Screw It Just DO It with Alex Chisnall

Alex Chisnall

Screw It Just DO It is the podcast for entrepreneurs, founders and business builders who are ready to stop waiting and start building. Hosted by Alex Chisnall, the show features honest conversations with people who’ve faced uncertainty, taken risks and built businesses that matter — from kitchen-table side projects to global brands and billion-pound companies. Real stories. Real decisions. Real progress. New episodes every Tuesday and Thursday.

  1. Comfort Is Slowly Killing You

    25 Jun

    Comfort Is Slowly Killing You

    Tommy Kelly spent years in the Royal Marines operating in some of the harshest environments on earth. But one lesson carried into business: Do hard things. This became a conversation around discomfort, resilience, burnout and learning to keep moving when life gets difficult. In this Bite-Sized episode of Screw It Just DO It, Tommy talks about the Arctic exercise that nearly broke his unit, the moment he artificially created chaos to force himself out of the Marines, and the Monday morning he walked into the office and told his co-founder he was done. Key Takeaways • Why doing hard things is the most practical form of resilience training • What the Arctic night from hell taught Tommy about keeping going • The screw it just do it moment — artificially creating chaos by leaving the Marines • The burnout no one talks about: 12 years of compounding pressure • Why being on the right path matters more than being at the destination 🎧 This episode is powered by WorldFirst, specialists in international business payments. If your business pays overseas suppliers or receives payments from abroad, those transaction fees can quickly add up. As a Screw It Just DO It listener, you can get 50 international transactions completely fee free for 60 days. 👉 Create a free account and claim the offer at worldfirst.com/screwit 🎧 Don't miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts. 🎟️ Join us at the Festival of Entrepreneurs, November 3–4 at NEC Birmingham. Two days of real conversations, practical insight, and founder-led growth. 👉 www.festivalofentrepreneurs.co.uk

    12 min
  2. He Risked Everything At 47 To Build Yo! Sushi | Simon Woodroffe OBE

    23 Jun

    He Risked Everything At 47 To Build Yo! Sushi | Simon Woodroffe OBE

    Simon Woodroffe left school at 16. He got arrested at 19. He built stages for rock bands, sold TV rights, and spent decades figuring out how the world worked. Then at 47, with no restaurant experience, he put his entire life savings on the line and opened Yo! Sushi. It changed everything. In this episode of Screw It Just DO It, Simon and Alex talk about what it actually means to risk it all, why he believes it is never too late to start, how he negotiated a 1% royalty that made him more than everything else combined, and what 50 years of doing things differently has actually taught him. We also get into his new autobiography, Yo, Man!, Dragons’ Den, Yotel, and why the unconventional path is often the only one worth taking. Key Takeaways • Why starting later in life can be an advantage, not a limitation • How Simon built a £1 million opening using £200k and a lot of pulled favours • The 1% royalty he negotiated that outlasted everything else • Why megalomaniac control at the start is the right strategy 🎧 This episode is powered by WorldFirst, specialists in international business payments. If your business pays overseas suppliers or receives payments from abroad, those transaction fees can quickly add up. As a Screw It Just DO It listener, you can get 50 international transactions completely fee free for 60 days. 👉 Create a free account and claim the offer at worldfirst.com/screwit 🎧 Listen to the full episode of Screw It Just DO It 🎟️ Join us at the Festival of Entrepreneurs, November 3–4 at NEC Birmingham 👉 www.festivalofentrepreneurs.co.uk

    1 hr
  3. Before The Billion-Euro Exit: Julian Hearn on Building Huel

    18 Jun

    Before The Billion-Euro Exit: Julian Hearn on Building Huel

    This episode was recorded when Huel was four years old and doing £14 million in revenue. You are listening to it knowing what it eventually became. Julian Hearn started Huel with a simple goal: find 1,000 people willing to pay £45 a month for a nutritionally complete food. Half a million pounds a year. A lifestyle business he could run three days a week. When they hit £750,000 in year one, he knew that plan was gone. In this Bite-Sized episode of Screw It Just DO It, Julian talks about the early Huel story: the initial product order of £5,000 of stock, the PR that arrived in the first month without asking for it, the customers who started defending the brand online before Julian even had a team, and why he never wrote a proper business plan for any of it. He also talks about hiring, culture, direct-to-consumer, and why the biggest risk in any product business is manufacturing — not the market. Key Takeaways - Why Huel started as a lifestyle business and when Julian realised it was not going to be one - The 1,000 fans model and why it is the right way to start anything - Why execution beats business plans, and what Julian did instead - How building direct-to-consumer gave Huel a weapon that retail-first competitors never had 🎧 This episode is powered by WorldFirst, specialists in international business payments. If your business pays overseas suppliers or receives payments from abroad, those transaction fees can quickly add up. As a Screw It Just DO It listener, you can get 50 international transactions completely fee free for 60 days. 👉 Create a free account and claim the offer at worldfirst.com/screwit 🎧 Don't miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts. 🎟️ Join us at the Festival of Entrepreneurs, November 3-4 at NEC Birmingham 👉 www.festivalofentrepreneurs.co.uk

    11 min
  4. The Idea I Couldn't Ignore

    16 Jun

    The Idea I Couldn't Ignore

    Joe Woodward had what most people would call a dream job. Chief Marketing Officer for the Rajasthan Royals in Mumbai. Ten years building things in sport, music and entertainment. Then the pandemic hit, the rug came out from under him, and he moved home. He sat down to update his CV. He immediately got frustrated. That frustration became Vizzy — a platform built to replace the 500-year-old document Leonardo da Vinci invented, and give people a genuinely human way to show who they are. Not bullet points and PDFs. Not job titles and logos. Who they actually are. In this episode of Screw It Just DO It, Joe tells the full story. The flip chart moment with his sister Jess and her husband Chris. The investor conversation with Robert Dodds, Simon Fuller's business partner, that ended with four words: 'That's the idea. I'll back it tomorrow.' The cold start launch. The Instagram DM from a stranger who said Vizzy had just landed them their dream job. And the lesson from Burberry, Louis Vuitton, EY and Tiffany that the future of hiring is not about getting more applicants — it's about getting fewer, better ones. Key Takeaways - Why the flip chart moment changed everything — and what that looked like in practice - How Joe went from zero to Burberry and Louis Vuitton without a hiring background - Why the best founders are still personally obsessed with hiring at £2 billion - What Vizzy taught Joe about the difference between instinct and overthinking 🎧 This episode is powered by WorldFirst, specialists in international business payments. If your business pays overseas suppliers or receives payments from abroad, those transaction fees can quickly add up. As a Screw It Just DO It listener, you can get 50 international transactions completely fee free for 60 days. 👉 Create a free account and claim the offer at worldfirst.com/screwit 🎧 Listen to the full episode of Screw It Just DO It 🎟️ Join us at the Festival of Entrepreneurs, November 3-4 at NEC Birmingham 👉 www.festivalofentrepreneurs.co.uk

    48 min

About

Screw It Just DO It is the podcast for entrepreneurs, founders and business builders who are ready to stop waiting and start building. Hosted by Alex Chisnall, the show features honest conversations with people who’ve faced uncertainty, taken risks and built businesses that matter — from kitchen-table side projects to global brands and billion-pound companies. Real stories. Real decisions. Real progress. New episodes every Tuesday and Thursday.

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