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Updated 19 Mar
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SEASON 122, EPISODE 1

Ozempic Wars | The Hundred-Year Duel

When pharmaceutical giant Novo Nordisk developed a new medication for type 2 diabetes, they noticed that a welcome side effect was a small amount of weight loss. They had no idea that their new diabetes medication was about to become a multibillion-dollar weight loss drug. But they had no sooner launched this game-changing drug, then competitors swooped in to knock Novo Nordisk off its throne. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

S122, E1

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35 min
SEASON 122, EPISODE 2

Ozempic Wars | The Next Injection

Novo Nordisk can't keep up with demand for Ozempic and Wegovy, giving competitor Eli Lilly the edge in the GLP-1 market. And off-brand competitors continue to hammer the company's market position. Layoffs and board resignations signal that Novo Nordisk has entered a downward spiral. But with new leaders, acquisitions and deals, can they force a comeback? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

S122, E2

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37 min
5 MAR

Advice Line with Miguel McKelvey of WeWork

Today’s callers: Jane in Minnesota wants to scale her artful pants brand while staying true to her locally-made mission. Then Melissa in New Mexico wonders how to respond to diminishing returns on digital advertising for her grief care packages. And Lee in Massachusetts hopes to decrease customer acquisition costs for his history merch brand ahead of America’s 250th anniversary. Plus, Miguel reflects on his WeWork experience and the similarities he sees in today’s AI-dominated tech industry. Miguel’s latest venture, Unbound, seeks to disrupt healthcare in the United Kingdom. Thank you to the founders of Copa Threads, Good Grief, and The History List Store for being a part of our show. If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to WeWork’s founding story as told by Miguel in 2017, as well as his second appearance on the show in 2022. This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Kwesi Lee. You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Mar

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45 min
23 FEB

Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company

Most entrepreneurs think the hardest part of building a company is the product. For Jim McKelvey — co-founder of Square — the hardest part was the system around the product. Because Square wasn’t just competing with other startups … It was competing with regulations, middlemen, entrenched networks, and monopolies designed to keep outsiders out. In this episode, Jim shares the mindset and tactics that helped Square go from a tiny card reader that processed credit card payments … to a company—now known as Block— that generates over $10 billion in gross profit. What You’ll Learn: Why the market is often “locked” on purposeHow a simple hack can solve a seemingly complex problemHow candor can sway investors more than confidenceHow Square survived by building something Amazon couldn’t copyTimestamps: 00:12:26 – Engineering and art: Balancing an IBM job with glassblowing00:15:46 – The family trauma that rewired Jim00:36:26 – Losing a $2,000 sale — the moment Square was born00:43:06 – Breaking into the credit card club: “We were violating 17 rules”00:48:31 – The headphone jack hack that sidestepped Apple’s control00:58:03 – The “140 reasons we might fail” pitch that won over investors01:06:26 – The taxi ride that convinced Jim he had product-market fit01:09:28 – Amazon attacks, and why copying doesn’t always work01:13:18 – The founder’s job after success: choosing hard problems*** Hey—want to be a guest on HIBT? If you’re building a business, why not get advice from some of the greatest entrepreneurs on Earth? Every Thursday on the HIBT Advice Line, a previous HIBT guest helps new entrepreneurs work through the challenges they’re facing right now. Advice that’s smart, actionable, and absolutely free. Just call 1-800-433-1298, leave a message, and you may soon get guidance from someone who started where you did, and went on to build something massive. So—give us a call. We can’t wait to hear what you’re working on. *** This episode was produced by Alex Cheng with music composed by Ramtin Arablouei. It was edited by Neva Grant with research help from Katherine Sypher. Our engineers were Patrick Murray and Robert Rodriguez. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 Feb

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1h 12m
SEASON 127, EPISODE 1

CrowdStrike: All Systems Down | Guarding the Cloud

In 2011, CrowdStrike launched with an innovative vision: using cloud-based software to provide cybersecurity. They attracted big clients, including Fortune 500 companies and critical government agencies. And along the way, they investigated notorious hacks, like the North Korean breach of Sony Pictures, and the 2016 hack of the Democratic National Committee. But in 2024, they faced their biggest test of all, when a bug in their own software created the largest I.T outage in world history. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

S127, E1

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37 min
SEASON 47, EPISODE 2

Crashed in the Canadian Wilderness | Stranded

The survivors of a plane crash in the remote Canadian wilderness free themselves from the wreckage and must rely on the only uninjured passenger among them—a prisoner who was being escorted to face charges—to survive the frigid conditions. Meanwhile, rescue teams scramble to locate the downed plane, but their search is hampered by the dense cloud cover. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Against The Odds on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial today by visiting http://wondery.com/links/against-the-odds/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

