Zero to N

Rachid Labrik
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  • Economía y empresa
  • Cada dos semanas

Zero to N dives into the real journeys behind building and scaling companies across the Middle East and Africa. Hosted by Rachid Labrik, it explores the trade-offs, failures, and transformations that shape the region’s most driven founders and operators. No hype. No filters. Just the real code of transformation from zero to N.

  1. hace 4 días

    From $300 to WILD Group: Emma Burdett on Reinvention, Personal Brand & Starting Again

    Emma Burdett built WILD from a $300 event into one of the region’s best-known communities for women in leadership  before realising that the business, and she herself, needed to evolve.   Emma joins Rachid Labrik to talk about being fired three times, building from zero in Dubai, the mistakes she made while scaling, using LinkedIn to create opportunity, trusting intuition in commercial decisions and why sometimes success requires the courage to reinvent what already works.   A conversation about entrepreneurship, identity, visibility, freedom and knowing when it is time to build the next version.

  2. 25 ago

    SAAD Mohamed: AI, Digital Transformation & Morocco's Tech Future

    AI, digital transformation, future of work and Morocco's technology ambitions with Mohamed Saad, Deputy CEO of the Casablanca Stock Exchange and President of AUSIM.   Mohamed joins Rachid Labrik to explore why transformation fails, what happens to junior careers as AI advances, why critical thinking matters more than ever, and what Morocco needs to move from technology consumer to global creator.   From “adapt before you adopt” to the Infinite Game, they ask what really takes people, organisations and countries from Zero to N.

  3. 27 jul

    From Failing Medicine to 30 Years in Global Business | Mohamed Loughzail

    Mohamed Loughzail planned to become a doctor. Failing the entrance exam sent him unexpectedly into computer science and ultimately into a career spanning Morocco, Canada, P&G, Saudi Arabia and China. He joins Rachid Labrik to discuss comfort zones, leadership, education, people, retirement and why the legacy you leave behind matters more than the title you held.   CHAPTERS 00:00 Meet Mohamed Loughzail01:59 The Failure That Changed His Career09:31 How Canada Opened Up His World15:26 Why Your Environment Shapes Your Ambition17:53 Fight the Comfort Zone18:56 Starting at P&G as Morocco’s First IT Manager21:19 Build the Foundation Before You Climb23:10 People Make the Difference25:25 When the Comfort Zone Wins27:06 Saudi Arabia, China and Choosing Family28:56 “Retirement Is Pure Fiction”30:24 Building a Business School Around Inclusion34:32 Education vs the Future of Work44:31 From Corporate Executive to Board Adviser50:57 Morocco: Hardware vs Software53:41 Mohamed’s Code of Transformation55:26 Why Success Becomes Collective58:35 The Power of Being a People Person

  4. 13 jul

    Paralysed at 10 to Building a Global Beauty Brand | Mouna Abbassy

    At 10, Mouna Abbassy suddenly lost the ability to walk and spent months rebuilding her body from the beginning. Years later, that same belief in possibility would shape Izil Beauty—a brand built to take Moroccan beauty rituals, heritage and ingredients to the world. Mouna joins Rachid Labrik to discuss resilience, identity, entrepreneurship, letting go as a founder and why building something meaningful requires the founder to transform alongside the company.   CHAPTERS 00:00 Meet Mouna Abbassy01:20 The Experience That Changed Her at 1003:18 Paralysis, ICU and Learning to Walk Again05:14 Why Surviving Changed Her Mindset09:18 Returning to School in a Wheelchair13:09 From Morocco to Dubai18:16 When Moroccan Heritage Became the Opportunity19:56 Putting Morocco on the Global Beauty Map23:13 Why Izil Is About More Than Beauty29:16 The Moment She Finally Started31:31 The First Kiosk—and Leaving Corporate Life33:08 The Cash-Flow Years That Tested Her36:56 Zero to One Is Not One to Ten39:24 Learning to Let Go as a Founder41:26 The Emotional Reality of Entrepreneurship42:13 What Success Means to Her Now47:16 What She Would Tell Her 10-Year-Old Self49:24 The Global Vision for Izil

