Your Mic

Freddy Cruz
  • 5.0 (3)
  • Language Learning

Your Mic is the podcast about podcasting for new, stuck, and almost‑quit hosts. Hosted by Speke Podcasting founder and 25‑year broadcast vet Freddy Cruz, it blends hard‑earned lessons, failures, and irreverent stories with sharp tactics you can actually use. Listen on your favorite podcast app!

  1. 1d ago ·  Video

    Spotify’s Ad Skip: Smart Feature… or Indie Podcaster Nightmare?

    Get the FREE Speke Roadmap: https://www.spekepodcasting.com/givethemroadmap Work with us: https://www.spekepodcasting.com/ Indie podcast expert Frank Racioppi joins me to unpack AMP’s new play metric, Spotify’s ad skip feature, broken CPMs, and why targeted listeners beat vanity downloads if you actually want a podcast that makes money. Subscribe to Frank’s newsletter (https://podalization.substack.com/) Read Frank’s work in Forbes (https://www.forbes.com/sites/frankracioppi/) Key Takeaways 1. Downloads aren’t dead, but they’re incomplete. AMP’s 30‑second play standard adds needed context, yet downloads still matter, just like batting average and on‑base percentage both matter for a hitter. 2. Big numbers mean nothing without a goal. A million plays with no business outcome is worse than 10,000 targeted listeners converting at 40–50%; indie podcasters must define success before they ever hit record. 3. Your audience is rented unless you pull them off‑platform. YouTube, Spotify, and RSS feel like freedom, but deplatforming and algorithm shifts make email lists and offline communities non‑negotiable.

  2. 3d ago

    From the Archive: What Lamborghini Can Teach You About the Power of Niche Podcasting

    Free resources from Speke Podcasting: https://www.spekepodcasting.com/freeresources Work with us: https://www.spekepodcasting.com/pricing-plans Picture a bright yellow Lamborghini, cruising by. There's no TV ad for it, yet it turns heads. Just like that, podcasting can reach its audience without big-budget promotions. It’s about knowing where your audience is and speaking directly to them. In this episode of Your Mic, discover how to harness the power of storytelling and build a community.  Key Takeaways 1. Just like Lamborghini focuses on a specific audience, your podcast should target a very specific listener base. Determine who your ideal listener is, know their habits, and create content that speaks directly to them. 2. Imitating Lamborghini's approach, offer unique and exclusive content that your listeners can't find elsewhere. This can involve presenting your unique perspective or expert knowledge that adds value to your audience. 3. Clearly define what makes your podcast stand out. Like Freddy describes, a personal trainer can specify their niche audience to make their service more appealing. Similarly, your podcast should have a distinct value proposition that resonates with your specific audience. 4. Develop a community around your podcast through word of mouth, social media, and in-person or online events. Encourage your listeners to share your podcast and create spaces for engagement to foster a loyal listener base. 5. You have the power to control your podcast's story, message, and growth. Just like Lamborghini doesn't rely on traditional advertising, use creative and direct methods to share your narrative and connect with your audience on a more personal level.

  3. Jul 30

    Is This the Villain Keeping You From Recording Video?

    Free resources from Speke Podcasting: https://www.spekepodcasting.com/freeresources Work with us: https://www.spekepodcasting.com/pricing-plans Freddy Cruz goes solo with lessons from Dr. Angela Sturm, a facial plastic surgeon with hundreds of YouTube videos, a podcast (Beauty Unveiled), and a full aesthetic practice, who once cried at the thought of public speaking. This one is for every host hiding from video because of a nose, a jawline, or that one eye they swear is smaller than the other. The problem is not your face. It is a front-facing camera that behaves like a fisheye lens, showing you an angle nobody in real life ever sees, plus a brain that treats that distortion as the truth. Freddy breaks down why selfie dysmorphia is manufactured, why nobody is studying your flaws the way you are, and how Sturm went from terrified young surgeon to a woman whose daughter shows her videos to teachers like trading cards. You walk away with permission and a reason to hit record with the face you have today. Key Takeaways 1. The tiny thing you obsess over on your face is invisible to almost everyone else. People are too busy running their own mental noise about their own faces to audit yours. 2. Your front-facing camera acts like a fisheye lens, making whatever sits in the middle of the frame look bigger. A selfie shot from under your nose is not evidence, it is distortion. Sturm's clinic uses standardized cameras, distances, and angles because those setups approximate how people actually see you. Your phone at arm's length does not. 4. Confidence on camera is built, not issued at birth. Sturm went from tears over public speaking to hundreds of videos by realizing nobody online is waiting with a scalpel to dissect her every word. 5. Authenticity is the safety net. People can argue with an opinion, but it is much harder to argue with someone sharing what they have personally seen, tried, and survived.

