Zero Friction

Terry Coutsolioutsos
  • 5.0 (1)
  • Marketing

The show highlights people, processes and/or platforms that remove barriers from revenue growth

  1. 1d ago

    Hearing Aid Demo Lifts Sales From 46% to 70% | Jeff Cummins, Immersive Hearing Technologies

    A hearing aid demo can show patients what they may gain. Host Terry Coutsolioutsos speaks with Jeff Cummins, CEO and co-founder of Immersive Hearing Technologies. They discuss why people wait to get help. A short demo can let them hear what hearing aids could change. Revenue stuck in your MedTech or health-tech company? Book 30 minutes with Terry: https://api.revrxai.com/widget/bookings/30-minute-meeting-with-terry Jeff shares how a test of his own hearing loss helped his wife hear what he was missing. He says it changed how they talk. He also explains why people may wait five or six years before they buy hearing aids. Jeff describes a tablet and headphones tool that lets patients try real-life listening scenes. He cites sales of 46% without a demo and 70% with one. Terry asks about clinic use, how to track results, and the time patients need to get used to hearing aids. The Zero Friction Podcast from RevRx AI explores how founders, clinicians, and technology leaders make healthcare and business work better by removing the obstacles that slow people down. Topics Covered - Why patients wait years to buy hearing aids - Why a hearing test may not make the benefit clear - How a family member can hear what a patient misses - Why a brochure cannot show the same listening benefit - What makes a live hearing aid demo hard to run - How a short demo can fit into a clinic visit - Why poor fit and advice can lead to returns - How clinics can track the change from 46% to 70% Chapters 0:00 Why nobody wants a hearing aid 1:00 Zero Friction Open 1:13 Hearing aid demo: meet Jeff Cummins and Immersive Hearing Technologies 2:05 From startups to a practical hearing demo 4:12 Why people do not want hearing aids 5:50 Stigma, cost and the adjustment problem 10:25 Why patients cannot hear what they are missing 12:32 Helping family members hear the loss 17:20 Why a brochure is not enough 19:30 What makes a useful hearing demo 22:23 How manufacturers and clinics support adoption 24:24 Why hearing aids take time to feel natural 30:58 How hearing the difference changes a decision 34:14 Advice to a younger self Important Links and Resources Immersive Hearing Technologies: https://immersivehearingtech.com/ Jeff Cummins: https://www.linkedin.com/in/jeffcummins23/ Host Terry Coutsolioutsos: https://www.linkedin.com/in/terry-coutsolioutsos/ RevRx AI: https://revrxai.com/ What would help your patients hear the value? #HearingAids #MedTechSales #ZeroFrictionPodcast

  2. 1d ago

    Patient Intake Software: It's Almost 2027, Ditch the Clipboard | Jenn Denham, Aloha

    Patient intake software can take a lot of friction out of a practice before a patient ever walks in the door. Host Terry Coutsolioutsos talks with Jenn Denham, Chief Growth Officer at Aloha (formerly Review Wave), about the paperwork, phone tag and hard-to-use booking forms that slow down patients and staff. Revenue stuck in your MedTech or health-tech company? Book 30 minutes with Terry: https://api.revrxai.com/widget/bookings/30-minute-meeting-with-terry Jenn has spent about 20 years in marketing, the last eight in healthcare tech. She helps chiropractors, eye doctors and dentists use AI and automation so their staff spend less time on data entry and more time with patients. She walks through what a new patient runs into on a phone: phone tag, a booking form that asks for a time first, and a clipboard with 15 pieces of paper. She explains how Aloha's Charlie AI voice receptionist and mobile intake forms handle those steps, and why a practice should test its own patient journey before adding AI. Terry and Jenn also talk about buying AI the right way. Train an agent like a new hire, give an internal champion real time to lead it, and ask vendors about onboarding, live support and native integrations. The Zero Friction Podcast from RevRx AI explores how founders, clinicians, and technology leaders make healthcare and business work better by removing the obstacles that slow people down. Topics Covered - How Review Wave became Aloha - Mapping the patient journey from search to first visit - Charlie AI and ending phone tag - Replacing the clipboard with mobile intake forms - Testing your booking form as a brand-new patient - The 10 to 15 touch points before the first visit - Keeping the patient relationship going after the visit - Training AI like a new hire, with an internal champion - Questions to ask about onboarding, support and integrations Chapters 0:00 Opening highlights 1:22 Patient intake software: meet Jenn Denham and Aloha 2:00 Reducing friction in healthcare 3:25 From Review Wave to Aloha 4:24 Map the patient journey 5:43 Charlie AI and ending phone tag 7:02 Replace the clipboard 9:25 Give staff time for human connection 11:32 Test your practice as a new patient 13:45 Fix friction before adding AI 15:48 Meet patients on their terms 17:07 Touch points before the first visit 18:18 Keep the patient relationship going 20:02 Evaluate tools and integrations 22:03 Train AI like a new hire 27:14 A practical adoption plan 28:29 Help staff own the change 31:29 Bring the team into discovery 32:33 Onboarding, support and buyer questions Important Links and Resources Aloha: https://getaloha.com/ Jenn Denham: https://www.linkedin.com/in/jenndenham/ Host Terry Coutsolioutsos: https://www.linkedin.com/in/terry-coutsolioutsos/ RevRx AI: https://revrxai.com/ What would you change first in your practice's patient journey? #PatientExperience #PatientIntake #HealthcareAutomation #ZeroFrictionPodcast