  5. 29 jun

    The Mistake That Changed His Definition of Success | Hamid Ben Elafdil

    One conversation with a struggling student changed how Hamid Ben Elafdil measured success forever. From entrepreneurship and public leadership to investing, Jadara and launching another start-up at 60, he joins Rachid Labrik to explore social mobility, failure, reinvention and why real success is ultimately measured by the lives you impact. This episode is in French, with some Darija.   CHAPTERS 00:00 Meet Hamid Ben Elafdil01:20 The Conversation That Changed Everything04:08 Redefining Success Around Impact06:32 Social Mobility Shouldn’t Depend on Luck08:01 From Entrepreneur to Public Service17:32 Firefighter or Architect?20:36 Taking Impact to a National Scale29:03 “There Is No Small Entrepreneur”31:49 Why He Looks at a Founder’s Failures34:50 “You Don’t Have Control”38:13 The Accident That Changed His Direction40:20 Staying Grounded When Success Grows43:57 Why He Chose to Return to Morocco49:24 Jadara and the Responsibility to Give Back53:38 Closing the Social and Cultural Capital Gap56:25 Going Back to School—and Starting Again at 6001:00:41 When Your Business Becomes Your Identity01:02:16 Zero to One vs One to N01:03:32 When Your Ambition Is Bigger Than You

  6. 15 jun

    From AED 100M in Debt to Building & Selling Under 500 | Mahmoud Bartawi

    At 22, Mahmoud Bartawi lost his father and was asked to help rescue a family business carrying AED 100 million in debt. He joins Rachid Labrik to unpack the decisions that followed—from restructuring the business and returning to banking to building Under 500 across six countries, selling to Kitopi and discovering why hard times often create the best entrepreneurs. CHAPTERS 00:00 Meet Mahmoud Bartawi01:43 Losing His Father at 2203:21 The Knock on the Door That Changed Everything03:50 Why the Family Chose Him05:03 Discovering AED 100M in Business Debt06:12 Cutting 500 Employees to 6008:53 Why He Felt Responsible for the Debt12:35 The 10-Year Plan—and Stepping Away14:40 “It Was Anything But a Gift”17:04 What Losing His Father Changed in Him18:53 “You Have to Earn It”29:16 Building Under 500 From Scratch32:39 Learning the Restaurant Business the Hard Way36:03 When the Side Business Replaced the Salary38:47 The Relationship That Led to Kitopi44:49 “You Need to Suffer”46:37 Why He Started Business with Bartawi48:16 Why You Can’t Copy-Paste Success54:50 “We’re Not Ruled by Fear”

  7. 1 jun

    From Village Dreams to Global Impact

    What does it take for a CEO to rise from a small village to global success?In this episode, we sit down with Rachid, CEO of Slimstock , to unpack a powerful journey that moves from humble beginnings to building and leading at a global level. This is not just a story of success, it’s a deep dive into the mindset, decisions, and sacrifices required to transform vision into reality.Rachid shares the defining moments that shaped his path: overcoming early limitations, navigating setbacks, and building the discipline and leadership required to operate on a global stage. We explore how he thinks as a CEO today, what he had to unlearn, and the principles that continue to drive his growth.Whether you're an entrepreneur, aspiring founder, or someone building their career, this conversation offers real insights into what it actually takes to scale beyond your environment and constraints.

  8. 18 may

    From AI Scientist to Morocco’s Digital Minister | Ghita Mezzour

    Ghita Mezzour went from scientist and entrepreneur to helping shape Morocco’s digital future at government level. She joins Rachid Labrik to reveal what happened the night she received the call to become a minister, how she approached transformation at national scale and why the ability to learn, adapt and create impact has guided every chapter of her career.   CHAPTERS 00:00 Meet Ghita Mezzour01:24 The Call to Become a Minister02:48 The Night She Couldn’t Sleep03:55 “Don’t Refuse Because You Think You’re Not Ready”06:30 From Research to Real-World Impact09:29 Why the First 100 Days Matter11:53 Building Digital Morocco 203014:30 Why Transformation Has to Be Built With People17:01 Learning to Work at National Scale19:07 From 20 Million to 2 Billion Dirhams22:29 What Government Changed in Her25:22 The Work Habit She Had to Unlearn28:21 The Project She Is Most Proud Of40:08 Carnegie Mellon and Learning to Dream Bigger44:00 Why Being Different Can Be Useful44:54 “How Can I Make It Better?”52:44 Returning to Entrepreneurship and AI54:01 “AI Is a Survival Thing”01:05:49 Learn, Relearn and Unlearn01:08:05 Make Sure People Know About Your Work01:09:10 What Success Means to Her

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Zero to N dives into the real journeys behind building and scaling companies across the Middle East and Africa. Hosted by Rachid Labrik, it explores the trade-offs, failures, and transformations that shape the region’s most driven founders and operators. No hype. No filters. Just the real code of transformation from zero to N.

Información

  • Creador
    Rachid Labrik
  • Años de actividad
    2026
  • Episodios
    18
  • Clasificación
    Explícito
  • Copyright
    © Rachid Labrik
  • Mostrar sitio web
    Zero to N