  4. Jul 28 ·  Video

    Podfade is Boredom In Disguise, Not Proof You Should Quit

    Free resources from Speke Podcasting: https://www.spekepodcasting.com/freeresources Work with us: https://www.spekepodcasting.com/pricing-plans Freddy Cruz goes solo on this one, and he is coming for the excuse you have been hiding behind. Everybody blames podfade on burnout, but after multiple shows since 2020, over a thousand interviews, and 25 plus years behind a mic, Freddy knows the uglier truth. A lot of dead podcasts died because the host got bored with their own show. This episode breaks down how podfade actually starts, gives you a three question boredom check with no lying allowed, and hands you two experiments designed to jolt a stale show back to life. If your podcast looks fine on paper but feels dead in practice, this is the episode that tells you what to do about it before you quit something worth saving. Key Takeaways 1. Podfade rarely starts with a dramatic announcement. It starts with a tiny negotiation, one skipped week that becomes a short update that never gets recorded. 2. Busy is usually a cover story. If the show you were making actually lit you up, you would not be skipping weeks, so the real problem is excitement, not capacity. 3. Most bored hosts still care about their topic. They are just trapped in a stale format, locked into 60 minute interviews when they would rather do 10 minute rants. 4. The episodes that feel alive are the ones that cost you something to say. If you cannot remember the last time an episode scared you a little, boredom was inevitable. 5. Try a Format Break Week. Cut your runtime in half, change your structure, talk about the thing you have been saving for later, and notice how it feels when you ship it. 6. Adopt the Only If rule for one month. Record only the episodes you would still make if you could never see the download numbers, and watch the should episodes vanish from your calendar. 7. A show that made sense on paper but no longer fits you is not failure. It is data, and it means you rebuild instead of quit, because listeners can feel it when the host is bored.

  5. Jul 23

    Fun is a Requirement, Not a Reward for Hitting Your Numbers

    Free resources from Speke Podcasting: https://www.spekepodcasting.com/freeresources Work with us: https://www.spekepodcasting.com/pricing-plans Freddy Cruz opens the vault on the origin story of Speke Podcasting, and it starts with 450 job applications and a wall of silence. Instead of waiting, he went hunting through his own contact list with a copy and paste message, and one of those messages landed with Dorothy Gibbons, co-founder and CEO of The Rose, a Texas nonprofit providing breast cancer screenings to women regardless of insurance (The Rose’s podcast is Let’s Talk About Your Breasts). That meeting produced Freddy's first client, his first real yes, and five words that became a pillar of his company. This episode is for every host and business owner who has had start a podcast on the goal list for three years and quietly believes the work has to be miserable to count. You will walk away knowing why so many organizations do not need convincing, they need the how, and why joy is the fuel that carries heavy subject matter. You will also get Dorothy's rule to steal for your own show. Key Takeaways 1. After 450 applications and mostly silence, the breakthrough came from hunting instead of waiting. Freddy opened his own socials and sent the same simple message over and over until one landed. 2. The Rose had wanted a podcast for years and simply did not know how. Plenty of good organizations do not need to be convinced that podcasting matters, they need someone to show them the way. 3. Dorothy's condition was blunt. If this is not fun, we are not doing it, and she aimed it straight at the service provider, not just the client side of the table. 4. Fun is not frivolous when the subject matter is heavy. It is the fuel that keeps a mission moving through nonstop booking, planning, recording, editing, and promoting. 5. The Rose launched Let's Talk About Your Breasts with 19 episodes already in the can, then committed to 31 episodes in 31 days every October. That is not a test, that is a commitment. Timestamped Overview 00:00 The same idea changed the business twice 00:50 Leaving radio and 450 applications into silence 01:45 Hunting instead of waiting, the copy paste DM strategy 02:35 The message to Dorothy Gibbons of The Rose 03:15 If you are selling something, you come to me 03:55 We wanted a podcast for years, we just did not know how 04:45 The organizations that only need the how 05:25 The five words, this has to be fun 06:15 Fun as a requirement aimed at the producer 07:00 Let's Talk About Your Breasts launches with 19 episodes banked 07:45 31 episodes in 31 days every October 08:25 Event audio mosaics and the living archive 09:00 Dorothy's alphabet game and mindset as survival 09:45 Applying Dorothy's rule to your show and business 10:30 I am not going to argue for your limitations 11:05 Put more fun back into the hard things 11:40 Send this episode to the person you thought of

