Village Global Podcast

Village Global

The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.

  1. Recall Sessions: Tomer London on Building Gusto from ZenPayroll to 400,000 Customers

    18H AGO

    Recall Sessions: Tomer London on Building Gusto from ZenPayroll to 400,000 Customers

    Welcome to Recall Sessions - a series on the Village Global Podcast hosted by Somrat Niyogi, Partner at Recall Capital. Each episode goes deep on how the world's most successful companies got their first customers.  In this episode, Somrat sits down with Tomer London, Co-Founder and Chief Product Officer at Gusto, to discuss how he and his co-founders built the leading payroll and HR platform for small businesses. Gusto serves over 400,000 businesses today and is valued at $9.5 billion - but it started as ZenPayroll, with a product scoped down to California-only, under five employees, salary only, and no benefits. Tomer talks about growing up in his dad's clothing store in Israel and building an inventory system at age 12, cold-calling businesses off Yelp before writing a single line of code, the Thai restaurant lunch that confirmed they were onto something, why charging $2 per employee per month was a mistake, and how building for small businesses is startup in hard mode - but worth it if the pain is big enough. Thanks for listening - if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at www.villageglobal.com or get in touch with us on X @villageglobal. Want to get updates from us? Subscribe to get a peek inside the Village. We'll send you reading recommendations, exclusive event invites, and commentary on the latest happenings in Silicon Valley. www.villageglobal.com/signup

    38 min
  2. Recall Sessions: Itai Damti on Embedded Finance and the Art of Getting Your First Customer

    FEB 23

    Recall Sessions: Itai Damti on Embedded Finance and the Art of Getting Your First Customer

    Welcome to Recall Sessions – a new series on the Village Global Podcast. Hosted by Somrat Niyogi, Partner at Recall Capital, each episode goes deep on go-to-market: how the world's most successful companies got their first customers.  In this episode, Itai Damti, Co-Founder & CEO of Unit, joins Somrat to break down how Unit went from a year of stealth building with no committed customers to becoming the leading embedded finance platform – moving over $50 billion annually and powering programs at seven public companies. Itai talks about the bet he and co-founder Doron Somech made on a market that barely existed, why they spent a full year building before going to market, how their first customer came through a LinkedIn message, and what he's learned about selling infrastructure that changes how buyers think. He also shares a framework for categorizing buyers – deciders, explorers, and the "unawares" – and why minding the chasm between your first 5% of customers and the next 95% is where companies live or die. Thanks for listening – if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at www.villageglobal.com or get in touch with us on X @villageglobal. Want to get updates from us? Subscribe to get a peek inside the Village. We'll send you reading recommendations, exclusive event invites, and commentary on the latest happenings in Silicon Valley. www.villageglobal.com/signup

    46 min
4.4
out of 5
113 Ratings

About

The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.

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