Wrong on Paper

by ADDO Studios

The stories behind the brand decisions that shouldn't have worked - but did. Every beloved brand has a few defining moments that made no logical sense… until they changed everything. In Wrong on Paper, co-hosts Aaron Fossas and David Salyers go inside original brand stories to uncover the bold, counterintuitive choices that defied conventional wisdom and unlocked lasting emotional connection with an army of raving fans.

  1. 4월 20일

    Patagonia: Chapter 3

    Aaron and David close out the story of Yvon Chouinard and Patagonia, sharing their “Wrong on Paper” insights and the key strategies they’ve drawn from his unconventional approach to building a business and a legacy.

    1시간 8분

  2. 4월 15일

    Patagonia: Chapter 2

    Aaron & David continue the story of Yvon Chouinard and Patagonia from their equipment roots, to their current destination: outdoor apparel & gear.

    43분

  3. 4월 15일

    Patagonia: Chapter 1

    Much more than a clothing brand. Yvon Chouinard built Patagonia as a user, not an entrepreneur, making it one of the most unique business lessons in the world. Join David & Aaron as they explore the early days of a wrong on paper company, Patagonia.

    46분
  4. Buc-ee's: Chapter 3

    3월 17일

    Buc-ee's: Chapter 3

    Quiz time! David tests Aaron's knowledge to see if he can make the correct Wrong on Paper decisions that we've learned from Arch "Beaver" Aplin III and Don Wasek.

    15분
  5. Buc-ee's: Chapter 2

    3월 17일

    Buc-ee's: Chapter 2

    What can we learn from Arch "Beaver" Aplin III and Don Wasek? Join Aaron and David as they discuss the key insights from the Buc-ee's story and make Arch and Don's story applicable for business today.

    46분
  6. Buc-ee's: Chapter 1

    3월 17일

    Buc-ee's: Chapter 1

    A tourist attraction, your go-to convenience store, and people's favorite place to fill up (themselves and their cars)... welcome to the Buc-ee's story. Aaron and David dive deep into how Arch "Beaver" Aplin III and Don Wasek built a truly Wrong on Paper giant.

    31분
  7. Trader Joe's: Chapter 3

    2025. 11. 21.

    Trader Joe's: Chapter 3

    Close out the Trader Joe's story as David tests Aaron's knowledge of how Joe Coulombe and his Trader Joe's team would approach different business opportunities.

    9분
  8. Trader Joe's: Chapter 2

    2025. 11. 21.

    Trader Joe's: Chapter 2

    The Trader Joe's story continues as Aaron and David dive into the strategic principles and ways of thinking that made Trader Joe's the most profitable grocery store per square foot in the country.

    31분
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The stories behind the brand decisions that shouldn't have worked - but did. Every beloved brand has a few defining moments that made no logical sense… until they changed everything. In Wrong on Paper, co-hosts Aaron Fossas and David Salyers go inside original brand stories to uncover the bold, counterintuitive choices that defied conventional wisdom and unlocked lasting emotional connection with an army of raving fans.

정보

  • 제작진
    by ADDO Studios
  • 방송 연도
    2025년 - 2026년
  • 에피소드
    19
  • 등급
    전체 연령 사용가
  • 저작권
    © by ADDO Studios
  • 웹사이트 보기
    Wrong on Paper

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