  3. 6d ago

    Selling to Health Systems: Why They Won't Buy Your AI | Sarah Richardson, The 229 Project

    Selling to health systems gets harder when your AI pitch explains the technology but never explains the outcome. Host Terry Coutsolioutsos sits down with Sarah Richardson, Principal, The 229 Project, to discuss what healthcare leaders need from the partners asking for their time and budget. Revenue stuck in your MedTech or health-tech company? Book 30 minutes with Terry: https://api.revrxai.com/widget/bookings/30-minute-meeting-with-terry Sarah explains why the work starts with a problem, an owner and a clear operational path to a better result. They discuss AI governance, treating agents as employees, application rationalization and the pressure to reduce an already crowded technology stack. The conversation also follows the origins of The 229 Project, the value of peers solving shared problems, and why trusted relationships matter long before a cold email arrives. Sarah closes with advice about building the relationships you need before a moment of crisis or opportunity. The Zero Friction Podcast from RevRx AI explores how founders, clinicians, and technology leaders make healthcare and business work better by removing the obstacles that slow people down. Chapters 0:00 Highlights: outcomes, applications and relationships 0:54 Zero Friction introduction 1:07 Selling to health systems: meet Sarah Richardson of The 229 Project 1:37 Building a community around healthcare problems 4:19 Roundtables and shared priorities 6:57 Start with the problem and prove the outcome 9:14 Treating AI agents as employees 16:05 What changes on the other side of the buyer seat 17:19 People, process and technology 17:59 Reducing applications and replacing existing tools 22:18 The people involved in a buying decision 24:15 Working through the project pipeline 27:45 How The 229 Project began 28:48 The February 29 connection 30:29 Dinners, roundtables and summits 32:51 What leaders are proud of and where they are stuck 34:14 Relationships before cold outreach 36:48 Sarah's advice to her younger self 37:19 Closing thoughts and ways to connect Connect and learn more The 229 Project: https://229project.com/ Sarah Richardson: https://www.linkedin.com/in/sarahmjrichardson/ The 229 Project video library: https://www.youtube.com/@229proj/videos Concierge Leadership: https://www.conciergeleadership.com/ The 229 Project on LinkedIn: https://www.linkedin.com/company/229proj/home/ Concierge Leadership on LinkedIn: https://www.linkedin.com/company/concierge-leadership/home/ FortyAU on LinkedIn: https://www.linkedin.com/company/fortyau/home/ Intellect Resources on LinkedIn: https://www.linkedin.com/company/intellect-resources/home/ OtisHealth on LinkedIn: https://www.linkedin.com/company/otishealth/home/ Terry Coutsolioutsos: https://www.linkedin.com/in/terry-coutsolioutsos/ RevRx AI: https://revrxai.com/ Where does selling to health systems get stuck for your team: defining the problem, proving the outcome or earning the relationship? #HospitalBuying #HealthcareAI #MedTechSales #ZeroFrictionPodcast

  4. Oct 31

    Patient Experience: A Former Disney Imagineer on Patient Anxiety | Roger Holzberg, Reimagine Well

