The goal is to fail fast, abandon what doesn't work, and retain the custom systems (IP) that give your company a distinct competitive edge. BEST MOMENTS "The smart thing here is not interacting with this as if it's a Google search engine... it's getting it to do stuff." "My bedrock thing in AI consultancy is that you should build an AI engine underneath the business. Find where the bottlenecks are, and then sprinkle the AI fairy dust over the top." "Comparison is the thief of joy, and the last thing you should be doing is looking at people that are further on than you and comparing yourself to them." "Build a business to sell, even if you've got no intention of selling it." "The most successful people I see are implementing straight after those masterminds... You're leveraging their experience, so you've got to take action on it." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

  4. Aug 11

    Hitting the £1M Mark: Overcoming Burnout and Scaling a Service Business

    In this episode, Brad sits down with Ben King, founder of King's Window Cleaning and Verpa, to unpack his incredible entrepreneurial journey. From starting with a single squeegee and a free set of Vista business cards to scaling a business on track for a £1 million turnover with 10 vans, Ben shares the raw, unfiltered truth of what it takes to build a successful service business.  KEY TAKEAWAYS Systems and Processes are Vital for Scaling: Inspired by The E-Myth and the McDonald's founding story, Ben realized that to grow beyond a few vans, he needed strict "copy and paste" processes.  Embrace Pain as a Catalyst for Growth: Ben’s lowest point—a disorganized business partnership that pushed his mental health to the brink—forced him to rethink everything.  Don't Let the VAT Threshold Stunt Your Growth: Many small business owners intentionally stop growing just to avoid registering for VAT. Ben’s advice is to push through the threshold by knowing your numbers, raising your standards, and confidently adjusting your pricing to compensate. Delegate with Clarity, Not by Abdication: Hiring an office manager or a PA too soon is a mistake if you haven't built the backend processes first.  Speed of Implementation is a Superpower: Action is everything. Whether it's returning emails, fixing a broken system, or setting up a new business idea, successful entrepreneurs make fast decisions and act immediately rather than sitting on ideas for months. BEST MOMENTS "I think there's a difference between a business owner and an entrepreneur. An entrepreneur will constantly look for opportunity, where a business owner will just want to scale that one business." "I watched the McDonald's film, The Founder, and when they sketch out the kitchen... I was like, okay, so now I need to do copy and paste. I need to make that van identical to the next one." "I think a lot of businesses hire a PA or an office manager far too soon, because they don't build processes and systems on the back end... They just go, 'Hey, here's my business, go look after it.'" "Pain evolves you as a business owner. You have to go through pain. Going through that, you become more resilient in business." "Every time we talk about it... we still laugh. It's like, oh, that business killed us. Like literally killed us. But I needed that to get to where I'm going. I think every business owner needs that." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

  5. Aug 4

    The Price of "More": Why Winning Doesn't Always Satisfy

    In this thought-provoking episode, Brad explores the delicate balance between ambition and contentment following a profound conversation with entrepreneur Will Polston. Reflecting on the common cycle of sacrificing health and relationships for financial success, the host digs into why winning often fails to satisfy us and instead merely raises the stakes.  KEY TAKEAWAYS The Trap of Moving Goalposts: Continuous success often raises the stakes rather than providing lasting satisfaction, turning yesterday’s dream into today’s baseline expectation. Understanding Hedonic Adaptation: Whether in income, career milestones, or personal wins, humans rapidly normalize achievements, driving an endless search for the next high. How the Perception of Wealth Evolves: Money is critical for security and choice, but as we mature, its real power shifts from buying items to purchasing time and peace of mind. Ambition Needs Definition: Without clear parameters, ambition can consume the very life it was meant to improve, forcing us to sacrifice what matters most to reach arbitrary targets. "Enough" Transforms Ambition into Choice: Deciding what is "enough" doesn't mean halting progress—it turns compulsive chasing into conscious, purposeful growth. BEST MOMENTS "What if the greatest risk of becoming successful isn't losing everything... but losing the ability to recognize when you already have enough?" "He described spending half of his life sacrificing his health to build wealth, only to reach a point where he was prepared to sacrifice some of that wealth to recover his health." "The win didn't satisfy the desire—in fact, it escalated it. Yesterday's dream became today's baseline." "Money matters. It can reduce anxiety, give us choices, and buy back our time... but ambition without definition can consume the life it was supposed to improve." "Enough isn't the enemy of ambition; enough is what gives ambition direction of where to go." VALUABLE RESOURCES LinkedIn - ⁠https://www.linkedin.com/in/willpolston/⁠ Instagram - https://www.instagram.com/willpolston/ HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