  6. Jul 21 ·  Video

    Stop Using “Authenticity” as an Excuse for a Sloppy Podcast

    Free resources from Speke Podcasting: https://www.spekepodcasting.com/freeresources Work with us: https://www.spekepodcasting.com/pricing-plans Freddy takes a blowtorch to the “intentional mistake” trend that is quietly trashing good shows. You hear the story of a client’s phone ringing mid‑recording, why leaving it in was not a clever brand move, and how big creators are now telling you to keep typos and stumbles on purpose to prove you are human. Freddy calls that what it is: fear and laziness dressed up as authenticity. You get a clear breakdown of how he really uses AI to move faster without sounding generic, and what actually signals “human” to your listener. By the end, you know how to keep your show sharp, honest, and human without sabotaging your own quality just to make a point.

  7. Jul 16

    How a Funeral Museum Used Podcasting to Escape the “Weird” Bucket

    Free resources from Speke Podcasting: https://www.spekepodcasting.com/freeresources Work with us: https://www.spekepodcasting.com/pricing-plans Freddy uses the National Museum of Funeral History to prove what niche podcasting can really do. He tells the story of Genevieve walking into a role where the museum was treated like a quirky oddity, shoved next to the Beer Can Museum in visitor guides, and ignored by people who lived down the street. You hear how a show gave them control of their story in a death‑denying culture, shifting their perception from “macabre sideshow” to serious institution about how we live, remember, and grieve. Freddy breaks down the evolution from exhibit‑driven episodes to a broader, human podcast that drew guests in instead of chasing them, and why being a guest first made Genevieve a better host. By the end, you won’t be able to say your topic is too niche, too weird, or too boring with a straight face.

  8. Jul 14 ·  Video

    How to Use Hot Takes Without Turning Your Show Into Noise

    Free resources from Speke Podcasting: https://www.spekepodcasting.com/freeresources Work with us: https://www.spekepodcasting.com/pricing-plans Freddy rips apart the idea that your show has to be either bland or outrage‑bait to stand out. He uses cooking as the frame, introducing the “anti‑hero” as the salt of your podcast, the informed opinion your listener suspects is true but never hears anyone say out loud. You hear how this sits alongside the classic storytelling elements Freddy teaches in PodQuest: hero, villain, supporting cast, setting, and plot. Then he walks you through exactly how to use hot takes with discipline, so your show feels more honest and alive instead of more chaotic and performative. You leave knowing how to season episodes with just enough truth‑telling and pushback to build trust and binge‑ability without turning into a caricature of an edgy host.

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5
out of 5
3 Ratings

About

Your Mic is the podcast about podcasting for new, stuck, and almost‑quit hosts. Hosted by Speke Podcasting founder and 25‑year broadcast vet Freddy Cruz, it blends hard‑earned lessons, failures, and irreverent stories with sharp tactics you can actually use. Listen on your favorite podcast app!

Information

  • Creator
    Freddy Cruz
  • Years Active
    2024 - 2026
  • Episodes
    104
  • Rating
    Clean
  • Copyright
    © 2025 Freddy Cruz
  • Show Website
    Your Mic