S47, E2

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44 min
16 FEB

Spinbrush: John Osher. The Electric Toothbrush That Sold for $475M

Before Spinbrush became the top selling toothbrush in the U.S—and before Procter & Gamble paid $475M for it—John Osher was a teenager selling earrings for $4.99. In this episode, John walks through the strange, scrappy, but disciplined path that led to one of the fastest consumer-product breakouts ever: from a six-year stint in a commune (where he learned plumbing and carpentry), to selling baby products and battery-powered spinning lollipops. Finally, the big bet: a $5 electric toothbrush that was cheap enough to compete with manual brushes, and good enough to become a best-seller. You’ll hear the make-or-break moment that many founders can’t survive: the decision to scrap 400,000 defective brushes before they hit the shelves. And then, the stealth move that turned a “licensing pitch” into a buyout —with one perfectly timed bluff. What you’ll learn: Why pricing is about what the market will pay, not what your product costsThe hidden power of packaging (How “Try Me” changed everything)How to recover from “entrepreneurial terror” Why scrapping inventory can be the most important decision you’ll ever makeThe acquisition formula: you get a lot more money when they want to buy… than when you want to sell Timestamps: 07:01 - A pricing lesson that John used forever: The 19-cent earrings that sold for $4.99. 12:04 - Six years in a commune and the unexpected skill stack: plumbing and construction. 22:09 - “Entrepreneurial terror” and a lifeline from Toys R Us 29:11 - Spinning lollipops lead to a $166 million Hasbro exit. 35:54 - What’s the real competition: $80 electric toothbrushes, or cheap manual ones? 38:42 - The design breakthrough: fixed + oscillating bristles. 55:43 - P&G admits: “We’ve bought three companies like yours… and ruined them all.” 58:07 - The earnout problem: What happens when Spinbrush performs much better than expected? Hey—want to be a guest on HIBT? If you’re building a business, why not get advice from some of the greatest entrepreneurs on Earth? Every Thursday on the HIBT Advice Line, a previous HIBT guest helps new entrepreneurs work through the challenges they’re facing right now. Advice that’s smart, actionable, and absolutely free. Just call 1-800-433-1298, leave a message, and you may soon get guidance from someone who started where you did, and went on to build something massive. So—give us a call. We can’t wait to hear what you’re working on. This episode was produced by Katherine Sypher, with music composed by Ramtin Arablouei. It was edited by Neva Grant, with research by Rommel Wood. Our engineers were Patrick Murray and Kwesi Lee. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 Feb

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1h 1m
SEASON 117, EPISODE 1

The Great Sriracha Feud | The Only Hot Sauce Billionaire

In the early 80s, David Tran developed a sauce he called Sriracha; its popularity quickly spread among chefs and customers throughout Southern California. But to grow his business, Tran needs to find a reliable source of red jalapeños. So he forms a partnership with a farm called Underwood Ranches. For nearly 30 years, the two companies have an enduring and highly profitable partnership, until one day it all falls apart. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

S117, E1

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38 min
SEASON 128, EPISODE 1

The Buy Now Pay Later Takeover | No Interest

In the early 2000s, Sebastian Siemiatkowski identified a gap in Europe’s burgeoning ecommerce market — consumers were hesitant to buy products sight unseen. Siemiatkowski’s new company would front the bill and give consumers 30 days to pay. The concept caught on and helped kick off the modern Buy Now, Pay Later industry. And after conquering Europe, Siemiatkowski’s Klarna set its sights on the U.S., determined to disrupt the credit card industry. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

S128, E1

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42 min
SEASON 128, EPISODE 2

The Buy Now Pay Later Takeover | Maxing Out

Klarna’s popularity in the United States soars as the Covid-19 pandemic closes brick-and-mortar stores and online shopping surges. But Klarna also has a fresh wave of competitors. And as consumers find themselves sucked into vicious debt cycles, Klarna and other Buy Now, Pay Later services are forced to navigate a backlash and new government regulation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

S128, E2

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41 min

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers. Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.

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MANAGEMENT
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.