  6. Jul 29

    1 Insta Marketing Hacks Got Me Celebrity Clients Like Justin Bieber, Jake Paul, Harry Maguire

    Harry built a multi-million-pound brand powered almost entirely by social media and influencer marketing. He explains: ↳ How a side hustle on eBay became a multi-million-pound business ↳ Why social media—not paid ads—is still the biggest opportunity for business owners ↳ How working with 200+ celebrities transformed Garage Style into a global brand ↳ Why influencer marketing works differently today than it did five years ago ↳ The content strategies that generate over 30 million monthly impressions ↳ Why consistency beats perfection when growing on social media He Cover:00:00 Intro 01:14 From Selling on eBay to Building a Million-View Brand 03:02 How I Found a Business Nobody Was Doing 05:07 The Sales Lessons That Built My Business 06:18 How Garage Style Became a Premium Brand 08:10 How Working With Celebrities Changed Everything 09:16 The Power of Influencer Marketing 12:19 How I Built a Brand Using Social Media 13:54 Why Attention Is the New Currency 16:23 Is Influencer Marketing Still Worth It? 17:32 The Biggest Social Media Mistake Businesses Make 20:43 How We Turn Before & After Videos Into Sales 22:19 How to Grow on Social Media Today 23:18 The Secret to Going Viral Consistently 25:05 How to Grow From 300 Followers 26:16 Why Business Owners Should Create Their Own Content 27:47 A Simple Instagram Strategy for Local Businesses 29:31 The Social Media Formula We Teach Businesses 30:57 How Social Media Has Changed in 2026 32:34 Why Hashtags Don't Work Like They Used To 33:41 Why Every Business Needs a Personal Brand 35:39 How to Turn Content Into Customers 40:16 Why You Should Start Creating Content Today 45:25 The Biggest Business Lessons I've Learned 49:08 My Biggest Business Win So Far

    1 Insta Marketing Hacks Got Me Celebrity Clients Like Justin Bieber, Jake Paul, Harry Maguire
  7. Jul 22

    Leveling Up: Lessons in Resilience and Leadership with George McLennan

    In this candid episode, Brad sits down with George McLennan, a former professional footballer turned founder of G Mac Gardens. After ten years in professional football, highlighted by a league title win with Cheltenham, injuries, performance anxiety, and burnout forced George to pivot away from the sport. Facing zero income, a broken ankle, and a low point driving Deliveroo with a lawnmower crammed into the back of his Ford Fiesta, George turned sheer necessity into entrepreneurial drive.  KEY TAKEAWAYS Necessity Breeds Breakthroughs: Being backed into a corner forces rapid learning and action. When options are limited, survival instinct transforms into powerful entrepreneurial drive. Exposure Dissolves Anxiety: Overcoming fear and performance anxiety doesn't come from overthinking it comes from repeatedly putting yourself into uncomfortable, challenging situations until confidence builds. Fall in Love with the Process: Fixating solely on an end goal or exit strategy can create unnecessary stress. Real fulfillment and sustainable growth come from enjoying the day-to-day journey, problem-solving, and continuous learning. Tailored Leadership Beats One-Size-Fits-All: Inspired by the varying styles of football managers, effective team leadership relies on understanding individual personalities and knowing whether a team member needs an arm around the shoulder or a push to perform. Humility opens Doors: Don't let pride or fear of competition stop you from seeking advice. Most business owners are happy to share insights and point newcomers in the right direction if you simply dare to ask. BEST MOMENTS "I think when you're backed into a corner... your best work is done and your fastest-growing times happen, because you need to learn everything."  "Of all the therapy and sports psychology... the main thing that got me out of that anxiety is literally facing fears. Putting yourself in scary situations gives you self-respect."  "The fun part isn't the exit—it's the journey. You're progressing, you're learning, you're getting new experiences, and you're meeting people."  "I literally had a lawnmower in the back and a Deliveroo bag in the front seat... I was trying to do two gigs at the same time!" HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

    Leveling Up: Lessons in Resilience and Leadership with George McLennan
  8. Jul 15

    Handwritten Letters to the King: Inside the Lockwood Clothing Brand

    In this gripping episode, Brad sits down with Jacob Lockwood, an energetic, patriotic, and fiercely determined former Coldstream Guard who transitioned out of the military just seven days prior after 16 years of service. Jacob shares the remarkable story behind his rapidly growing British clothing brand, Lockwood, detailing how his military training became his ultimate business education. KEY TAKEAWAYS Military Skills as a Business Foundation: Jacob credits his 16 years in the infantry with giving him the psychological resilience, problem-solving skills, and adaptability required to survive the daily "shock of capture" that defines running a business. The Power of Authenticity and Content: The absolute best advice for any new or scaling business owner is to document the journey relentlessly. Authentic, unpolished content is what genuinely wins people’s hearts in an era dominated by hyper-polished AI media. Fierce Commitment to Local Economy: Despite knowing he could increase his net profit by 35% or more by outsourcing production overseas, Jacob is unyielding in his mission to support British factories, local jobs, and tax contributions. Trusting Your Gut Against Predators: In business, predatory investors look for struggling companies to exploit. Jacob highlights the importance of listening to your instincts and turning down bad money, even when you are facing heavy debt. The Extreme Swings of Entrepreneurship: Within a matter of eight weeks, Jacob went from being four days away from losing his home to signing a life-changing, multi-million-pound funding deal with excellent repayment terms. BEST MOMENTS "I saw the Army as my career. Little did I know, actually, it was just my basic training for running this company." "Your North Star should be like emptying the sea with a soup spoon... It’s so big that it’s almost impossible, but it keeps you driving towards it." "The biggest brain cells you've got in your body are in your stomach. If something just feels off, then listen to it." "Running this business is a little bit like the shock of capture... but it doesn't wear off after two days. It just constantly changes." "Don't try to pretend to be something you're not, and don't try and use our flag in vain. If you're going to manufacture overseas, fine... but don't try and use our flag." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.

    Handwritten Letters to the King: Inside the Lockwood Clothing Brand

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About

What if growing your business didn’t mean sacrificing your time, your health, or your freedom?  Working On It is the podcast for service-based founders who want to scale without burning out. Each episode brings you honest conversations with experts, operators, and mentors - the same kind of people who’ve helped shape successful businesses from the inside out. We dive into the systems, strategies, and habits that drive performance - and show you how to build a company that works without you always having to be there. It’s about clarity, leadership, and reclaiming control - of your time, your team, and your next chapter.  If you're focused on building a business that runs without you - and a life that works because of you - then you're in the right place

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