Zero to N

Rachid Labrik

Zero to N dives into the real journeys behind building and scaling companies across the Middle East and Africa. Hosted by Rachid Labrik, it explores the trade-offs, failures, and transformations that shape the region’s most driven founders and operators. No hype. No filters. Just the real code of transformation from zero to N.

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  1. 5월 4일

    Zero to N - Ep 9 with Othman Benkirane - From Local Leader to African Visionary

    Imagine a global giant like IKEA entering your market, alongside a looming financial crisis that freezes bank loans. Most businesses would crumble, but Othman BENKIRANE and his company, Keishar, didn't just survive – they emerged victorious, achieving unprecedented growth and setting their sights on global domination. How did they do it? **In this electrifying episode of "Zero to N: The Real Code of Transformation," host Rachid sits down with the visionary CEO of Keishar, Othman BENKIRANE. Othman reveals the incredible, Harvard Business School-studied story of how his family-owned furniture company not only weathered the storm of fierce competition and a national financial crisis but leveraged these challenges to reinvent its operations, foster a unique, family-like company culture, and spearhead aggressive international expansion across the African continent. This isn't just a business story; it's a masterclass in resilience, innovation, and purpose-driven leadership against all odds.Culture & People First: Discover the secret behind building a "family-like" company where employees are empowered, talented, and deeply invested in collective success, even for a legacy business. 🤝 Don't miss out on this incredible journey of transformation! Hit that 'Follow' button on Spotify, leave us a 5-star rating, and share this episode with anyone ready to turn challenges into triumphs! Your support helps us bring more inspiring stories like Othman's to you.** ➡️ Subscribe to Zero to N for Bi - weekly insights: Zero to N : The real code of transformation - YouTube➡️ Visit our website: Rachid | Growth, Leadership & Supply Chain➡️ Follow us on LinkedIn: https://www.linkedin.com/company/zero-to-n-podcast/

    1시간 12분

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Zero to N dives into the real journeys behind building and scaling companies across the Middle East and Africa. Hosted by Rachid Labrik, it explores the trade-offs, failures, and transformations that shape the region’s most driven founders and operators. No hype. No filters. Just the real code of transformation from zero to N.