    Patient experience can break down when fear walks in with the patient. Host Terry Coutsolioutsos sits down with Roger Holzberg, Founder and Creative Director of Reimagine Well. Roger once led creative teams at Walt Disney Imagineering. Now he builds healing rooms and games for hospitals. Revenue stuck in your MedTech or health-tech company? Book 30 minutes with Terry: https://api.revrxai.com/widget/bookings/30-minute-meeting-with-terry Roger's path changed when a doctor told him he had cancer, on the eve of his 50th birthday. He explains how Disney's "architecture of reassurance" became his "architecture of healing." He also says why the most important voice in healing has to be the patient's. He shares the one question he asks patients: what special place would help heal you? That question led to the Infusionarium. His team also built a game that lets kids explore a radiation room before they go in. Roger says the pilot study lowered the mean age of sedation from 10 to 3. Terry and Roger also talk about money. Roger says a hospital can earn more without a new billing code. The Zero Friction Podcast from RevRx AI explores how founders, clinicians, and technology leaders make healthcare and business work better by removing the obstacles that slow people down. Important Links and Resources Reimagine Well: https://reimaginewell.com/ Roger Holzberg on LinkedIn: https://www.linkedin.com/in/rogerholzberg/ Host Terry Coutsolioutsos: https://www.linkedin.com/in/terry-coutsolioutsos/ RevRx AI: https://revrxai.com/ 3D model credits (CC BY 4.0, modified; license: creativecommons.org/licenses/by/4.0). All from Sketchfab, links in the pinned comment: "Ferris Wheel" by kand8998 (Kaitlyn Andrus); "Carousel_spinning" by jackiebatteau; "Roller Coaster" by gaartt; "Swing Ride - Day 28 3DInktober2019-Ride" by MMKH; "Low Detail Animated Crowd" by Shahriar Shahrabi; "Nathan Animated 003 - Walking 3D Man" by Renderpeople; "Sea Turtle Lowpoly Animated" by kenchoo; "Underwater Coral Reef Photogrametry 3D Scan" by VIVID REALITY; "Cinema Camera" by re1monsen; "CK-2200GS Film Luminaire" by Metazeon; "Studio microphone (With holder)" by propmaker1; "Studio Softbox Light" by Glowbox 3D; "Simple Studio Light" by AleixoAlonso; "LED Soft Light Panel" by ROY; "Office Chair Modern" by thethieme; "Monstera Deliciosa Potted Mid-Century plant" by Giora; "Rigged Stethoscope" by Simon Pasi; "Incandescent Light Bulb" by AleixoAlonso; "Crank easel" by Virtual Museums of Małopolska; "Laptop" by Aullwen; "Brass Compass" by Patrick Cauty; "Smartphone" by Rafael Benites de Souza; "CC0 - Crayons" by plaggy; "Regular ole Clipboard" by Maggatron; "Pill (Capsule)" by Kroko.blend; "Bottlenose Dolphin" by popcornbag; "Lotus Flower Blooming Animation" by Alexander Ruletik; "Tower crane KB-674" by Randonavt; "Tropical Island" by Elin; "Game controller" by Shapoval Semyon; "Mortarboard Graduation Hat" by dupremium3d; "Smartphone Highpoly" by OrbArts; "Smartwatch" by harrimyl; "Road Bike" by Tanya Andreeva; "Boeing 787-8" by rocket0314 Brain: "Brain and Skull" by Drummyfish (OpenGameArt, CC0). Maps: US Census Bureau; Terrain Tiles by Mapzen / AWS Open Data (USGS 3DEP, SRTM/NASA, ETOPO1/NOAA); Made with Natural Earth; NASA Earth Observatory Blue Marble; public domain. Screen recordings: courtesy of Reimagine Well. Music: "Turn In The Sun" by Simon Herody (YouTube Audio Library). Where does patient fear slow down care where you work, and what has helped? #PatientExperience #HealthcareDesign #HealthcareInnovation #ZeroFrictionPodcast

