Wrong on Paper

by ADDO Studios

The stories behind the brand decisions that shouldn't have worked - but did. Every beloved brand has a few defining moments that made no logical sense… until they changed everything. In Wrong on Paper, co-hosts Aaron Fossas and David Salyers go inside original brand stories to uncover the bold, counterintuitive choices that defied conventional wisdom and unlocked lasting emotional connection with an army of raving fans.

  1. 20 апр.

    Patagonia: Chapter 3

    Aaron and David close out the story of Yvon Chouinard and Patagonia, sharing their “Wrong on Paper” insights and the key strategies they’ve drawn from his unconventional approach to building a business and a legacy.

    1 ч. 8 мин.

  2. 15 апр.

    Patagonia: Chapter 2

    Aaron & David continue the story of Yvon Chouinard and Patagonia from their equipment roots, to their current destination: outdoor apparel & gear.

    43 мин.

  3. 15 апр.

    Patagonia: Chapter 1

    Much more than a clothing brand. Yvon Chouinard built Patagonia as a user, not an entrepreneur, making it one of the most unique business lessons in the world. Join David & Aaron as they explore the early days of a wrong on paper company, Patagonia.

    46 мин.
  4. Buc-ee's: Chapter 3

    17 мар.

    Buc-ee's: Chapter 3

    Quiz time! David tests Aaron's knowledge to see if he can make the correct Wrong on Paper decisions that we've learned from Arch "Beaver" Aplin III and Don Wasek.

    15 мин.
  5. Buc-ee's: Chapter 2

    17 мар.

    Buc-ee's: Chapter 2

    What can we learn from Arch "Beaver" Aplin III and Don Wasek? Join Aaron and David as they discuss the key insights from the Buc-ee's story and make Arch and Don's story applicable for business today.

    46 мин.
  6. Buc-ee's: Chapter 1

    17 мар.

    Buc-ee's: Chapter 1

    A tourist attraction, your go-to convenience store, and people's favorite place to fill up (themselves and their cars)... welcome to the Buc-ee's story. Aaron and David dive deep into how Arch "Beaver" Aplin III and Don Wasek built a truly Wrong on Paper giant.

    31 мин.
  7. Trader Joe's: Chapter 3

    21.11.2025

    Trader Joe's: Chapter 3

    Close out the Trader Joe's story as David tests Aaron's knowledge of how Joe Coulombe and his Trader Joe's team would approach different business opportunities.

    9 мин.
  8. Trader Joe's: Chapter 2

    21.11.2025

    Trader Joe's: Chapter 2

    The Trader Joe's story continues as Aaron and David dive into the strategic principles and ways of thinking that made Trader Joe's the most profitable grocery store per square foot in the country.

    31 мин.
См. все (19)

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The stories behind the brand decisions that shouldn't have worked - but did. Every beloved brand has a few defining moments that made no logical sense… until they changed everything. In Wrong on Paper, co-hosts Aaron Fossas and David Salyers go inside original brand stories to uncover the bold, counterintuitive choices that defied conventional wisdom and unlocked lasting emotional connection with an army of raving fans.

Информация

  • Автор
    by ADDO Studios
  • Годы выхода
    2025 - 2026
  • Выпуски
    19
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © by ADDO Studios
  • Сайт подкаста
    Wrong on Paper

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