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BUSINESS
A charismatic Russian woman arrives in the US on a mission to improve relations between the two countries, and she soon makes some powerful friends. But who is Maria Butina? And who is she working for? As Maria gets closer to the rich and connected she also attracts the attention of the FBI. In the politically charged world of US-Russia relations, everyone has secrets and almost nothing is what it seems. From Wondery, the makers of The Shrink Next Door and Dr. Death comes SPY AFFAIR a story about deception, appearances and betrayal. Hosted by Celia Aniskovich. Audible subscribers can listen to all episodes of Spy Affair ad-free right now. Join Audible today by downloading the Audible app.

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TRUE CRIME
Humans are resilient. In our toughest moments, we will fight, we will struggle, and we will triumph...often against the odds. In this immersive series from Wondery, host-adventurers Mike Corey and Cassie De Pecol will share thrilling stories of survival. From the daring rescue of a soccer team trapped in an underwater cave in Thailand, to a woman taken hostage by Somali pirates, these stories made headlines around the world. AGAINST THE ODDS will make you feel as though you’re living these experiences with our heroes as they push themselves to their limits. Audible subscribers can listen to all episodes of Against The Odds ad-free right now. Join Audible today by downloading the Audible app.

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SOCIETY & CULTURE
These are stories you were never meant to hear. The invisible but vital work of the world’s intelligence services: secret operatives playing to very different rules. The Spy Who, hosted by Indira Varma and Raza Jaffrey, takes you deep inside that shadow world to meet spies who risked everything in the national interest – or, sometimes, their own. Audible subscribers can listen to all episodes of The Spy Who ad-free right now. Join Audible today by downloading the Audible app.

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HISTORY
He was a trusted OB-GYN working inside one of the most prestigious universities in the world, an Ivy League school that is home to Nobel Prize winners and medical all-stars. Yet behind closed doors, Dr. Robert Hadden assaulted hundreds — perhaps thousands — of unsuspecting patients. When it looked like no one would be held accountable, the survivors engaged in a decade-long fight for justice. From the team behind the hit series Dr. Death, host and medical journalist Laura Beil unfurls the story of Dr. Hadden’s horrific behavior and the ensuing cover-up. It’s a story of power: who has it, how they use it, and what it takes to get it back. Audible subscribers can listen to all episodes of Exposed ad-free right now. Join Audible today by downloading the Audible app.

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TRUE CRIME

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Wondery creates high-quality, binge-worthy podcasts that redefine unforgettable storytelling. With over 55 shows that have topped the Apple Podcasts charts, there’s truly something for everyone—from edge-of-your-seat true crime and eye-opening history to laugh-out-loud comedy. Home to hits like Dr. Death, American Scandal, New Heights with Jason and Travis Kelce, Armchair Expert with Dax Shepard, MrBallen’s Medical Mysteries, Business Wars, Against the Odds, Scamfluencers and more, Wondery is sure to deliver your next favorite listen. But that’s not all—Wondery+ delivers the ultimate listening experience. Enjoy every episode completely ad-free, unlock exclusive content you won’t find anywhere else, and get early access to our most addictive series. Designed to deepen your connection to the stories you love and introduce you to even more content that captivates, Wondery+ takes your podcast experience to the next level. Please note, Wondery+ on Apple Podcasts does not include access to Wondery+ through the Wondery app or Wondery.com. Follow us on YouTube, Instagram, TikTok, Twitter, and Facebook @WonderyMedia. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at wondery.fm/wonderynewsletter For more information, visit wondery.com For customer support, visit support.wondery.com

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Wondery

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Ozempic Wars | The Hundred-Year Duel

Ozempic Wars | The Next Injection

Advice Line with Miguel McKelvey of WeWork

Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company

CrowdStrike: All Systems Down | Guarding the Cloud

Crashed in the Canadian Wilderness | Stranded

Spinbrush: John Osher. The Electric Toothbrush That Sold for $475M

The Great Sriracha Feud | The Only Hot Sauce Billionaire

The Buy Now Pay Later Takeover | No Interest

The Buy Now Pay Later Takeover | Maxing Out

Listen early and ad-free on Wondery+.

Carla Says Yes to Biscuits

A Fool for a Client

The Dan Abrams Podcast on FBI Informants at January 6th Riot

The Adventures of Justin & Yip Yip (Encore)

The Dan Abrams Podcast on President Trump's Connection With Ukraine

The Dan Abrams Podcast on Identity Politics and the Far-Left's Downfall

The Dan Abrams Podcast with Juan Williams

The Dan Abrams Podcast with Reporter Daniel Boguslaw

Paul Scheer Is Out of the Safe Zone

Rachel Lindsay Is Being Herself

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