  5. Oct 29

    Space Medicine: Healthcare Where There Is No Hospital | Savi Glowe, BioAstra

    Space medicine starts with a hard problem. How do you care for people when there is no hospital nearby? Host Terry Coutsolioutsos sits down with Savi Glowe, CEO and Co-founder of BioAstra. BioAstra is a nonprofit that studies human health in space and in extreme places on Earth. Revenue stuck in your MedTech or health-tech company? Book 30 minutes with Terry: https://api.revrxai.com/widget/bookings/30-minute-meeting-with-terry Savi spent about 20 years in large academic medical centers, most recently at Mount Sinai. She calls space a forcing function for both the body and the tools we build. In her words, health tech that flies has to be small, rugged and self-powered. That is why it can then go anywhere on Earth. Terry and Savi talk about how to plan medical care for missions and remote trips. They cover how to run studies with no lab and no cold chain. Savi tells how NASA helped shrink the ultrasound into a handheld tool. She also shares how the ultrasound on the space station helped the crew in a recent medical event. They also talk about BioAstra's nonprofit model and its spin-outs. They cover plans for independent human spaceflight research and twin missions built on the NASA Twins Study. Savi ends with her advice to her 22-year-old self. The Zero Friction Podcast from RevRx AI explores how founders, clinicians, and technology leaders make healthcare and business work better by removing the obstacles that slow people down. Important Links and Resources BioAstra: https://bioastra.org/ Savi Glowe: https://www.linkedin.com/in/savi-glowe/ Host Terry Coutsolioutsos: https://www.linkedin.com/in/terry-coutsolioutsos/ RevRx AI: https://revrxai.com/ 3D model credits (CC BY 4.0, modified; license: creativecommons.org/licenses/by/4.0). All from Sketchfab, links in the pinned comment: "Ultrasound Machine" by Liuuzaki; "Smartphone Highpoly" by OrbArts; "MRI MACHINE" by jeun13; "Animated Floating Astronaut in Space Suit Loop" by LasquetiSpice; "International Space Station - 3D scan - Module" by Patrick; "Apple" by Eydeet; "orange fruit" by polyplant3d; "Empty Burrito Tortilla" by TiimB; "ISS" by uperesito; "New York styled hi rise apartment building" by aitortilla01; "Hourglass" by • Less •; "CubeSat" by stevenharmongames; "Rugged Sci-Fi Tactical Military Tablet" by 3DMOAN; "Tactical FIRST AID KIT" by Ruslan Koschey; "Rigged Stethoscope" by Simon Pasi; "Satellite Comms" by Duane's Mind; "Oxygen scuba diving tank" by krytanmedia; "Test Tube Rack" by Harry Bond; "FREE Conical Flask | Laboratory | Low poly" by Naked Singularity Studio; "Halley VI Antarctic Research Station Dorm Pod" by Andre Lages; "Bony Pelvis from MRI" by audreybyrd; "Dumbbell" by tadeus; "Pill (Capsule)" by Kroko.blend; "Medical Robotic Arm" by Halil Kantarci; "Panola Grain Bins" by Frank McMains; ""Mars One" Mission - Base" by admone; "Photorealistic Moon" by freddy1231; "Antique 1930s Rotary Telephones" by Mad_Lobster_Workshop; "Lotus Flower Blooming Animation" by Alexander Ruletik; "Redwood trunk" by Abby Crawford; "Tropical Island" by Elin Public domain: NASA Earth Observatory, NASA 3D Resources, NASA/JPL/USGS, Smithsonian 3D. No NASA endorsement implied. BioAstra photos courtesy of BioAstra (bioastra.org). Where does your health tech have to work without a hospital around it? #SpaceMedicine #HealthTech #MedTech #ZeroFrictionPodcast

  6. Oct 27

    Whole Body MRI: The Future of Health Starts Before Symptoms | Brian Tsui, CoreViva

    Many serious diseases are found late, after symptoms show up. Whole body MRI can find them earlier, with no radiation. Host Terry Coutsolioutsos sits down with Dr. Brian Tsui, a board-certified neuroradiologist, former UCSF faculty member, and co-founder and Chief Medical Officer of CoreViva. Revenue stuck in your MedTech or health-tech company? Book 30 minutes with Terry: https://api.revrxai.com/widget/bookings/30-minute-meeting-with-terry Brian explains how whole body CT, ultrasound and MRI compare. CT uses radiation and can miss subtle changes in the brain. Ultrasound has a hard time seeing deep inside the body. MRI shows the brain, abdomen, pelvis and joints in fine detail, without injected dye. He walks through a visit at CoreViva, from the intake forms to the scan to a half-hour review with a radiologist on a big screen. Patients also get a written report and the CoreViva Score, an AI-generated report card that tracks brain age, visceral fat and muscle quality over time. Terry and Brian also talk about brain health, who pays cash for proactive screening, how HSA and FSA fit in, and how CoreViva reached 2,000 scans. The Zero Friction Podcast from RevRx AI explores how founders, clinicians, and technology leaders make healthcare and business work better by removing the obstacles that slow people down. Topics Covered - What can a whole body CT miss, and how much radiation does it use? - CT, ultrasound or MRI: which works best for whole body screening? - Why ultrasound struggles to see deep inside the body - What does a whole body MRI visit look like, start to finish? - Why review your scan with a radiologist? - How an AI report card tracks brain age, visceral fat and muscle - Worried about Alzheimer's? What a brain scan can show early - How to slow microvascular disease and lower stroke risk - Is whole body MRI covered by insurance, HSA or FSA? - Why one brain percentile matters less than the trend Chapters 0:00 Preview 0:41 Zero Friction 0:52 Whole body MRI with Dr. Brian Tsui 1:46 From radiology training to proactive medicine 3:17 Whole body MRI vs whole body CT 3:56 CT radiation and what it can miss 5:04 Where ultrasound falls short 6:23 Why MRI for whole body screening 7:47 Thin 1 mm brain slices 8:28 CoreViva's physician-led model 9:56 The patient experience, from intake to scan 11:17 Going over results with a radiologist 12:56 A tour of your scan: brain, heart, liver 14:20 The written report and the CoreViva Score 16:44 Why meeting the radiologist matters 18:45 Brain health and Alzheimer's worries 20:21 Microvascular disease and stroke risk 22:14 Habits that protect your brain 23:10 Who gets proactive screening 24:02 Cash pay, HSA and FSA 25:43 Why a baseline scan matters 26:28 Brain percentiles: watch the trend 28:23 2,000 scans and early growth 31:25 Plans beyond whole body MRI 32:28 Advice to his younger self Important Links and Resources CoreViva: https://coreviva.com/ Host Terry Coutsolioutsos: https://www.linkedin.com/in/terry-coutsolioutsos/ RevRx AI: https://revrxai.com/ Would you get a whole body MRI before you had any symptoms? Why or why not? #WholeBodyMRI #PreventiveHealth #MedicalImaging #ZeroFrictionPodcast

  7. Oct 26

    Medical Equipment Sales: The $1M Deal Closed Without a Demo | Jason Velick, CMIA

    Medical equipment sales doesn't always start with a demo. Host Terry Coutsolioutsos sits down with Jason Velick, president of CMIA, the California Medical Instrumentation Association. Jason once got a seven-figure purchase order for 10 premium imaging systems without ever doing a demo. Revenue stuck in your MedTech or health-tech company? Book 30 minutes with Terry: https://api.revrxai.com/widget/bookings/30-minute-meeting-with-terry Jason spent 27 years in medical imaging with GE, Philips, Siemens and Samsung. A competitor held about 80% of that market, so he thought the buyer was just checking prices. Two years later he asked why they picked him. They had seen his work with CMIA and his posts on LinkedIn, and they trusted he would be there after the sale. They also talk about the people problem in healthcare technology management. Biomed teams don't bring in revenue, so they are asked to do more with less. There aren't enough trained technicians or teachers. Jason shares how CMIA is building apprenticeships with schools, colleges and the state. Terry and Jason cover how AI predicts equipment failure, how remote diagnostics cut repeat truck rolls, and why buyers Google you before they ever meet you. The Zero Friction Podcast from RevRx AI explores how founders, clinicians, and technology leaders make healthcare and business work better by removing the obstacles that slow people down. Topics Covered - How a seven-figure medical equipment sale closed without a demo - Why buyers check your LinkedIn before they call you - Why biomed teams are asked to do more with less - How to fix the shortage of biomedical equipment technicians - Certification or associate degree: which path into the field? - How the workforce gap slows hospitals, OEMs and service companies - How AI predicts medical equipment failure - Can remote diagnostics cut repeat truck rolls? - How the Sunshine Act changed the way trust gets built - What CMIA does for California's biomedical community Chapters 0:00 Preview 0:45 Zero Friction 1:40 From molecular biology to medical equipment sales 4:56 Inside CMIA: 52 years, 1,000 members, 9 chapters 7:06 Why biomed teams do more with less 8:38 Apprenticeships for the workforce shortage 10:05 Certification or associate degree? 12:43 How the shortage hits hospitals, OEMs and service companies 14:04 AI and predictive maintenance 15:57 Remote diagnostics and fewer truck rolls 18:09 The seven-figure deal with no demo 21:19 Why buyers check your LinkedIn first 24:05 The Sunshine Act and digital trust 27:11 Meeting buyers where they want to be 29:31 CMIA's mission: closing the workforce gap 31:22 Advice to his younger self Important Links and Resources CMIA (California Medical Instrumentation Association): https://www.cmia.org/ CMIA Connect conference: https://www.cmiaconnect.org/ Host Terry Coutsolioutsos: https://www.linkedin.com/in/terry-coutsolioutsos/ RevRx AI: https://revrxai.com/ Has a buyer ever made up their mind about you before your first meeting? What tipped it? #MedicalEquipmentSales #MedTechSales #ZeroFrictionPodcast

  8. Oct 24

    The Osteoporosis Care Gap: The Disease Nobody Claims | David Lee and Jared Torkelson

    The osteoporosis care gap starts when a fracture gets fixed and nobody owns the bone disease underneath it. Host Terry Coutsolioutsos talks with David Lee, Founder and Chief Collaboration Officer of Health Collaboration Partners, and Jared Torkelson, President of the American Society of Osteoporosis Providers and a physician associate at Mayo Clinic, about why bone health is still treated like an orphan disease. Revenue stuck in your MedTech or health-tech company? Book 30 minutes with Terry: https://api.revrxai.com/widget/bookings/30-minute-meeting-with-terryrovrku David explains that only about 20% of people with the disease get diagnosed and treated after a fracture, and that a patient can wait six to twelve months to see a bone specialist. He shares his mother's story: four fractures before she got the diagnosis and treatment she needed. Jared describes why there are only two ways to know you have osteoporosis, a DEXA scan or a broken bone, and how fracture liaison services and bone health optimization programs close the loop after a fracture. Both guests agree that AI that only finds patients is not enough. It has to help clinicians treat them and help tell the value story to health system leaders. They also cover what Japan did differently, the CMS TEAM bundle, why orthopedic practices may be the right home for a bone health program, and their advice for anyone starting one: just start. The Zero Friction Podcast from RevRx AI explores how founders, clinicians, and technology leaders make healthcare and business work better by removing the obstacles that slow people down. Chapters 0:00 Opening highlights 1:10 The osteoporosis care gap: meet David Lee and Jared Torkelson 4:08 Who owns bone health after a fracture? 6:03 Only 20% diagnosed and treated after a fracture 10:17 David's mother: four fractures before the right care 12:38 Why prevention lags behind fracture repair 16:10 Fracture liaison services and bone health optimization 18:13 The economics of preventing fractures 21:41 AI for detection versus AI for treatment 24:13 What Japan did differently 25:35 Screening versus identifying patients for action 28:36 Delayed diagnosis and the risk of a second fracture 31:59 Building capacity: does bone health need its own lane? 35:20 Using AI to tell the value story to the C-suite 38:40 Orthopedic practices and bone health programs 42:38 The CMS TEAM bundle and revision risk 43:48 Advice for starting a bone health program: just start Important Links and Resources Host Terry Coutsolioutsos: https://www.linkedin.com/in/terry-coutsolioutsos/ RevRx AI: https://revrxai.com/ Guest David Lee: https://www.linkedin.com/in/davidblee/ Health Collaboration Partners: https://www.healthcollaborationpartners.com/ Guest Jared Torkelson: https://www.linkedin.com/in/jared-torkelson-pa-c-dmsc-2a96a6280/ American Society of Osteoporosis Providers: https://www.theasop.org/ Who should own a patient's bone health after a fracture? #Osteoporosis #BoneHealth #FractureCare #ZeroFrictionPodcast

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The show highlights people, processes and/or platforms that remove barriers from revenue growth

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  • Creator
    Terry Coutsolioutsos
  • Years Active
    2026
  • Episodes
    54
  • Rating
    Explicit
  • Copyright
    © 2026 Terry Coutsolioutsos
  • Show Website
    Zero Friction